Vision

Provide quality food and beverages to consumers at affordable prices while ensuring fair
returns to the producers.

Mission
Mother Dairys heritage is intrinsically linked to the cooperative movement in India. With
determination & pride we will continue to serve our farmers, rural India & our consumers.
Our values reflect who we are & what we firmly believe in.

Crafting Food
Mother Dairy is committed to deliver products which meet all regulatory, industrial,
consumer Quality and Food safety requirements to our valued consumers.
Our continuous efforts focused on building a sustainable "Quality and Food Safety Program"
across food chain, using state of the art processes and innovative technologies towards
delivering wide range of "Dairy and Food" products.
Our systems are designed to have process monitoring and controls at each stage of food chain
towards Continual Improvements.
We, assure that our valued consumers are satisfied, each time they experience our product.
We achieve this by,

It is our endeavour to create a culture of "Total Quality" where continuous improvement of

our people, processes and products becomes a way of life.

At Mother Dairy Innovation Centre, we have a dedicated team of Scientists who are
constantly collaborating international standards and best practices for Quality & Food Safety
in its products.

Certifications

FDA, Bangalore
Protecting the public health by assuring that foods are safe, wholesome, sanitary and properly
labeled; human and veterinary drugs, and vaccines and other biological products and medical
devices inten

FDA, Mumbai
Protecting the public health by assuring that foods are safe, wholesome, sanitary and properly
labeled; human and veterinary drugs, and vaccines and other biological products and medical
devices inten

FSSC Certificate
FPP Bangalore

EIA, Junagadh
Certificate to Export Milk Products (SMP, WMP, GHEE, BUTTER) to Non EU Contries only
by maintaing the requirements of GOI Notification no S.O. 2720

ISO 22000:2005, Junagadh

ISO 9001:2008, Junagadh

Mother Dairy Fruit & Vegetable Pvt Ltd is an Indian company that manufactures, markets
and sells milk, milk products and other edible products.[1] Its milk products include cultured
products, ice cream, paneer and ghee under the Mother Dairy brand. The company also sells
edible oils, fresh fruits and vegetables, frozen vegetables, and processed food like fruit juices,
jams, pickles etc.

History
Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy
Development Board (NDDB). It was an initiative under Operation Flood, the world's biggest dairy
development program launched to make India a milk sufficient nation. Over the years, Mother Dairy
has contributed significantly in achieving this objective through a series of innovations and programs.
Today, Mother Dairy manufactures markets & sells milk and milk products including cultured
products, ice creams, paneer and ghee under the Mother Dairy brand. The Company also has a
diversified portfolio with products in edible oils, fruits & vegetables, frozen vegetables, pulses,
processed food like fruit juices, jams, etc. to meet the daily requirements of every household.
The Company over the last many years has created a market leadership position for itself in branded
milk segment in Delhi & NCR through a robust network of its booth and retail channels. It has also
expanded its reach to other regions in North, South, East and West with its offering of Milk and Milk
products pegging it among the few companies to own such a vast channel of distribution in India.
Brand Mother Dairy sources a significant part of its requirement of liquid milk from dairy
cooperatives and village level farmer centric organizations. The Company is committed to uphold
institutional structures that empower milk producers and farmers through processes that are equitable.
A significant portion of its income is ploughed back into the value chain to support and maintain the
system.
Mother Dairy is an ISO 9001:2008 (QMS), ISO 22000:2005 (FSMS) and ISO 14001:2004 (EMS)
certified organization. Quality of milk is of paramount importance for the company and hence it has
invested extensively in installing hi tech automated machines to ensure high product quality/reliability
and safety.
Safal, F&V arm of Mother Dairy was the first Company to organize the fruits and vegetables business

in India. Today Safal is the market leader in organized fruit & vegetable retail business in Delhi NCR
and operates the largest number of F&V Stores in Delhi NCR and has significant presence in
Bangalore. Safal was also the first brand in India to launch frozen vegetable in mid 90s. Over the
years, the brand has gained significant customer support and has become a household brand with
market leadership and presence across the country.
Safal also has a state of the art plant in Bangalore which produces and sells around 23000 MT of
aseptic fruit pulp & concentrate annually and supplies to noteworthy companies in food processing
space like Coca Cola, Pepsi, Unilever, Nestle etc. Safal also has a prominent presence across 40
countries viz., USA, Europe, Russia, Middle East, Asia and Africa and exports Fresh Fruits &
Vegetables (Grapes, Banana, Gherkin, Onion, etc.), Fruit Pulp & Concentrate, Frozen Fruits &
Vegetables, etc.
Mother Dairy is also present into edible oils segment under the brand name Dhara which was
launched under the 'Operation Golden Flow' program of NDDB as a market intervention program to
address a larger cause of the Indian farmers & consumers. Trust, Purity and Taste are the hallmarks of
Dhara cooking oil.
It has been a constant endeavor at Mother Dairy to stay connected with its stakeholders. The corporate
tag line of the latest brand campaign - Happy Food Happy People - captures the essence of what the
Company stands for. Mother Dairy is committed to bring happiness to every individual with its range
offering pure, hygienic and adulteration-free high-quality products which has been the strength,
differentiator and heritage of the brand over years.
In our effort to instil and create happiness in all the lives we touch, we live our notion of creating
happiness for our employees through creating a workplace reality that is fulfilling and enriching for
them. We constantly listen to our employees and evolve our people practices. As a result of this,
Mother Dairy has been recognized as the 2nd Best in the FMCG Industry and has also been ranked at
39th amongst India's Top 100 Best Companies to Work, in a study by Great Place To Work Institute in
association with the Economic Times for their annual 2015 survey. The corresponding ranking in
2014 was 62nd amongst the list of Top 100. In the survey, the brand also witnessed a significant move
its Trust Index from 70% to 83% in 2015.

