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Benjamin Michael McFerren

335 Ocean Dr. Apt. 106 Miami Beach, FL 33139

786-357-1485 *

Develop market-disruptive products & venues; execute business effectively through efficient production & inexpensive viral marketing.

University of Pittsburgh, Pittsburgh, PA College of Business Administration: Marketing 12/02

University of Puerto Rico, Rio Piedras, PR National Student Exchange 12/99

Founder Executive of Brand Development Founder, Product Development

Sea * Side Syndication Environmental Coalition of Miami Beach AP Ed Ventures
Miami Beach, FL 7/07 - Current Miami Beach, FL 3/07 - Current Miami, FL - Cambridge, MA 7/04 - 7/07
• Produced Content Management • Non-Profit Fundraising: $51,000 • Researched the educational
Systems, Brochure-ware Websites • Lobbying local government for technology industry through web
& Great Presentations beach cleanup budgets and investigation, school purchasing, and
• HTML, CSS, PHP, MySQL recycling programs teacher, parent & student interviews
• Website and MySpace page • Campaigning local residents, • Developed interface, business
creation: Miami Dade Young businesses, & non-profits to model, & content (200,000+ records)
Democrats, Pavlov Pictures, become members of the coalition • Project managed web developers in
Miambient, ECOMB, • Recycling PSA creation & funding the U.S., China, & India to produce
Medicholistic, & The Miami Beach • Eco Art Gallery by the Sea – South online community platform/CMS
Community Development Beach Beach Trash Can Decoration • Recruited users from online forums,
Corporation Fund Raiser teacher conferences, & focus groups

Site Development & Content Procurement New Business Development & Media Buying New Business Development
Clinton Foundation, Convex Group Fitzgerald & Company Krome Communications (McCann Erickson & IPG)
Atlanta, GA 1/04 – 7/04 Atlanta, GA 5/03 - 12/03 Pittsburgh, PA 1/02 – 4/03
• Creation of the Presidential website • Coordinated agency departments to • Qualified Prospects & Secured Sales
to coincide with the unveiling of construct RFP's while studying Meeting Appointments from Cold
the William J. Clinton library in AR Market Analysis, Consumer • Coordinated RFP Production among
• Indexed 25,000 presidential Targeting, & Strategic Partnerships the following departments: Public
documents into a searchable- • Successful client acquisition: Relations, Ad Production, Media
browse-able database hotlinked to Rubbermaid, GMAC Insurance & Relations, Campaign Development
articles, book excerpts, pictures & Carrols Corp. • Account work:
other multimedia (Video & Flash). • Produced insertion orders and – Allied Security
• Article coordination among writers, helped assemble media plans for – Bayer Corporation
editors and web developers Durex Condoms, Raymond James – Atlantic Luggage
Financial, & Afflac Insurance

Production Founder Assistant Director of Sales

Fox Sports Net Pittsburgh Phat Kat Publications Augusta GreenJackets Baseball Club
Pittsburgh, PA 8/02 – 11/02 Pittsburgh, PA 9/00 - 6/01 Augusta, GA 4/98 - 8/00
• Video production & coordination • Founded and managed all areas of a • Sold Outdoor/Print Advertising and
among departments: weekly dining guide: Group/Season Tickets
– Camera Set-up/Control – Advertising Sales • Coordinated special event
– Talent Coordination – Layout promotions, customer relations, and
– Directing & Producing – Content & Illustration game day preparations
– Cutting & Editing – Print & Distribution • MLB Winter Meetings '98, '99

Intermediate Spanish, HTML, CSS, PHP, MySQL, PC, Mac, Microsoft Digg,, Google Suite, Drudge Report, MySpace, Facebook,
Office,, Filemaker, Skype, Skype, iTunes, GoToMeeting, Congdon, Pandora,, Blogger, Feedburner,,
OOTP, Firefox, Safari, IE, Pligg, OpenOffice, Firebug, Crimson Editor Wired, TechCrunch, eschoolnews, Flickr, Wikipedia, WebAlert, NetFlix