Keiron Harris

Magazine/Newspaper Analysis
FourFourTwo Magazine

FourFourTwo magazine is a football based magazine. It is in fact; the world's biggest football magazine. Its
basic cover price is .4.50.
The target readership is mainly aimed at males, specifically teenagers and adults. This is because
stereotypically, football is a sport watched mainly by males, and so this magazine would appeal to them.
Furthermore, it is probably aimed towards the B,C1,C2 socio economic groupings. This is because it has a
relatively high price at 4.50 compared to something like Match magazine which is 1.99 although this is
aimed more towards teens and children. FourFourTwo is aimed at an older audience than other football
publications like Match and so this means they can charge a higher price because many people who buy the
magazine will be employed and so can afford to spend more money as they have a higher disposable
income.The geo-demographics of the target audience is likely to be spread across the whole country. This is
because nearly every place in England has a large football team nearby, so people interested in football
would want to find out about their local team and so therefore people across the country will buy the
magazine, not just one specific place, although London is likely to generate the most sales, due to there
being so many football teams in London, attracting many people there to purchase the product. Obviously,
the main interests of people who buy the products is football as this is the only thing FourFourTwo focuses
on, meaning the people that buy it must be interested in football. It is probably aimed more towards people
in urban areas as that is generally where the large football teams are located and where there is more
football fans.
The purpose of FourFourTwo magazine is to inform people of the latest football news/rumours.
FourFourTwo often covers very up to date football news including in depth features, statistical and tactical
analysis and special columns and interviews from many people involved in football including players,
managers, etc. The genre of the magazine is a specialist football genre as that is the only focus of the
magazine. Also,the form of the magazine is that it is quite a large magazine, probably not able to fit in a
small bag, this may also be why it is quite a high price. It may also be a high price because it includes glossy
pages, features exclusive interviews with players/managers and has therefore a high production cost.

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The magazine features a large masthead, and it is usually in red. Red is used predominantly in
FourFourTwo as the house style because the colour red has many connotations of danger and excitement,
attracting people to buy the magazines as it draws them in. It features a close up dominant image, which is
usually of a player/manager, and the image usually covers the 2nd Four in the masthead. This shows that
the magazine is popular as people must already know the name of the magazine if there is part of the title of
the magazine covered up. This also indicates that this person will be a large feature in the magazine,
encouraging people to purchase it. The fact that the player seems to look straight at the reader is important
as it draws the reader's attention as it acts as direct address encouraging the reader the player is looking
straight at them and it also signifies this will be the main story/feature.. The front cover features a skyline in
Moyesey tells all over a cuppa. This tells people more about a this story, so they may want to find out more
about it in the actual magazine, making them buy it. The use of colloquial language in Moyesey and cuppa
is significant as it shows the target audience is probably quite young due to them being used to this
language more. The Main coverline of the magazine is Alexis which is in large white font, to contrast with
the red in the background. This is in order to draw attention to the main cover line so people will see what is
the main story in the magazine, so they know if they want to buy it. The front cover also features cover lines
such as ZLATAN VS JOSE! and MESSI VS RONALDO!. However these are in smaller font as they are
smaller features in the magazine. However, the fact that all the cover lines are in full capitals still signifies
their importance, encouraging people to purchase the magazine as they may want to find out about these
stories. The use of exclamation marks shows the magazine is quite informal and further shows the target
readership is quite a young audience as it shows these topics are not serious. The front cover uses a lot of
dominating bright colours such as: white, red and yellow. This indicates the magazine is a positive magazine
and it once again suggests it probably isn't that serious as these colours are quite cheerful, once again
indicating the young target audience. The front cover also features a sidebar with a picture of David Moyes.

Keiron Harris

This is relevant as the picture relates to the skyline explaining the photo. This picture is much smaller than
the picture of Alexis showing that Moyes is a smaller part of the magazine and also in most cases, he is a
less significant figure in football. There is also a sidebar with the text The most powerful person in football.
This is placed in a puff graphic and so it draws the reader in as they want to find out who this person is,
encouraging them to buy the magazine. There is also the use of direct mode of address by using the word
you in the text it's not who you think which makes the reader feel included, potentially encouraging them
to buy FourFourtwo magazine. It also indicates this person will be a surprise, further encouraging the
purchase of the magazine as it may be someone not expected. It also uses hyperbolic wording in very in
the Champions League just got very interesting to encourage people to buy the magazine as very
important suggests people should see the information immediately.

