TagLTE Business Plan PDF

for
Address
: 19 Mabayoje Street, Oshodi. Lagos
Phone
: +234 8022265226, +234 12124661
Email
: info@airtive.com
Web
: www.taglte.com
Business Plan | TagLTE
COMMERCIALLY CONFIDENTIAL
This document contains commercially confidential information. All recipients must
have read & signed a NON-DISCLOSURE AND NON-COMPETITION
CONFIDENTIALITY AGREEMENT.
DISCLAIMER
While all care has been taken in preparing this business plan, all businesses are subject
to risks, uncertainties and assumptions that could cause actual events or results to differ
materially from the estimates or expectations implied by any statements provided
previously. The Recipient acknowledges that these forward-looking statements may be
based on assumptions, which may not be correct.
The Recipient acknowledges that no representation is made that any forecast or
projection as to future events will be achieved and the Recipient should make their own
independent review of the relevant assumptions upon which the forecasts and
projections are based.
The Recipient should not rely on any projections as to future events or other forward
looking statements as a statement, warranty or representation of fact, but should satisfy
itself as to its correctness by such independent investigation, analysis or due diligence
as it or its advisers think fit.
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Table of Contents
1. Introduction
03
2. Mission
04
3. Keys to Success
05
4. Objectives
06
5. Business Perspectives
08
6. Business Outline
08
7. Market Analysis
10
8. Marketing Objectives
11
9. Different Marketing Strategies
12
10.
Pricing Strategy
16
11.
SWOT Analysis
17
12.
Web Plan Summary
18
13.
Social Media Plan
19
14.
Corporate Organizational Plan
20
15.
Human Resources
21
16.
Expenses
23
17.
Financials
24
18.
Free Promotion Plan
29
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This business plan is to have a concrete document that clearly describes the
business concept and also display facts which not only show that the business
concept is possible, but also lucrative to the investor.
1. Introduction
TagLTE is a naming agency that started in 2014, owned by Oyelami Yinka and
located in Lagos, Nigeria.
TagLTE offers company naming and start-up branding. The company creates toplevel brand names, making sure the consumers' new product, service or
company moniker is catchy, effective and easy to remember. TagLTE has worked
with companies of every size and across a wide range of industries, from
beverages, technology, and consumer goods to electronics, healthcare, and
software, to mention a few.
The business provides a wide variety of solutions, including:
Product Naming.
Company Naming.
Service Naming.
App Naming.
Ingredient Naming.
Initiative Naming.
Campaign Naming.
Naming Architecture.
Linguistic Checks.
As the business drives traffic to the site more advertisers can use the site as a
way to promote the products they sell. TagLTE can sell advertisement space
and products placement for companies that are looking forward to connecting
with the demographic that the company has.
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TagLTE will be dedicated to providing consistently high client satisfaction by

rendering:
Excellent service.
The agreeable atmosphere at a competitive price.
The work environment will be one of the respects for its clients
and its community.
Qualities of Our Brand Names

o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
Demonstrate to the world that you are different

Achieve separation from your competitors
Reflects the brand character you want to project
Descriptive of your offering
Be the genesis of a brand that rises above the goods and services you provide
Create positive and lasting engagement with your audience
Easy to say, spell and pronounce
Completely dominate a category
Reinforce a unique positioning platform
Unique and memorable
Propel itself through the world on its own, becoming a no-cost, self-sustaining
PR vehicle
Provide a deep well of marketing and advertising images
Available as a domain name
Shorter, instantly recognizable and pronounceable in any language with no
language affiliations
Capable of expanding to apply to new products or geographic market areas
Available for CAC and trademark registration
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2. Mission
- To provide the finest naming agency to lower the consumer's cost.

