CONGRANDE FURNITURE

A. Background
History
-parents on business
-dating may furniture shop (bankrupt)
-dating Guaves Furniture (kapatid ng may-ari na ngayon ang may sarili)
-Capital-Sa ate niya
-Father(management)
-started July 2012
Source of capital-ipon
20-25% mark up

History
Congrande Furniture has been in the furniture business since 1980s. Mr. Cleto
Guaves, father of Ms. Evangelyn Guaves , one of the partner of Congrande Furniture
had been in this industry for a long time, owning and the manager of the well-known
Guaves Furniture in Naga City several years ago. But due to some financial contraints
happened in their business, Guaves Furniture closed its doors and remained silent until
the older brother of Mr. Cleto Guaves, Jose Guaves, rebuild and undertake the
management of Guaves Furniture under new management.

July 2012, Congrande Furniture opened to the public for customized furniture
designs, order-to-be-made for Bicolanos and the rest of the world. Under the new
management, Maricon Deres and Evangelyn Guaves and guidance of Mr. Cleto Guaves.
Mission:
Congrande Furniture strives for design excellence in all its furniture and aims to
continuously introduce exciting collections of individual customized products. We aim

to employ highly skilled committed and motivated people with a passion for wood
furniture and an ability to interpret and satisfy our customers .
Vision:
At Congrande we believe the design and manufacture of truly original, high-quality
furniture is the result if passion, care, design integrity, experience craftsmanship and
unfaltering dedication to quality. This commitment could not be realized without fully
integrating the design and manufacturing processes. At our workshops, we start the
process with trees and finish with beautifully crafted wood furniture.

Goals
-expansion(branches)
-to be known and to export
Organizational Chart
# of members
-25
-before(12 employees+3 management)
Owner(2) Pero sole prop
Supervisor
Carpenter-4
Finishers/painters
Boy/helpers

Organizational Chart

Maricon Deres
& Evangelyn
Guaves
Managers/Own
ers

Christian
Guaves
Secretary/Bookkeep
er

Cleto Guaves
Supervisor

carpenters

painters

utilities

Decision-Making Process
Managers:

The over-all in-charge in business operation.

Accepts the job orders from customers
Planning, monitoring, and appraising job results; coaching,
counselling, and disciplining laborers; developing, coordinating, and

enforcing systems, policies, procedures, and productivity standards.

Establishes strategic goals by gathering pertinent business, financial,
service, and operation information; identifying and evaluating trends
and options; choosing a course of action; defining objectives;

evaluating outcomes.
Accomplishes financial objectives by forecasting requirements;
preparing an annual budget; scheduling expenditures; analyzing
variances; initiating corrective actions.

Maintains quality service by enforcing quality and customer service

standards; analyzing and resolving quality and customer service

problems; identifying trends; recommending system improvements.

Maintains professional and technical knowledge by attending
educational workshops; reviewing professional publications;
establishing personal networks; benchmarking state-of-the-art

practices; participating in professional societies.

The Office Manager is responsible organizing and coordinating office
operations and procedures in order to ensure organizational
effectiveness and efficiency.

Secretary:

The secretary reports to the managers and is responsible for

providing office management services. This includes maintaining
office services and efficiency, bookkeeping and maintaining office

records.
Plan and implement office systems, layout and equipment

procurement
Maintain and replenish inventory
Check stock to determine inventory levels
Anticipate needed supplies
Verify receipt of supply

Accomplishes manufacturing laborers results by communicating

Supervisor

job expectations; planning, monitoring, and appraising job results;

coaching, counseling, and disciplining employees; initiating,

coordinating, and enforcing systems, policies, and procedures.

Maintains staff by recruiting, selecting, orienting, and training

employees.
Maintains work flow by monitoring steps of the process; setting
processing variables; observing control points and equipment;
monitoring personnel and resources; studying methods;
implementing cost reductions; developing reporting procedures
and systems; facilitating corrections to malfunctions within process
control points; initiating and fostering a spirit of cooperation within

and between departments.

Completes production plan by scheduling and assigning personnel;
accomplishing work results; establishing priorities; monitoring
progress; revising schedules; resolving problems; reporting results

of the processing flow on shift production summaries.

Maintains quality service by establishing and enforcing

organization standards.
Ensures operation of equipment by calling for repairs; evaluating

new equipment and techniques.

Provides manufacturing information by compiling, initiating,
sorting, and analyzing production performance records and data;

answering questions and responding to requests.

Creates and revises systems and procedures by analyzing operating
practices, record-keeping systems, forms of control, and budgetary

and personnel requirements; implementing change.

Maintains safe and clean work environment by educating and
directing personnel on the use of all control points, equipment, and

resources; maintaining compliance with established policies and

procedures
Maintains working relationship with the union by following the

terms of the collective bargaining agreement

Resolves personnel problems by analyzing data; investigating
issues; identifying solutions; recommending action.

Carpenters

Responsible for designing, building, installing, and repairing

structures, fixtures, furniture, and other items using different types
of materials including wood and steel.

Painters/Furniture Finishers

Shape, finish, and refinish damaged, worn, or used furniture or new

high-grade furniture to specified color or finish.

C. Internal Environment
Employees
Qualifications and Requirements
-based on skills
-brgy. Clearance and police clearance
*informal training

Product Design
2 ang bahala sa designs
-sometimes deisgns from DTI
-pwede ring customized
-all furnitures in the shops are pre-ordered
-wala na silang ginagawa na pangdisplay
Strengths
-mas matibay
-long-lasting
Life span of the furniture

-20-30 yrs
Technologies
-labor
-man-power halos
-no equipments yet
Budgeting
-kung ano lang ang kailangan, yun lang ang bibilhin
Employee conflicts
-dai man masyadong nagkakaigwang iwal

For customers:
The Target Market
Large Scope:

Government Offices
Private institutions
Residential houses/apartments
Individuals
Policies Implemented
A 50% advance payment for every order and full payment within the

delivery of an item.
Free delivery for orders within the parameter of Naga City
Relative delivery charge depending on the customers destination
A showroom, which displays various design of semi-finished furniture

items.
A wide array of cloth, leather and fabric which customers could choose on.
A free designing and quotations of prices of each furniture items.
Free service on location, like measuring and suggesting appropriate

designs and colours to be applied.

Discount on bulk or volume orders.

Suppliers
-minsan lang nagsstock ng mga gamit

-downpayment of customers are for the materials

-one time-payment
-kung may kwarta, mabakal kahoy/materials
Pag may pambayad(cash purchase)
*narra, mahogany, plywood,lawaan

Competitors
-the shop is more focused on modern designs unlike competitors
-they have low prices
-sila lang ata ang may warranty for 1 yr
Order
-pintuan(1 week)
-sala set(2 weeks)

Threats
-mostly sa kahoy (pag nasisira agad ang kahoy or not good quality|)
-nagbabaraak
Natural disasters
-walang kuryente,walang production,walang income
-worth million ang generator kaya di pa bumibili .
Target sales
-average is P400,000-800,000 per month
Marketing Strategy
-IG,Facebook, Gmail
-exhibits
-nagduduman sa shop
Patronization
-pasaro-saro ning gamit ang binabakal kang customer
-sainda na nagbabalik si may mga dati nang pinagibo
Lot
-rental(no contract)
-planning to buy a lot by January
Pag strikto ang DENR
-napipilitan bumili duman sa mas mahal na materials

Competitors

Furniture businesses in Bicol Region

Department stores which sells furniture in low prices

-may comparability

Dai man nakakaaffect

First 2 years
-survival mode on(pag dating ng third year, okay na ang business)