PGPF Digital Strategy Plan

A. Digital Branding Recommendations

Social Media: Ongoing & Long-Term Goals
PGPF is one unique brand and all of its digital properties should reflect the unified brand feel and message.
Currently in the digital realm, the PGPF brand feel and message is fractured -- especially in regards to social
media. There are multiple accounts for different campaigns on Facebook and Twitter, for example: one for
PGPF, one for OweNo, and one for the Fiscal Summit. These separate accounts are all part of the PGPF brand
as PGPF initiatives/campaigns, and therefore should be brought under the main PGPF brand umbrella. Having
separate social accounts makes each seem like a different business. The main goal is to make it clear that each is
a separate, unique campaign/initiative, BUT they are all part of the PGPF brand. Each new update for any
campaigns/initiatives PGPF has should be posted to the main PGPF social media account.
In regards to OweNo, this particular initiative needs to be separately examined and assessed to determine how
to proceed with this particular campaign. A second initiative that needs to be assessed is the National Debt. The
National Debt social media pages are pure in content and popular with social media fans. It would be best to
leave this as separate from the PGPF account roll-ins. One small change that is important to make is (from a
branding standpoint) to reskin the Twitter and Facebook pages for The National Debt to reflect the fact that they
are PGPF properties. Reskinning would be changing the visual borders and photos slightly to reflect the PGPF
branding look and feel.
Website: Ongoing & Long-Term Goals
For the website, to maintain the PGPF branding, each separate micro site should be added to the main site, via a
landing page (for example, as: www.pgpf.org/fiscalsummit). Through the current redesign process, MePlusYou
is beginning this consolidation process by migrating the Fiscal Summit micro site content onto a landing page
as part of the main PGPF site.
B. Social Media: Immediate/Short-Term Digital Goals
1. Alter the Twitter bio by adding:
A. Follows/Retweets/Replies endorsement. (COMPLETED on 7/24/14)
2. Tweet more inspirational quotes/informational bites from Peter and Michael. Items that can be used
include: press releases, previous blog posts, excerpts/exceptional quotes from any of Petes books.
Organizations like the UN, The Clinton Foundation, and high profile individuals like Melinda Gates
and Bill Clinton often post appropriate, inspirational quotes or informational factoids to inspire and
inform their followers.
3. Post more tweets/Facebook messages that will tease upcoming content, such as items like the CBO
report, and any info that we have or can create in response to breaking news relating to Fiscal and
Economic policy. The UN Foundation has used Twitter to tease upcoming live discussions. To
1

accomplish this the Digital team will work with key staff members to acquire the necessary content
to post.
4. Post more articles relating to PGPF subject matter. For example, on the PGPF Facebook account a
political cartoon from The Advocate on Congress Summer Recess was posted. According to
Facebook Insights, this post reached 3,954 people, received 86 Likes, had 12 comments, and was
shared 34 times. This post was an enticing visual and encouraged social discussion on the issue.
5. Leveraging social media trends/events that happen on several platforms, like Twitter and Facebook,
such as Throwback Thursday (known as #TBT). TBT is a social event/trend that PGPF can use to its
advantage by posting #TBT pictures from past Fiscal Summits, Breakfast Briefings, and any other
past events of significance that would be visually enticing for Social Media fans. With each photo
should a #TBT, short summary, and a URL pointing to related content on the site should be
included. PGPF videos can also be linked to. This social event can assist in getting more mileage out
of PGPF media. (Interesting/enticing visuals tend to garner more attention and help increase site
traffic.)
Overall for Social Media Strategy, whenever ANYTHING is posted to the website whether its an
infographic, report, or even a blog post each item should be posted to one or multiple social media platforms.
Note: Certain content items may not be appropriate or rather not optimal for all platforms. Some platforms can
maximize the reach of PGPFs content better than others.
C. Expanding PGPFs Digital Presence
Social Media: Ongoing/Short-Term Goals:
PGPF can benefit greatly from expanding its digital presence by adding a few of the newer social media
platforms to its social media repertoire. Three platforms that will help to greatly increase traffic to the site are
Pinterest, Instagram, and Tumblr.
Pinterest Overview
Pinterest can be used on a daily basis, in addition to also being used periodically, to promote content. Pinterest
is essentially a place for visuals to be shared via online albums (referred to as Boards), which contain multiple
images (called Pins). Users can pin PGPF content to their Boards on Pinterest and share with their followers
as well as repining and sharing any Boards created for PGPF by the Digital team.
Currently for sharing our images we use a platform called Flickr, but Pinterest is much more appropriate for our
needs. Flickr is more of a platform for personal use, where people can share family photos. Pinterest has
eclipsed platforms like Flickr. PGPF should utilize instead of Flickr because it is more versatile, providing
greater sharing capability with the general public (who can then in turn share with their audiences/followers).
Ongoing/Short-Term Goals:
1. Blog posts, videos, articles and more can be posted to Pinterest by doing the following: Upload
an image from the content (OR an applicable stock image), and include: an enticing/SEO
2

friendly headline; a short, descriptive summary; and the content URL. Pinterest works extremely
well for highlighting interesting videos, by uploading a still image from the video, and adding
the headline, summary and URL.
Periodical/Long-Term Goals:
1. This platform can also be used for Event photos and even for the infographics/charts (which have
been received extremely well by the PGPF audience on Twitter). Creating a specific Board can
achieve this. Pinterest pins and boards can be cross-promoted on other social media platforms. If
there is a particularly popular Board, for example a board devoted to the latest Fiscal Summit
coverage, the link to this Board can be shared with the audiences of Facebook, Twitter, etc.
Instagram Overview
PGPF can also benefit from using another platform called Instagram. On Instagram users can share pictures
and video. Posting images to Instagram can help drive traffic to the site.
Ongoing/Short-Term Goals:
1. Upload an image for the top content of the day (or if content is sparse, use an infographic from our
archives in relation to a specific fiscal historical event).
2. This platform is an excellent way to promote activity at special events, like the annual Fiscal
Summit, Breakfast Briefings and other smaller events/happenings like the Fiscal Internship program
(i.e. photos of interns at the companies they are interning for touting the program).
Tumblr Overview
Tumblr is a microblogging platform and social networking website. Tumblr allows users to post various forms
of media, including photos, audio, video, general links, and quotes. Tumblr is a growing platform that,
according to a Business Insider article, has 300 million unique monthly visitors. Currently, Tumblr hosts 196.8
million blogs. To harness the power of Tumblr for the benefit of PGPF, the recommendation is the following:
Ongoing/Short-Term Goals:
1) To boost traffic to PGPFs Blog, repost/mirror the original PGPF posts on Tumblr. The idea would
be to set up a PGPF-branded page and use the photo feature. An image can be uploaded using the
photo feature, along with writing in a headline, short summary and the link to the original post.
Using this functionality on Tumblr is another way to drive traffic back to the PGPF site.
2) Videos can also be uploaded here as well through two different options:
A. Pasting an embed code or video URL, and underneath there is room for a caption (shorter is
better).