- To become the competition of the larger and more costly service in the
area.
- Dedicated to customer service the business will give its patrons the kind
of service that is respectful and prompt.
- Employees of the firm to be treated in a professional manner with a
rewarding work environment and fair compensation.
- Each customer to feel as though he or she has gotten fifth-star treatment
at a bargain price.
- To develop strong relationships with key customers so the company will
be viewed as indispensable partners, rather than just another branding
business.
- To deliver the type of product naming that the customers demand and
from which they can only get benefits.
- To become the recognized leader in the target market.
- Strong Marketing Campaign using:

SEO MARKETING to increase the traffic to the upcoming online
website platform.
Social media updates, posts, and uploads.
Blog Creation.
Blog Posts.
E-mails.
YouTube.
Twitter.
Instagram.
Facebook.
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Pinterest.
LinkedIn.
- To expand the operations nationwide.
- To exist to attract and maintain customers.
- Services to exceed the expectations of the clientele.
3. Keys to success
-
Maintaining and expanding the current clientele base.

High demand for the services offered.
To have friendly relationships with the consumers.
Maintaining a respectable and untarnished reputation in the community.
Competitive pricing.
Advertisement.
Strong Marketing Campaign.
SEO Marketing to increase the traffic to the upcoming online website
platform.
Reputation.
Offer a broad range of high-quality branding opportunities.
Provide 100% satisfaction for the customers.
Be an active member of the community.
Keeping existing clients to develop repeat business.
Encourage customer input.
Superior Customer Service:
Provide reliable, high-quality naming service.
- Environment:
Provide a clean, friendly, and comfortable environment conducive
to giving professional trusting service.
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- Convenience:
Offering clients a wide selection of linguistic checks.
- Location:
Provide an easily accessible location for customer convenience.
- A program that will create customer loyalty.
- Superior products will promote consumer loyalty.
- Web traffic.
- High-quality services.
- Know the market.
- Pick the right advertising software platform for the business.
- Ensure sustainable profits.
- Build long-term relationships with clients.
- Build value, stability and high-quality services.
- Competitive pricing in the overall general marketplace.
- Easy access to end-users, as the services, will be available 24 hours a day
via the Internet.
4. Objectives
-
To make this company profitable within the very first month.

Increase market share.
Increase revenue.
Increase name recognition.
Achieving annual sales targets.
Implementing specific measures for customer satisfaction.
Building a good reputation in the industry.
Increasing assets and capitalization for future expansion.
Business Objectives:
Company growth.
- Financial Objectives:
Create and increase revenue.
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- Marketing Objectives:
Increase marketing efforts.
Expand market area.
Expand marketing reach.
Brand recognition.
Increase telemarketing efforts.
- Financial Goals:
TagLTE can have an annual growth rate of 8% per annum.
The owners can acquire funds to develop the business.
The loan can have a 10-year term with a 9% interest rate.
- Raising Capitals:
- There are many potential avenues for raising capital, including:
Business Loans (Conventional).
SBA Loans.
Angel Investors.
Venture Capitalists.
Private-Equity Firms.
- Web Development.
- Web Design.
- Web Hosting.
- Mobile App Development.
- Mobile App Design.
- Mobile App Maintenance.
- Strong Advertising & PR Campaign using:
Flyers.
Brochures.
Business Cards.
Word-of-mouth.
Cold Callings.
- To reach a big number of accounts.
- To create a service-based company whose primary goals are to exceed
customers expectations.
- To increase the number of clients by 15% per annum.
- To service at least 650 or more people and increase serving.
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- To know how TagLTE impacts the community where business is run,

knowing that the business will stand the test of time.
- To achieve a healthy profit margin within the first year.
- Become an established community destination by the end of the initial
year.
- To be an active and vocal member of the community, and provide
continual re-investment through participation in community activities
and financial contributions.
- To be the first and the most trusted naming/branding service possible in
the industry.
- Image objectives:
Highest Quality of Product Naming Features.
- Always deliver services in high quality and on time:
Promotional Objectives.
- The objectives must be to drive unique IP address traffic to the website.
5. Business Perspectives
The business strategy is to continue to improve its market position in each of its
existing products and to expand into new products and services. Key elements
of this strategy include:
Expanding products offerings by developing new concepts.
Increasing penetration of existing markets through enhanced customer
service and coordinated marketing efforts among its operating
companies;
Making selective acquisitions to add new product and service lines and
expand distribution;
Introducing new management and operating systems to reduce order
processing times, increase efficiency and increase processing capacities of
existing and acquired businesses;
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Exploring new markets, primarily through marketing strategies and special