Brands and subsidiaries

The company sells milk products under the "Mother Dairy" brand. Mother Dairy sells milk
and milk products (Milk, cultured products, Ice creams, Paneer and Ghee) at a national level
through its sales and distribution networks for marketing food items.
Mother Dairy sources significant part of its requirement of liquid milk from dairy
cooperatives. It is Mother Dairys constant endeavor to ensure that milk producers and
farmers regularly and continually receive market prices by offering quality milk, milk
products and other food products to consumers at competitive prices and uphold institutional
structures that empower milk producers and farmers through processes that are equitable.

Safal
Safal is engaged in retailing of fresh fruits and vegetables and value added products like fruit
juices, ketchup, pickles, jams, frozen peas and tomato puree. Of late, Safal introduced unpolished pulses under its own brand. Other products like Mother Dairys desi ghee, ice
creams, lassi, chhach, mishti doi, paneer and Dharas oil range are also available at Safal
retail outlets.
Safal is the largest retail chain of fresh fruits and vegetables in Delhi. At present we are
operating about 400 retail outlets in Delhi, Noida, Ghaziabad, Faridabad, Gurgaon and 23
retail outlets in Bangalore which cater to more than 1.5 lakh customers per day. We provide
around 120 SKUs of fresh fruits & vegetables. Our retail shops are primarily operated by exservicemen or their dependents.
Safal is the fruit and vegetable arm of Mother Dairy. It operaters a large number of fruit and
vegetable stores in the NCR, and also has a significant presence in Bangalore. Safal also has a
plant in Bangalore, which produces around 23000 MT of aseptic fruit pulp and concentrate
annually. It supplies to food processing companies such as Coca Cola, Pepsi, Unilever, Nestle
etc. Safal also has a presence across 40 countries viz., USA, Europe, Russia, Middle East,
Asia and Africa and exports Fresh Fruits & Vegetables (Grapes, Banana, Gherkin, Onion,
etc.), Fruit Pulp & Concentrate, Frozen Fruits & Vegetables, etc.

Dhara
For over two decades Dhara Cooking Oils have been one of India's most trusted brand's,
synonymous with purity, freshness, taste and value for money.

Exports
Mother Dairy Fruit & Vegetable Pvt. Ltd, a USD 1 billion (1000 million) company and a
leading manufacturer of dairy products and processed foods with well established brands
such as Mother Dairy (packaged milk, ice-cream, butter etc.), Safal (fresh fruits & vegetables,
purees, pulp, concentrate, blend, frozen vegetable, Preserved Gherkins & fresh fruits &
vegetables etc) and Dhara (packaged edible oil).
We manufacture tropical fruits pulps & concentrates of the highest quality in India and export
fruits pulps & concentrates and fresh / frozen vegetables / fruits to over 40countries
worldwide including USA, Europe, Middle East, Russia and Far East Asia. We take pride in
having some of the reputed multinationals clientele like Coke, Pepsi, Unilever etc in our
basket.
Mother Dairys International Marketing operations are managed by a dedicated export
division that manages a network of international distributors & OEM customers - supported
by its state of art manufacturing plants and Innovation centre in India.
Mother Dairy / SAFAL maintains Superior quality through processing at ISO 9002, ISO
22000, FDA, FPO, Kosher, Halal, Global GAP, Ecocert, SGF and HACCP certified plants
and GMP procedures are followed at all stage of processing. No wonder that Mother Dairy /
SAFAL is the preferred choice for dairy products, confectionary products and fruit juice
producers, MNCs and traders across the globe.

