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tools are most likely already widely used by employees. But employees
social media platforms arent easy to monitor, making it more difficult
to track progress, review messaging and gauge participation.
The ideal platform for executing employee advocacy is one thats
collaborative, open and combines content, network and tools. This type
of platform offers a simple, more targeted solution to achieving
employee advocacy goals. Such platforms address most of the
challenges outlined earlier and also encourage companies to take an
outside-the-box approach to sharing their messages one that uses
learning and content marketing to achieve optimal results.
Heres what a collaborative platform can provide employees to help
maximize their brand-building efforts:
1A unique approach to disseminating messages: In order for
content to resonate with audiences outside of your business,
employees have to share meaningful content. Developing impactful
content from scratch on an ongoing basis is difficult, even for the most
seasoned employee. Through an open learning platform, employees
have access to thousands of expertly produced resources covering
topics relevant to a wide array of industries. Pairing expertly produced
content with your own company messages not only simplifies content
creation, but it also balances promotion with learning. For example, an
employee may be trying to build a relationship with a prospective client
specializing in the legal industry. The employee could search the library,
piece together published works relevant to an industry trend (maybe a
video, and a chapter or two from popular legal books), add his or her
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participation,
the more employees use these types of platforms, the
W
easier it is to pinpoint natural leaders within your organization. Those
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the latest works covering the topics most relevant to them, theyll be
able to engage more easily with your employees in a natural, non-salesoriented way.
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