For double page spreads in FourFourTwo magazine the colours used usually relate to the club/kit of the
player/manager they are talking about. For example, as the kit is yellow that the player is wearing, yellow is
the main colour used predominantly throughout the spread. Yellow also has positive connotations of
happiness and energy and is bright, attracting the reader to look at the page. A centre spread is used of the
player to show what the article is about. The camera shot that is used is a long shot of the player. This is
because due to him not being a very well known player, not too much focus is placed on him and it is also
used to show the surroundings of the player. Whereas, on the front cover Alexis is a large figure in football
which is why a close up is used there. A low angle shot is used to make the footballer look more important
as he is not very well known. This may encourage people to read what's on the page as they want to know
who he is. This is also shown through the fact that he has his arms crossed, making him look like an
important figure. The headline of Keep Calm and Carry On is used as it is quite informal once again linking

Keiron Harris

to the target audience being quite young. It is in a large font size, to make the reader see it. A standfirst is
used that introduces the story. It is in a different font and style to the main story as it is covered in black
which acts like a summary. This makes the reader attracted to this and so therefore they may decide to read
the whole story if this interests them. A drop cap is also used to attract the reader's attention however this is
a regular convention for magazines. In addition to this, a crosshead is also used to break up the text as it is
a considerably long story. This links to the target readership as since the target audience are teenagers and
children they may easily get bored and lose interest if reading a long story, so adding this crosshead in
makes the story more interesting and easier to read, making them want to read on and finish the article. A
Byline is also used to show the date of the issue and who carried out the interview and who produced the
picture.
The production process for FourFourTwo magazine is that they decide who they want to interview if
necessary, a journalist then may conduct an interview with a footballer/manager. Then the interview is
written up and the editor decides what is included in the magazine, usually the most exciting/interesting
things are included. After this, they design the layout of the page, including any pictures if necessary. The
magazine is then proofread. If any changes need to be made, the editor will make the changes and then the
magazines will be printed and distributed throughout the country to shops such as newsagents and the
magazine is put on FourFourTwo website to be promoted. The Fact that FourFourTwo is advertised through
its website is significant as it relates to the target readership because since many people in their target
readership are young, most of their audience uses the internet extensively and so this is a very good way for
the target audience to see the magazine being promoted as it being on the internet would appeal to them
and may attract them to buy the magazine. FourFourTwo also own a Youtube channel in which it produces
football content and also advertises itself through its videos. It has over 60,000 subscribers proving it
reaches out to a wide audience. This is appropriate because many in the target audience use Youtube daily
and so having a channel may appeal to them, attracting them to buy the magazine as they may feel they
know the company as they watch them on Youtube often. FourFourTwo also allows people to advertise with
them through their website where advertisers can choose between a 2,5 or 7 day campaign. Currently, when
writing this FourFourTwo are advertising an app called BFB Champions on their website. It is in quite large
panels at the top and at the sides of the website, so it is very easy to see. Their advertisements on their
website are generally suited to their target audience as apps appeal to young people.

Newspaper Analysis
Daily Mail
The Daily Mail is a newspaper produced by the DMGT from 1896. Its target readership is lower-middle class
older women. This is due to the many promotional methods used like competitions, prizes, etc which
connotes with a lower/middle class audience. This is proved by the fact that over 30% of readers are C1
adults. It is only slightly favoured towards women with 53% of readers being women. The older audience is
proved by the fact that over 50% of readers are over 65. The newspaper costs 65p, which further proves the
fact that the Daily Mails target readership is people with lower incomes, which is why the price is so low so it
appeals to their low spending habits. The main demographics are London and the Midlands with nearly 50%
of readers being from these regions. Furthermore,the purpose of the Daily Mail is to inform people of the
latest news. It is an informal newspaper and is a non fiction newspaper.The Daily Mail is a middle-market

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tabloid newspaper. Features of the Daily mail include the latest news, including sports news, financial news,
travel news,Femail ( A section designed for women) which suits the predominantly female target audience
and also includes crosswords and puzzles. These once again suit the older target audience as they would
probably enjoy doing these.