B. Another option is to upload the actual video file (though most times this proves problematic as
Tumblr has a 100MB limit, and most videos are much larger though smaller clips might be
suitable for this option).
D. Social Media: Long-Term Digital Goals
There are several long-term strategies that can increase PGPFs digital presence overall. (These strategies can
be used across multiple accounts.):
1. Increase engagement by consistently responding to questions and comments on Facebook posts and
to Tweets. Right now, PGPFs social media engagement is one-sided, where followers make
comments and discuss amongst themselves. PGPF needs to be active and engage in the conversation.
Social Media is a two-way street. (This is where adding the additional position of a web content
producer will be extremely helpful. This individual can act as a facilitator on social platforms, by
monitoring conversations and engaging PGPF followers.)
2. Facebook is also an excellent platform to pose questions for the PGPF audience to weigh in on
pivotal fiscal policy milestones, events. Also, its a great place to acquire feedback on what they
might need and what/how we can provide the needed materials (i.e. new or additional research
materials, articles, etc.). The purpose of the PGPF site is to provide helpful information for the PGPF
audience, and one of the best ways to accomplish this task is asking our digital audience (its a bit
like having an online focus group that is ongoing). This approach can help answer questions such
as:
A. What information is important to them that PGPF is perhaps not yet providing?
B. Are there any new features that PGPF could add that might be helpful in purveying the
needed information?
C. Is there information that we currently provide, or perhaps the way we provide that
information, that isnt working?
Digital audiences are an excellent way to acquire real-world/real-time feedback to become more efficient and to
enhance the PGPF digital presence. Currently, similar organizations/groups such as Brookings engage their
social media followership (the best example is through Twitter) by posing questions to them.
E. PGPF Website Blog
The PGPF blog should be one of the go-to spots on the homepage. Below are a few recommendations to help
populate the Blog:
1. Have at least one original post per month (or more realistically per quarter) for the blog from
Michael. These posts can be scheduled and obtained ahead of time.
2. Obtain posts from staff members or peer organizations, such as The Bipartisan Policy Center, as
guest content contributors. It would be optimal to have a few posts per month, but the more realistic
option may be one per month. These can also be obtained ahead of time. A bonus content idea would
4

be to periodically secure A-list guest bloggers once a quarter, such as Bill or Melinda Gates, A-list
participants from Breakfast Briefings, etc. This idea, realistically, could work on a quarterly basis.
3. Explore the idea of having other members of PGPF, i.e. Russ, as well as Susan or Doug from the
Research Department, contribute blog posts. This will provide a wider variety of voices and
expertise fully leveraging our staff resources.
4. One specific daily post for the blog can be the best Fiscal Links of the Day. (These can be selected
from the Rational 360 clips sent out internally.)
** Note: A blog post doesnt have to be long and overly wordy. A few short paragraphs (minimum 3,
maximum 5-6) would suffice.
F. PGPF E-Mail
1. The current e-mail format needs to be reassessed. The e-mail can benefit from being restructured
and also reconsider the amount of content included. The e-mail contains three items of content
per issue. The format consists of one main focal point item and two slightly smaller items. All email items are accompanied by images (with the focal point item having the largest image), a
short description of the item, and the items URL. For future e-mail formatting, all images would
look more appealing if flushed to the left, and if they were all of similar size. (This format
change creates a clean, crisp and organized look.) Each item should be accompanied by an SEO
friendly headline, a short (1-2 line) summary, and the items URL. It would also be helpful if we
could add at least one more item of content for the e-mail, bumping the item content count up to
four items.
G. Events on Digital Platforms
Digital Platforms can be a huge asset when it comes to promoting PGPF events and maintaining a live digital
conversation during the events. There are multiple platforms that can be used to promote event content. It will
also be necessary to assign certain tasks to key members of the PGPF team to properly and efficiently maximize
social coverage for each event.
Digital platforms can be used to promote all of our events, such as the Politico Breakfast Briefings, and the
Fiscal Summit. Each digital platform can be used before, during and after PGPF events. Examples are:
1. Prior to events, specific platforms can be used to build buzz leading up to the day of the event.
2. At the beginning and during each event, social platforms can be used to promote the activities of
the event and to share substantive content with PGPF followers.
3. Post-events, we can use the social media platforms to group together great photos with captions
speaking to the activity at each event.

2015 Fiscal Summit Digital Strategy

Pre-Summit Promotion
Fiscalsummit.org
Website refreshed with new Summit date, logo, and language
Press Release and other related materials
Speaker bios/photos

Complete
As available
Beginning April 27th

PGPF.org
Run-of-site in house ad promotion; square tile ad on pgpf.org right rail
Featured as second spot in homepage carousel

Complete
Complete

Social Media (Facebook*, Twitter, LinkedIn, Google+)

Solicit Questions from Signed Supporters
May 4th, May 11th
Coordinate with Sarah to get permission/consent from Speakers/Guests for the Summit on whether or not they are
comfortable with/will be amenable to taking questions from our Social Media followers. (some are completed and
some are on a rolling basis)
Well solicit questions from our followers for potential use at the Summit. Our goal is to cultivate 3-5 quality
questions from our social media communities. (As was done for previous Summits, we will perform a second round of
solicitation for tweets on Social Media.)
*For the OweNo Facebook community, I would like to re-direct that crowd to the main PGPF Facebook page. This
will keep everything in one place, and mitigate extraneous social media posts. (This will also help with an eventual
migration of OweNo followers over to the PGPF main page. Slowly, but surely. Then OweNo can be shuttered.) This
will require posting to the OweNo account on the same days as we post to PGPF, but directing them to PGPF.
PGPF Facebook Summit Teaser Posts
Starts May 4th
Highlight the participation of marquee speakers as they confirm participation (as available)
Post pre-approved provocative trends and data points that line-up with the theme of the summit and encourage
discussion about how our fiscal policy choices today affect our future (Working with Russ on a rolling basis)
Highlight news and policy developments relevant to summit theme and/or speakers, reminding followers to tune in to
livestream, submit questions, etc. (Coordinate with Russ, and use the daily Rational360 clippings emails from relevant
issues/news.)
Email
Emails announcing the Summit to signed supporters

May 4th & May 12th

PGPF Newsletter will:

Promote the Fiscal Summit as the lead newsletter item, linking to the event website
Prompt supporters to submit questions to potentially be asked of Summit participants
Announce how to tune in to the livestream coverage
*OweNo Newsletter will:
Time to migrate OweNo followers to the main PGPF newsletter list.
Combine OweNo SS list with the PGPF SS list and send.
DAY-OF EVENT PROMOTION AND ENGAGEMENT
Fiscalsummit.org
Live webcast video Embed live video feed of the event on the site

May 19th

Social media sharing Messaging on landing page to encourage audience to send link to their own social network
circles via Twitter, Facebook, Google+, LinkedIn, and Tumblr.
Twine-powered Tweet stream tweets from @fiscalsummit, #fiscalsummit, etc.

