Executive Summery

A&G is a startup company of automated hair dressing saloon

introducing new technology for dressing hair. We are trying to introduce
easier, cheaper and faster way of dressing hair. In this company we are
trying to create a combination of peoples choice and technology. As it
is a technology based service we are trying to ensure best possible
quality as well. As a startup company we have to follow some strategy
to be established in the market and make profit. This report is about
our strategic plan. We are now at the prototyping stage of our
objectives/ steps. We are working hard to meet our mission, vision and
goals within time. We also figure out our strengths, weaknesses,
opportunities and threats and setting strategies accordingly.

Table Contents
Executive Summery..............................................................................1
1.0 Introduction....................................................................................3
1.1 Our Products................................................................................3
2.0 Vision Statement............................................................................3
3.0 Mission Statement..........................................................................4
4.0 Goals to Achieve.............................................................................4
4.1 Concept development:............................................................4
4.2 Proof of Concept:.....................................................................4
4.3 Functional Prototype:..............................................................4
4.4 Service Started:.......................................................................4
6.0 Target Market and Marketing Goals.............................................5
6.1Demographic Targeting:..........................................................5
7.0 Industry Analysis............................................................................5
8.0 Competitive Advantages and Other Advantages............................6
9.0 Marketing Strategies.......................................................................6
9.1 Unique Servicing Proposition.......................................................6
9.2 Pricing:.........................................................................................6
9.3 Positioning...................................................................................6

1.0 Introduction
A&G is a young company in the startup phase. We are a motivated
team composed of young members of disciplines such as fashion
designer, beauty specialists, technologist product development and
international business operations.
A&G is a hair dresser saloon. We provide hair dressing services in a
new way. Our saloon is an automated one. We introduced technological
development in this service. We try to provide best possible service to
our customers within shortest possible time and cheaper way. We are
very careful about maintaining hygienic services. Customer health
issues is a vital component in our business.
1.1 Our Products

2.0 Vision Statement

A&G is working day and night to make the life of the customers easy.
We dont want to waste customers time in a hair dressing. Ensuring
fastest and hygienic system is our main vision. We want to introduce
hair dressing service business in a new way

3.0 Mission Statement

A&G believes that time & health is more important than beauty. But in
a hair dressing saloon we are also determined to meet customer choice
and satisfaction. To ensure our best possible service we introduce
automation in hair dressing saloon. We have made our work technology
based. We want to create a data base of our customers, which will help
to give a reminder to our customers. Ensuring faster, hygienic, and
cheaper rate than others is our main target.
4.0 Goals to Achieve
Here are the goals we have to achieve.
4.1 Concept development:
We already developed the concept of combining technology and
human expertise.
4.2 Proof of Concept:
Already our concept has been proved right and there are few
companies introduced robotic barbar, hair washer and software.
4.3 Functional Prototype:
We are now working day and night to make a successful prototype of
our service
4.4 Service Started:
After finalizing the prototype we have to raise enough fund to start
our service and develop our software that will help us to maintain
our database.
5.0 SWOT Analysis of A&G
5.1 Strength
1. Using the new technology
2. Unique and hygienic service.
3. Using human expertise and technology.
4. Technologically possible to make.
5. Reducing time consumption

5.2 Weakness
1. The concept of our company is not familiar to the potential
customers.
2. The service design is complicated.
3. The technological components are not easy to fix
5.3 Opportunities
1. People are becoming health conscious
2. No other competitors in the market.
3. People are becoming more technology based.
5.4 Threats
1. People can take it as a costlier one
2. New market entries can happen

6.0 Target Market and Marketing Goals

A&G are built for all adult aged people, and all class of people. There
are other perspective of target market
6.1Demographic Targeting:
Profession: Working people, Students
Age: between 16-60
Status: Middle class, Higher Middle Class, Upper Class, Upper Upper
Class.

6.2 Marketing Goals

1. To make understand the people about the new technology
which saves time and ensure hygienic issues.
2. To be recognized to the potential customers
3. Providing service to at least 200 people in a single day.

7.0 Industry Analysis

We are offering very new and innovative service to the market. So
directly we dont have any competitors. But as we are offering hair
dressing saloon service we may have competitors like:

1. Renowned beauty saloons.

2. Local hair dressing saloons.
People are very concern about their health and as this service is very
new to market so we have to make people understand about our
service and create a good position in the market.

8.0 Competitive Advantages and Other Advantages

As we are offering automated saloon services by using technology and
maintain hygiene factors so the competitive advantage of our company
is
Ensuring hygienic and faster service within shortest possible time
Our other advantages are
1.
2.
3.
4.

Ensuring 100% hygienic services.

Faster service
Maintaining database to give reminder to customers
Benefit of using human expertise and technology.

9.0 Marketing Strategies

9.1 Unique Servicing Proposition
The service is itself a unique thing. It uses the latest technology. The
Unique Servicing Proposition for A&G is Making lucrative within few
minutes
9.2 Pricing:
The 3 of our service categories are
1. Premium
2. Standard
3. Regular
9.3 Positioning
At the first stage, the service would be available in populated and well
organized residential areas such as Mirpur, Dhanmondi Baridhara,
Mohammodpur etc.

Conclusion
We are trying our heart and soul to bring our dreams to reality and
working day and night to develop our technology and service to reach
our goal so that we can make better our customers way of living.