offers.
6. Outline of the Business
The Company mainly consists of three departments to run the operations in an

order and they are,
1) Product and Service Management
2) Brand Management and Customer Service
3) Finance
TagLTE
Product & Service

Management
Brand Management
& Cutomer Service
Finance
1) PRODUCT & SERVICE MANAGEMENT:

This unit will be in-charge of ensuring that the company products are
tailored properly for their customers and always deliver unprecedented
value.
2) BRAND MANAGEMENT & CUSTOMER SERVICE:
This unit will be responsible for ensuring brand building, brand
strengthening, brand awareness, advertising and closing out strategic
alliances and partnerships. This unit will work closely with Sales
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Department to deliver ultimate on-field customer experience. They will

also expressly handle the social media arm of the organization.
They will be responsible for handling customer enquiries, customer
complaints, customer requests etc. They will also be involved in
telemarketing and product awareness campaigns. This is one of the most
important departments in the company. All operations of the company
will run based on the client base of the business and also the future of the
business depends of the customers. So it is necessary to handle customer
relationships very carefully to build a good reputation within the market.
3) FINANCE:
The activities expected from a finance department cover a wide range
from basic bookkeeping to providing information to assisting managers
in making strategic decisions. What to expect from your finance
department will depend largely on factors such as how much
involvement the owner/manager has in the organization. The finance
department will be responsible for the following;
Daily expense management
Treasury functions especially related to Investments of customer
Savings
Research, evaluation and suggestion of possible and profitable
investment opportunities.
Implementation of the adopted investment options, and constant
monitoring of the performance of the companys investments.
Ensuring proper book-keeping and management of organizations
financial records.
In-depth analysis and evaluation of the companys financial outlook
on a regular basis.
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7. Market Analysis
- Industry Analysis:
The branding consulting industry has mushroomed in size over
the last five years. Rapid increases and developments in
branding technology have caused the average user to rely on
professionals to handle their naming needs.
Firms in the naming and branding industry provide operating
advice and assistance to businesses and other organizations on
marketing issues, such as developing marketing objectives and
policies, sales forecasting, new product development and
pricing, licensing and franchising planning, and marketing
planning and strategies. While the industry suffered a
temporary setback during the economic downturn in 2014,
marketing consultants have benefited from strong demand for
their services from companies returning to growth after the
recession.
Declines in corporate advertising spending and a dramatic
change in how people consume media have caused the
marketing agencies to suffer over the past five years. However,
revenue has begun to recover and will continue rising over the
next five years as operators adapt to the changing media
environment.
- Competitive Analysis:
Find out who the competitors are by searching online
directories and searching in your sectional Yellow Pages. If there
are a number of competitors in the same industry (meaning
that it is not feasible to describe each one) then showcase the
number of businesses that compete with you, and why your
business will provide customers with campaign naming that are
of better quality or less expensive than the competition.
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8. Marketing Objectives
- Establish relationships with other businesses like yours within the