PGPF.org
Fiscal Summit will be lead story on PGPF.org, featured in the first spot in the carousel, (carousel rotation will be
frozen) which will take users to the livestream on FiscalSummit.com
There will also be a tile that will run throughout the site, as well as on the homepage, that will take users to the
livestream on FiscalSummit.com.
Social Media
(MAIN) PGPF Facebook, LinkedIn, Google+, and Tumblr
Posts on the PGPF social media pages will alert followers to the start of the Fiscal Summit.
Updates will be posted throughout the event, including highlights of key exchanges and photos.
Embed the link for the live video feed on Facebook for in-Facebook viewing, as well as embedding and linking to the
live stream video on LinkedIn, Google+ and Tumblr.
Highlight on social media pages when selected user questions are asked at the event (Brian from Rational will be live
tweeting for us, and I will grab his mentions of selected user tweets that were answered and post them on our other
social media platforms).
*For OweNo, as previously mentioned, OweNo followers will be redirected to the main PGPF Facebook page.
NEW: run a paid/promoted ad to direct Facebook Users to the PGPF Facebook page, which will have the live stream
for the Fiscal Summit.
Flickr
Event photos will be posted to the PGPF Flickr account.
Twitter
Set-up a paid campaign to highlight fiscal summit-related tweets to key users.
Brian Bartlett from Rational360s team will live tweeting from the event with the Fiscal Summit Twitter handle,
updating followers with interesting quotes/insights as they emerge from Summit.
o Tweets will be sent out mainly through the Fiscal Summit handle, but the PGPF handle, which will be run by
a member of the Comms team, will be used to retweet major highlights, appropriate messages from followers,
etc.
Instagram

Instagram is a relatively new addition to the PGPF Digital platform lineup and this will be its inaugural launch.
o We can pair these shares with Twitter (most people take photos with Instagram and share the photo links on
Twitter with a short message.

Tumblr
Tumblr is a relatively new addition to the PGPF Digital platform lineup and this will be its inaugural launch.
o Posts on Tumblr will consist of short postings with images and snippets of conversation from the Summit.
The preference is to upload a few key posts after each session concludes.
Email
Late afternoon Monday 5/18 reminder email to PGPF signed supporters (as previously mentioned this will also
include the OweNo SS email list) to join via livestream and tune in to hear their questions

Include Social Media links for signed supporters to follow the fiscal summit live coverage
Featured chart or infographic related to some aspect of the Summit

POST EVENT WRAP-UP

FiscalSummit.com and pgpf.org will host collateral from the 2015 Summit. This will include:

Key quotes and highlights from the day

Photographs of panels and speakers
Livestream of full event
YouTube Clips featuring select exchanges and remarks

May 20th
May 20th
May 20th
May 20th

Downloadable content will include:

Full Program
Participant Bios
Press material/press clips
Any materials/chart books distributed day of event*
(*including the new Solutions Book)

Social Media

May 19th
May 19th
May 19th
May 19th

May 20th through June

Facebook
Posts on PGPF will highlight key exchanges from the day, including photos and videos as they become available
o Special emphasis will be placed on highlighting video clips featuring questions from our followers on
Facebook
Monitor fiscal policy developments in Washington and highlight any pertinent exchanges from Summit, taking the
opportunity to tie remarks/exchanges at our event back to current news cycle (coordinate with Russ & Sarah, and
monitor morning clips email for mentions)
May 20th 22nd

Flickr

A best of selection of photos will be made available on (PGPF) Flickr for viewing and sharing

Pinterest

A 2015 Fiscal Summit album will be made available on Pinterest for viewing and sharing.
This album (and the individual picture links) will be used when a photo is shared on FB and Twitter with an
appropriate corresponding blurb

Twitter
As Available
Tweet videos of key exchanges and remarks from the Fiscal Summit Event as they become available
Tumblr
o Key posts will be crafted showing key highlights/exchanges from the event.
Email
Week of May 19th
Post-Summit the PGPF SS newsletter will provide a digest of the top moments from the Summit, featuring links to
photos, videos, and materials

Special emphasis will be placed on highlighting video clips featuring questions submitted from newsletter
subscribers

For OweNo Post-Event:

A mentioned throughout this planning document, the OweNo community will be re-directed to the main PGPF Facebook
page.

2016 Presidential Campaign Debate Info

https://www.washingtonpost.com/graphics/politics/2016-election/debates/schedule/
Saturday, Nov. 14, 2015
Democratic debate CBS/KCCI/Des Moines Register
Time 9 p.m. ET
Location Drake University, Des Moines, Iowa
Moderators John Dickerson (Face the Nation Anchor), Nancy Cordes (CBS News Correspondent), Kevin Cooney
(CBS Des Moines affiliate KCCI anchor) and Kathie Obradovich (The Des Moines Registers political columnist)
Candidates Hillary Clinton, Bernie Sanders, Martin O'Malley
Moderators
John Dickerson: @johndickerson
Nancy Cordes: @nancycordes
Kevin Cooney: @KevinCooneyKCCI
Kathie Obradovich: @KObradovich
Hillary Clinton: @HillaryClinton
Bernie Sanders: @BernieSanders
Martin OMalley: @MartinOMalley
Announcement tweet for Friday:
What do @HillaryClinton @BernieSanders @MartinOMalley think about our nations fiscal & economic future? Watch
#DemDebate Sat. 9PM EST @CBS
Day of the Debate:
TONIGHT Saturday 9PM EST #DemDebate on @CBS what will @HillaryClinton @BernieSanders @MartinOMalley
say about our nations long-term debt?
For All Other Social Platforms (LinkedIn, Google+, Tumblr, Pinterest, Facebook, and Instagram)
With our nations long-term debt on an unsustainable path, what are the candidates plans to secure our nations fiscal and
economic future? Tune in this Saturday night to hear policy ideas from Democratic presidential candidates Hillary
Clinton, Bernie Sanders, and Martin OMalley. The debate begins at 9PM EST, and is moderated by John Dickerson of
CBS Face the Nation.
Tweet for moderators during debate:
. @johndickerson @nancycordes @KevinCooneyKCCI @KObradovich For #DemDebate, how would candidates address
natl debt?
(will attach chart 0010 federal debt proj)

Social Media Messaging for National Ad Campaign

(**The solution to not having to use the YouTube link is that we can easily embed the video file to a post. HOWEVER, for
LinkedIn we cannot upload video files, so we will use the YouTube link. Google+ takes the link and scrapes it to embed a
player, to play the video right on the page.)
January 8th
Twitter:
#Nationaldebt threatens our economy, but theres still time to secure our future. Learn how: AskForAPlan.org
[Attach still of JOBS from the end of the ad] POSTED ON 1/8/16
Facebook, LinkedIn, Google+:
At $18 trillion and growing, the national debt is threatening to harm our economy. As the debt continues to grow, it will hurt
our economy, and investment in critical programs like education, infrastructure and R&D will continue to shrink. But there's
still time to secure our future. To learn more about why fiscal issues are important in this election and to read plans on
comprehensive solutions to stabilize the national debt go to AskForAPlan.org. POSTED ON 1/8/16
January 10th
Twitter
What does the #NationalDebt mean for education? Watch the ad & #AskForAPlan. http://AskForAPlan.org
[Photo of teacher in classroom] POSTED ON 1/10/16 - Was boosted.
Facebook
What does the #NationalDebt mean for education? Watch the ad and #AskForAPlan. AskForAPlan.org
[Photo of teacher in classroom] POSTED ON 1/10/16
January 11th
Twitter:
With the #nationaldebt $18T & growing it's more important than ever for to connect w/candidates and #askforaplan
(**The solution to not having to use the YouTube link is that we can easily embed the video file to a tweet.) POSTED ON
1/11/16
Facebook, LinkedIn, Google+:
With the national debt threatening to harm our economy, its time ask 2016 candidates how theyll tackle this issue to
ensure the nations economy and fiscal future are strong. Go to http://www.pgpf.org/askforaplan/email to connect directly
with the 2016 candidates and #AskForAPlan. POSTED ON 1/11/16
January 12th
Twitter:
Join the conversation! Connect with 2016 candidates & #AskForAPlan to address the national debt:
http://www.pgpf.org/askforaplan/email Posted on 1/12/16
Facebook, LinkedIn, Google+:
Heres the bad news: The National Debt is $18 trillion and growing threatening to harm our economy. The good news?
Theres still time for a solution. Ask the 2016 candidates, Whats your fiscal plan? This election season is the time for a
national conversation about solutions to ensure the nations economy and fiscal future are strong. #AskForAPlan from
candidates by visiting http://www.pgpf.org/askforaplan/email. Posted on 1/12/16

