Cisco Digital Media

Cisco Digital Media
System Overview
Gabriel Valentino
Systems Engineer CCIE #9765 Voice/R&S
gabriel.valentino@cisco.com
Introducing to DMS
Punta del Este, Uruguay August 2009
2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Agenda
Solution Overview
Where I can use It
Summary
Q&A
Cisco Confidential
Cisco Digital Media System: Overview

A Comprehensive Suite of Digital Signage, Enterprise TV
and Desktop Video Applications
Comprehensive: Suite of digital signage, Enterprise TV and desktop

video, managed from a single platform
Scalable: To thousands of users and digital displays
Network-Centric: For optimal, intelligent media content delivery
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Digital Signage Technology Evolution

Yesterday:
Today:
Tomorrow:
High Operational Costs,

Low Flexibility
High Reliability and

Flexibility, Easy Deployment
and Operations
Video Surveillance, RFID,

Cisco TelePresence, etc.
New Opportunities
Technology Evolution
Phase 1:
Phase 2:
Phase 3:
Phase 4:
Standalone
PC-Based
Networked
PC-Based
Networked Media
Player-Based
Smart Signage
Digital Signage Market

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Cisco DMS Solution Suite
For Digital Signage &

Enterprise TV
For Desktop Video
Create
Manage & Adapt
Display & Access
Video Portal
Digital Media Encoders
Digital Media Manager

Scientific Atlanta
Encoders
Digital Media Players &
Cisco LCD Displays
For Other
Applications
Edit
Video Content
A
d
a
p
t
Media Experience Engine 3000
A
d
a
p
t
Multiple Devices
Network as the Platform

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Cisco Digital Signage: Overview

Digital Media Manager software for
signage content management
Digital Media Player for display

of content on digital signs
DMM
Network
Digital Signage Module
Optional: SA Encoder, WAE, MXE 3000

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Cisco Digital Media Manager (DMM)

for Digital Signage
Remote web-based media
management (Ingest/Add/Archive
media and assign metadata)
Media player discovery,
grouping, management, and
monitoring/reporting
Manage and schedule play lists,
screen zones and customizable
templates
Integrates with Cisco ACNS/WAE for
intelligent media delivery for WAN
optimization
Role-based access control (RBAC)
Publish content to any content server
for local streaming for efficient
content distribution
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Digital Media Player

The DMP has 2 CPUs:
Sigma Designs
Media
Processor
Freescale
400MHz
128 MB RAM
CPU
CPU
Video
Flash
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Cisco Digital Media Player (DMP)

MPEG 1/2/4 in SD and HD, graphics,
web content, text (tickers)
Full screen video or screen zoning
Customizable on-screen templates
Remote management of display
(on/off, volume, contrast, brightness)
Advertisements/Marketing
IP-network addressable and

upgradeable
Security: Hardened
device
Local storage, high
availability
and automatic failover
Executive Communications
Small form factor: 7.5 x 5 x 1.5

at 1lb.
Low power consumption
Highest reliability in industry:
223,921 hours (25 years)
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Schedules/Information
Cisco DMP 4305G Key Features

IP-Enabled delivery of live broadcasting and
on-demand video content
MPEG 1, 2 and 4 (Part 2) in SD & HD, MPEG2TS encapsulation
Graphics, Web Content, Adobe Flash 6/7
animation, and static or RSS tickers
Remote management of display (on/off,
volume, contrast, and brightness)
Full-screen video or screen zoning
Integration with Cisco Digital Media System and
Cisco ACNS
Local storage of 2 GB capacity, high availability
and automatic failover
Small form factor
Size: 7.5 x 5 x 1.5, Weight: 1lb
Steel shell: hardened device
12W (peak) / 5W (avg) power consumption
High reliability: 105,242 hours (12 years)
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Cisco DMP 4400G Key Features

IP-Enabled delivery of live broadcasting and on-demand video content
MPEG 1, 2, MPEG-4/Part 10 (H.264) AVC support, MPEG2-TS
encapsulation
Graphics, Web Content, Adobe Flash 9 animation with more powerful
engine for complex Flash content, scrolling static or RSS tickers, FLV
(1) support, Flash audio (1) support
Remote management of display (on/off, volume, contrast, and brightness)
Full-screen video or division of the screen
Enterprise TV: remote controlled channel
& program guide
Remote control for ETV navigation
Integration with Cisco ACNS
Local storage of 4 GB capacity
Reliable Firmware upgrade
SNMP Support
Size: 10 x 8 x 2, Weight: 4.5 lb
Steel shell: hardened device
x30W (peak) / 40W (avg) power consumption
High reliability: 10 years
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In RED: Key new Hardware Features versus 4305G

(1): not available at FCS
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Digital Signage Content

Animations
Graphics
Text
Video
DMP
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Digital Signage Look and Feel

Full Screen Video
Full Screen Graphic

Vertical
Orientation
Graphic, Text
Video/Flash/Graphic/Text
Full Screen Flash
Video Wall Content Combination
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Supported Content Formats
DMS Content Design Guide at ciscoet.com

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Introducing
Cisco LCDs
Customer Benefits
End-to-end Cisco solution, one stop shop
40 and 52 Models
Customized DMP protective case

Cisco support/services
Integrated with Cisco DMS
Cisco capital leasing/financing options
Cisco LCDs + Digital Signage/ETV =

Complete End-to-End Solution
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DMM, DMD & DMP Interaction

1. Digital Media Designer saves Presentation as HTML
page onto webserver in DMM
2. DMM Publishes URL of a HTML Presentation
created by Digital Media Designer with video
configured in a zone from external webserver to DMP
3. DMP requests HTML page from DMM webserver with
video configured on another video server
4. DMM webserver serves HTML page to DMP
5. DMP sends requests to external webserver server
6. Video streams from external webserver server to DMP
7. DMP displays video within a zone within HTML page.
7
Digital Media Player
2
3
Digital Media Designer
Webserver within DMM
External Webserver
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Cisco Digital SignageScales

Third Location
Edge WAE
Digital Media Players
Single Location
Si
WAN
Root WAE
Content
Distribution
Manager
(ACNS)
Ability to distribute content

overnight and cache locally
--Non-disruptive to missioncritical network operations
Second
Location
Edge WAE
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Is the Network Ready?

