Year/Semester: 2006
General Description
The course will teach you how to brief an idea into the Print department in a
concise and accurate way so that the Print producer/manager can execute
the job and simultaneously achieve the three targets of Time, Quality and
Cost. It will then examine how the Print Manager will go about producing
the job.
We will explore the steps required to achieve the end product. They involve:-
Content
Week 2 – Estimating
Taking a brief from Art Director and Acct Mgmt
Questions to ask
Correctly briefing a supplier – appropriate paperwork
How costs are obtained
Panic jobs – what can go wrong & what to watch out for
Week 6 – Film/CTP
Colour material/Screen rulings
Film & CTP Proofs
Impositions
PLUS
Wrap up of course notes
Question time
Discussion of exam format/content
Week 11 – Exam
Some lectures will involve guest speakers and on-site visits to Print suppliers
which will help in understanding the role of suppliers in relation to Print
Production. Real case studies will be used in class to illustrate the complexity
and sometimes simplicity of Print Production.
Q & A are encouraged as students will have different levels of knowledge and the
basic questions are good questions. The classes are open and informal with
plenty of group interaction. Anything not understood within the lecture can be
taken up immediately with the lecturer after the class
Handouts
Every week there will be a handout of the summarised lecture notes and
terminology, however students are required to make notes as we go and fill in the
blanks
Activities
There will be group tasks in most lectures, so bring along pen and paper. Some
weeks you will need to bring in examples of print advertising so we can analyse
how they were produced.
Assessment
The assessment is made up of:-
1) In class multi choice test 20%
2) Exam 40%
3) Assignment 35%
4) Class attendance 5%
The class assignment will be handed out in Week 6 and due in Week 9, the multi
choice test will be held in week 9 and the final exam is held on Week 11.
Grading:
Recommended Texts:
Heller, S. & Drennan, D. 1997, The digital designer: the graphic artist's guide to
the new media, Watson-Guptil Publications, New York.