Mango

Banana Juice

Guava

Grapes

Papaya

Amla

Tomato Paste

Tamarind

Pomegranate

Fresh Banana

Frozen Peas

Sweet Corn

Gherkin

Ghee in Tin &Tetra pack

Campaign
Mother Dairy - Tweet To Farmer = Thank You Farmer

Mother Dairy - Tweet To Farmer = Thank You Farmer

Spoonful Of Magic

Spoonful Of Dailycious Magic

Safal Jute Shopping Bag Promotion

Safal Jute Shopping Bag Promotion

Pyaar Kiya to Darna Kya

Pyaar Kiya to Darna Kya - Cholesterol

CreamOfAllFood

Vikas Khanna's Recipe with Mother Dairy Cream #CreamOfAllFood

UHT milk

Spirit Of A Champion

Spirit Of A Champion
Jyada Jhanjh - Musician

Jyada Jhanjh - Musician

Jyada Jhanjh - Politician

Jyada Jhanjh - Politician

Pyaar Kiya to Darna Kya

Pyaar Kiya to Darna Kya - BloodPressure

Safal Navratra Festival Promotion

Navratri ka tayohar pura kare Safal ka shudh falahaar.

Safal Bring your own Shopping Bag Promotion

Safal Bring your own Shopping Bag Promotion.

Safal Juice Mosambi Promotion

Safal Juice Mosambi Promotion

Safal Green Coconut & Water Melon Promotion

Safal Green Coconut & Water Melon Promotion

Safal Mango Sangam Promotion

Safal Mango Sangam Promotion

Safal Mango - Khud Pakaoo Surekshit Aam Khao

Safal Mango - Khud Pakaoo Surekshit Aam Khao

Jyada Jhanjh - Footballer

Jyada Jhanjh - Footballer

Safal Nature's Goodness Kit

Safal Nature's Goodness Kit.

Dhara Cooking Oil - Jalebi 1 - Doordarshan (DD1) Old Add

Dhara Cooking Oil - Jalebi 2 - Doordarshan (DD1) Old Add

HeroNextDoor

Sometimes, Heroes Serve Beyond The Battlefield.

Innovation
Mother Dairy established its Innovation Centre, the first of its kind in Indias organized Dairy
& Food sector, in April 2010 at its central location in Delhi,. It has been setup for the purpose
of developing healthy, nutritious and convenient Dairy and Horticulture products.
Mother Dairys R&D Team is continually engaged into development of novel products and
innovative packaging systems as well as renovating its existing products at its state of the art
Innovation Centre. The major thrust has been on developing functional foods targeting
consumers health & wellness, supplying products with the taste of western classic delicacies
and replicating the home made taste in Indian traditional products
The Centre is fully equipped with state of the art modern laboratory equipped with
sophisticated lab scale processing equipment. In order to support the analytical and shelf life
studies associated with product development activities, the Centre is equipped with highly
sophisticated instruments. Packaging innovations are also taken up at Innovation Centre with
various packaging materials and those are tested for various parameters which include Tensile
and Seal Strength, Bursting Strength, Automated Leak Detection, Compression Strength etc.
Product Development Process
The product is developed after thorough market analysis and consumer preferences with the
aim of providing healthy choices at reasonable price. This has also enabled improvising the
existing product packaging and taste to constantly delight our consumers.
New Product Development process includes Concept Development, Lab trials, Shelf life
Studies, Consumer Research. Packaging Material Development is also carried out at
Innovation Centre. We select quality ingredients from reputed manufacturers across the globe
meeting all Quality and Food Safety requirements.
Food Safety is of utmost importance while designing the manufacturing process for each new
product. R&D Scientists monitor and control first few batches of commercial production to
ensure conceptualized quality and organoleptic characteristics of new products.
Product Innovations
For the first time in India, we introduced Probiotic Dahi b-Active and Probiotic Drink
Nutrifit. As a result of extensive research, we enriched the Probiotic products with dietary
fiber to have Synbiotic effect and make it a healthier option.
Dietz Sugar Free icecream was launched which is suitable for diabetic patients, calorie
conscious and containing high dietary fiber. Human clinical studies were conducted in
collaboration with Fortis hospital, New Delhi to confirm the safety and advantage of sugar
free ice cream for diabetic population. Lic Lolleezz was also introduced with Vitamin C and
flavors more appealing to the taste buds of Indians.

Products developed in the in fresh dairy product range includes: Kheer, Bottled Lassi
(variants: Plain, mango and strawberry), Mishti Doi, Tadka Chach etc.
In the frozen category, Kulfi in traditional flavors viz., Rose, Pan and Rabri, Dollies in
Raspberry & Guava chilly, Indian Classics, Western Classics and Dietz Sugar Free are the
most recent product ranges.
Innovation in Dairy Products
Probiotic Dahi
The first Synbiotic (combination of pro- and prebiotic) fermented product in India
The most ideally suited vehicle to carry millions of beneficial bacteria as well as fiber to
consumers on a regular basis
Proven Probiotic Strains Bifidobacterium animalis Bb12 and Lactobacillus acidophilus A-5
with strong clinical evidence
Improves Gastro Intestinal ( GIT) health
Inhibits enteric pathogens
Improves phagocytosis & Ig levels
Texture & taste liked by Indians
Low fat fermented products
Provides 8 % dietary fiber need as per ADA
Sensory quality comparable to indigenous Dahi
Post acidification negligible throughout shelf life
Marketed as B-Active Plus Dahi
Probiotic Drink
Probiotic Strains Bifidobacterium animalis Bb12 and Lactobacillus acidophilus A-5
Probiotic strains BB-12 and LA-5 which helps improve immunity
Contains real fruit with natural goodness
Assurance of bottle sterility for packaging
Provides 8% daily dietary need as per ADA
Favorably modulate GI microflora
Sold under the brand Name Nutrifit
Paneer
Traditional Culinary Dairy product
Soft, good slicing /cutting properties & excellent taste
Extended Shelf life after vacuum packaging
Misti Doi
Traditional Bengal Delicacy
Newly improved formulation with better sensorial properties
Product attributes similar to home made product.

