APPENDIX B

U.S. MILITARY ACADEMY is the owner of all rights, title and interest in and to the following Indicia,
which includes trademarks, service marks, trade names, designs, logos, seals and symbols.
JUNE 28, 2010

U.S. MILITARY ACADEMY BLACK KNIGHTS

United States Military Academy
U. S. Military Academy
USMA
West Point
Duty, Honor, Country
The Long Gray Line
Black Knights
Army Black Knights
West Point Association of Graduates
West Point AOG
Go Army
Beat Navy
Army Rabble Rousers
Army Baseball
Army Basketball(M&W)
Army Cross Country(M&W)

Licensees can modify the marks below to include any sport name, club name,
or academic department within the sword using the approved font.

Army Diving(M&W)
Army Football
Army Sprint Football
Army Golf(M&W)
Army Gymnastics
Army Hockey
Army Lacrosse
Army Rifle
Army Soccer(M&W)
Army Softball
Army Swimming(M&W)
Army Track(M&W)
Army Volleyball
Army Wrestling
Army Cheerleading
All For the Corps

LOCATION:
WEST POINT, NY
MASCOT:
BLACK KNIGHTS
MASCOT NICKNAME:
N/A

ESTABLISHED DATE:
1802
CONFERENCE:
PATRIOT LEAGUE
(except Hockey & Wrestling)
FOOTBALL CONFERENCE:
INDEPENDENT

CREST BLUE PANTONE 286

CREST GOLD PANTONE 109
CREST GREEN PANTONE 339
CREST RED PANTONE 199
CREST BROWN PANTONE 470
CREST BLACK PANTONE PROCESS BLACK

West Point may replace Army.

The use of this logo requires a

special license and a 12% royalty.

Yes

GOLD
GRAY
BLACK
WHITE

PANTONE 467
PANTONE COOL GRAY 5
PANTONE PROCESS BLACK
WHITE
GOLD

GRAY

MADEIRA 1738
MADEIRA 1011
BLACK
WHITE

RA 1260
RA 2592
BLACK
WHITE
BLACK

No

Restrictions

West Point Crest permitted on products for resale:

Alterations to West Point Crest permitted:
Overlaying / intersecting graphics permitted with W.P. Crest:
University licenses consumables:
University licenses health & beauty products:
University permits numbers on products for resale:
Mascot caricatures permitted:
Cross licensing with other marks permitted:
NO USE of current player's name, image, or likeness is permitted on commercial products in violation of NCAA rules and
regulations.
NO REFERENCES to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.
Difference in letters and numbers current Boxes #16 & 17 is that numbers in Box 16 are outlined in Gold.

NOTE: The marks of The U.S. Military Academy are controlled under a licensing program administered by The Collegiate Licensing Company. Any use of these marks will require written approval from The Collegiate Licensing Company.

In addition to the Indicia shown above, any Indicia adopted hereafter and used or approved for use by
U.S. MILITARY ACADEMY shall be deemed to be additions to the Indicia as though shown above and
shall be subject to the terms and conditions of the Agreement.