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I.

Introduction

Hotels these days can be seen in every corner in every city, especially in well
developed cities like Manila. These hotels are usually accommodated by people who
needs to stay for the night in order accomplish their tasks which can be work related,
trips, vacation or other types of activities that they had planned.Hotels cater the needs
of its guest to its full extent in order to satisfy their customers and be successful in their
target market.
This study that intends to set up a new tourist attraction type of hotel business is not
just a firm that provides leisure and hotel services to customers but it also can entertain
and interact with its guest with its new and creative idea. Although it doesn't have
branches, it intends to gather visitors from all over the country and even foreign tourists.
Among the customers of the hotel, it is usually possible to find foreign and local visitors
that have similar interests in Marine animals like Marine animal lovers and marine
researchers.
Releasing stress is not that simple, but since the concept of business is water and
marine animals it can become easy. Based on study the oceanic blue, water, and fishes
are one of the source of stress reliever plus a comfortable room will become great
stress reliever firm.

I. Executive summary

.1.1 Name of Proponent

Type of Business Organization: Partnership

Location of the Business: Maharlika High-way San Jose City
Proponent: Mr. Rejanh Benz Ignacio,
Mr. Marc Harald C. Steffen

.1.2 Name of the Business

Mariner hotel is a stress releaser, entertainment and hospitality firm, which
it is a place for rest in a very diverse and unique way. It offers gallery for marine
animal lover, rooms with one way mirror for customer to actually see the marine
animals at the comfort of your room.
The business name Mariner Hotel means sailor or seaman in hotel that is easy
to recognize for the costumer.
2.1.3 Types of Ownership.
Mariner hotel is a partnership type of business which is owned by two. The
partnership should have a legal agreement will be admitted to the partnership when
needed.
2.1.2.4

Location
The business is located at Maharlika High way Brgy. F. E Marcos, San

Jose City, Nueva Ecija. The owners choose this site because its easily reach the

target market and this site is for commercial purpose because of the other
business establishment within the area.
II.

Project Background

3.1 Name of Proponent

The two proponent of the business are Mr. Rejanh Benz Ignacio and Mr. Marc
Harald Steffen because the type of ownership of the business is partnership. They are
both citizen of the Philippines and living in San Jose City, Nueva Ecija. They are long
time friends that had finished two courses in college. Mr. Rejanh Benz Ignacio finished
both Hotel and Restaurant Management and accountancy at De La Salle State
University. Mr. Marc Harald C. Steffen finished Business Administration major in
Business Management and later on took up Architecture. He finished two courses at
Ateneo De Manila University. Both of them became the very best student of their own
field. They both decided the business and came up and build Mariner Hotel. They are
both business minded and in that they also love marine animals. All the paid expenses
will both come from their capital since it is partnership

3.2 Name of the Business

The business name Mariner Hotel is from the concept of the Noahs ark. The
word mariner means sailor or seaman the owners chose only a simple name to become
recognizable to the costumer since the word used in this name is a very familiar it will

become understandable not only in local or domestic costumer but also in foreign
costumers.

3.3 Types of Ownership

Mariner Hotel is a partnership firm which is owned by two persons in a single
business. Partners divide responsibility for management and liabilities, as well as the
shares of profit and loss according to their internal agreement. The owners expect that
the interactive Noahs concept is already a tourist attraction where in family and couples
can visit.
Table 1.1 Showing the advantage and disadvantage of the partners
Table1.1
Advantage

Partners are relatively easy to

establish.

Partners can easily make share to each

other whenever partners have the same
thought

and

ideas

with

the

partners

business.

With more than one owner,

With more than one bank account or anyone

the ability to raise fund may

can invest from business both partners can

be increase.

increase and expand easily.

The

business

benefit

from

usually

will

partners who

With different skills acquired by partners the

both partners can benefit and help business

have complementary skills.

succeed.

Disadvantage

Since decision are shared

disagreements can occur.

Profits must be shared with others.

Any of the partners cannot decide alone,

needs approval of both partners.

This may vary when the partners equally

invest in the business.

Too many bosses may inflict

employers

and

employees

Employees cannot serve two bosses at one

time.

shortcomings.