January 13th
Twitter:
How does #nationaldebt affect good-paying jobs? Watch the ad & then connect w/candidates
[upload video] POSTED 1/13/16
Facebook, LinkedIn, Google+:
How does #nationaldebt affect good-paying jobs? Watch the ad & then connect with 2016 candidates to #askforaplan: by
visiting http://www.pgpf.org/askforaplan/email.
[upload video]
POSTED 1/13/16
January 15th
Twitter:
Why are #fiscal issues important this election? Visit our 2016 Election Toolkit:
http://www.pgpf.org/electiontoolkit #2016Election #AskForAPlan POSTED on 1/15/16
Facebook, LinkedIn, Google+:
Check out our 2016 Election toolkit to learn why #fiscal issues are important this election season.
http://www.pgpf.org/electiontoolkit #2016Election #AskForAPlan POSTED on 1/15/16
January 19th
Twitter
What does #nationaldebt mean for U.S. infrastructure? Watch the ad & connect w/candidates
http://www.pgpf.org/askforaplan/email
[Bridge screenshot]
POSTED on 1/19/16
Facebook, LinkedIn, Google+:
What does #nationaldebt mean for U.S. infrastructure? Watch the ad & connect w/candidates
http://www.pgpf.org/askforaplan/email
[Bridge screenshot]
POSTED on 1/19/16
January 20th
Twitter:
Americas fiscal & economic challenges are serious, but comprehensive solutions exist to stabilize the
#nationaldebt Askforaplan.org
POSTED on 1/20/16
Facebook, LinkedIn, Google+:
Americas fiscal & economic challenges are serious, but comprehensive solutions exist to stabilize the #nationaldebt. Learn
how to Askforaplan.org
POSTED on 1/20/16
January 21st
Twitter:
Want to know what the #2016 candidates fiscal plans are? Email them & #askforaplan
http://www.pgpf.org/askforaplan/email
Facebook, LinkedIn, Google+:
The 2016 election season is the time for a national conversation about solutions, to ensure that Americas economy and
fiscal future are strong. Watch the ad [Embed video where available] and then connect with 2016 candidates to
#askforaplan via email: http://www.pgpf.org/askforaplan/email

January 22nd
Twitter: **
The $18T & growing #nationaldebt threatens our economy. Watch the ad and then askforaplan.org
Facebook, LinkedIn, Google+: **
At $18 trillion and growing, the national debt threatens to harm our economy. In just 8 years, interest on the debt will
become our third largest federal program. As the debt continues to grow, investment in critical programs like education,
infrastructure and R&D will shrink. Watch the ad: https://youtu.be/vnZkXf_viLM
OPTIONAL PUSHES
January 25th
Twitter:
Want to know what the #2016 candidates fiscal plans are? Email them & #askforaplan
http://www.pgpf.org/askforaplan/email
Facebook, LinkedIn, Google+:
Connect with the #2016 election candidates to ask Whats Your Fiscal Plan? http://www.pgpf.org/askforaplan/email
January 26th
Twitter:
The #nationaldebt threatens our economy. #AskForAPlan from 2016 candidates on how to address our fiscal challenges.
AskForAPlan.org
Facebook, Linked, Google+ **
At $18 trillion and growing, the national debt is threatening to harm our economy. In just 8 years, interest on the debt will
become our third largest federal program. As the debt continues to grow, investment in critical programs like education,
infrastructure and R&D will shrink.

Fiscal & Economic News from PGPF

Ask the Candidates: "What's your fiscal plan?"

The 2016 election is your chance to connect directly with candidates to have a
conversation about America's fiscal and economic future.
Visit www.askforaplan.org, where you can learn more about key issues this
election season and communicate directly with candidates running at the national
level, as well as in your part of the country.
You can also watch and share our new 30-second television commercial, which
recently began running nationwide. The spot highlights the true cost of our
nations growing long-term debt by dramatizing the threat to good-paying jobs, as
well as to priorities like education and infrastructure.

We invite you to visit www.askforaplan.org to make your voice heard in the 2016
campaign and help secure America's fiscal and economic future.
And tune in tonight for the first #GOPDebate of 2016 and then connect with the
candidates to #AskForAPlan.

Read the Latest Fiscal News from PGPF

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Fiscal & Economic News from PGPF

Tomorrow: Watch the 2015 Fiscal Summit LIVE

America's economic recovery is finally taking hold and current deficits are down
from the record highs during the recession. At the same time, far too many
American families are being left out of the recovery, and our nation still faces an
unsustainable long-term fiscal outlook. The 2015 Fiscal Summit will explore
economic and fiscal opportunity at this transitional moment.
Seizing the opportunity to build a solid fiscal foundation will enable the economic
opportunity that is the basis of the American dream. Only with a sustainable fiscal
outlook can we ensure that we will have sufficient resources to invest in our future
and provide greater economic growth and prosperity over the long term.
Watch the live webcast of the Fiscal Summit, starting at 8 a.m. EST on
fiscalsummit.org. While youre watching, follow the Summit in real-time on Twitter
@fiscalsummit and #FiscalSummit. You can also visit the Foundation's Facebook
page for updates throughout the day.
Speakers will include former New York City Mayor Michael R. Bloomberg, House
Majority Leader Kevin McCarthy, House Democratic Whip Steny Hoyer, Former
CBO Director Douglas Elmendorf, and more.
Learn more about the Summit >

Read the Latest Fiscal News from PGPF

Copyright 2015 Peter G. Peterson Foundation
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Fiscal & Economic News from PGPF

Introducing the New PGPF.org

The Peterson Foundation has launched a newly redesigned website, pgpf.org,
which is a key part of our mission to increase public awareness of the nature and
urgency of the key fiscal challenges threatening America's future and to accelerate
action on them.

This new website leverages the latest digital tools, helping to fulfill our role as a
source for non-partisan information and analysis about fiscal issues and the
economy.
The new pgpf.org includes:

A deep and searchable Resource Library of Foundation-produced analysis,

charts, reports, and other data
The latest fiscally-focused news from around the nation
Accessible and straightforward description of America's long-term fiscal
challenges and potential solutions
The Foundations Fiscal Blog
What You Can Do to help secure Americas fiscal and economic future
Our new 2016 Election Toolkit, with a range of resources for the campaign
season
A range of infographics and charts on key fiscal issues

Visit pgpf.org for the latest insight and analysis on the connection between
America's long-term fiscal outlook and a growing, thriving economy.