targeted market.
- Implement a local campaign with the targeted market via the use of:
Flyers.
Local Newspaper Advertisements.
Word of Mouth.
- Develop an online presence by developing a website and placing the
TagLTEs name and contact information with online directories.
Strategies include traditional print advertisements and ads placed on
search engines on the Internet.
You will register the business with online portals so that potential
customers can easily reach TagLTE.
TagLTE will also develop its own mobile application.
TagLTE will maintain a sizable amount of print and traditional advertising
methods within local markets to promote the marketing options that the
company is offering.
- Google ads on site income from website traffic.
- Google paid ad to get and keep website traffic up.
- Establish a newsletter to keep traffic coming back to the site.
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- Daily Actions:
Public Speaking and word-of-mouth method.
FACEBOOK Ads.
Twitter posts and updates.
Direct Mails.
Blog Posts:
- You can create your own blog and daily create contents about your work,
how you doing it, are your customers satisfied, etc.
Using SEO MARKETING for the upcoming online website platform
to increase the traffic.
9. Different Marketing Strategies

- Cause Marketing:
1. Pointofsale.
2. Purchase or action-triggered donation.
3. Licensing.
4. Message Promotion promote a causeforward message, using a
tasty way to raise awareness.
5. Employee Engagement use employee volunteers for social good.
6. Digital Programs use social media based service to promote the
firm.
- Close Range Marketing (CRM):
7. Promote products and solutions and involve the clients in
interacting with the business.
8. Expand the scope of interactive marketing in public places.
9. Offer a more spontaneous and direct interaction.
10. Engage customers through their mobile devices within a defined
range.
- Relationship Marketing:
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11. To create long-term relationships with customers rather than
trying to encourage a one-time sale, relationship marketing tries to

foster customer loyalty by providing exemplary products and
services.
12. Improve of internal operations many customers leave a
company not because they didn't like the product, but because
they were frustrated with the customer service.
13. Bonus Delivery.
- Transactional Marketing:
14. Product create a product or solution that meets consumer
needs.
15. Pricing establish a product price that will be profitable while still
attractive to clients.
16. Placement establish an efficient distribution chain for the
product.
17. Promotion create a visible profile for the product that makes it
appealing to customers.
- Scarcity Marketing:
18. Limitednumber tactics item is in short supply and wont be
available.
19. Deadline & Limited Time product is only available during a
specific time period.
- Word-of-Mouth:
20. 92% of consumers trust recommendations from friends and family
more than any other form of advertising.
21. 20% to 50% of purchases are the result of a wordofmouth
recommendation.
22. Only 9% of clients trust brands.
23. 71% of customers read online customer reviews when considering
a brand.
24. 82% of clients are influenced by their friends social media posts.
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- Call to Action Marketing (CTA):

25. Things to consider size, color, wording, contrast with the rest of
the page, position, and urgency.
- Viral Marketing:
26. Create a content design that is easily transportable and highly
engaging so it's shared quickly by many people.
27. Offer giveaways.
28. Make a video.
29. Reinforcement.
- Diversity Marketing:
30. Analyze the client segments based on cultural differences,
including tastes, expectations, beliefs, world views, and specific
needs.
31. Design the strategy to appeal to a widespread audience and to
recognize that each individual subgroup of that audience may have
different ideas and should be appealed to in a different manner
through advertising that demonstrates cultural awareness.
- Mass Marketing:
32. Advertise and promote to a wide variety of audiences with the
expectation of appealing to as many as possible.
- Seasonal Marketing.
- PR Marketing:
33. Non-branded Content Hubs.
34. YouTube for youngsters.
35. Print Campaigns.
36. Radio & TV Campaigns.
37. Online Campaigns.
38. Reputation Management Campaigns.
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- Online Marketing:
39. Online Banners.
40. Pop Ups, Video Marketing, Email Marketing.
41. Social Media, Display Advertising, SEO.
42. A key benefit of using online channels for marketing a business or
product is the ability to measure the impact of any given channel,
as well as how visitors acquired through different channels
interact with a website or landing page experience.
- Event Marketing:
43. Spread the location.
44. Start a facetoface contact between the business and clients at
special events like concerts, fairs, sporting events, and
entertainment venues.
45. Provide a value to attendees beyond information about the
business offer a discount, free sample, and fun event.
- Offline Marketing:
46. Give out free and informative pamphlets.
47. Use existing clients to generate new ones, by asking for written
testimonials.
48. Print flyers with a difference.
49. Mobile billboard.
50. Press release.
51. Offer a specific discount to particular groups.
52. Create business cards.
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10.
Pricing Strategy
- The below point should be get in to consideration at the point of

