Prashant Pansare
Beliefs One best way Many good ways One least-cost way Many good ways
Low
DIFFERENTIATION
Openness to diversity across cultures and markets
The Globalized World of Business
Culture
Judges you, and makes you a judge
Defining features:
Shared motives, values, beliefs, identities, and interpretations of
significant events
that result from common experiences of members of collectives
and are transmitted across generations
Cultural orientation: Attitudes of most people most of the time,
NOT of all people all the time
The Head / Cognitive. Rote learning about the beliefs, habits and taboos of
foreign cultures, will not work well.
The Body / Physical. You will not disarm your foreign hosts, guests, or colleagues
simply by showing you understand their culture; your actions and demeanor must
prove that you have already to some extent entered their world.
The Heart / Emotional/motivational. To adjust to a new culture involves
overcoming obstacles and setbacks. People can do that only if they believe in their
own efficacy.
Prof Hofsted
Prof Geert Hofstedes Framework
In international business environment, it is sometimes
amazing/shocking how different people in other cultures behave.
We tend to have a human instinct that 'deep inside' all people are
the same - but they are not. Therefore, if we go into another
country and make decisions based on how we operate in our own
home country - the chances are we'll make some very bad
decisions.
Geert Hofstede's research gives us insights into other cultures so
that we can be more effective when interacting with people in
other countries.
If understood and applied properly, this information should reduce
your level of frustration, anxiety, and concern.
But most important, this will give you the 'edge of understanding'
of cultures which translates to more successful results.
Prof Geert Hofstedes Framework
These ideas were first based on a large research project into
national culture differences across subsidiaries of a multinational
corporation (IBM) in 64 countries. Subsequent studies by others
covered students in 23 countries, elites in 19 countries, commercial
airline pilots in 23 countries, up-market consumers in 15 countries,
and civil service managers in 14 countries.
These studies together identified and validated
five independent dimensions of national culture differences
1. Power distance
2. Individualism
3. Masculinity
4. Uncertainty Avoidance
5. Long Term Vs Short Term Orientation
All Sources are from personal Website of Prof Hofsted
[ http://stuwww.uvt.nl/~csmeets/ ] and related linked web pages
Prof Geert Hofstedes Framework
Power Distance
Power Distance is the extent to which the less powerful
members of organizations and institutions (like the
family) accept and expect that power is distributed
unequally.
This represents inequality (more versus less), but
defined from below, not from above. It suggests that a
society's level of inequality is endorsed by the
followers as much as by the leaders. Power and
inequality, of course, are extremely fundamental facts
of any society and anybody with some international
experience will be aware that 'all societies are unequal,
but some are more unequal than others'.
Prof Geert Hofstedes Framework
Individualism
Individualism on the one side versus its opposite, collectivism, that
is the degree to which individuals are inte-grated into groups.
Masculinity
Masculinity versus its opposite, femininity, refers to the distribution
of roles between the genders which is another fundamental issue
for any society to which a range of solutions are found.
Prof Geert Hofstedes Framework
Uncertainty Avoidance
Uncertainty avoidance deals with a society's tolerance for uncertainty and
ambiguity; it ultimately refers to man's search for Truth.
People in uncertainty avoiding countries are also more emotional, and motivated
by inner nervous energy. The opposite type, uncertainty accepting cultures, are
more tolerant of opinions different from what they are used to; they try to have as
few rules as possible, and on the philosophical and religious level they are relativist
and allow many currents to flow side by side. People within these cultures are
more phlegmatic and contemplative, and not expected by their environment to
express emotions.
Prof Geert Hofstedes Framework
http://www.geert-hofstede.com/hofstede_france.shtml
http://www.cyborlink.com/besite/france.htm
http://spectrum.troy.edu/~vorism/hofstede.htm
U.K.
http://www.geert-hofstede.com/hofstede_united_kingdom.shtml
http://www.cyborlink.com/besite/united_kingdom.htm
http://spectrum.troy.edu/~vorism/hofstede.htm
India
http://www.cyborlink.com/besite/india.html
http://spectrum.troy.edu/~vorism/hofstede.htm
http://www.geert-hofstede.com/hofstede_india.shtml
GLOBE
GLOBE is the acronym for Global Leadership
and Organizational Behavior Effectiveness,
http://www.grovewell.com/pub-GLOBE-intro.html
GLOBEs Standards for Measurement:
Nine "Cultural Dimensions"
Assertiveness
Future Orientation Scale of 1-7 used
Gender Egalitarianism
Another significant fact about
Humane Orientation GLOBEs nine cultural dimensions
is that each one was
In Group Collectivism conceptualized in two ways:
Institutional Collectivism practices or as is, and values or
should be.
Performance Orientation
Uncertainty avoidance
Power Distance
Cultural Dimensions (1)
Assertiveness: The degree to which individuals are assertive,
confrontational and aggressive
Future Orientation: The degree to which individuals plan,
invest in future, delay gratification
Gender Egalitarianism: The degree to which gender role
differences are minimized
Humane Orientation: The extent to which individuals are
rewarded for being fair, kind, and caring
Institutional Collectivism: The degree to which collective
action and distribution is rewarded
Cultural Dimensions (2)
In-group Collectivism: The degree to which individuals
express pride in and loyalty to small groups such as family and
friends
Performance Orientation: The degree to which higher level
people reward performance
Power Distance: The degree to which unequal distribution of
power is encouraged
Uncertainty Avoidance: The degree to which people avoid
uncertainty by relying on norms, procedures, etc.