3.4 Location
The location of the business will be in Maharlika Hi way Brgy. F. E Marcos, San
Jose City, Nueva Ecija in front of city municipal. The Mariner Hotel plans to build in this
area for better staying of our valued target customers and our cared aquatic animals.
The place is suitable for our business. The place has 1/4 hectares to build on the

Mariner Hotel it has a city hall in front of it that couple and our other target market hang
out, at the place it is also suitable for the travelers passing by and for drivers that
needed to stay at critical hours. This place is perfect for passersby because this site is
along the highway and many travelers and people go through here and this site is also
big enough to occupy the space for our aquatic animals and our customers so its easy
and comfortable to look at.
3.5 Background of the Industry
MANILA, Philippines - The countrys hotel industry is expected to see a continued
growth in the next five years amid the decline in hotel occupancy rates in the first half,
according to the latest Market Insight report of Pinnacle Real Estate Consulting
Services Inc.
The consultancy firm said hotel occupancy rates in Manila slipped to an average
of 68 percent in the first half, 1.6 percentage points lower than the rates a year ago but
still better than in other countries. Even with this slight decrease, the Philippines is
actually doing better than most countries in Southeast Asia where drops ranged from
2.1 percentage points (Singapore) to as high as 8.6 percentage points (Bali). Only
Thailand and Vietnam bucked the trend with slight increase in occupancy.
Figure 1.1

As

the

analyst

have

stated, there will be a continued growth in the hotel industry for the next five years, and
as shown in the graph, the travel and tourism Industry is continually growing and Nueva
Ecija has a big amount of tourists coming in, All of these a good indicator for the newly
established business firm Mariner Hotel. It simply means that the chosen industrys
growth would be Mariner Hotel's growth as well.
3.6 History of the Company
June 2016, a business was built named Mariner Hotel. This is a partnership
business that has a concept of animals. Mariner Hotel was founded on an enduring
connection to the land and the communities where we do business. The Mariner Hotel
allows meeting and exceeding guest expectations of operational sustainability. It
focused on improvements and energy and water conservation at our properties and
innovative community. One of the major parts of their business plan was to promote
cleanliness of their hotel to growing groups of people that had become aware of safety
issues.
The partners are both from the rich family Mr. Ignacios father is the owner of one
of the successful super market here in the Philippines whoever Mr. Steffen family

business is Bank that already expanded and now it is a leading Bank here in the
Philippines and they decide to build hotel named Mariner hotel
3.7 Vision and Mission
Vision
To become a best provider of unique Hospitality experience that is authentically
local, in hotels with service that is truly engaging.
Mission
Providing a luxury experience with a twist of ocean sightings and turning
moments into unforgettable experience with your beloved family or partners.
3.8 Goals and Objectives
Goal

To help our customers to see new sightings.

To conserve and protect our beloved marine animals.
To promote the marine environment

Objectives

To help customers have a new memorable moments

Mariner Hotel assures to bring costumer a new oceanic experience
without the hassle of scuba diving.

3.9 Generic Strategies

Our business strategy is to attract customers by advertising our unique offers

not just to the local costumers but also to foreign tourists, we are aiming to be a tourist
destination for travelers to visit, But having premium offers would also result in
expensive price range which can be difficult to attract customers. Thats why we will be
applying one of Michael Porters generic strategies which are called differentiation, it
simply means offering different products or services through different segments to
reduce our prices and expenses on our main business.
Our main offer would be the idea of combining a Zoo and Hotel with a Noahs
ark design to entice customers, with different variety of rooms, which would also be at a
premium price range. To reduce these prices, we will offer cheap and basic hotel rooms
and mini tours at the marine zoo for travelers passing by. Although our hotel is placed
on the farm lands, its location is also a strategic place, it is in between tourist spots
which travelers can go next to, like Hundred islands, Chocolate Hills, Summer Capital
of Philippines and other places further North Whenever travelers will go there they
would definitely pass by our hotel. And we can offer discount packages for a quick tour
to close tourist locations. Over all, having more different offers may help lessen the
premium price and may also help promote our hotel business.

4.0 Significance of the study

This study aims to further develop us students in the field of Business

Management. It gives us an insight on how it feels like starting a business which shows

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us how important it is to make careful planning before establishing a business. It also

helped us to understand more about the hotel industry and how to make it successful.
Having this study done by group also helped us develop our leadership and teamwork
by cooperating with each other through different tasks.
This study can be beneficial to others, especially to students like us who may be
doing similar studies in this field. It may be a great contribution that can spark thoughts
and ideas for their own work and study.