10January2013

INTRODUCTION

THEORETICALFRAMEWORK
URBANQUARTERcanbedefinedbyverydiscreteandobviousboundaries
Clearcutboundariestoaquartermayenhancetheidentityofthatareaand
encouragethedevelopmentoffunctional,economicandsocialinteractionwithin
thearea(Tiesdel,Oc,Heath1996).
Manycitieshaveurbanquartersthatconferonthemasenseofplaceand
identitythroughthehistoricandculturalassociationstheyprovide.Theyareoften
d
h
h h h
d l
l
h
d h
f
anintegralpartofthecityscharmandappeal,andtheirvisualandfunctional
qualitiesareimportantelementsofthecitysimageandidentity(Tiesdel,Oc,
Heath 1996)
Heath1996).
Ashistoricquartersareoftenlocatedincentralareas,theirrevitalizationare
often part and parcel of the general revitalization of cities Attracting workers
oftenpartandparcelofthegeneralrevitalizationofcities.Attractingworkers,
shoppers,touristsand perhapsmoreimportantly peopletoliveandanimate
theseinnerareasissymbolicofacontemporaryreenchantmentwithcitiesand
y(
, ,
)
urbanity(Tiesdel,Oc,Heath1996).

DEFINITION OF URBAN REVITALIZATION

Framework

(WiserEarth)

URBANREVITALIZATIONisdefinedastheprocessofrebuilding
thrivingeconomically,environmentallyandsocially
sustainableurbanareasandpopulations,inareasthathave
beenindeclineandinthoseurbanareasthatarestressed
from the continuing influx of people to urban areas.
fromthecontinuinginfluxofpeopletourbanareas.
~ http://www.wiserearth.org/aof/285

MILESTONES
SeveralPlansweremade
BPO@Escolta
RevitalizationAlliance@Escolta
Vi i i W k h
VisioningWorkshop
AreaStudyand
CraftingofUrbanRevitalizationPlan
OtherActivities:Art@Escolta,etc.

NATIONALGOVERNMENTPPAs

INTRAMUROSMASTERPLAN>
RIZALPARKDEVELOPMENTPLAN>
MANILACENTRALPOSTOFFICERENEWAL>

INTRAMUROSMASTERPLAN

RIZALPARKDEVELOPMENTPLAN

MANILACENTRALPOSTOFFICERENEWAL

PROJECT BACKGROUND

MCPORenewal

ICONICAREAS:
1.ManilaCentralPost
Office(MCPO)Building
(c 1926)
(c.1926)
2.Liwasangg Bonifacio
Park(c.1940)
3.Metropolitan
Threatre (c.1920)

22

ManilaCentralPostOffice
(MCPO)Building(c.1926)

MCPORenewal
PublicPrivatePartnership
P
bli P i
P
hi
(Preservation,Restoration,Renewal)

Opportunity to preserve iconic architecture

and historical landmarks, and create a
vibrant tourist spot in Manila

Generate
G
t
revenues for
f
th
the
Phili i
Philippine
government in the form of concession fees,
taxes and an other forms of compensation as
may be agreed under the PPP

Stimulate investments by the private sector

Novel business concept that takes advantage

of historical landmarks

Access to the fastgrowing tourism and retail

industries in the Philippines

Liwasang Bonifacio (c.1940)

MetropolitanThreatre (c.1920)

METROMANILAGREENPRINT 2030
TheMetropolitanManilaDevelopmentAuthority(MMDA) workingwithothergovernment
agencies local government units and supported by the World Bank Australian Agency for
agencies,localgovernmentunitsandsupportedbytheWorldBank,AustralianAgencyfor
InternationalDevelopment,andtheJapaneseGovernment haslaunchedtheformulationofa
20yearstrategytotransformMetroManilaintoahighlycompetitiveEastAsianmetropolisthat
promotesahigherstandardoflivingforitsresidents.
DubbedMetroManilaGreenprint2030,theplanwilldevelopacommonvisionforMetroManilas
future,proposeinstitutionalreformstoimprovecoordinationamongkeyplayers,andprovidespatial
strategythatwillguidetheurbanformofthemetropolis,primaryinfrastructure,greensystemsand
theclusteringofeconomicactivitiestoimprovelivability.(citiesalliance.org)
h l
f
l bl (
ll
)
AccordingtoMMDAChairmanFrancisTolentino,MetroManilaGreenprint2030willbeabroadstroke
document,whichaimstolookstrategicallyintothefuture,andprovidealongtermdirectiontoguide
actionsofboththepublicandprivatesectorstohelpMetroManilariseuptoitspotential.

