of our Culture
2
Eight of the top 20 most visited sites in the
U.S. are social media sites
*http://www.alexa.com/topsites/countries/US
3
In March, Facebook passed Google as the
most visited website in the U.S.
www.facebook.com
www.google.com
especially
in healthcare
5
Rise of Social
Media in
Healthcare
6
730 Hospitals have an active Social Media
presence with more than 1,400 sites
11
Social media helps healthcare organizations
solve marketing needs
HOW DO YOU:
12
Social media requires a clear strategy to
overcome inherent challenges and risks
13
Hospitals Increase
Efforts
14
Henry Ford has an integrated social media
strategy that improves access to information
15
Live-tweeting surgeries has helped educate
both patients and providers
16
Patient Communities
are Expanding
17
Patient Communities are expanding into the
long tail of therapeutic areas
18
WiserPregnancy helps employees make smarter,
cost effective health decisions
19
UCB and PLM created an open community to
capture real-world experiences
20
Physician Networks
Continue to Grow
21
Physicians utilize a growing number of private
networking sites throughout the world
22
Ozmosis enables physicians to learn from
colleagues they trust
Professional
application of a
social network
enables licensed
MDs and DOs to
exchange medical
knowledge
24
Pharma has
Cautiously
Increased its Efforts
25
Sponsored communities for patients and
providers can offer insight and support
26
However, only 19% of Pharmaceutical brands
are on at least one social media platform
*Digital IQ Index L2
27
Risks still outweigh perceived benefits for
many in an uncertain regulatory environment
Comments
removed
Discussions
encouraged
29
The Future Offers
More than Marketing
30
We can improve outcomes and reduce
healthcare costs through social media
(Data + Tools)*Innovation =
True Collaboration
31
Imagine a future where patients, providers &
healthcare organizations can collaborate freely
32
Thank You #HCNM!
http://twitter.com/jbselz http://twitter.com/shahidnshah
http://www.facebook.com/joel.selzer http://www.facebook.com/shahid.n.shah
(202) 595-8005 (202)-713-5409
joel@ozmosis.com shahid.shah@netspective.com
33
Additional Slides
34
Private Sector is
Fueling Innovation
35
Yammer is gaining widespread adoption as an
internal collaboration tool within pharma
36
iGuard offers crowdsourced product reviews
from 2 million registered users
37
Social games are changing healthcare
outcomes by making exercise social and fun
38
HHS, CDC & FDA
are Making a
Difference
39
CDC has improved communication and
expanded access to health information
40
During the H1N1 public health crisis, CDC
alerted patients and providers
41
HHS announced a social initiative to improve
health through the power of information
Community Health
Data Initiative
42