setting the pricing.
Competitive Position.
Pricing Below Competition.
Pricing Above Competition.
Prices lining.
Cash Discounts.
- The business has set up their pricing after a thorough analysis of the
above facts.
- TagLTE pricing is as mentioned below.
- As per the company pricing, they offer 3 different packages to match
the customer requirement and offer them the best service.
BRONZE
N 5000 One time fee
2 custom names
72-hour delivery
1 free name revisions
Matching .COM, .COM.NG, .NG domain
N5,000 one-time fee
(Only N2,500 per name)
SILVER
N 7000 One time fee
4 custom names
72-hour delivery
N7,000 one-time fee
(Only N1,750 per name)
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GOLD
N 10,000 Only once
6 custom names
48-hour delivery
N9,000 one-time fee
(Only N1660 per name)
11.
SWOT Analysis
- Strengths:
Excellent and stable staff, offering personalized customer
service.
Strong merchandising and branding services presentation.
Understanding the clients needs.
Exceeding the expectations of clients.
Hiring individuals who are passionate about providing these
essential services to the needy.
More aggressive marketing methods can attract specific client
types offering potential higher than normal net profit margins.
Develop a blog.
- Weaknesses:
Access to additional operating capital.
Cash flow to be unpredictable.
The blog is currently heavily traveled or viewed.
Inability to manage several clients needs simultaneously.
- Opportunities:
Growing market with a significant percentage of the target
market still now knowing you exist.
Strategic alliances offering sources for referrals and joint
marketing activities to extend your reach.
Strong marketing campaign.
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SEO Marketing.
Web site traffic.
- Threats:
Easy entry for the new business competition.
12.
Web Plan Summary
- The website will be the key to the business. It must be well designed,
user-friendly and fully operational at all times. The website will serve
both business owners and consumers, so the design must be done by
a hired professional with experience with these sites.
Website Marketing Strategy
- The website address can be included a variety of printed marketing
materials, including business cards and informational brochures.
- The website can feature testimonials of how the company exceeded
the expectations of clients by providing care and premier services.
- Customer Testimonials:
Posting customer testimonials regarding positive services will
be an excellent marketing tool. These testimonials can be
placed on the Website where they can be viewed by potential
customers.
- Create a solid About us Page:
Typically, one of the top 10 most popular pages of any Website
is the About us page. It provides a personalized glimpse of the
company and its owner. It is a very effective tool because
people are simply curious. They want to know who is behind the
company. More often than not, a potential client will select a
company with a real person behind it, rather than a faceless
company that does not provide even a little of personal
information.
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- Statistic, Tracking, and Analytics:

Google is a great resource for providing this type of information
since it is a primary search engine. In this day and age, this type
of information is essential to any business no matter how large
or small. By implementing this marketing strategy, TagLTE can
ascertain the following information:
How many hits does the site receive?
How many of these are unique visitors?
How are people finding the Website?
What search terms are they finding the company under?
Who is the average visitor?
- The website can be printed on any marketing materials, including
pamphlets and business cards, to be handed out or distributed to (big
& small businesses) and organizations.
- Meeting with business bureaus in the area.
Partnering with a high-traffic website to offer the mobile app naming
13.
Social Media Plan
- Public Relations:
Create an extensive list of media contacts to email press
releases Both locally and nationally.
Work to create relationships with clients in the area.
Create an extensive calendar of events in all the community.
Create monthly to quarterly press releases highlighting the
events that have the largest client potential.
- Social Media:
(1) Twitter:
I believe Twitter offers the fastest way to build an audience of
relevant followers for your content. The primary reason is
because you have an opportunity to interact and engage with
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the right people for your business even if they dont follow you
back (you cant do this on Facebook or LinkedIn)
Post pertinent content three to five times per week based on
the strategy and goals, re-tweet its followers tweets when they
use the new # tag
If you have a company blog as a part of your SEO strategies, the
best way to promote it is through Twitter. If you feel that the
information provided in the blog would be appreciated by your
followers, just tweet the link to share the blog. This not only
diverts traffic to your blog, but also makes your message viral if
your customers find the content useful.
(2) Instagram:
Post significant content three to five times per week based on
the strategy and goals.
Focus on photography that is already taken.
Search the clients and groups that TagLTE is targeting to follow,
encouraging followers to try the naming features offered.
(3) Facebook:
Post three to five times per week based on the strategy and
goals, intermingled with fun posts designed to engage the
followers.
Allow the users to engage instantly with the company by
posting naming agency likes, dislikes, and ideas, which can be
answered directly by the management and support team
Clients will be invited to become fans of the page in order to
receive emails via FACEBOOK and additional updates.
Discussion topics will be posted by the management about new
product naming features.
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(4) Pinterest:
According to a recent report done by Hubspot, Pinterest is
driving more traffic to the Real Simple website than Facebook
Create boards based on communities, areas, and attractions.
Traffic isnt the only benefit Pinterest can bring to your
business. The site is also a great source of consumer insights. A
quick keyword search can tell you what your audience is
discussing and sharing.
A growing number of HR departments use Pinterest to recruit
top talent. After all, its a great place to connect with people
over shared interests.
14.
Corporate Organizational Plan
Corporate Organizational Plan will develop under the below structure and at the
beginning of the business the top management will be not much developed as
mentioned below. It may take reasonable time to build up the structure in
accordance with success of the business.
Corporations can have many organization structures, but the most typical
corporation organizational structure consists of the shareholder, board of
directors, the officers and employees.
As the company grows in operations, each of these groups may involves many
people and expand the image below that represent a basic corporation
organization
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15.
Human Resources
Our Human resources focus will concentrate on three main areas:
Documenting Procedures, Staff Handbooks, etc for future training needs

Continually training and upskilling
Staff Feedback Forums
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Documentation
The following list of processes and procedures will be documented and

completed
1. Recruitment procedures
2. Interview questions
3. Application form
4. Job Descriptions
5. Induction Procedures
6. Employee Handbook
7. Wage procedures
8. Pay slips
9. Time sheets
10. Rosters
11. Occupational Health and safety signs and procedures
12. Daily events diary
Continual Training
Staff will receive training as required. Weekly or Monthly meetings will be held,
part of which will be devoted to discussing training needs or carrying out training
workshops on a particular topic. We are committed to increasing the skills of our
staff as much as possible. We believe that an investment in staff is an investment
in our business.
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Staff Feedback Forums
The weekly or monthly meetings will provide a forum for staff to suggest new
ideas or to bring up issues they are unhappy with. Staff will be encouraged to
use their creativity and skills to benefit the business.
16.
-
Advertising Campaign.
Marketing Campaign.
PR Campaign.
SEO Marketing.
Flyers.
Brochures.
Business Cards.
Legal.
Utilities.
Insurance.
Business Licenses.
Office space.
Rent.
Office Equipment.
Office Supplies.
Office Furniture.
Computers.
Desk.
Chairs.
Telephones.
Internet.
Web Maintenance.
Web Development.
Web Design.
Web Hosting.
Salaries.
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Expenses
Consultants.
Employees.
Mobile App Development.
Mobile App Design.
Mobile App Maintenance.
Blog Creation.
Blog Writers.
Blog Maintenance.
Blog Design.
Blog Development.
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17.
Financial Plan
Important Assumptions
The financial plan depends on important assumptions, most of which are shown
in the following table as annual figures. The key underlying assumptions are:
We assume a slow-growth economy, without major recession.
We assume that there are no un-foreseen changes in the expectancy in the

popularity of our restaurant.
We assume access to investments and financing are sufficient to maintain

and fulfill our financial plan as shown in the tables.
The business will not seeking funds from third parties until its 3rd year of
operation.
We assume that the company will have a 25% growth rate in each year.
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Forecasted Profit and Loss

