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Morepen Labs entering health services with cardiac

centres
AESHA DATTA
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Arm to invest over Rs. 100 crore to start around 100 centres
New Delhi, April 10:

Morepen Laboratories, best known as the manufacturer of glucometers,

thermometers, and other medical devices, apart from medicines and over-the-counter products, is now
entering the health services industry.
Dr Morepen, a wholly-owned subsidiary of Morepen Laboratories, recently started NOW (Nation on
Wellness) Wellness Centre, to promote cardiac health through non-invasive external counter pulsation
(ECP) technology.
Varun Suri, Chief Executive Officer, Dr Morepen, said that while the technology is already being used
in several corporate hospital chains in the country, it is not being used as a preventive tool as Morepen
intends to.
In the coming three to five years, the company intends to start at least 100 such centres both
company-owned as well as franchise starting with six in the National Capital Region. The total
investment in this venture will be over Rs. 100 crore, since each centre requires Rs. 1-2 crore.
Preventive tool
According to research, the technology, which increases the blood flow to the heart by synchronised
compression to the legs, thighs and waist, is considered safe and beneficial for patients with blocked
arteries and congestive heart diseases.
However, ECP has the potential to act as a preventive tool in managing cardiac health, said Jyoti Sinha,
Chief Cardiologist, Dr Morepen. This is a preventive measure. Within a healthy heart, apart from the
three major arteries, you have a network of major blood that is natural bypasses that link with each
other and provide blood throughout the heart. With ECP we have seen that such collaterals also get
formed and the natural bypass can be created.
The lack of exercise due to sedentary lifestyles result in lack of this network of natural bypasses, and
an artery blockage can result in a massive attack that can be fatal. Athletes and those with rigorous
physical activity have been seen to have natural bypasses that prevent the loss of blood supply to a
large part of the heart in case of a blockage.

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Suri said Dr Morepen intends to target all kinds of people those who currently have no symptoms,
those who have underlying issues such as weight, diabetes and others and those who already have heart
problems.

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Almost 95 per cent people are safe to use ECP. For people, who are not safe to use it, we will ask them
to go for surgery as suggested by doctors. Anyway this has multiple benefits, because it improves your
blood circulation, helps control diabetes, erectile dysfunction and overall fatigue.

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Along with the ECP machine, for which the company has partnered with Singapore-based Renew
Group, these centres will also have physiotherapy equipment for patients, yoga studio, nutritionists
and even labs for tests.

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Dr Morepen will target all kinds of people those with no symptoms, those who have
underlying issues, and those who already have heart problems.

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(This article was published in the Business Line print edition dated April 11, 2016)

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