Author:
Date:
Notes:
10
11
12
Colour of headphone
Size of headphone
Thickness of cable
Material used
Size of earpad
Foldable headband
Length of headband
Thickness of earpad
Thickness of headband
Weight of headphone
Cable length
Column #
Appearance
Direction of Improvement:
Minimize (), Maximize (), or Target (x)
10.3
10.1
10.2
Weight / Importance
Relative Weight
Row #
Quality Characteristics
(a.k.a. "Functional
Requirements" or "Hows")
Demanded Quality
(a.k.a. "Customer
Requirements" or
"Whats")
13
14
9.6
10.1
9.8
10.2
9.8
10
9.7
9
9
9
9
9
719.2 180.7 210.6 149.2 217.6
25.7
6.5
7.5
5.3
7.8
9
90.9
3.3
9
90.9
3.3
9
9
9
9
9
271.0 183.0 119.3 326.2 235.9
9.7
6.5
4.3
11.7
8.4
Legend
Moderate Relationship
Weak Relationship
15
Competitor 5
Competitor 4
Competitor 2
Competitor 3
Competitor 1
Competitive Analysis
(0=Worst, 5=Best)
Our Company
14
Strong Relationship
Our Company
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Title:
Author:
Date:
Notes:
Durability of headphone
Headphone strength
Shape of earphone
Column #
Shape of Headphone
10
11
719.2 Appearance
6.5
7.5
5.3
7.8
Weight / Importance
Sustainable material
25.7
Relative Weight
Demanded Quality
(a.k.a. "Whats")
Quality Characteristics
(a.k.a. "Hows")
Row #
Direction of Improvement:
Minimize (), Maximize (), or Target (x)
3.3
90.9
Length of headband
3.3
90.9
Foldable headband
9.7
6.5
10
4.3
11
11.7
12
8.4
13
14
15
Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Weight / Importance
509.4
341.5
125.7
81.5
357.5
126.8
146.0
340.1
287.2
412.9
116.6
17.5
11.7
4.3
2.8
12.3
4.4
5.0
11.7
9.9
14.2
4.0
Relative Weight
Legend
11
12
Sustainable material
13
14
15
Strong Relationship
Moderate Relationship
Weak Relationship
116.6
64.7
4.0
2.2
Title:
Author:
Date:
Notes:
Casing Manfacturing
Component assemble
Impermeable earpad
Column #
Cable cutting
Texture of Headphone
Relative Weight
17.5
11.7
4.3
2.8
81.5
12.3
Weight / Importance
Quality Characteristics
(a.k.a. "Hows")
Demanded Quality
(a.k.a. "Whats")
Durability of headphone
Row #
Direction of Improvement:
Minimize (), Maximize (), or Target (x)
10
11
4.4
5.0
11.7
9.9
10
14.2
11
4.0
12
2.2
64.7
13
14
15
Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Weight / Importance
305.7
62.6
270.1
149.2
255.1
109.6
589.8
17.5
3.6
15.5
8.6
14.6
6.3
33.9
Relative Weight
Legend
11
12
13
14
15
Strong Relationship
Moderate Relationship
Weak Relationship
Title:
Author:
Date:
Notes:
17.5
3.6
62.6
15.5
8.6
14.6
Weight / Importance
Cable cutting
Warranty of headphone
Relative Weight
Demanded Quality
(a.k.a. "Whats")
Quality Characteristics
(a.k.a. "Hows")
Row #
Direction of Improvement:
Minimize (), Maximize (), or Target (x)
Strenght of headphone
Column #
10
11
6.3
33.9
8
9
10
11
12
13
14
15
Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Weight / Importance
357.1
103.1
399.3
317.4
112.3
27.7
8.0
31.0
24.6
8.7
Relative Weight
Legend
11
12
13
14
15
Strong Relationship
Moderate Relationship
Weak Relationship
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