Rice Kheer
Popular Indian dessert
Creamy rich taste with goodness of dry fruits and nuts
Lassi
In three varieties plain, mango fruit and strawberry fruit
Convenient trendy bottle packaging
Most suited for on-the go consumption
Innovation in Ice creams
Natural Vanilla Chocofudge Cake
Product with natural vanilla Flavour & chocolate sauce throughout ice cream
Better taste & appearance
Chocolate cake as base to relish the product
Kulfi Range
Indian flavors Kesar, Pista, Rose and Paan Kulfi to meet the local tastes
New shape of Kulfi on stick high selling value
Richness & creaminess due to high solid content
Fruit Classics
Goodness of real fruit in product
No added artificial Flavour
No added synthetic food color
Fortified Ice Candies
Fortification with Vitamin-C meant for kids & youths
Provides 25% RDA (Recommended Dietary Allowance)
Benefits of Vitamin-C
Indian Classics
Icecream with traditional indigenous flavors Kaju Kishmish, Basundi and Kheer , kesar
pista
Filled with nuts and fruits
Western Classics
An all new range with a true western experience packed with chocolate, cookies and cake to
delight and enrich the experience of ice cream
Launched exclusively for the indulgent ice cream consumers
Dietz Sugar Free
No added sugar with low fat
Sensory attributes at par with regular ice cream
Clinical study carried out satisfactorily by Diabetic Foundation of India

Innovation in Fruit & Vegetable products:

RTS Fruit Drinks
Peach Drink
Plum Drink
Pineapple Drink
Mango Drink
Guava Drink
Litchi Drink
Orange Drink
Apple Juice, Natural 100%
Peach Jam with pieces Natural (No added Colour, Flavour & preservatives)
Aloo Tikki Frozen
Masala Sweet Corn Frozen
o Plain Salted
o Indian Magic Masala
Innovation in Product Packaging
Sterility of Bottles
The bottles are formed at high temperature and sealed immediately to maintain sterility
The sterile bottles are cut open, filled and sealed under aseptic condition maintained by
Laminar Air Flow of 0.3 Micron filtered air
The filled product is immediately transferred to refrigerated storage.
New Bottle Holders / Collators
Convenient to customer
Better POP effect
Better shelf display
Economy of operation
Multilayer Pouch
UV treatment to pouches to avoid microbiological contamination
Specialized multilayer pouch for vacuum packing of paneer to extend shelf life
Comparable barrier properties of latest polymer structure
Improved economy
Icecream Monocarton/ Paper Tubs
Introduced food grade virgin paperboard for packaging Ice Creams
Poly extrusion and water resistant food grade varnish coating
Innovative Thermoformed Tray
First to introduce in India

 Hygienic Secondary Packaging for 90, 200 and 400 g Dahi SKUs
Most convenient and economical secondary packaging
Reusable and recyclable
Microwavable Cups
For kheer and corn chatkara
The contents can be microwaved in the same cup without emptying

Sandeep Gosh, business head for milk at Mother Dairy said the new cow milk, which is light,
digestive and nutritious, will be aimed at children aged 1 to 7 years. (In pic: Different categories of
Mother Dairy Milk)
Mother Dairy has launched a new cow milk variant in Delhi at Rs 40 per litre. The company said it
plans to soon launch the product in Mumbai, Hyderabad and Chennai.
"There is a great demand for cow milk...we are currently supplying 50,000-60,000 litres of cow milk
per day in Delhi and would like to scale it to 1 lakh litres in the next 10-15 days," said Sandeep
Ghosh, business head for milk at Mother Dairy.
Ghosh said the new cow milk, which is light, digestive and nutritious, will be aimed at children aged 1
to 7 years. He said the milk is hygienic, homogenized, contains optimum fat (4% fat and 8.5% solid
not fat) and is packaged after several quality checks.
Ghosh said though the milk market is volatile, the company has no immediate plan to increase prices
of its products. "The farmer prices have firmed up, we are also paying higher than what we were
paying three months back, but we are in a position to absorb and not pass the burden to the
consumer," he said.
Mother Dairy (Delhi), milk and dairy products major, launched the Nolen Gur flavoured ice cream,
one of the most loved eastern region speciality. This regional delicacy from the eastern region has
been made available in the packaged branded format for the first time, offering consistent taste and