PRO FORMA PROFIT AND LOSS
YEAR 1
YEAR 2
YEAR 3
NGN
NGN
NGN
5,040,000
6,300,000
7,875,000
Direct Cost of Sales
50,400
56,700
59,063
TOTAL COST OF SALES
50,400
56,700
59,063
4,989,600
6,243,300
7,815,938
99%
99%
99%
3,180,000
3,339,000
3,505,950
Sales and Marketing and Other Expenses
50,400
63,000
59,063
Depreciation
10,000
10,000
10,000
Utilities
2,000
2,500
3,000
Insurance
6,000
8,000
10,000
Rent
20,000
20,000
20,000
Other
5,000
6,000
7,500
Total Operating Expenses
3,273,400
3,448,500
3,615,513
Profit Before Interest and Taxes
1,716,200
2,794,800
4,200,425
EBITDA
1,716,200
2,794,800
4,200,425
600,670
978,180
1,470,149
1,115,530
1,816,620
2,730,276
Sales
Gross Margin
Gross Margin %
Expenses
Payroll
Taxes Incurred
Net Profit
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Summary
9,000,000
8,000,000
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
Sales
Gross Margin
YEAR 1 NGN
Total Operating
Expenses
YEAR 2 NGN
Taxes Incurred
Net Profit
YEAR 3 NGN
Forecasted Operating Expenses

Payroll
Sales and Marketing and Other Expenses
Depreciation
00%
1%
%0%
2%
97%
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Utilities
Insurance
Rent
Other
Forecasted Cash Flow

PRO FORMA CASH FLOW
YEAR 1
YEAR 2
YEAR 3
Cash Sales
5,040,000
6,300,000
7,875,000
SUBTOTAL CASH FROM OPERATIONS
5,040,000
6,300,000
7,875,000
Sales Tax, VAT, HST/GST Received
New Current Borrowing
New Other Liabilities (interest-free)
New Long-term Liabilities
Sales of Other Current Assets
Sales of Long-term Assets
New Investment Received
5,040,000
Year 1
6,300,000
Year 2
7,875,000
Year 3
50,400
56,700
59,063
3,273,400
3,448,500
3,615,513
3,323,800
3,505,200
3,674,575
600,670
-
978,180
-
1,470,149
-
Other Liabilities Principal Repayment
Long-term Liabilities Principal Repayment
Purchase Other Current Assets
Purchase Long-term Assets
Dividends
3,924,470
4,483,380
5,144,724
1,115,530
1,816,620
2,730,276
1,115,530
2,932,150
5,662,426
Cash Received
Cash from Operations
Additional Cash Received
SUBTOTAL CASH RECEIVED

Expenditures
Expenditures from Operations
Cash Spending
Bill Payments
SUBTOTAL SPENT ON OPERATIONS
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out
Principal Repayment of Current Borrowing
SUBTOTAL CASH SPENT

Net Cash Flow
Cash Balance
31 | P a g e
CASH FLOW SUMMARY

YEAR 1
YEAR 2
YEAR 3
5,662,426
2,932,150
2,730,276
1,816,620
1,115,530
1,115,530
Net Cash Flow
Cash Balance
Forecasted Cash Flow

20,000,000
18,000,000
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
Cash Sales
Cash Spending
Bill Payments
YEAR 1
32 | P a g e
Sales Tax,
VAT, HST/GST
Paid Out
YEAR 2
YEAR 3
Net Cash Flow