Read the Latest Fiscal News from PGPF

Copyright 2015 Peter G. Peterson Foundation
Unsubscribe | Privacy Policy | Contact Us | Trouble reading this email? Click here

2016 Presidential Campaign Debate Info

https://www.washingtonpost.com/graphics/politics/2016-election/debates/schedule/
Saturday, Dec. 19, 2015
Democratic debate ABC/WMUR
Time 8 p.m. ET
Location St. Anselm College, Manchester, New Hampshire
Moderators ABC Anchor of World News Tonight David Muir, ABCs News Chief Global Affairs Correspondent
Martha Raddatz, WMUR Political Director and News anchor Josh McElveen.

Moderators
Josh McElveen @JoshMcElveen
David Muir
@DavidMuir
Martha Raddatz @MarthaRaddatz
Announcement tweet for Friday:
What do @HillaryClinton @BernieSanders @MartinOMalley think about our nations fiscal & economic future? Watch
#DemDebate Sat. 8PM EST @ABC
With our nations long-term debt on an unsustainable path, what are the candidates plans to secure Americas fiscal and
economic future? Tune in this Saturday, Dec. 19th on ABC to hear policy ideas from Democratic presidential candidates
Hillary Clinton, Bernie Sanders, and Martin OMalley. The debate will be moderated by ABC anchor of World News
Tonight David Muir, ABC News Chief Global Affairs Correspondent Martha Raddatz, and WMURs Political Director
and News anchor Josh McElveen.
Day of the Debate:
TONIGHT is the #DemDebate on @CBS what will @HillaryClinton @BernieSanders @MartinOMalley say about our
nations long-term debt?
For All Other Social Platforms (LinkedIn, Google+, Facebook)
With our nations long-term debt on an unsustainable path, what are the candidates plans to secure Americas fiscal and
economic future? Tune in TONIGHT to hear policy ideas from Democratic presidential candidates Hillary Clinton, Bernie
Sanders, and Martin OMalley. The debate begins at 8PM EST, and will be moderated by ABC anchor of World News
Tonight David Muir, ABC News Chief Global Affairs Correspondent Martha Raddatz, and WMURs Political Director
and News anchor Josh McElveen.
Tweet for moderators during debate:
. @davidmuir @Kmartharaddatz @joshmcelveen: Q for candidates: Whats your plan to deal with nations long-term
debt? #DemDebate
. @davidmuir @Kmartharaddatz @joshmcelveen: How would the candidates address $18T (and growing) natl debt?
#DemDebate

Results from MTCD Supportive Tweets from PGPF Digital properties

PGPF Website:
Sessions: 5,347
Pageviews: 8,396
Twitter
Oct. 19th Tweets:
Thurs. Oct. 22: My Two Cents Day, a nationwide campus mobilization to raise awareness of L-T fiscal challenges #MTCD
http://www.itsuptous.org/mytwocentsday
866 impressions, 2 engagements
Join Johnny "Debt" for #MyTwoCentsDay this Thurs 10/22! #UpToUs #MTCD #NationalDebt (h/t
https://www.facebook.com/events/904365226314628/ ) pic.twitter.com/zRaerTGIGd
1194 impressions, 27 engagements
Oct. 21st Tweet:
TOMORROW is My Two Cents Day, a nationwide campus mobilization to raise awareness of L-T fiscal challenges #MTCD
http://www.itsuptous.org/mytwocentsday
38,507 impressions, 110 engagements
Oct. 22nd Tweets:
Today is My Two Cents Day, a nationwide campus mobilization to raise awareness of L-T fiscal challenges #MTCD
http://www.itsuptous.org/mytwocentsday
15,764 impressions, 96 engagements
Take the #MyTwoCentsDay pledge to let your elected representatives know that these issues matter. http://l.ohsay.com/c/184
#MTCD #UptoUs
626 Impressions, 1 engagement
Total Impressions: 56,957
Total Engagements: 236
Facebook
10/19 Post:
This Thursday, October 22nd, millennials across the country are taking part in My Two Cents Day, a nonpartisan mobilization on
college campuses to raise awareness of the countrys long-term fiscal challenges and how they could affect economic
opportunity in the future. Join the conversation and make your voice heard by using #MTCD and #UpToUs.
http://www.itsuptous.org/mytwocentsday
Impressions: 22,112
Engagements: 257
10/21 Post:
TOMORROW, Thurs. Oct. 22nd millennials across the country are taking part in My Two Cents Day, a nonpartisan mobilization
on college campuses to raise awareness of the countrys long-term fiscal challenges and how they could affect economic
opportunity in the future. Join the conversation and make your voice heard by using #MTCD and #UpToUs.
Impressions: 55,860
Engagements: 1,549

10/22 Post:
Calling all student leaders: today is My Two Cents Day, a nonpartisan mobilization on college campuses across the country to
raise awareness of our long-term fiscal and economic challenges and give millennials a voice on these critical issues affecting
their future. Follow the student-led activities here and join the conversation by using #MTCD and #UpToUs.
Take the My Two Cents Day pledge to let your elected representatives know that these issues matter for future generations.
Look for your school on the leaderboard or sign as a General Supporter if your school is not listed.
Impressions: 125,757
Engagements: 4,819
10/22 Post:
Take the My Two Cents Day pledge to let your elected representatives know that these issues matter for future generations.
Look for your school on the leaderboard or sign as a General Supporter if your school is not listed. . http://l.ohsay.com/c/184
#MTCD #UptoUs
Impressions: 2,545
Engagements: 44
Total Impressions: 206,274
Total Engagements: 13,338
LinkedIn
10/19 Post:
This Thursday, October 22nd, millennials across the country are taking part in My Two Cents Day, a nonpartisan mobilization on
college campuses to raise awareness of the countrys long-term fiscal challenges and how they could affect economic
opportunity in the future. Join the conversation and make your voice heard by using #MTCD and #UpToUs.
Impressions: 48,888
Engagements: 249
10/21 Post:
TOMORROW, Thurs. Oct. 22nd millennials across the country are taking part in My Two Cents Day, a nonpartisan mobilization
on college campuses to raise awareness of the countrys long-term fiscal challenges and how they could affect economic
opportunity in the future. Join the conversation and make your voice heard by using #MTCD and #UpToUs.
Impressions: 38,504
Engagements: 238
10/22 Post:
Take the My Two Cents Day pledge to let your elected representatives know that these issues matter for future generations.
Look for your school on the leaderboard or sign as a General Supporter if your school is not listed. . http://l.ohsay.com/c/184
#MTCD #UptoUs
Impressions: 171
Engagements: 1
10/22 Post:
Calling all student leaders: today is My Two Cents Day, a nonpartisan mobilization on college campuses across the country to
raise awareness of our long-term fiscal and economic challenges and give millennials a voice on these critical issues affecting
their future. Follow the student-led activities here and join the conversation by using #MTCD and #UpToUs.
https://lnkd.in/eY75KE9
Impressions: 30,733
Engagements: 131
Total Impressions: 118,296

