MMS 3033 Blog & Web Development

ohtravel.my|malaysianharmony.com.my|cuti.my

web analysis on travel agency website

a report by
ahmad aidil bin ahmad nasruddin | d20132065549
muhammad faris bin mohammad puad | D20141068617
siti sarah binti adnan | D20151070256
for
madam norshahila binti ibrahim

Blog/Web Analysis : Introduction

Introduction
The goals of this group assignment are to become knowledgeable about doing
research on the Internet, in time develop our critical thinking skills and learn to back
up our conclusions with evidence. Also l earn how to create clear concise text by
using the necessary editing and layout skills. Lastly to produce a written report of
the outcome analysis. So for this assignment, we will critique three of an existing
website in terms of its design and usability. The purpose of the assignment is to
rhetorically analyze various aspects of web design applied in a specific case.
We believe that is some measurement and good technique in making an good
websites. For making a successful website, which eventually going to hold the fate
for company whether its going to success or not. With all the technology this day,
mostly people will face the internet to provide every single problem their face in live.
Whether asking for advise, buy their cloth, connecting with old friend, learn new
thing, answers for their assignment and even for searching their soul mate.
Everything just being so simple yet complicate. For good advertising their company,
they must have their own website or page. So that people hear, or knew about them.
And as many as the company outside there, there also many website and page
that has been create. So how your page going to stand out more than your
competitor others than creating more effective website. Like a street food store and
five star restaurant. Its not the taste that drag the customer, but the visual of the food
that look more appealing and class. To make a good, better website, its should have
a criteria that appealing, simple and class to the visitors.
So we pick three existing website which is malaysianharmony.com, Cuti.my
and ohtravel.my. This websites are familiar with traveling and tour packages for those
user whose searching for a good vacation. The overall emphasis of our critique and
analysis is to the effectiveness of the design: content, format, navigation, etc of those
websites. More specifically, our critique of the website will be covering of all the
following: user, purpose, format design, technology, navigation and Miscellaneous.
We will compare their design and come out with a good conclusion.

Blog/Web Analysis : ohtravel.my

Overview
Ohtravel.my is a travel agency website
which is own by a company named
Rezgen Travel & Tours. The purpose of
this website is mainly to make user
view their choice of travel package
and also communicate with the contact
info given on the website.
An analysis will be conducted to this
site within the following aspect;
Accessibility
This website is targetted to user who is
currently looking for an affordable travel
package of their desire. The package is
currently from user within Malaysia only.

full page of ohtravel.my

From a user perspective, this website seems to satisfy the needs of what users need
by adding one good function which is the instant message to web admin features
located at the bottom right of the page.
Identity
Color
The website use 3 colors in the design which is White for the background, blue for
the link, footer background and orange for the navigation button while keeping their
text in black as default. Still, there are extra colors involved in the site such as green
on the Contact Us button on the navigation panel and the message admin button.
Altough the effect on the load time of the site is minor, this seems t o be not in the
need for a color of their own.
Graphic
First look on the design of the website, we can certainly assume, ohtravel.my is
certainly a travel agency website. The image of the package included is well
placed at the top of the page. It is also an auto-sliding image which give easy
view to the users and also act as an eye-catching features.
Layout
The logo of the website is situated at the top left of the website which is a norm
to any websites. The logo of their partner in their travel package is also well
situated at the bottom of the page which wont distract the other panel but at the
same time giving users an additional info to note.

Blog/Web Analysis : ohtravel.my

Typography
A quick look at the source of the page showing the default font is Tahoma with the
size of 13.5px. Larger than usual, it may actually not look good on the design, but
on functionality aspect, a large font may be needed to fullfill some of the viewers who
need a large font.
Other than that, this website design is on the middle between light and heavy in
load aspect which is acceptable for a travel package site that needs to include
many image within the site.
Navigation

the navigation buttons

The navigation button located at the top right of the website seems to have what
the users need. Althought it seems to be not a mainstream button to add this day,
an About Us button which lead to the company info sure wont be a bad things to add.
Other than the
package showed
on the main panel
of the website,
the footer of ohtravel.my
They also make
it easier for users to find a quick search on what their travel is about at the footer
of the website. It include honeymoon packages, outbound tour and also inbound
tour. Other than that, thefooter also provide a quick link to additional information
of ohtravel malaysia which is quite of a hassle as some user tend to look for the
company information first before dealing with them.
Nonetheless, it is still not a massive deal breaker when the other navigation seems
to work well and a got a good place to in the layout which compensate for the lack
of the said features.

Content
When clicking one of the package available, we see more of the info on the pricing,
gallery of photos on the chosen package, itinery on tour, terms and info how to book.
The other good thing about the content of ohtravel.my is the download quotation
button that really is a good features. This features actually make the Contact Us
button seems useless.

