Shape

of Indian Market
for Imported Fruits
Keith Sunderlal

Outline
Current Status
What, how much & from where

Why is India Impor?ng Fruits

Demographic, Economic & Cultural Factors

Categorizing Fruits
Successes, Contenders, Poten?al & Unlikely

Summary

Indias Fruit Imports

Source: DGCIS, Ministry of Commerce, Government of India

Indias Fruit Imports

Source: DGCIS, Ministry of Commerce, Government of India

Imported Fruits: Demand Drivers

Economic Factors
Indias economic growth story
Trickle down-eect

Demographics & Geography

Young popula?on
Going beyond the metros

Consumer Behavior
Healthy lifestyles

Import Poten?al: Product ARributes

Counter-seasonality
Domes?c availability
Shelf-life of product
Nutri?onal prole
Physical dieren?a?on

Import Poten?al: Consumer Adop?on

Familiarity goes both way

Exo?cness
Pricing
Taste prole
Usage paRern
Ornamental/Decora?ve
GiXing/Auspicious

Imported Fruits: All-Stars

Qualica?on criteria
Year-round availability
Mul?ple sources & varie?es
Na?on-wide distribu?on
Mass-niche aordability

APPLES

Imported Fruits: Players

Grapes
Kiwi
Pears Western & Eastern varie?es
Citrus
Plums

Imported Fruits: Bench

Cherries
Tropical Fruits
RambuRan, Mangosteen, Dragon fruit
Guava, Tamarind

Peaches & Nectarines

Berries

Imported Fruits: Surprises

Mango
Litchi
Citrus Limes & Lemons
Melons
Avocado

Imported Fruits: Unlikely

Banana
Pineapple
Pomegranate

Summary
Your market is NOT over a Billion Indians
India is only a market IF you develop it
There is life beyond modern retail
Enter Establish Persevere
Keith Sunderlal
services@scs-group.comwww.scs-group.com