Social Media is Part

of our Culture

2
 Eight of the top 20 most visited sites in the
U.S. are social media sites

1. Google 11. Blogger

2. Facebook 12. MSN
3. Yahoo 13. MySpace
4. YouTube 14. AOL
5. Wikipedia 15. Go
6. Amazon 16. Bing
7. Craigslist 17. LinkedIn
8. Ebay 18. CNN
9. Twitter 19. Wordpress
10. WindowsLive 20. ESPN

*http://www.alexa.com/topsites/countries/US
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 In March, Facebook passed Google as the
most visited website in the U.S.

www.facebook.com

www.google.com

*Experian Hitwise 3/15/2010

4
However, social media should not be treated
as another marketing channel

especially
in healthcare

5
Rise of Social
Media in
Healthcare

6
 730 Hospitals have an active Social Media
presence with more than 1,400 sites

*http://ebennett.org/ May 22, 2010

7
 The Dose of Digital Wiki lists over 200 active
healthcare communities

*Dose of Digital Wiki June 7, 2010

8
 Adults are turning to the web and social media
for health information

*Pew Internet Life Project 2009

9
 Physicians continue to embrace social media
as a professional tool

of physicians engage online as part of

their clinical workflow

of physicians are interested in or already

use physician social networks

*Manhattan Research Taking the Pulse v9

10
 Impact of Social
Media on Healthcare

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Social media helps healthcare organizations
solve marketing needs

HOW DO YOU:

1. Make it easier for patients and providers to better

understand the products and services you offer?

2. Demonstrate your clinical expertise to create a

competitive advantage?

3. Build trust and deliver valued information and services?

4. Identify market trends and listen to your customers /

competitors?

5. Measure results and compare outcomes?

12
Social media requires a clear strategy to
overcome inherent challenges and risks

Increased transparency and privacy concerns

Loss of control over your message
Regulatory uncertainty
Failure to properly engage patients and provider
Damaged reputation

Most importantly, Social Media fails when new

value isnt created for patients or providers

13
Hospitals Increase
Efforts

14
Henry Ford has an integrated social media
strategy that improves access to information

15
Live-tweeting surgeries has helped educate
both patients and providers

16
Patient Communities
are Expanding

17
Patient Communities are expanding into the
long tail of therapeutic areas

18
WiserPregnancy helps employees make smarter,
cost effective health decisions

19
UCB and PLM created an open community to
capture real-world experiences

20
Physician Networks
Continue to Grow

21
Physicians utilize a growing number of private
networking sites throughout the world

22
 Ozmosis enables physicians to learn from
colleagues they trust

Professional
application of a
social network
enables licensed
MDs and DOs to
exchange medical
knowledge

Real physician identities are properly verified and clearly

displayed to all members

Power of the trusted network delivers personalized and

relevant information to every physician
23
Syndicom provides training and networking
opportunities sponsored by industry

24
 Pharma has
Cautiously
Increased its Efforts

25
Sponsored communities for patients and
providers can offer insight and support

26
 However, only 19% of Pharmaceutical brands
are on at least one social media platform

*Digital IQ Index L2
27
 Risks still outweigh perceived benefits for
many in an uncertain regulatory environment

*Courtesy of John Mack

28
Leading to mixed results with different tactics
on facebook for Sanofi and others

Comments
removed

Discussions
encouraged

29
 The Future Offers
More than Marketing

30
We can improve outcomes and reduce
healthcare costs through social media

(Data + Tools)*Innovation =
True Collaboration

31
Imagine a future where patients, providers &
healthcare organizations can collaborate freely

32
Thank You #HCNM!

Joel Selzer Shahid N Shah

Co-Founder & CEO - Ozmosis Founder & CEO - Netspective

http://twitter.com/jbselz http://twitter.com/shahidnshah
http://www.facebook.com/joel.selzer http://www.facebook.com/shahid.n.shah
(202) 595-8005 (202)-713-5409
joel@ozmosis.com shahid.shah@netspective.com

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Additional Slides

34
 Private Sector is
Fueling Innovation

35
Yammer is gaining widespread adoption as an
internal collaboration tool within pharma

36
iGuard offers crowdsourced product reviews
from 2 million registered users

37
Social games are changing healthcare
outcomes by making exercise social and fun

38
HHS, CDC & FDA
are Making a
Difference

39
CDC has improved communication and
expanded access to health information

40
During the H1N1 public health crisis, CDC
alerted patients and providers

CDC had less than 1,000

Twitter followers in March
2009today they have over
1,242,000

CDCs H1N1 video has more

than 2,087,000 views

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HHS announced a social initiative to improve
health through the power of information

Community Health
Data Initiative

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