Blog/Web Analysis : malaysianharmony.com.my

Overview
Malaysian harmony has been in
traveling business for very long
time now and always provide a
better choice of traveling packages.
For someone who searching a
very good agency for their vacation,
Malaysian harmony it not a bad
choice to choose. Underneath of
Malaysian harmony, their also has
an Islamic traveling website with is
ziarahharmony.com.
This website is suppose to help the user to have an very exciting traveling plan
anywhere and anytime their want.
My group has been critique and make a little analysis is the effectiveness of the
design of this website. When evaluating the website we fill a form of 25point Website
Usability Checklist. Based on the result of the analysis we get, we write the overview
tand conclusion on this website.
Accessibility
Nowadays, it all about technology. First the site should be web friendly. Site load-time
is very reasonable with for 6-7 second to work. By that key to the website is working
on all the major browsers, and the meta tags, alt tags, are fully versed in SEO
(search engine optimization). Also the site can be view on any mobile internet
enabled device. Adequate text to background also has a good contrast, but there is a
few don't. font size and the spacing can be improve so that it can be read more
easily. Flash and add on are mostly used sparingly. All images have an appropriate
ALT tags on it. Most importantly, there is no not-found or 404 page in this site.
Identity
As we open the site, first we saw is company logo MHTT (Malaysian harmony tour &
travel) on top left side of the page. This website does not have any tag line, but all
the picture explain the company's purpose clear as its show word 'travel' all over it.
The home-page basically can be digest in a few second to know what the site up for.
Info of the company has been explain in page about us, contact us and find us. But
the page button has been put way below the page, barely notice it. But it still a clear
path to company information and their contact numbers

Blog/Web Analysis : malaysianharmony.com.my

Navigation

Navigation does not need to be complicated. It should be easy to identify and easy to
use. It is also important to keep navigational menus to a minimum so you dont
overwhelm users. For this website their is 2 major navigation. First navigation we find
on the very top of the page. This navigation will lead us to home page, tour page,
cruise page, muslim (ziarah harmony site), price page, visa page and enquiry page.
The second one is below down the page, which is contact us page, pay us page,
about us page and find us page. Its can easily be identify and the navigation labels
can be improve so its can be more clear and concise. But the number buttons and
the link is at reasonable amount. Company logo and the home page a totally be
separate from one another. Link in the site are also very consistent and easy to be
identify. Search our way thought the site a very easy and without becoming lost or
struggling to find something.

Content
This is the backbone of an website. Not only does the content play a major role in the
search engine placement, it also the reason most visitors are seeking from the
website in the first place. the website text should be informative, easy to read, and
concise. But the site does not have the major headings that clear or descriptive, but
the content will explain a little bit about the site. This website styles and colors are
consistent, as from page to other page show its connection. Emphasis is used
sparingly and there is no ads or pop-ups that obtrusive the users. Every info of the
traveling packages are concise and explanatory to the user. The site URL are
user-friendly and HTML page are explanatory.
As conclusion, Malaysian harmony site is rate as a good but can be improve website.
The overall format design of the site is having a little bit of visually appealing that
reflect the professional nature of the site business. It is so important for any company
website to make a long-lasting impression, be this through the use of colors,
graphics or fonts that are both appealing and eye-catching. The website should suit
the style of the company.

Blog/Web Analysis : cuti.my

Overview

CUTI position itself as one-stop

Internet travel reservation and
information reference gateway for
Malaysia.
By gathering comprehensive and
quality products & services from
suppliers throughout Malaysia,
CUTI are offering full range of travel
services online, including ticketing,
hotel
and
tour reservation,
facilitating traveler research and
planning before they reach the
destination.

Malaysian harmony has been in

traveling business for very long
time now and always provide a
better choice of traveling packages.
For someone who searching a
very good agency for their vacation,
Malaysian harmony it not a bad
choice to choose. Underneath of
Malaysian harmony, their also has
an Islamic traveling website with is
ziarahharmony.com.
This website is suppose to help the user to have an very exciting traveling plan
anywhere and anytime their want.
My group has been critique and make a little analysis is the effectiveness of the
design of this website. When evaluating the website we fill a form of 25point Website
Usability Checklist. Based on the result of the analysis we get, we write the overview
tand conclusion on this website.

Another CUTI mission is bring Malaysia to world, therefore we are very keen on
building online travel community with the purposes that CUTIzen (CUTI member)
consists of traveler (local & foreigner), travel suppliers, and government agencies
able to interact together to bring Malaysia tourism industry into new era.

Accessibility
The site load time is reasonable, but not fast enough, its take less than 10 second to
load. Maybe we need a fastest internet speed for the best web browsing experience.
Next the website have an adequate text to background contrast very well, but there a
some background contrast need to improve. The font size and spacing is simple,
looks good, and the most important it is easy to read. we not sure if this website have
a Flash & add-ons, maybe they have some add-ons so we give 1 out of 5 for this. All
images have an appropriate ALT tags on it and its looks nice for the website. Next is
the custom 404 site, as known as the not found page. We dont know about this
because we cant find the not found page.
Identity
The company logo is prominently placed on every page. For the tag line, we dont
find any company tag line in this website but the pictures on the website is already
show what is the website is all about. Home page is digestible less than 5 second.
Next, the website dont have a clear path to company information, they only tell
about the website but not the company information. So we give. Not like the
company information, this website have a clear path to contact information but they
only give a phone number not including they office location. But we still can contact
using email and social network which is great.