The front page of the September 15th 2016 issue of the Daily Mail:
The front page features a large masthead showing the name of the product in large bold letters so people
know what it is, so that if people like the newspaper they will buy it instantly as the masthead is usually the
first thing they see. It attracts people to it by using a large font which indicates its importance. It also features
a very large headline in End The Mobile Madness which shows the magazine is aimed towards lower class
readers as the use of alliteration and pun in mobile madness suggests it may be quite informal therefore
may appeal to the lower-middle class reader. The fact that the headline is very large and in a different style
suggests it is going to be a main part of the newspaper and it draws the reader's attention, so they are more
likely to buy the newspaper. The front page also features a skyline at the top which is also a promotional
offer of a free eight page pullout. Once again alliteration is used in Ravishing River Cruises further
indicating the quite informal nature of this part of the newspaper. The pullout may attract readers to buy the
product as since the target audience is mainly older people, a cruise will probably appeal to them as many
readers may be retired. The colours used are mainly quite dull standard colours, using a lot of black and
white on the front page, which shows the serious nature of the newspaper and the topics inside. This is
suitable for the target audience as the older generation probably want something that is simple and easy to
read so using simple colours like black and white will appeal to them. The front page doesn't include a lot of
body text, instead it includes many pictures and headlines.. Once again this is suitable for the target
audience because they would wants to only see the relevant information and would probably not be
interested in lots of irrelevant information. Therefore the audience can see quickly what is in the newspaper
to decide if they want to buy it.This body text is also a package as it carries over to the second page. There
is also a byline above the body text showing the writers names so people know who wrote the article in

Keiron Harris

order to see if they like the style of that person so they may buy another issue of the Daily Mail if they like
the writer. Furthermore, there is also a sidebar featuring 3 images linking to the article below. These are
suitable as it catches the reader's attention and makes the page look a little more interesting due to there not
being much colour, attracting people to buy the product as they are drawn to the pictures. Below the pictures
there are also captions, describing the people in the photos. This gives the reader some more background
information to the pictures, so they may want to look more into it by purchasing the newspaper. A standfirst
is also used before the body text which is in bold and is in a different style to the body text. This is in order to
highlight the key information about the article and introduce it to the reader so they may want to read the
whole thing and purchase the newspaper.

Double page spread for the Daily Mail :

In the double page spread the package article continues onto page 2. It features a pull quote in 'as bad as
drink driving which is effective as it stands out in the page because it is surround in a black background
making the writing stand out. It also gives the reader the impression that it is an expert's opinion making
them believe the article and therefore they may want to find out more. This also links to the body text below.
In addition to this, there is also a sidebar which includes the weather report which is effective as the target
audience being older people will probably be interested in what the weather will be like. There is also a
promotion on the double page spread for the Mail lottery. On the opposite page there is a headline 'Status
Quo's Rick Parfitt quits rockin all over the world..on doctors orders. This is celebrity gossip news which once
again indicates the primarily female audience and also suggests the low/middle class audience as they are
more suited to this type of news generally. It is in large bold letters indicating the importance of the article
which also draws the reader's attention. Furthermore, there is a image on page 3 showing a topic relating
the article with a caption underneath which gives more information. As Well as this, there is also another pull
quote which attracts the reader's attention. Finally, there is also the use of the word 'exclusive which attracts

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the reader to the article because it suggests they cannot find it anywhere else, encouraging them to read it
and potentially buy the newspaper.
The production process for the Daily Mail is that to start with, Reporters foot and gather stories, opinions,
articles and advertisements. After the stories are gathered an editor then goes over the article to check for
any mistakes. If there is any they will be amended. The pages are then designed and laid out in the style of
the Daily Mail. These pages are then forwarded on to the editing department where it is decided what stories
will make it to the final paper. Then the papers are printed (usually 5 different issues accounting for late
stories and developments) and distributed the next day throughout the country.
The Daily Mail also allows adverts to be placed in the newspaper for varying costs depending on the size of
the advert. They advertise themselves through their website MailOnline which gets million of unique views a
day making it an effective advertising tool.