SUBJECT CODE: MB MK 01

( Following Paper ID and Roll No. to be filled in your Answer Book )

PAPER ID:
Roll No .

SKS GROUP OF INSTITUTIONS, MATHURA

M.B.A.
II YEAR III SEMESTER EXAMINATION
(Pre University Test) 2013-14
SUBJECT Consumer Behavior
Time: 3 Hours

Total Marks: 100

Note: Attempt all sections as per the given instructions.

(SECTION A)
Q1. Answer all 10 parts in 50-75 words. All parts carry equal
marks.
( 10*2 = 20 )
(a) Define the term consumer behaviour.
(b) Why we evaluated consumer behaviour.
(c) Discuss the term consumer research.
(d) What do you understand by consumer satisfaction?
(e) Define the motivational intensity.
(f) Explain about the term consumer beliefs.
(g) How can be the culture can be affected on consumer
behavior?
(h) Discuss the term reference group.
(i) Explain the influence on the individual.
(j) Explain the gaining consumer attention.

OR
(SECTION B)
Q2. Answer any 3 out of 5 parts given below in 100-200 words:

Innovations also fulfill the passive needs and wants of

consumer. Explain with example.

( 10*3 = 30 )
(a) What is consumer decision process model? Discuss any
three.
(b) Define the source of consumer knowledge and its type.
Why the consumer knowledge is important for
organization.
(c ) Define the term personality and how personality can be
affected in consumer behavior ,what is the value of personal
values to change customer satisfaction level..
(d) Explain the family and discuss its types, describe the
relevance of different stages of family life cycle.
(e) What do you understand by consumer opinion, and why

Q 5 why retailing is important now a days and what is purchase

process. Also determine the retail success or failure. Discuss.
OR
What do you understand by consumer logistics? Why the
retailing can be affected on the basis of locations.
Q 6. Describe the term internal & external search. And also
explain the global/international marketing strategy, and how the
global marketing is affecting in consumer decisions?
OR
What are the method of studying consumer behavior and
why the marketers analyze the market from pre purchasing?

its changing according to time?

Q 7. Explain the role of women in changing environment. How
can be the environment effected in children on purchasing.
(SECTION C)
Answer all questions in 300-500 words. All questions carry equal
marks.
( 10*5 = 50 )
Q 3. ) what do you understand by consumption behavior, how
can it be utilize in direct marketing consumption behavior?
OR
Explain briefly the importance of world of mouth communication
in consumer behavior. Give the example also.
Q 4. Explain briefly the process of diffusion and also explain the
innovations in diffusion.

OR
The companies are playing important role to remember the
product (strategy) in the mind of consumers .How