Blog/Web Analysis : cuti.my

Navigation
This website has a good navigation design. The main navigation is easy for user to
identify. The navigation labels are also clear & concise for user. The number of
buttons and links is reasonable, suit for the website. User can go to home page by
clicking on the company logo because the company logo is linked to home page.
The links are consistent and easy for user to identify. The site search its also easy
to access.
Content
For the content on the website, we give a good review for the major headings
because they are clear & descriptive for user to see. The critical content we also
good because the content is above the fold, thats mean the site show what the
user looking at first, in this case the the user come to this website to find a holiday
package online. The styles & colors are consistent for this website. The Emphasis for
the typeface is used sparingly, user can easily see where is the main point in this
website. Another great thing about this website is the ads & popups are unobtrusive.
User can use the website without the annoying ads appear on the website. Which is
great. For the main copy, it is concise & explanatory. The URLs are not very
meaningful but the website is user friendly and HTML page are explanatory.
For the conclusion, the cuti.my website is good but need some improvement. This
website have a good content and user friendly navigation, but for the overall design
for the layout need to adjust to make it looks simple and minimal because not every
user like a crowded website.

Blog/Web Analysis : Conclusion

Conclusion
Our conclusion is to find the best website that mostly meet the criteria that we
have set which is accessibility, identity, navigation and content. The scale below is
how we decided to accomplish the outcome and upon counting the total on the mark
of each website, we decided that with the mark of 84 on ohtravel.my, 97 on
malaysianharmony.com.my and 105, on cuti.my. Using this method we conclude that
cuti.my is certainly fullfilling our checklist and therefor can be pick as the best of the
3 website that we have chosen to analyse.

ohtravel.my Usability Checklist.

Accessibility
No.
1
2
3
4
5
6

Item

Site load-time is reasonable

Adequate text-to-background contrast
Font size/spacing is easy to read
Flash & add-ons are used sparingly
Images have appropriate ALT tags
Site has custom not-found/404 page

Identity
No.
7
8
9
10
11

Item

Company logo is prominently placed

Tagline makes companys purpose clear
Home-page is digestible in 5 seconds
Clear path to company information
Clear path to contact information

Navigation
No.
12
13
14
15
16
17

Item

Main navigation is easily identiiable

Navigation labels are clear & concise
Number of buttons/links is reasonable
Company logo is linked to home-page
Links are consistent & easy to identify
Site search is easy to access

Content
No.
18
19
20
21
22
23
24
25

Item

Major headings are clear & descriptive

Critical content is above the fold
Styles & colors are consistent
Emphasis (bold, etc.) is used sparingly
Ads & pop-ups are unobtrusive
Main copy is concise & explanatory
URLs are meaningful & user-friendly
HTML page titles are explanatory

Scale
3

Scale
3

Scale
3

Scale
3

malaysianharmony.com.my Usability Checklist.

Accessibility
No.
1
2
3
4
5
6

Item

Site load-time is reasonable

Adequate text-to-background contrast
Font size/spacing is easy to read
Flash & add-ons are used sparingly
Images have appropriate ALT tags
Site has custom not-found/404 page

Identity
No.
7
8
9
10
11

Item

Company logo is prominently placed

Tagline makes companys purpose clear
Home-page is digestible in 5 seconds
Clear path to company information
Clear path to contact information

Navigation
No.
12
13
14
15
16
17

Item

Main navigation is easily identiiable

Navigation labels are clear & concise
Number of buttons/links is reasonable
Company logo is linked to home-page
Links are consistent & easy to identify
Site search is easy to access

Content
No.
18
19
20
21
22
23
24
25

Item

Major headings are clear & descriptive

Critical content is above the fold
Styles & colors are consistent
Emphasis (bold, etc.) is used sparingly
Ads & pop-ups are unobtrusive
Main copy is concise & explanatory
URLs are meaningful & user-friendly
HTML page titles are explanatory

Scale
3

Scale
3

Scale
3

Scale
3

cuti.my Usability Checklist.

Accessibility
No.
1
2
3
4
5
6

Item

Site load-time is reasonable

Adequate text-to-background contrast
Font size/spacing is easy to read
Flash & add-ons are used sparingly
Images have appropriate ALT tags
Site has custom not-found/404 page

Identity
No.
7
8
9
10
11

Item

Company logo is prominently placed

Tagline makes companys purpose clear
Home-page is digestible in 5 seconds
Clear path to company information
Clear path to contact information

Navigation
No.
12
13
14
15
16
17

Item

Main navigation is easily identiiable

Navigation labels are clear & concise
Number of buttons/links is reasonable
Company logo is linked to home-page
Links are consistent & easy to identify
Site search is easy to access

Content
No.
18
19
20
21
22
23
24
25

Item

Major headings are clear & descriptive

Critical content is above the fold
Styles & colors are consistent
Emphasis (bold, etc.) is used sparingly
Ads & pop-ups are unobtrusive
Main copy is concise & explanatory
URLs are meaningful & user-friendly
HTML page titles are explanatory

Scale
3

Scale
3

Scale
3

Scale
3

10