LotameInnovativeDataReports

Lotameisthepremieraggregatorofsocialmediaplatforms,offeringunparalleleduser
targetingthroughitsCrowdControltechnology.Asathoughtleaderinthesocialmedia
advertiserspace,itsmissionistoimprovetheefficacyofonlinemarketingforpublishers,
advertisersandmarketers.

DrawingonLotamesextensiveaggregatecampaignperformancedata,thecompanys
BusinessIntelligenceteamdevelopsInnovativeDatareportsorIDreports,onspecificindustry
trendsoccurringwithinthespace.

TEENAGEUSERSINSOCIALMEDIA

Audienceprofile:

Thisreportwasdevelopedfrombrandcampaignswhichtargetedteenagers
from13to17yearsofageastheirprimaryusers.

Group

Teens#

Everybody#

Composition%

Teens(1317)

20,932,007

56,450,904

37.1%

Outoftheteengroup,33%weremaleand67%werefemale.

Findings:
Basedonresearchconductedduringcampaignstargetedtouserswithintheagerangeof1317,we
havecompiledthefollowingkeyfindings:

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LOTAMEIDREPORT:TeenageUsersinSocialMedia1|P a g e

MediaUseIndex
2.0
1.5
1.0
0.5
0.0

AverageUsers

0.5
1.0
Apps&
Widgets

Groups

Forums

Blogs

Photos

Video
TeenUsers

MediaUse

Forumsarerankedthehighestformofmediausedbyteenusersinsocialmedia.

Teenusersare53%morelikelytouseApps&Widgetsthantheaverageuser.

Blogsare75%lesslikelytobeaninterestbyteenusersthantheaverageuser,whileonline
groupsareusedcomparativelywithaverageusers.

DIDYOUKNOW:Social networking is an activity that 37% of US adult Internet

users and 70% of online teens engage in every month, and the
numbers continue to grow? It is projected that by 2011, one-half of online
adults and 84% of online teens in the US will use social networking.
* eMarketer 2008 Social Network Marketing: Ad Spending and Usage

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ActionsIndex
1.00
0.80
0.60
0.40
0.20
0.00

AverageUsers

0.20
0.40
Photo
Upload

Blog

RatePic

Uploaders

AllActions

Influencer
Actions

TeenUsers

Actions

Comparedtotheaverageuser,teenuserswere40%morelikelytobeinfluencers.Thatis,
creators,uploaders,sharers,orratersofcontent.

Teenusersare60%morelikelytobeuploadersandratepicturesthantheaverageuser,
indicatingthatthemajorityofinfluencingdonebyteenusersisthroughsocialmediasites.

Bloggingwas40%lesslikelyanactionofteenuserscomparedtotheaverageuser.

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DIDYOUKNOW:The teen user base is going to stick around because of the

hip factor, and as long as teens constitute the majority of the user base, social
sites are going to act as cheat sheets to whats popular in the eyes of teens?

LOTAMEIDREPORT:TeenageUsersinSocialMedia3|P a g e

InterestsIndex
2.00
1.50
1.00
0.50
0.00

AverageUser

0.50
1.00

TeenUsers

Interests

Teensare150%morelikelythantheaverageusertobeinterestedinRapandHipHopthan
theaverageuserinsocialmedia.

Notsurprisingly,teenusersofsocialmediaare70%lesslikelytobeinterestedinbusiness
comparedtotheaverageuser.

Teenuserswere2xmorelikelytobeinterestedinsportscomparedtotheaverageuser.

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Summary
Teenagersmorethaneveraretreatingsocialmediaasaplaceforinteractionandsocialexpression.They
aremoreactiveinthesocialmediaenvironmentcomparedtotheaverageuser.Digitalmediasuchas
photosplaysanimportantpartintheplatform,withthemajorityoftheactioncomesfromuploadingand
ratingpictures.Teenusersaremorelikelytointeractinforumscomparedtoblogsandonlinegroups.
Overallinterestforteenuserswashighintheentertainmentarea,withmusic,especiallyRapandHipHop
holdingthegreatestinterest,followedcloselybysports.

LearnhowtotakeadvantageofSocialMediatrendsbyvisiting
www.Lotame.com

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