Cash Balance
FREE PROMOTE PLAN
1. New Email Lists

Find new people who have interests in the services and show them their
advantages. The more the business shows its services and the more emails it sends, the more chance it has to come to the company. If you
want to increase your clientele, you have to have better marketing
methods. And some of the best marketing methods in are:
Send e-mails to the old and new clients.
A monthly phone call to hold them accountable.
Great attitude in every email or call with them.
Would be great if you keep it friendly.
To send e-mails to the consumers during the holidays to find
out, that you dont write them just for the money.
2. Social Marketing
Social Marketing will do a great job in finding new clients. There are
many groups in FACEBOOK or Twitter with a huge number of followers
that are associated with the business. You can e-mail (Chat) people in
FACEBOOK OR Twitter, also. You need to hire people to deal with this
marketing because it is really serious.
Join the groups in FACEBOOK OR Twitter that are in your category
(area).
Tell them about the services.
Tell them that you are best in the country.
Tell already satisfied customers to spread about your services to
others.
33 | P a g e
3. Technology
Develop an App this would be a great benefit for your business:
- Benefits for business:
Build relationships.
Build loyalty.
Reinforce the brand.
Increase the visibility.
Increase the accessibility.
Solve the problem of getting stuck in spam folders.
Increase exposure across mobile devices.
Connect you with on-the-go consumers.
Generate repeat business.
Enhance your social networking strategies.
- Benefits for customers:
Notifications of special events, launches, and more.
One-touch access to your contact information.
Directions to the location from wherever you are.
Free One-on-One chat.
- Why is Mobile App better for your business than browsing
the Mobile Web?

Mobile Apps: function offline.
Mobile Web Sites: Dont.
Mobile Apps: Enable to push notifications for direct
contact with the consumers.
Mobile Web Sites: Dont.
34 | P a g e

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: 19 Mabayoje Street, Oshodi. Lagos

: +234 8022265226, +234 12124661

Business Plan | TagLTE

Business Plan | TagLTE

9. Different Marketing Strategies

Web Plan Summary

Social Media Plan

Corporate Organizational Plan

Free Promotion Plan

Business Plan | TagLTE

Business Plan | TagLTE

TagLTE will be dedicated to providing consistently high client satisfaction by

Qualities of Our Brand Names

Demonstrate to the world that you are different

Business Plan | TagLTE

- To provide the finest naming agency to lower the consumer's cost.

- Strong Marketing Campaign using:

Business Plan | TagLTE

Maintaining and expanding the current clientele base.

Business Plan | TagLTE

To make this company profitable within the very first month.

Business Plan | TagLTE

Business Plan | TagLTE

- To know how TagLTE impacts the community where business is run,

Business Plan | TagLTE

Exploring new markets, primarily through marketing strategies and special

6. Outline of the Business

The Company mainly consists of three departments to run the operations in an

Product & Service

1) PRODUCT & SERVICE MANAGEMENT:

Business Plan | TagLTE

Department to deliver ultimate on-field customer experience. They will

Business Plan | TagLTE

Business Plan | TagLTE

- Establish relationships with other businesses like yours within the

Business Plan | TagLTE

9. Different Marketing Strategies

Business Plan | TagLTE

trying to encourage a one-time sale, relationship marketing tries to

Business Plan | TagLTE

- Call to Action Marketing (CTA):

Business Plan | TagLTE

Business Plan | TagLTE

- The below point should be get in to consideration at the point of

Business Plan | TagLTE

Business Plan | TagLTE

Web Plan Summary

Business Plan | TagLTE

- Statistic, Tracking, and Analytics:

Social Media Plan

Business Plan | TagLTE

Business Plan | TagLTE

Corporate Organizational Plan

Business Plan | TagLTE

Our Human resources focus will concentrate on three main areas:

Documenting Procedures, Staff Handbooks, etc for future training needs

Business Plan | TagLTE

The following list of processes and procedures will be documented and

Business Plan | TagLTE

Staff Feedback Forums

Business Plan | TagLTE

Business Plan | TagLTE