NCR2030:LaunchingandWorkshop

CITYGOVERNMENTPPAs

MANILA2030:CITYOFMANILAGREENPRINT
SinceMetroManilaGreenprint 2030encompassesthecountrysNationalCapitalRegion,the
CityGovernmentofManila,beingoneofthemajorparticipantsincraftingtheciteddocument,
shalladoptandexpandthisgreendevelopmentblueprintintoadetailedsustainablelongterm
development plan for the City of Manila
developmentplanfortheCityofManila.
Coveringa17year(20132030)planninghorizon,theCityofManilaGreenprint 2030
(MANILA2030)shallprovidedetailedurbandevelopmentframeworksandstrategiesaswellas
Programs,ProjectsandActivities(PPAs)thatwillserveasdevelopmentblueprintofLocal
(
)
GovernmentUnits(LGU)multipleterms.
MANILA2030shallbemainlycomposedoftwo(2)LGU
MANILA2030
shall be mainly composed of two (2) LGUmandated
mandatedplans:
plans:
1. ComprehensiveLand,Water&AirUsePlan(CLWAUP)
withZoningOrdinance(ZO)asimplementationtool
2. ComprehensiveDevelopmentPlan(CDP)
withLocalDevelopmentInvestmentProgram(LDIP)asimplementingmechanism.
ith L l D l
tI
t
tP
(LDIP) i l
ti
h i
Thus,developmentinitiativesrationality,continuityandsustainabilitycanbeassuredbythe
g
p y
p
MANILA2030withaCLWAUPthatwillserveasalongtermframeworkforphysicaldevelopment
ofManilaandaCDP,amultiyearandmultisectoral developmentplanthatwillserveasabasis
forcraftinganExecutiveLegislativeAgenda(ELA)coterminouswiththetermoflocalofficials.

REVITALIZATION@ESCOLTA

AREA STUDY HIGHLIGHTS

BuildingInventoryMap
PUDCorridorInventory
StrategicVisioningQuestionnaire

URBANCHALLENGES:
DilapidatedStreetNameSignages

URBANCHALLENGES:
DilapidatedStreetNameSignages

URBANCHALLENGES:
DefectiveLampost andDerelictBldgFacade

URBANCHALLENGES:
UnorganizedParking

URBANCHALLENGES:
SidewalkObstruction

URBANCHALLENGES:
WaterfrontObstruction

URBANCHALLENGES:
EyeSoreOverheadTransformers

URBANCHALLENGES:
EyeSoreUtilityLinesandTransformerPost

URBANCHALLENGES:
PedestrianandMotoristsHazards

URBANCHALLENGES:
VisualPollution

URBANCHALLENGES:
StreetDwellers

VISIONING WORKSHOP HIGHLIGHTS

Messages fromKeyStakeholders
Presentations ofGuestSpeakers
of Guest Speakers
CPDO PresentationthruArkimarl
SWOT
S.W.O.T.
ESCOLTAVISIONSFOR2030
ESCOLTAGOALSFOR2013&2020

REVITALIZATION@ESCOLTA
DECLARATIONOFSUPPORT
15March2012

PROPOSAL HIGHLIGHTS
REVITALIZATION @ESCOLTA

A Heritage
H it
Urban
Ub
Quarter
Q
t Development
D
l
t Plan
Pl

ACommunitybasedUrbanRevitalizationPlan
currentlybeingformulatedbytheCityGovernment
withitsdynamicareastakeholders.
i hi d
i
k h ld
ItgenerallyaimstorevitalizeEscolta anditsvicinity
bypreservingitsrichheritageanddevelopingitasthe
BPOKPOIT
BPO
KPO ITandArts&ArchitecturalHeritage
and Arts & Architectural Heritage
CorridorwithWaterfrontDevelopment.
POTENTIALPROJECTCOMPONENTS(PPC):
1.BPOKPOITCorridor
2.PedestrianMall
3 Escolta Arki
3.Escolta
ArkiG:
G:ArchitecturalHeritageLivingGallery
Architectural Heritage Living Gallery
4.Escolta Wharf:RiverwalkCafs&Bars
5.ArtistsHaven:StreetscapeDevelopment

CPUD1AREADEVELOPMENT
(StudyArea)
BINONDONORTH:Yellow
BINONDOCORE:Red
BINONDOCORE: Red
BINONDOSOUTH:Orange

BINONDOSOUTH(PlanningArea)
BINONDO
SOUTH (Pl
i A )
URBANREVITALIZATION
CORRIDORS
1.Escolta CoreCorridor
2 Dasmarias MajorCorridor
2.Dasmarias
Major Corridor
3.Muelle DelBanco Nacional and
Muelle Dela Indusatria
SecondaryCorridors

Proposed
AdaptiveReuseDevelopment

Revitalization@Escolta:

A Heritage Urban Quarter Development Plan

PPC1:BPOKPOITCORRIDOR

GEALACHINC.

PedestrianMallDevelopment
UrbanDesignExplorations

PPC2:PEDESTRIANMALL

LivingGalleryDevelopment
UrbanDesignExplorations

PPC3:ARCHITECTURALHERITAGE
LIVINGGALLERY

Riverwalk Development
UrbanDesignExplorations

PPC4a:RIVERWALKCAFS&BARS

DesignSchemeA>OnDeckDevelopment

Riverwalk Development
UrbanDesignExplorations

PPC4b:RIVERWALKCAFS&BARS

DesignSchemeB>OnStiltsDevelopment

StreetscapeDevelopment
UrbanDesignExplorations

PPC5:STREETSCAPE
DEVELOPMENT

URBANDESIGNEXPLORATION

Architectural
StylesandDetails

Letuscontinuetobepartnersforarevitalized
Bi
Binondo
d Manila!
M il !

HAVE A NICE DAY!

HAVEANICEDAY!
ACKNOWLEDGEMENT :
Engr. Rodolfo Catu
Engr
Mr. Resty Rebong
Mr. Jeff Santos
Mr. Homer Robas
EnP Joel R. Oaa
Mr. Richard Uy
Jerome, Harold and Dan of TUP Manila
Ms. Janice May Salvador-Campaner