flavour as loved by the consumers. The newly launched variant will be available in both take home
(tubs) and single serve (cups) pack sizes.
Celebrating the auspicious occasion of 'Poila Boishakh' the newly launched Nolen Gur flavoured ice
cream was first introduced to a group of 25 underprivileged children from Muktakash, an NGO.
Mr. Subhashis Basu, Business Head - Dairy Products, Mother Dairy Fruit & Vegetable said, "As a
consumer driven company, Mother Dairy has always endeavoured to offer innovative and exciting
product range in various formats and flavours to entice consumption, meeting all their expectations. In
line with the same strategy, we have been focussing on crafting a portfolio of products that offers the
preferred traditional taste from the Eastern region. Our regional delicacy launch of Nolen Gur ice
cream is a treat to our Bengali community and their love for the flavour. I am confident that the newly
launched ice cream will appeal to consumers just like our Mishti Doi and Aam Doi."
Nolen Gur flavoured ice cream will be available in pack sizes of 750ml & 90ml and will be priced at
Rs 150/- & Rs 20/- respectively. The launch will be led by a series of consumer communications
through Outdoor, Radio, Print, Tram branding, digital mediums and BTL activations across key spots
in Kolkata. The newly launched range will be available across 3500+ point of sales including retailers,
vending carts, modern retails across the eastern region.

Innovation with Smart Card(The Asian age publication)

Quality Process
Procurement
Fresh milk is sourced directly from state level co-operatives and Mother Dairy own New
Generation Co-operatives (NGC). Milk received from individual producer is checked for all

basic quality parameters meeting company specifications & requirements at respective

collection & chilling centers.
Milk is then supplied to the Dairy units through insulated Milk Tankers under refrigerated
conditions to maintain the freshness.
Strict Quality checks are performed for all incoming Milk received at Dairy units. These
includes organoleptic (Taster, Odor & Appearance), Physico-chemical (e.g. Temperature,
Foreign matter, % Fat, % SNF, %Acidity, % Protein etc.), microbiological (e.g. MBRT), also
presence of any adulterations in Milk (e.g. Formalin, urea, starch, sugar, Glucose,
maltodextrin, nitrate, Salt, Hydrogen Per-oxide, neutralizer, ammonium compounds and Fat
adulterations).
Commodities, ingredients & packaging material used for our products are checked, approved
and released by Quality functions as per company specifications and requirements.
GMP & Hygiene
Good manufacturing Practices (GMP) for our manufacturing units are a given, they are part
of our heritage of producing best quality and safe products. We maintain highest level of
GMP and hygiene requirements for production and handling of safe products for our valued
customers and consumers
Processing
Our products are manufactured in state of the art manufacturing facilities using innovative
Process & Technologies. The Milk received at the plant undergoes various processing steps
before it reaches to the customer. Process steps include filtration, clarification, pasteurization,
chilling, filling, packing and storage for our liquid milk category. For other dairy product
category, few of the process steps are homogenization, vacreation, ultra heat treatment,
evaporation, dehydration etc. Cleaning & Sanitation of the processing equipment is ensured
using automatic Cleaning in Place (CIP) systems by applying 5T principles viz. Technology,
Time, Temperature, Turbulence and Testing.
Critical control points (CCP), Operational Prerequisite Programs (OPRP) are identified for
each process using scientific methodology and appropriate control measures are applied to
ensure compliance of Quality and Food Safety requirements.
Process control parameters are monitored, recorded and reviewed as per the Quality Plan to
ensure right product right at first time.
Manufacturing processes are benchmarked against best-in-class standards towards continual
improvement for infrastructure and system requirements.
Packing
The Filling and packing is considered to be most sensitive operation having appropriate
access control. Zoning principles are applied in these areas to avoid any cross contaminations

in our Finished Product. Online quality control checks (e.g. net weight, leakages, seal
integrity, batch coding, packing material quality, filling temperature etc.) are carried out and
recorded by our Packing In-charges.
Only QC approved and released Packaging materials are used for packing operations.
Packaging material used for our products is with the objective of retaining taste, freshness
and unique natural appeal.
Product Testing & Release
Finished product is tested for the specified quality parameters of each product category as per
our internal standardized sampling plan and test procedure. Test results are recorded,
reviewed by Quality functions. It is ensured that only good quality product is released for
dispatch and reaches our valued customer & consumer.
Distribution
Our strength lies in adherence to systematic Process approach in the complete distribution
chain to deliver product with highest quality standards to our customers and consumers. This
includes,
1. Availability of standard guidelines & norms for warehousing, handling, storage and
transportation requirements.
2. Benchmarking of Transportation vehicles for infrastructure and hygiene requirements
3. Benchmarking of CFAs and Distributors for infrastructure and hygiene requirements
4. Benchmarking of Milk Shops for infrastructure and hygiene requirements
5. Monitoring of quality parameters (e.g. hygiene, storage temperature) of the distribution
chain
Merchandizing
Our products are marketed through a chain of our own Milk Shops, retail outlets and mobile
vending units maintaining best-in-class hygiene standards. We ensure that products are
available, displayed appropriately and cold chain conditions are maintained to retain product
quality & freshness.

