1

Introduction

Hotels these days can be seen in every corner in every city, especially in well
developed cities like Manila. These hotels are usually accommodated by people who
needs to stay for the night in order accomplish their tasks which can be work related,
trips, vacation or other types of activities that they had planned. Hotels cater the needs
of its guest to its full extent in order to satisfy their customers and be successful in their
target

market.

This study that intends to set up a new tourist attraction type of hotel business is not just
a firm that provides leisure and hotel services to customers but it also can entertain and
interact with its guest with its new and creative idea. Although it doesn't have branches,
it intends to gather visitors from all over the country and even foreign tourists. Among
the customers of the hotel, it is usually possible to find foreign and local visitors that
have similar interests in animals like animal lovers and animal researchers.

I.

Executive summary

Name of Proponent

Type of Business Organization: Partnership

Location of the Business: Tayabo, San Jose City, Nueva Ecija
Proponents: Mr. Rejanh Benz Ignacio,
Mr. Marc Harald C. Steffen

.1.1 Name of the Business

Zootel is a stress releaser, entertainment and hospitality firm, which it is a place
for rest in a very diverse and unique way. It offers gallery for animal lover, rooms
with one-way mirror for customers to actually see the animals at the comfort of
your room.
The business name Zootel is a combination of a zoo and hotel that is easy to
recognize for the costumer.

2.1.2 Types of Ownership.

Zootel is a partnership type of business which is owned by two persons. The
partnership should have a legal agreement that will be admitted to the partnership
when needed.

2.1.2.3

Location

The business is located at Tayabo San Jose City, Nueva Ecija. The owners
chose this site because this is big enough to occupy the space for animals and
customers and the place can also easily reach the target market.

2.

Project Background

3.1 Name of Proponent

There are two proponents of the business, Mr. Rejanh Benz Ignacio and Mr.
Marc Harald Steffen, because the type of ownership of the business is partnership. The
owners are Both citizens of the Philippines and living in San Jose City, Nueva Ecija,the
owners are longtime friends that had finished two courses in college. Mr. Rejanh Benz
Ignacio finished both engineering and accountancy at De La Salle State University. Mr.
Marc Harald C. Steffen finished Business Administration major in Business
Management and later on took up Architecture, finishing two courses at Ateneo De
Manila University. Both became the very best students of the chosen field and decided
the business and came up with Zootel. The owners are both business minded and in
that they also love animals. All the paid expenses will come from their capital since it is
a partnership.

3.2 Name of the Business

The business name Zootel is from the concept of the Noahs ark it is a
combination of two words which are Zoo and hotel the owners chose only a simple
name to become recognizable to the costumer since the both of words used in this
name is a very familiar, it will become understandable not only to local and domestic
customer but also to foreign customers.

3.3 Types of Ownership

Zootel is a partnership firm which is owned by two persons in a single business.
Partners divide responsibility for management and liabilities, as well as the shares of
profit and loss according to their internal agreement. The owners expect that the
interactive Noahs concept is already a tourist attraction where in families and couples
can visit.
Advantage:

Partners are relatively easy to establish

With more than one owner, the ability to raise fund may be increase
The business usually will benefit from partners who have complementary skills.

Disadvantage

Since decision are shared disagreement can occur

Profit must be shared with others

3.4 Location
The location of the business will be at Tayabo, San Jose City, Nueva Ecija. The
Zootel plans to build in this area for better staying of our valued target customers and
our cared animals. The place has a friendly environment for the animals that will live in.
The place has 5 hectares to build the Zootel on. It has a gas station at the front of the
open area and nearby restaurants at the place. It is also suitable for the travelers
passing by and for drivers that needed to stay at critical hours. This place is perfect for
passersby because this site is along the highway and many travelers and drivers go
through here and this site is also big enough to occupy the space for animals and
customers so its easy and comfortable to look at.

3.5 Background of the Industry

In the year of 2015 the number of foreign and domestic costumer entering in
service firm is increase by 54.9% and it is also a highest growth in this year. The best
strength of a service firm is the man power and the service quality Zootel wants to
develop these strengths to make a good strategy that cause of increasing in the number
of satisfied costumer.
Zootel classified as hospitality industry adopting Filipino culture that has a
special way of welcoming visitors. The demand for service industry is increased by 28%
meaning the Zootel have a well and good condition in this industry.

The Filipinos known for having a natural hospitability for their visitors or guests
since zootel has a Filipino heritage it will become a costumer friendly with a very warm
welcome for its costumer.
Zootel is not only can offer an effective relaxing service it can also give an
informative idea and basic knowledge about the animals inside of the building. Zootel
has its own unique and attractive interior and exterior design that costumer can surely
enjoy and also costumer can feel to be an important and priorities person.

3.6 History of the Company

June 2016, a business was built named Zootel. This is a partnership busines
that has a concept of animals. Zootel was founded on an enduring connection to the
land and the communities where we do businesses. The Zootel allows meeting and
exceeding the guests expectations of operational sustainability. It is focused on
improvements on energy and water conservation at our properties and innovative
community. One of the major parts of their business plan is to promote cleanliness of
their hotel to growing groups of people that had become aware of safety issues.
A clean atmosphere is only part of Zootel which separates it from the rest of the
competition and attributes it to its great success.

3.7 Mission and Vision

Vision
To be one of the best service contributor and provider

Mission
To provide a good class of relaxing service that help people to become happy
and to promote the importance of animals and nature

3.8 Goals and Objectives

Goal
To increase the numbers of satisfied and return costumer
Objectives

To help the customers to relieve their tiredness.

Zootel assure to bring costumer in a relaxing moment of time

3.9 Generic Strategies

Our business strategy is to attract customers by advertising our unique offers

not just to the local costumers but also to foreign tourists, the Zootel is aiming to be a
tourist destination for travelers to visit, but having premium offers would also result in
expensive price range which can be difficult to attract customers. That is why Zootel will
be applying one of Michael Porters generic strategies which is called differentiation, it
simply means offering different products or services through different segments to
reduce

its

prices

and

expenses

to

the

Zootels

main

premium

offers.

Zootels main idea would be the combination of a Zoo and Hotel with a
Noahs ark design to entice customers, with different variety of rooms, which would also
be at a premium price range. To reduce these prices, Zootel will offer cheap and basic
hotel rooms and mini tours at the zoo for travelers passing by. Although Zootel is placed
on the farm lands, Zootels location is also a strategic place, it is in between tourist
spots which travelers can go next to, like Hundred islands, Chocolate Hills, Summer
Capital of Philippines and other places further North. Whenever travelers will go there
they would definitely pass by the Zootel, and offers discount packages for a quick tour
to close tourist locations, but overall having more different offers helps lessen the
premium

prices

and

4.0 Significance of the study

also

helps

promote

the

business.

This study aims to further develop the students in the field of Business
Management. It gives an insight on how it feels like starting a business which shows the
students how important it is to make careful planning before establishing a business. It
also helps to understand more about the hotel industry and how to make it successful.
Having this study done by group also helps develop the leadership skills and teamwork
by cooperating with each other through different tasks and overcoming problems.
This study can be beneficial to others, especially to students who may be doing similar
studies in this field. It can be a great contribution that can spark thoughts and ideas for
their own work and study.

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