Total Engagements: 619

PGPF Digital Organizational Plan

A. Overview
Below is a document containing an assessment of PGPFs digital communications needs, with particular
emphasis on recommendations for the short-, medium-, and long-term needs for the revised website.
B. PGPF Website Content
The new design of the PGPF homepage is a massive undertaking and calls more attention to each and every
section of the site. This creates the need for more content to keep the site fresh and relevant, which will include
repackaging pre-existing content on the site and aggregating content from appropriate external sources. The
following addresses the upcoming content needs of the new website.
The content for the website can include many different types of material which can be any of the following:
Latest News (special reports, statements, analysis); Announcements (new grants for research papers/projects
and programs like the Fiscal Internship); and Events (Politico Breakfast Briefings, Fiscal Summit, public
appearances by Pete, Michael, and/or other key staffers like Loretta or Susan).
In regards to the need to repackage content, in our last meeting with MePlusYou, Michael raised his concerns
about how the top four content spots and the News & Viewpoint sections will be populated. The biggest
concern was whether we possess enough content to repackage. The answer to this question is yes. In reviewing
and assessing PGPFs catalog of existing content, it has been determined that there is an abundance of content
and assets that can be repackaged to populate numerous portions of the website. (Specific examples are
included in an accompanying document labeled: Content Samples.)
In order to diversify the amount and type of content featured on the website, we can aggregate content from a
number of trusted outside sources. The main section that will be populated with aggregated content will be the
News & Viewpoints on Fiscal & Economic Policy (The Latest From Around the Nation) section. Currently
on the homepage, this section is labeled as two separate sections: 1) Latest Fiscal News and 2) Viewpoints. The
News & Viewpoints section will be populated with news from across the U.S., selected from various (relevant
and appropriate) publications that discuss fiscal and economic policy news. Other items included will be policy
briefing items from trusted individuals that speak to fiscal and economic policy (i.e. previously we have
featured Shaun Donovan and Gene Sperling). And on occasion, barring relevance and time sensitivity, certain
aggregated items can be elevated to one on the top four spots.
C. Immediate Needs
In order to meet these new and increased content needs it is paramount that we hire an individual for a Web
Content Producer/Aggregator role. This role will be absolutely pivotal in the Communications Departments
ability to maintain the new site by meeting all of the needs that come with the new design and functionality,
most of which have been highlighted above. Under the coordination of the Digital Communications Manager,
the Web Content Producer/Aggregator, in partnership with key members of the Communications, Grants and
Research Departments, will be responsible for repackaging pre-existing content; aggregating content from
appropriate external sources; and facilitating and moderating engagement on social media platforms (promoting
and reinforcing PGPF info and messaging). Ideally the individual in this role will have excellent writing skills;
the digital expertise to take complex subjects and translate them into a more digestible, digital style for the site;
and knowledge of fiscal and economic policy (as well as experience writing on these subjects).

Overall, this added role will help the Communications Department achieve PGPFs organizational goal of
maximizing the impact of our content online and across all digital platforms. Currently, PGPF is only skimming
the surface of what the organization can achieve digitally. This role will be instrumental in further growing,
strengthening, and increasing public awareness of the PGPF brand.
D. Medium & Long-Term Needs
After the redesigned website is up and running with the web content aggregator individual in place, there are
other key needs that should be addressed, and which can be fulfilled through several options. The needs for the
website and communications department are: design (print and web), multimedia (videos, interactive
components), and development/coding.
The amount of web, digital, and print needs have grown in volume and can be fulfilled in several ways. One
ideal, cost efficient way would be to hire an in-house graphic designer. It would be helpful to seek out an
individual who has a wide array of graphic knowledge someone who is experienced in creating both print and
web designs. This individual would be able to bring the design of our print publications in-house and maintain
PGPF branding throughout all print and digital items. This individual would also be immensely helpful in
creating designs for the website. Any revisions for the main site and landing pages would have a quicker
turnaround time. Having an in-house designer is an invaluable resource, especially when it comes to the
approval process, as changes can be made in a timelier manner and resubmitted for further or final approval.
The second way to fulfill this need is to freshen up our design firm roster. The PGPF print and digital design
needs have grown, and our present vendor roster cannot handle the volume of work and the diversity of PGPFs
design needs. There are a few vendors that we are currently using, but it would be prudent and to our greater
advantage to curate several more. Also, it is key to seek out firms specific to each of the design needs we have
as well as selecting a handful of firms that are known for quick turnaround time for projects that require
immediate attention.
As well as keeping the content and visuals fresh, there will be increased demands on the back-end in regards to
technical needs (i.e. inputting content, heavier coding/HTML, development needs etc.). Currently, our Web
Producer handles content input for the CRM (e-mail) and CMS (website) systems, which involves light coding
to build certain digital elements on the backend as well as fixing small issues. The Web Producer also helps
with executing social media strategy. The increased demands on the back-end may create the need for
additional help -- in the form of an outside vendor, design firm, or freelancer -- to assist us with these needs.
Regardless of which option we choose, the individual in this role will help expand our back-end capabilities by
allowing for timelier coding of pages or fixes of code on existing pages.
Currently, PGPF has a wealth of written materials and static graphics, but could greatly benefit from expanding
the multimedia library. There are some excellent videos and clips from PGPF events, but there will be future
opportunities to create future video presentations featuring Michael or Pete, as well as utilizing other key staff
members. To fulfill this need we could engage freelancers, although there is the possibility that the Graphic
Design role can help fulfill these duties.
As well as fulfilling video needs, PGPF content could be further enhanced by creating animated items. Items to
create would be more Interactive Maps and Graphics. In the accompanying Content Sample pack, there is an
example (a screenshot of) the FY 2015 Federal Budget Process Timeline. These designed/animated pieces allow

visitors to click and interact with our content. Both animated content and videos are tried and true items that
boost web traffic and garner great attention on social media.
In regards to Social Media, the Communications Departments needs are currently satisfied through the roles of
the Digital Communications Manager and the Web Producer. The needs listed above are more pressing to
address at this point in time. Looking ahead longer-term, items to consider are prospect of engaging outside
consultants to brainstorm with and confer with for future digital and social media needs and specific campaigns.
E. Possible Future Considerations
One additional consideration is the PCH website. Currently, the PGPF Communications Department staffers are
assisting PCH with the creation and overall process of putting their website together (with the design/web
development firm, MePlusYou). At this point in time, PCHs ongoing and future website staffing needs are
unclear. Ideally, PCH should have their own digital staff member, as the amount of content they will potentially
create and manage will be extensive and diverse. It should, however, be taken into consideration that until PCH
hires someone for their staffing needs in that particular area the PGPF Communications team may be pitching in
and handling the PCH content needs.