Questions to Ask
Network Considerations
What's the geographical
Bandwidth/Topology
reach
Pre-positioning
How many locations
Multicast
Frequency of updates
Streaming
What type of content

(HD, Web, live)
Local Storage
Local vs. Centralized control

Targeted content
Scheduled content push

Immediate or event-driven
publishing
Business Disruption
Reliability
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Desktop Video
Cisco Digital Media Player
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Cisco Desktop Video: Overview

Enables digital media creation, management, and access for
relevant, direct communications over the Web to users
anywhere, anytime
Digital Media
Encoder 1000
Video Portal
Video Portal Module
Desktop Video
New
Digital Media
Encoder 2000
Media Experience
Engine
For Any Media to Any Device
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UniCredit Group
Fiscal Year 2007 Annual Results
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Enterprise TV
Cisco Digital Media Player
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Cisco Enterprise TV: Overview

An interactive application enabling organizations to deliver
on-demand video and broadcast live TV channels over an
IP network to digital displays
SA Encoders
Digital Media
Players
Enterprise TV Module
Enterprise TV leverages the same hardware platform as Digital Signage

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Components of Cisco Enterprise TV
Digital Media
Player
Digital Media
Manager
Network as the Platform

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Enterprise TV
MAIN MENU
FERRARI TV
On-screen program guide for live broadcasts an on-demand HD video with

remote control interactivity, live EPG subscription data.
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Media Experience Engine

Any to Any Media Processing
MXE 3000
Format: MPEG2 transport

Resolution: 1920 X 1080
Bit Rate: 7 Mbps
Aspect Ratio: 16:9
Format: Windows Media

Bit Rate: 5 Mbps
Aspect Ratio: 16:9
Format: Quick Time

Bit Rate: 1.5 Mbps
Aspect Ratio: 16:9
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DMS: Extensive Product Portfolio!

Digital Media
Encoder 1000
For Desktop Video, Digital

Signage & Enterprise TV
For Desktop Video
Video Portal
For Desktop Video
Digital Media
Encoder 2000
Cisco Displays for

Enterprise TV
For Desktop Video
Media Experience
Engine
SA Encoders
For Any Media to

Any Device
For Digital Signage &

Enterprise TV
Cisco Confidential

Cisco Displays for
Digital Signage
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Agenda
Solution Overview
Where I can use It
Summary
Q&A
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Digital Media: Now More Important Than

Ever!
Business Challenges
Communicate critical
information
Solution with DMS

- Inform both employees and customers with real-time,
targeted information
- Communicate change management
- Bridge globally dispersed organizations
Reduce operational
costs
- Reduce travel expense

- Leverage an energy efficient architecture
- Reduce shipping, printing costs and labor costs
- Quicker time to revenue
Drive revenue
- Promote, cross-sell, up-sell

- Communicate targeted, localized, and relevant offers and
programs
- Personalize experience for customers
Customer intimacy
- More knowledgeable employees responding to customer

needs
- Enhance in store experience
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Open Platform Unlocks Applications

Open, standards based architecture enables
customization and integration
Conference Room Management
Line Queuing
Dynamic Content
Smart Signage: RFID & Video Analytics
Call Center
IP Convergence
Content Management System
Touchscreen & Kiosks
Outdoor Signage
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Conference Room Management

Nevotek Outlook Integration
CMS
Content Servers
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Line Queuing
CMS
Content Servers
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Dynamic Content: Currency Rates
Currency LIVE Server
CMS
Content Servers
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Smart Signage: RFID

RFID Reader
RFID Content
Virtua Bank Credit Card

Content Servers
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Smart Signage: Audience Measurement
Video analytics technology accurately

captures, tracks and analyzes faces, generating
real-time audience data:
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Call Center
Inova Broadcaster
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Manage Content Displays From the IP

Phone
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Content Management:
Experience-Based Digital Signage
2008 NBA
All-Star Game
Plasma Wall
2008 NBA
All-Star Game
Luxury Suite
2008 NBA
All-Star Game
Kiosks
Connected
Stadium
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Content Management:
Experience-Based Digital Signage
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Touchscreen
Onlinet Thin Client
CMS
Content Servers
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Virtual Agent Kiosk
Digital Signage
Cisco Confidential
TelePresence
45
Outdoor Signage
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Agenda
What is DMS?
Where can I use It?
Summary
Q&A
Cisco Confidential
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Cisco Digital Media System

Business Benefits
Increase Sales
Facilitate
Learning
Advertising, promotion, cross-sell/up-sell

Accelerate time to market
Increase internal productivity

Deliver training/lessons through
Desktop Video Digital Signage
and/or Enterprise TV
Entertain/ decrease perceived

wait time
Provide directional information
Green Solution
Scalable Solution
Allows for deployment growth
over time
Broad Partner Ecosystem to
scale your digital media
deployment
Enhance
Customer Experience
Cisco is a
Trusted Source
Reduce printing, shipping and

documentation costs
Reduce travel emissions
Energy efficient products
Established leader in video applications

and infrastructure
24 hour access to technical support
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2009 Cisco Systems, Inc. All rights reserved.

2009 Cisco Systems, Inc. All rights reserved.