A Project Report On The preference of customer towards Retail stores

INTRODUCTION:
Retailing consists of the sale of goods or merchandise from a very fixed
location, such as a department store, boutique or kiosk, or by mail, in small
or individual lots for direct consumption by the purchaser. Retailing may
include subordinated services, such as delivery. Purchasers may be
individuals or businesses. In commerce, a "retailer" buys goods or products
in large quantities from manufacturers or importers, either directly or
through a wholesaler, and then sells smaller quantities to the end-user.
Retail establishments are often called shops or stores.

OBJECTIVES:
THE FOLLOWING OBJECTIVES HAVE BEEN FORMED SUCH AS:

To Study the awareness regarding Retail Marketing among

the customer.
To know the impact of organized marketing upon the
unorganized marketing.
To study the problem faced by the retail marketing in the
India.
To study the market potential for retail marketing in India.

Literature Review & Problem Statement:

Retailers are at the end of the supply chain. Manufacturing marketers see
the process of retailing as a necessary part of their overall distribution
strategy. The term "retailer" is also applied where a service provider
services the needs of a large number of individuals, such as a public utility,
like power Shops may be on residential streets, shopping streets with few
or no houses or in a shopping mall. Shopping streets may be for
pedestrians only. Sometimes a shopping street has a partial or full roof to
protect customers from precipitation. Online retailing, a type of electronic
commerce used for business-to-consumer (B2C) transactions and mail
order, are forms of non-shop retailing. Shopping generally refers to the act
of buying products.
Sometimes this is done to obtain necessities such as food and clothing;
sometimes it is done as a recreational activity. Recreational shopping often
involves window shopping (just looking, not buying) and browsing and does
not always result in a purchase.
Retail shop (also called Retail Store) is the smallest unit of retail spectrum.
Usually owned by family - retail shops are run from residential or
commercial streets or from shopping centers. Such a retailer buys goods or
products in moderate quantity from local stockiest, manufacturers or
importers, either directly or through a wholesaler, and then sells individual
items in small quantities to consumers who are general public or end user
customers. Retailers are at the end of the supply chain. Marketers see
retailing as part of their overall distribution strategy.
A retail shop buys in small quantity, but in regular intervals. Small
exporters, new entrants, small manufacturers find this sector very lucrative

as they lack the ability to supply in large quantity because of financial and
logistical constraints. Though profit per sale may be less compared to
larger order but that gets compensated by higher percentage of margin and
lower risk. If you wish to supply to Indian retailers only - concentrate on
Indian section. If you wish to export - there is huge opportunity for
supplying Indian products to thousands of retail stores in North America,
Europe, Middle East, Asia, Oceania and Africa.
We have spent hundreds of man-hours in research - creating this database
of thousands of retailers from all over the world. Fresh information on
retailers, new opportunities, analysis, statistics, articles etc. is added
regularly - making this portal extremely useful source of useful information.

Reason for studying Retailing

Retailing is an important field to study because of its impact on the
economy, its functions in distributions, and its relationship with firms selling
goods and services to retailers for their resale or use. A fourth factor for
students of retailing is the broad range of carrier opportunities, as
highlighted with a Careers in Retailing.
Retailing is a major part of U.S. and world commerce. Retail sales and
employment are vital economic contributors, and retail trends often mirror
trends in a nations overall economy. According to the department of
commerce, annual U.S. retail store sales exceed $3.5 trillion- representing
31% of the total economy. Telephone and mail-order sales by non-store
retailers, vending machines, direct selling, and the web generate hundreds

of billions of dollars in additional yearly revenues. And personal

consumption expenditures on financial, medical, legal, educational, and
other services account for another hundred billion dollars in annual retail
revenues. Outside the United States, retail sales are trillions of dollars per
year.

Research Methodology:
A. DEFINING THE RESEARCH PROBLEM AND RESEARCH
OBJECTIVES
The definition of the problem includes the study of Preference of customer
towards the Retail stores.

B. DEVELOPING THE RESEARCH PLAN.

It has the following types:
1. DATA SOURCES
Two types of data were taken into consideration i.e., primary data and
secondary data. But major emphasis was given on gathering primary data.
The secondary data was used only to supplement the primary and make
things clear.
a) Primary Data: The collection of data for this source includes personal
interviews of people by the filling of questionnaire.

b) Secondary Data: In this study the secondary data is collected from

the following.

Sources:
Primary data
Questionnaire
Secondary data
Web. Site
Journals
Magazines.

2. SAMPLING PLAN
Population:
The population interviewed in the research is General public (employees,
childrens) in the JALANDHAR city.

Sample Size:
The sample size covered during the research is of 100.

Sample Element:
The sample element of the research is public & other officials.

Sample Duration:

The sample duration is between March 2010 and April 2010.

Sample Extent:
The sampling procedure followed is convenience sampling.

Research Instrument:
In this study the research instrument is Questionnaire.
The questionnaire is structured with combinations of various close ended
questions. Close ended questions already have the possible answers.

1. BOOKS:
Research methodology- methods and techniques-by CR
Kothari, New Age International Publishers.

2. WEB ADDRESS:
www.indiaretailbiz.com
www.spencersretail.com
www.imagesretail.com
www.sony.co.in/section/retailshops
www.indiaretailbiz.com/
www.fibre2fashion.com/news/general...retailchain.../India/
www.infobanc.com/retail/
Literature Review & Problem Statement:

Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing
as a necessary part of their overall distribution strategy. The term "retailer" is also applied where
a service provider services the needs of a large number of individuals, such as a public utility,
like power Shops may be on residential streets, shopping streets with few or no houses or in a
shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a
partial or full roof to protect customers from precipitation. Online retailing, a type of electronic
commerce used for business-to-consumer (B2C) transactions and mail order, are forms of nonshop retailing. Shopping generally refers to the act of buying products.
Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a
recreational activity. Recreational shopping often involves window shopping (just looking, not
buying) and browsing and does not always result in a purchase.
Retail shop (also called Retail Store) is the smallest unit of retail spectrum. Usually owned by
family - retail shops are run from residential or commercial streets or from shopping centers.
Such a retailer buys goods or products in moderate quantity from local stockiest, manufacturers
or importers, either directly or through a wholesaler, and then sells individual items in small
quantities to consumers who are general public or end user customers. Retailers are at the end of
the supply chain. Marketers see retailing as part of their overall distribution strategy.
A retail shop buys in small quantity, but in regular intervals. Small exporters, new entrants, small
manufacturers find this sector very lucrative as they lack the ability to supply in large quantity
because of financial and logistical constraints. Though profit per sale may be less compared to
larger order but that gets compensated by higher percentage of margin and lower risk. If you
wish to supply to Indian retailers only - concentrate on Indian section. If you wish to export there is huge opportunity for supplying Indian products to thousands of retail stores in North
America, Europe, Middle East, Asia, Oceania and Africa.
We have spent hundreds of man-hours in research - creating this database of thousands of
retailers from all over the world. Fresh information on retailers, new opportunities, analysis,
statistics, articles etc. is added regularly - making this portal extremely useful source of useful
information.
Reason for studying Retailing
Retailing is an important field to study because of its impact on the economy, its functions in
distributions, and its relationship with firms selling goods and services to retailers for their resale
or use. A fourth factor for students of retailing is the broad range of carrier opportunities, as
highlighted with a Careers in Retailing.
Retailing is a major part of U.S. and world commerce. Retail sales and employment are vital
economic contributors, and retail trends often mirror trends in a nations overall economy.
According to the department of commerce, annual U.S. retail store sales exceed $3.5 trillionrepresenting 31% of the total economy.