Watch Live
POLITICO Caucus: Economy and the Election

Watch LIVE tonight, as the Peter G. Peterson Foundation and POLITICO bring
you the second in a special series focused on the 2016 election and the economy.
POLITICO Caucus: Economy and the Election, live from Manchester, New
Hampshire, begins at 6:00PM Eastern Standard Time. The discussion will include
leading fiscal and economic policy experts including American Action Forum
president Douglas Holtz-Eakin, Chief Economist for Vice President Biden Jared
Bernstein and David Gergen, advisor to four U.S. presidents.
Featured speakers will include:

Jared Bernstein, Chief Economist for Vice President Biden; Senior Fellow,
Center on Budget and Policy Priorities
Douglas Holtz-Eakin, President, American Action Forum; Former Economic
Advisor to John McCain Campaign
James Pethokoukis, Economist at the American Enterprise Institute
Heather Boushey, Executive Director & Chief Economist, Washington Center
for Equitable Growth; Senior Fellow, Center for American Progress
Arnie Arnesen, Radio Host, New Hampshire POLITICO Caucus Member
Kevin Madden, Hamilton Place Strategies; Former Senior Advisor to Mitt
Romney; former Press Secretary to Speaker John Boehner
David Gergen, Co-Director, Harvard Kennedy School Center for Public
Leadership
Jennifer Horn, Chair, Republican Party of New Hampshire POLITICO
Caucus member
Before and after the POLITICO Caucus event, be sure to visit our special
feature on the 2016 Election highlighting why fiscal issues are important
this election. You can also watch the first event in this series, held in Des
Moines, Iowa on November 18.

And dont forget to make your voice heard on the national debt and other fiscal
issues this election season. You can be a part of the conversation! Email your
question to info@pgpf.org and it may be chosen to be included in the discussion.
Please include your first name, city and state.

Principles and Guidelines for Aggregated Content for PGPF Digital Properties
Overall Objectives:

To infuse PGPF digital properties with fresh content on a daily basis in order to maximize the visibility, relevance and
consumption of our digital channels
To show the dimensionality of fiscal and economic issues by aggregating various data, information, resources and
viewpoints
To highlight reputable, diverse, and productive perspectives on the debate, consistent with our convener role
To make fiscal issues accessible to a wider audience, ranging from elites to everyday Americans
To demonstrate our relevance and that we are on top of the current debate/news cycle

Principles and Guidelines:

Relevant to Our Issues and Timely: The information should be relevant to our issues and should be published in a timely
manner. If one of our overall objectives is to demonstrate that we are on top of the current news cycle, posting outdated
material does not serve that goal.
Diversity of Perspectives and Balance: Aggregated articles should be within the mainstream and highly respected, but
diverse. Thats not to say we shouldnt post thoughtful pieces that do take a position, as long as its a credible and legitimate
viewpoint from a respected source that adds to the conversation. We need to present different viewpoints and ask our
audiences to engage. While representing diverse views, we should be mindful of the balance of opinions represented so that
the overall site does not lean too heavily towards a particular perspective for example, too conservative or progressive or
too gloomy and apocalyptic, or alarmist.
Reputable Sources and High Quality Materials: The source and/or creator of the material should be disclosed and the
publication/website the material originates from should be reputable. This is to help the consumer evaluate the credibility of
the information and point of view. The quality of the materials should be of the highest caliber and well presented.
Productive Tone: Overall tone and intent of aggregated content should be productive and should serve to advance the
debate over fiscal and economic issues. Aggregated content items may include humorous materials, so long as they are not
insulting or inappropriate. Materials should avoid slanderous accusations, name calling, or issue hysterics.
Accessible: Content should be approachable and digestible for our audiences. While we target elites, we also need to ensure
that a sizable portion of our content is formatted in a way that makes it accessible to a lay audience.
Political Items: Given the nature of fiscal and economic issues, political perspectives may be included in aggregated materials,
particularly if they are relevant to current political dialogue/events. We will present a balanced mix of perspectives, and
endeavor to avoid leaning too heavily towards one particular perspective. For any and all content that we aggregate, we will
ensure that these items adhere to the other principles.
Advocacy/Electioneering Limits: Aggregated materials would refrain from calling for or against highly specific legislation
or legislative proposals that goes beyond broad based fiscal and economic reforms. To determine suitably for aggregation,
some content may need to be reviewed on a case-by-case basis. This may be particularly true if one element of the fiscal debate
becomes highly significant and newsworthy. Aggregated materials would refrain from calling for or against any specific
candidate for elected office.
Other Considerations:

Successfully meeting the objectives above will require the Digital Content Manager to extensively coordinate with key
designees from Research and Communications on matters of aggregated content and for both parties to respond in a
timely manner.
All aggregated content approved for use will then be populated on any or all of our digital properties.
Linking to external content that is accompanied by commercial popup ads is ok so long as the source of the content
meets the principles set above. (*Though as a note most individuals employ pop-up blockers.)

Process and Work Flow for PGPF Digital Properties

Aggregated, Repurposed & Original Foundation Content
The new PGPF website will require regularly updated content to keep the site fresh and relevant. Website
materials will come from externally aggregated, internally repurposed, and originally developed Foundation
content. Staff from the Communications & Public Affairs, Research, and Grants departments will work in
close partnership to develop, plan, review, and approve aggregated, repurposed, and original content for use
on the new website, as well as other PGPF digital properties. Staff members from the Communications &
Public Affairs department will determine how content items will be highlighted on the website and other
digital properties.
Monthly
Monthly content strategy and planning meetings, co-chaired by the Director of Communications & Public
Affairs and a designee of the VP of Research, will establish the content focus for the upcoming month, as
well as identify upcoming events/benchmarks (i.e. CBO reports) that will require advanced planning and
cross-department discussion.
Establishing the content focus for the month will ensure that the priorities and needs of the Research,
Communications & Public Affairs, and Grants departments are met and will help dictate what content will
be used and from where it will be sourced.
Based on the monthly content focus, and current events, the Digital Content Manager will select relevant
internal content and translate it into a more digitally digestible style. The Digital Content Manager will work
in conjunction with the Policy Communications Director and a designee of the VP of Research to fine tune
and vet this content. These monthly meetings will be used to decide what types of externally aggregated
materials will be used including reports, white papers, etc.
If new content requires development aligned with program/grant announcements, fiscal benchmarks, or
other news, relevant members of the Communications & Public Affairs, Research, and Grants teams will
craft the materials and follow normal approvals processes.
These monthly meetings will be crucial for the Communications & Public Affairs, Research, and Grants
team. The monthly meetings will allow the chance to discuss the importance of each content item for the
month, determine which team will be responsible for each content item, and will establish a timeline for
completion.
This meeting will require extensive coordination between departments to ensure content accuracy and
relevance, as well as message consistency.
The Digital Communications Manager will cull the metrics on the performance of the content each month,
which will allow for a better determination of what content will work for the site and other digital platforms.
An overview of the prior months metrics will be shared at this meeting.
Weekly
Weekly editorial meetings, chaired by the Digital Communications Manager, in close collaboration with the
Director of Policy Communications and a designee from the Research department, are key as they will be
used for much needed status updates, opportunities to collaborate on updating the weekly content agenda,
and to address any last minute concerns or edits to the content or schedule in general.

These meetings will be conducted with representatives from Communications & Public Affairs, Research,
and Grants.
For the upcoming week, the Digital Content Manager will discuss with Research, Communications & Public
Affairs, and Grants representatives which internal items we would like to repackage/repurpose at the
meetings and attain feedback.
For aggregated content, the Digital Content Manager will:
A) Scour external sites of peers such as the CRFB, BPC, and AEI for relevant items
B) Review daily press clippings email and scour news sites for appropriate related news coverage (i.e.
from WSJ, NYT, AP, WaPo, Reuters, etc.)
The Digital Content Manager will present recommended aggregated and repurposed materials to key
members of Research and Communications & Public Affairs (and Grants when necessary) for review,
feedback and approval.
Daily
The Digital Content Manager will review the site and update the content in the top four feature spots of the
new website, the News & Viewpoints on Fiscal & Economic Policy section, and the PGPF fiscal blog.
Communications & Public Affairs staff will determine the strategy for the distribution and promotion of the
content via our digital platforms. As the situation warrants it, any factual or substantive questions/concerns
will be brought to the attention of the Research department for immediate consideration.