Product Quality
Milk
Mother Dairy maintains stringent measures to ensure the quality and purity of the milk
provided to its consumers. Each batch of incoming and outgoing milk is subjected to 21
quality tests including presence of foreign matter and bacteriological tests. The quality of
milk accepted and dispatched meets certain predetermined standards. The milk goes through
various processes such as Clarification, Homogenization, Standardization and Pasteurization,
to ensure that it is safe for human consumption. Our motive for following such strict quality
measures is to ensure that there is no contamination while processing or packaging.

Mother Dairy promises its consumers that it will continue to produce products of the highest
quality standard. Its Dairy products are processed & packed in ISO certified plants & strict
controls are exercised by quality assurance department on all the plants. Most of our plants
are certified for FOOD SAFETY MANAGEMENT SYSTEM.
Quality Assurance Laboratory at Mother Dairy Delhi is certified by National Accreditation
Board for Testing and Calibration Laboratory (NABL)-Department of Science and
Technology, Government of India.
All the operations in our organization are manned by qualified & highly experienced
personnel.
We at Mother Dairy focus on motivated & hard working, well qualified & trained personnel
in front end as well as back end operations. The dedicated Field QA team ensures that the
products manufactured at the plant are handled properly once the products dispatched from
manufacturing units.
Fruit & Vegetable
Quality of Safal Produce starts from the field itself. Mother Dairy Quality Assurance
professionals constantly provide technical support to Farmers during all stages of Supply
chain (e.g harvesting, handling, transportation and storage).
We, at Mother Dairy Monitor and Control the produce quality during material receiving,
processing and finished product stage against Company Standards & Specifications.
Our state of the art Manufacturing Operations are certified for Quality Management System
(ISO 9001: 2008) and Food Safety Management System (ISO 22000: 2005).
The Core purpose of Safal is to bring Fresh, Frozen and Processed Fruit & Vegetable
Quality products that form daily diet of the people.
Edible Oil
Dhara uses sophisticated quality assurance instruments such as GLC, GCMS, HPLC,
HPTLC, Rancimat etc. to ensure that Dhara oils are 100 % pure. The unique packaging
material used for packing Dhara oil variants is food grade to ensure that the oil packed in it
remains hygienic and fresh.

Quality Policy
Milk
Our commitment is to excellence. The evolving needs of our customers drive us to continual
improvement in our processes and systems.
We are committed to:
Apply state of the art technology and processes to enhance productivity that ensures quality
at competitive price.

 Apply processes for clean production, pollution prevention and optimize resource utilization
in all operations.
Follow food safety management system and apply HACCP (Hazard Analysis Critical
Control points) principles to
provide safe products to customers.
Develop and empower our people for maintaining a vibrant work environment, which
encourages excellence.
Comply with applicable regulations and legislations.
We pledge to provide quality and safe products under clean and hygienic environment.

Fruit & Vegetable

We firmly believe that sustained organizational excellence can only be achieved by
providing superior value to our customers through timely, innovative and safe products and
services
We strive to achieve this goal through:
Facilitating a direct link between farmers and the consumer
Developing a network of farmers / suppliers committed to improve quality, productivity &
safe agricultural
practices
Efficient utilization of resources through continuous focus on reducing waste & non value
adding activities
Identifying & applying innovative practices & state of the art technology
Developing empowered & motivated workforce , committed to quality & continual
improvement
Helping employees and farmers to upgrade their skills by providing training and exposure
to food safety systems
Ensuring food safety through effective implementation of Food Safety Systems and
complying with statutory and
regulatory requirements.
We shall endeavor to build a heritage of commitment & excellence to be the most trusted
choice of consumers

Fruit Pulp & Concentrate

To achieve a significant market share and popularize consumption of Indian Tropical Fruit
products in National & International markets and provide opportunities for the growth of
Indian farm produce
Our Quality Policy is to:
Constantly strive to understand and meet the ever growing needs of the customer

 Meet national and international standards in processes and products ensuring consistently
high level of quality
Constantly maintain highest level of cleanliness hygiene and practice hazard free operations
Utilize state-of- art technology in handling and processing of fruits and fruit products
Forge a unique relationship with farmers for mutual benefits
The success of this policy shall be realized through trained and competent employees who
shall work as well knit team and have the requisite empowerment to discharge their
individual and collective responsibilities.

