CREATIVE ADVERTISING @ QUT

Graduate Certificate in Advertising- Part-Time

Semester 1 Semester 2
Year 1 Advertising Creative: Advertising Management
Introduction
Advertising Creative: Contemporary Issues in
Electronic Media Advertising1

Graduate Diploma in Creative Advertising- Part-Time

Semester 1 Semester 2
Year 1 Advertising Creative: Advertising Management
Introduction
Advertising Creative: Contemporary Issues in
Electronic Media Advertising2
Year 2 Elective Advertising Creative: Copywriting
& Art Direction
Elective Graphic Design

Masters of Creative Advertising- Part-Time

Semester 1 Semester 2
Year 1 Advertising Creative: Advertising Management
Introduction
Advertising Creative: Contemporary Issues in
Electronic Media Advertising3
Year 2 Elective Advertising Creative: Copywriting
Elective & Art Direction
Graphic Design
Year 3 Elective Major Project (24cp)4
Elective

Unit Content

Advertising Creative: Introduction

Introduction to the industry; history of advertising; advertising strategy; the creative process;
concept development.

Advertising Creative: Electronic Media

Television; radio; interactive digital media.

1
Subject to course demand, this unit could be offered in Semesters 1, 2 and 3.
2
Subject to course demand, this unit could be offered in Semesters 1, 2 and 3.
3
Subject to course demand, this unit could be offered in Semesters 1, 2 and 3.
4
Subject to course demand, this unit could be offered in Semesters 1, 2 and 3.
Advertising Creative: Copywriting and Art Direction

Copywriting; art direction; photo-media.

Graphic Design

[DF to develop content].

Major Project (24cp)

Client relations; advanced concept development; project management; working in teams;

advanced production.
[NB: Major Projects could involve industry placements and internships].

Contemporary Issues in Advertising (jointly taught by CIF and Business)

Advertising ethics; race, gender and ethnicity in advertising; advertising code of ethics;
industry self-regulation and complaints handling; advertising and national culture;
globalisation and local strategies.

Elective Offerings
Students can choose two electives for the Graduate Diploma, and four electives for the
Masters degree. These electives can be used to develop a sub-major and creative
specialisation, including:

Copywriting Art Direction Music & Sound

Persuasive Writing
Corporate Writing and
Edition
Media Writing
Electronic Creative Writing
Interactive Design
Introduction to Digital Media
Technologies
Information Design
Electronic Publishing
Project Management
Introduction to Digital Media
Technologies
Media Production
Video Art & Culture
Photographic Media
Television & Video
Production
[SD to develop]
Music & Sound for Digital
Media
Materials of Music
Composing for Moving
Pictures
Independent Music Project
Integrated Marketing
Communciation
[Faculty of Business to
provide]

Courses Offered Elsewhere

Undergraduate Postgraduate Creative Strategic/Business

RMIT * * * *
Edith Cowan Major stream * ? *
University only
University of * * *
Western
Sydney
QUT * * *