Thursday, Jan. 14, 2016, 9PM EST

Republican debate Fox Business
Location North Charleston Coliseum and Performing Arts Center, North Charleston, South Carolina.
Moderators: Fox Business Anchors Neil Cavuto, and Maria Bartiromo.
Whos in:
Top six candidates in national polls, plus any candidate in the top five in Iowa or New Hampshire polls.
Moderators:
Neil Cavuto @TeamCavuto
Maria Bartiromo - @MariaBartiromo
Candidates:
Donald Trump - @realDonaldTrump
Ted Cruz - @tedcruz
Marco Rubio - @marcorubio
Dr. Ben Carson - @realbencarson
Jeb Bush - @jebbush
Chris Christie - @chrischristie
John Kasich - @JohnKasich
Messaging:
Tweet for Wednesday Tomorrow is the first #GOPDebate of 16, watch it LIVE to hear what candidates have to say about our nations
long-term debt. #2016Election
POSTED on 1/13/16
Tomorrow is the first #GOPDebate of 2016. Watch the debate LIVE at 9PM EST to hear what 2016 GOP candidates
have to say about our nations long-term debt. Before the debate, learn more about why fiscal issues are important
in this election: http://www.pgpf.org/askforaplan POSTED on 1/13/16
.@teamCavuto @mariabartiromo: How would the candidates address the $18T (and growing) #nationaldebt?
#GOPDebate askforaplan.org
POSTED on /13/16
Tweet for Day of the Debate (Thursday):
Tonight is the first #GOPDebate of 16 watch it & then visit http://www.pgpf.org/askforaplan/email to connect
with 2016 candidates to #askforaplan. POSTED on 1/14/16
FB, LinkedIn, Google+ (Thursday) With our nations long-term debt on an unsustainable path, what are the candidates plans to secure our nations
fiscal and economic future? TONIGHT is the first #GOPDebate of 2016. Tune in to hear policy ideas from GOP
presidential candidates: Donald Trump, Sen. Ted Cruz (TX), Sen. Marco Rubio (FL), Dr. Ben Carson, Former Florida
Governor Jeb Bush, Gov. Chris Christie (NJ), and Gov. John Kasich (OH). The debate will be moderated by Fox
Business anchors Neil Cavuto and Maria Bartiromo. POSTED on 1/14/16
Optional, ICYMI-type tweet:
Tweet for moderators:
.@teamCavuto @mariabartiromo Ask the candidates what their plan is to deal with the nations long-term debt.
#GOPDebate #AskForaPlan POSTED 1/14/16

Thursday, Jan. 28, 2016, 9PM EST main debate, 7PM EST first debate
Fox News/Google GOP Debate
Location Iowa Events Center, Des Moines, IA.
Moderators: Fox News Bret Baier (@BretBaier), Megyn Kelly (@megynkelly), Chris Wallace (@foxnewssunday)
Candidates in the 9PM main debate:
Donald Trump - @realDonaldTrump (has said he wont participate)
Ted Cruz - @tedcruz
Marco Rubio - @marcorubio
Dr. Ben Carson - @realbencarson
Jeb Bush - @jebbush
Chris Christie - @chrischristie
John Kasich - @JohnKasich
Rand Paul - @RandPaul
Messaging:
Tweet for Wednesday LIVE tomorrow: watch the last #GOPDebate before #IowaCaucus & hear what candidates say about our long-term
#nationaldebt. #2016Election
Before the #GOPDebate, #askforaplan. Tell the candidates why our nations economic future is important to you.
Askforaplan.org
.@BretBaier @megynkelly @foxnewssunday: How will the candidates address the $18T #nationaldebt?
#GOPDebate askforaplan.org/email

Tuesday, Dec. 15, 2015

Republican debate CNN/Salem Radio
Location The Venetian, Las Vegas, Nevada
Moderators: Wolf Blitzer, Dana Bash, Hugh Hewitt
Whos in Main segment: All candidates with a recent polling average of at least 3.5 percent nationally, 4 percent in
Iowa or 4 percent in New Hampshire. Secondary: Remaining candidates reaching at least 1 percent in four separate
national, Iowa or New Hampshire polls.
Moderators:
Wolf Blitzer: @wolfblitzer
Dana Bash: @DanaBashCNN
Hugh Hewitt: @hughhewitt
Candidates:
Donald Trump
@realDonaldTrump
Dr. Ben Carson
@RealBenCarson
Sen. Ted Cruz (TX)
@tedcruz
Sen Marco Rubio (FL) @marcorubio
Former Florida Gov. Jeb Bush @jebbush
Carly Fiorina
@CarlyFiorina
NJ Gov. Chris Christie @ChrisChristie
Ohio Gov. John Kasich @JohnKasich
Sen. Rand Paul (KY)
@randpaul
Messaging
Monday Night Tweet:
Tomorrows the last #GOPDebate of '15. Watch LIVE on @CNN to hear what candidates have to say about our nations
long-term debt
With our nations long-term debt on an unsustainable path, what are the candidates plans to secure our nations fiscal
and economic future? TONIGHT is the last GOP Debate of 2015. Tune in to hear policy ideas from GOP presidential
candidates: Donald Trump, Dr. Ben Carson, Sen. Ted Cruz (TX), Sen Marco Rubio (FL), Former Florida Gov. Jeb Bush, Carly
Fiorina, Gov. Chris Christie (NJ), Gov. John Kasich (OH), and Sen. Rand Paul (KY). The debate will be moderated by anchor
of CNNs The Situation Room Wolf Blitzer, CNNs Chief Political Correspondent Dana Bash, and Radio Host Hugh Hewitt.
Tweet for moderators the night before the debate and day of:
.@wolfblitzer @DanaBashCNN @hughhewitt How would the candidates address $18T (and growing) natl debt?
#GOPDebate
.@wolfblitzer @DanaBashCNN @hughhewitt Q for tonight: Whats your plan to deal with nations long-term debt?
#GOPDebate
Day of the Debate: Watch the #GOPDebate TONIGHT on @CNN what will candidates say about our nations longterm debt?
For LinkedIn, Google+, Facebook:

With our nations long-term debt on an unsustainable path, what are the candidates plans to secure our nations fiscal and
economic future? Tune in TONIGHT to hear policy ideas from GOP presidential candidates: Donald Trump, Dr. Ben
Carson, Sen. Ted Cruz (TX), Sen Marco Rubio (FL), Former Florida Gov. Jeb Bush, Carly Fiorina, Gov. Chris Christie
(NJ), Gov. John Kasich (OH), and Sen. Rand Paul (KY). The debate will be moderated by anchor of CNNs The Situation
Room Wolf Blitzer, CNNs Chief Political Correspondent Dana Bash, and Radio Host Hugh Hewitt.