Nutrition
Some simple guidelines for a healthy life:
Dairy
Dairy products are an excellent source of calcium. Calcium is important because it builds
strong bones to last a lifetime. Milk, Cheese and Yogurt are great sources of calcium. Three
servings should be included in your diet every day.
Fats
Limit the fats and oils you eat. your body needs some fat for energy and to keep you warm,
but too much fat can make you overweight and cause health problems when you're older. A
little bit of fat goes a long way.
Grains
Whole grains are an important source of fiber, which keeps your digestive system working
property. Included in this group are pasta, rice, and whole-grain breads and cereals. Six
servings of whole grains should be eaten every day.
Vegetables
Remember to eat your vegetables, especially those dark green and orange ones. Vegetables
are an important source of vitamins and minerals and are also a good source of fiber. Eat at
least three servings every day.
Fruits
Sweet, juicy fruits should definitely be part of the healthy diet. Fruits can add important
vitamins and fiber to your diet. you should eat at least two servings each day.
Proteins
Meat, poultry, fish, dry beans, eggs, peanut butter and nuts are good sources of proteins.
These foods contain iron and other important nutrients your body needs to build strong
muscles. Eat at least two servings each day.

Water
Drinking water is one of the easiest and most important things we can do to keep our bodies
healthy. Drink at least six glasses of water every day.
Exercise
It is important to exercise to help your body burn the food it is taking in. The more active you
are, the better!

Planning
Mother Dairy eyes Rs 10,000 crore sales by FY18
The company on Thursday launched its cow milk in Hyderabad, which is predominantly a buffalo
milk market.
HYDERABAD: Mother Dairy, a wholly-owned subsidiary of National Dairy Development Board
(NDDB), expects to clock a turnover of Rs 10,000 crore by FY18 from the sales revenue of around Rs
7,000 crore in FY16, mostly driven by the rising demand for milk and milk products, said a top
executive in Hyderabad on Thursday.
Sandeep Ghosh, Business Head- Milk, Mother Dairy, said, "We will hit a turnover of Rs 10,000 crore
by fiscal 2017-18 on the back of geographical and product expansion as well as new product
development. This fiscal, the company expects to do a business of some Rs 8,500 crore."
The company is currently looking to foray into markets like Nagpur, Pune, Aurangabad and Nasik and
also plans to expand within Maharashtra. The company is also setting up a new integrated dairy plant
at Bhiwandi in Maharashtra at an estimated cost of over Rs 100 crore. In the product range, it is
planning to introduce existing products to newer regions like Bihar, Odihsa and Southern India, apart
from plans to enter Tirupati in three to four months.
The company on Thursday launched its cow milk in Hyderabad, which is predominantly a buffalo
milk market. "Yes, though the market for cow milk is not very large here, we might see demand
picking up in couple of years with more awareness about the benefits of cow milk," said Ghosh. The
cow milk market is Hyderabad is only 75,000 litres per day as against the total supply of 25 lakh litres
per day.

Diversification

Marketing
In order to tap the fast growing e-commerce business in the country, Mother Dairy has tied up with
about 10 e-tailers to sell dairy products, fruits and vegetables, aiming to boost its revenue and farmers
income.
Mother Dairy, which supplies about 30 lakh litres of milk in the national capital region, had posted a
turnover of Rs 7,186 crore during last fiscal, out of which about 75 per cent was from dairy segment.
"We are tying up with e-commerce companies like Big Basket to increase our reach to the customers.
We also want to improve farmers' income through increased procurement of milk and fresh fruits and
vegetables," Mother Dairy Managing Director S Nagarajan told PTI.
The company has tied up with nine e-tailers - Big Basket, Grofers, AskMe Grocery, Sangam Direct,
SRS Grocery, Just Buy Live, Innerchef, Grocermax and Orange E-Tokri - for sale of dairy products,
ice-cream and frozen/fresh fruits and vegetables in different cities.
"Mother Dairy is witnessing a growth of 10 per cent in sales month-on-month through e-commerce
space," he said.
Asked whether the company would launch its own e-commerce platform, Nagarajan said: "We do not
want to enter into that space directly".
On expected turnover this fiscal, Nagarajan said it should be close to Rs 8,000 crore.
As part of the expansion plan, Mother Dairy is setting up a processing plant in Ranchi at a cost of Rs
75 crore.

The pulp and concentrate line, which has a capacity of 20,000 tonnes per annum of finished products,
is expected to be operational by January next year, he said, adding that the plant would be fully
operational next fiscal.
Mother Dairy was commissioned in 1974 as a wholly- owned subsidiary of the National Dairy
Development Board (NDDB).
The company sells milk and milk products including ice creams, paneer and ghee under the 'Mother
Dairy' brand. It is into edible oil business under Dhara brand. Moreover, it sells frozen vegetables,
unpolished pulses and other processed foods under the 'Safal' brand. Mother Dairy has 400 'Safal'
outlets in Delhi-NCR and Bengaluru.
Advertising:

