Marketing I

Tentative Course Outline

2014-2015
Week

Performance
Indicator

Material To Be Covered
Orientation to Marketing
*Cover material and expectations of course
Orientation to DECA
PRETEST

MB:003
EC:001

Explain Marketing and its importance (Lap BA: 11)

QUIZ (Q1) BA: 11
Explain the concept of economics and economic activities (LAP EC: 6)
QUIZ (Q2) EC: 6

**Little Caesars Pizza Kit Fundraiser (FUNDRAISER

FOR EXTRA CREDIT)**
3

EC:004
EC:002

EC:005
EC:006

EC:009
EC:018

Explain the concept of economic utility (EC: 13)

QUIZ (Q3) EC: 13
Explain the concept of economic goods and services (LAP EC: 10)
QUIZ (Q4) EC: 10
Explain the concept of supply and demand (EC: 11)
QUIZ (Q5) EC: 11
Explain the concept of price (EC: 12)
QUIZ (Q6) EC: 12
Explain the concept of private enterprise (LAP EC: 15)
QUIZ (Q7) EC: 15
Explain the concept of productivity (LAP EC: 18)
QUIZ (Q8) EC: 18

Economics Assessment Unit 1- The Market Economy

**********END OF 1ST MARKING PERIOD**********

6-7

8-10

Chapter 13- Measuring the Economys Performance

Explain the concept of Macroeconomy-Income/Employment, Prices
Explain the concept of Unemployment and Inflation
QUIZ (Q2) CHAPTER 13
**DRESS FOR SUCCESS
EC:010

Explain the concept of profit (LAP EC: 2)

QUIZ (Q3) EC: 2
Chapter 15- The Federal Reserve and Monetary Policy
Explain the concept of the Role of Money
Explain the concept of Monetary and Fiscal Policy
QUIZ (Q4) SECTION 15-1
QUIZ (Q5) SECTION 15-2
QUIZ (Q6) SECTION 15-3
**DRESS FOR SUCCESS

Week

Performance
Indicator

10-11

Material To Be Covered
Chapter 17- Stabilizing the National Economy
Explain the concept of Unemployment and Inflation
QUIZ (Q7) SECTION 17-1
QUIZ (Q8) SECTION 17-2
QUIZ (Q9) SECTION 17-3

Economics Assessment Unit 2 - THE NATIONAL ECONOMY

12

MK:002
EC:007

Explain the concept of marketing functions and related activities (LAP MK:1)
QUIZ (Q1) MK: 1
Explain the types of economic systems (LAP EC: 17)
QUIZ (Q2) EC: 17
********END OF 2ND MARKING PERIOD********

.
13-14

Chapter 18 Trading With Other Nations

Explain the Importance of World Trade
Explain the Importance of Financing World Trade
QUIZ (Q3) SECTION 18-1&2
Explain Restrictions of World Trade
QUIZ (Q4) SECTION 18-3

****DECA DISTRICT TESTING****

DECA District 4 Conference (Counts as Semester Exam!)

15

DECA Role Playing Practice

16-18

18-19

Chapter 19 Economic Growth in Developing Nations

Explain the relationship of the growth and performance of a nations economy
QUIZ (Q5) CHAPTER 19

Economics Assessment Unit 3 - THE INTERNATIONAL ECONOMY

FI:062
FI:002
FI:063

Explain the time value of money

Explain the purpose and importance of credit (LAP FI: 2)
Explain legal responsibilities associated with financial exchanges

Economics Assessment Unit 4 PERSONAL FINANCE

19

Final Assessment Passing with 76%

or better earns you Social Studies Credit
END OF 3RD MARKING PERIOD AND FIRST SEMESTER

2nd Semester
Week

Performance
Indicator

20

IM:194

Explain the concept of marketing strategies (LAP IM: 7)

QUIZ (Q1) IM: 7

21

CM:003

Explain the nature of channels of distribution (LAP CM: 1)

QUIZ (Q2) CM: 1
Explain the role of distribution in marketing (LAP DS: 1)
QUIZ (Q3) DS: 1
Explain the purpose and importance of selling (LAP SE: 117)
QUIZ (Q4) SE: 117

DS:001
22

SE:017

Material To Be Covered

***DECA ANNUAL MDA Activity***

23

SE:048

Explain the selling process (LAP SE: 126)

QUIZ (Q5) SE: 126

24

SE:869

Open the sales presentation (LAP SE: 101)

QUIZ (Q6) SE: 101

25

SE:893

Demonstrate product (LAP SE:103)

QUIZ (Q7) SE: 103

END OF THE 4TH MARKING PERIOD

26

SE:895

Closing the sale (LAP SE: 107)

QUIZ (Q1) SE: 107

Sales Demonstration Week

27
28

PM:001

Explain the nature and scope of product/service planning (LAP PM:17)

QUIZ (Q2) PM: 17

29-30

PR:001

Explain the role of promotion (LAP PR: 2)

QUIZ (Q6) PR: 2
Explain types of promotion (LAP PR: 4)
QUIZ (Q6) PR: 4
Explain the concept of promotional mix (LAP PR: 1)
QUIZ (Q7) PR: 1

PR:002
PR:003

END OF THE 5TH MARKING PERIOD

31-33

BA:007

Explain the types of business ownership (LAP BA: 7)

QUIZ (Q1) BA: 7

PSP GROUP PROJECT

34-36
37

CREATIVE MARKETING PROJECT

FINAL EXAMS
END OF THE SCHOOL YEAR

Have a Great Summer!