GMR Group owned Delhi Daredevils, the Delhi franchise of the Indian Premiere League (IPL), has
roped in milk and milk products company Mother Dairy as its principal sponsor. As a part of this
association the Mother Dairy brand will be visible on the Delhi Daredevils team jersey.
Mother Dairy said it will leverage the platform of T20 cricket with innovative initiatives to engage
with fans and the consumers. The brand will also engage with key stakeholders like farmers and exservicemen being booth operators and making them feel special while recognising their contribution
to the Nation.
Hemant Dua, CEO of Delhi Daredevils stated, "I am confident that with their (Mother Dairy) support,
Delhi Daredevils, with the exciting new additions to our squad will be able to give our fans a lot to
cheer about this season."
Delhi Daredevils boasts of a strong line-up for the season with Rahul Dravid as mentor, Zaheer Khan
as captain and latest T20 World Cup sensation Carlos Brathwaite in team. Other players include JP
Duminy, Mohammad Shami, Imran Tahir, Amit Mishra, Chris Morris, Quinton de Kock and Sanju
Samson.
S Nagarajan, managing director of Mother Dairy Fruit & Vegetable said, "It's a matter of great joy to

be a part of the Indian Festival of T20 extravaganza. Our association with Delhi Daredevils team was
a natural fit as we share the same passion for Delhi and the very reason of our existence. This
association presents us with a fantastic platform to connect with our consumers and cricket fans. In
India, sports is picking up as a genre and connects well especially with the younger age group who are
gradually shifting towards nutritious and healthy lifestyle, hence creating a perfect opportunity for us
to bond with today's generation. We wish the team all the best for the upcoming season."
Mother Dairy in partnership with Delhi Daredevils will soon be launching a mass campaign at the
company's select booths across the capital region to further strengthen the bond with Delhiities.

Corporate Social Responsibility

Mother Dairy today said it will sell jute bags at its milk booths and Safal retail stores in the national
capital region as part of its green initiative to discourage the usage of plastic bags.

The jute carry bags will be sourced from Bird Jute and Exports Ltd, a public sector undertaking under
the Ministry of Textiles.
The jute carry bags will be priced at Rs 25 in the milk booths, while a larger size, suitable for carrying
vegetables and groceries, will be available at Safal outlets for Rs 34.
This 'green initiative' was unveiled by Union Textiles Minister Santosh Kumar Gangwar in the
presence of Mother Dairy officials at a ceremony here today.
"By offering jute carry bags to our consumers at a nominal cost, we not only address the need for an

environment-friendly alternative of carry bags but also benefit millions of our farmers engaged in
cultivation of jute," Mother Dairy MD S Nagarajan said in a statement.
: Leading milk supplier Mother Dairy today said it will pay farmers Rs 2 more on every litre procured
during this summer but ruled out any increase in retail prices for at least next two months.
At the beginning of this month, Mother Dairy was procuring milk at an average Rs 37-37.50 per litre
from farmers in Uttar Pradesh, Rajasthan, Punjab, Maharashtra and Andhra Pradesh.
"I do not expect retail prices to go up in the next 60 days. But we will have to pay more to farmers
during summer. There has been an impact on farmers due to drought in many parts of the country,"
Mother Dairy Managing Director S Nagarajan told reporters here.
He said the company will increase the milk procurement price for farmers by Rs 2 per kg to ensure
that the availability of stock with the company does not get affected during summer.
"In summer, temperature goes up and that affects supply. Moreover, there is marriage season. So, we
will pay more to farmers to maintain our milk procurement," Nagarajan said.
Mother Dairy sells about 35 lakh litres per day, of which 30 lakh litres is in Delhi-NCR. It has about
800 milk booths and nearly 400 stores in the national capital region.

Recognition(In the year 2015)

Commendation Certificate for Significant Achievement in Food Safety

Award Presenter: CII National Food Safety Award 2015
Awarded for: Pilkhuwa Unit
Date: 02 Dec 2015

Large Food Businesses - Dairy for the year 2015

Award Presenter: CII
Awarded for: Junagadh Unit
Date: 01 Dec 2015

ICE Award 2015

Award Presenter: Global Cold Chain Alliance(GCCA) along with DANFOSS, Supported by
Ministry of Agriculture
Awarded for:

First position in the category of Best Maintained Cold Storage

Date: 02 Nov 2015

India's Most Trusted Brand Awards 2015

Awarded for: India's Best Frozen Products Category
Date: 02 Nov 2015

Brand Excellence Award

Award Presenter: ABP News
Awarded for:

Brand Excellence Award in FMCG Sector (Food & Beverages)

Date: 02 Nov 2015

BIRAC Innovator Award 2015

Award Presenter: Biotechnology Industry Research Assistance Council (BIRAC)
Awarded for:

Deregulation of genes involved in development of GM mustard for heterosis breeding

and yield improvement.

Date: 02 Sep 2015

Greentech Safety Award (Gold trophy) -2015

Award Presenter: Greentech Foundation, Delhi
Awarded for: Patparganj Plant
Date: 02 Jul 2015

Ranked 39th among the top 100 best places to work for in India.
Award Presenter: Great Place to Work Institute
Awarded by: HR

Also ranked 2nd best in the FMCG industry

Date: 02 Jul 2015

Most Admired Food & Grocery Retailer of the Year: Largest regional expansion award
Award Presenter: Food & Grocery Forum India (Coca Cola Golden Spoon Awards)
Awarded for: Safal
Date: 02 Jan 2015