THE

magic

PLAY
BOOK

behind the presentations you

LIKE

SHARE

REMEMBER

Theres a common blueprint behind

all the best presentations.
Unforgettable TED talks, keynotes
that model the business landscape,
speeches that change history.

I've come to understand this

universal playbook after a few years
of study. And now is the right time to
share it with the world.

I'm Matteo, by the way. I have a thing

for presentations.

Give me 5 minutes and I will

give you the 8 steps of the
journey from presentation
ignorant to presentation
overlord.

I'm Matteo, by the way. I have a thing

for presentations.

Before we start, you can always download this

presentation at
preshero.co/magic

THIS IS A LINK!

You will receive the presentation in PDF format

+ a coupon to get 10% off any of my presentation
courses.

TELL YOUR
AUDIENCE
WHO
YOU ARE

Does your audience know you?

Tell them your name

even if the M.C. introduced you

Tell them your name

Even if most everyone knows you

Even if most everyone knows you

!
!
!

!
!

Theres always someone who doesnt

Now imagine that

your presentation
is just beginning

Whats your job?

Whats your job?

You need to motivate your audience

Provide a bio.

Stay between
5 and 20 words.

Provide a bio.

Make it easy for your audience to

locate you

Your name and your bio

will highlight your humanity

and make you easier to relate with

TELL YOUR
AUDIENCE
WHY YOU
ARE THERE

What is your motivation for

presenting?

Make it clear.

Show how your perspective is unique

Show how passionate you are

about the topic

If you care

If you care

Your audience will care as well

Your motivation is contagious

It drives your audiences motivation

Sign an agreement
with your audience

by revealing the
structure and timing
of your presentation

For example:

During the talk I will tell you 3 stories

that will last 5 minutes each

If your audience feels in control

They are more relaxed and more

open to your content

TELL WHY
THEY ARE
THERE

Your audience showed up

The reason to attend

was strong enough!

The reason to attend

was strong enough!

?
Now they need the motivation
to follow through till the end

OUTCOME

OUTCOME
Provide a sample
of the outcome

Show, dont tell!

What will they gain?

How will they be transformed?

Do it early in your
presentation

TRANSFORM
YOUR
AUDIENCE

Your presentation is
about a transformation

The transformation may be shifting

the point of view of your audience

Getting them to see

something up close

Introduce them
to a new concept

Changing the way they feel

about your topic

Every presentation is about

a transformation

MARKETING
PITCHING

You create a new

concept in the minds
of the audience

Your audience
is transformed
by learning

TEACHING
TRAINING

NO TRANSFORMATION
NO PRESENTATION

What is the transformation?

BEGINNING

END

The one thing that changes

between the beginning and the end
of your presentation

Your whole presentation

BEGINNING

END

is about a change

EVERYONE
REACTS
DIFFERENTLY

Your audience is made of individuals

Each individual in your audience

will react to your material
in their own unique way
And thats fine!

Every single reaction

in every single moment
is not so important

How do you please everyone?

How do you please everyone?

YOU DONT!

How do you please everyone?

And dont ever try to please everyone

YOU
DONT!
at the same time!

How do you please everyone?

Give something to everyone.

You should know your audience.

Your presentation
has a hidden goal

Transforming your audience

into a group is the hidden goal of
any presentation
But how would you achieve that?

How do you transform your

audience into a group?
The individuals in your audience
become a group by experiencing
your presentation together

They will progressively have a

similar way of seeing, feeling about
and relating to your topic

Until they react in unison

MARK THE
MOST
IMPORTANT
CONCEPT

If our presentation was a mountain

we would be at the peak

In storytelling terms

this is a climax

Its the high point of your presentation

When you provide the most insight.

Its the most transformative moment

Your audience
CLIMAX
motivation

peak

reaction

BUILDUP

instinctively understands this moment

Your audience will pay more

attention to what you say

They understand something else...

They understand something else...

The peak is the beginning

of the end
v

Now that the energy is

at the highest level...

...its time for you to leave the stage.

PROVIDE A
SUMMARY

Now you need an effective way of

ending your presentation

A summary helps your audience

go back to their day, changed
by the core transformation

A summary is the only moment when

youre allowed to use bullet points

A summary is the only moment when

youre allowed to use bullet points
But a summary doesnt need to be
just a bulleted list...

Take your audience flying

above your topic

Give them a birds eye

view of your topic

Show how much youve covered

CLIMAX

SUMMARY

Provide a summary after the climax

CLIMAX

SUMMARY

to benefit from the excitement of

your audience

You capitalize on this level of

excitement in two ways:
It will be easier for your audience
to remember what you say
to make sense of what you say

PROVIDE
ACTIONABLE
TO-DOS

Translate the wisdom from your

presentation

into something practical

Its ideally something that your

audience can apply in their life

It should become a habit.

Its a gift, from you to your audience

Your audience can make

sense of your data and
transform it into meaning.
E aperto il
dibattito... come
rendiamo data,
meaning, memory e
action?

They may even remember

your data, but...

DATA

i
MEANING
i
MEMORY

If you want to make sure

they will remember what
you said, transform your
data into action.
E aperto il
dibattito... come
rendiamo data,
meaning, memory e
action?

i
MEANING
i
MEMORY

ACTION

Actionable to-dos will cement

your presentation in their memory

You have reached the end

of your presentation.

You can end on a hope

or a wish.
You can end with a quote
or word of wisdom.
You can end with a business
related call to action.

If you gave a lot away

during your presentation

You are allowed to ASK

for something back.

CLIMAX

SUMMARY

TO DOS

ENDING

CLIMAX

SUMMARY
WHY THEY ARE THERE
WHY YOU ARE THERE
WHO YOU ARE

TO DOS

ENDING

CLIMAX
TRANSFORMATION
SUMMARY
WHY THEY ARE THERE

REACTIONS

WHY YOU ARE THERE

WHO YOU ARE

TO DOS

ENDING

YOU MADE IT

You just learned the core

structure of all successful
presentations.

Im so proud!

<------------------ eventuale box ------------------>

Whats next?

<------------------ contenuto ------------------>

Getting even deeper into

structuring, designing and
delivering presentations with the
Presentation Hero Academy.

Discover the most innovative

and effective presentation training system
waiting for you at:
preshero.co

ANOTHER LINK!

And if you download this presentation you get

10% off any Presentation Hero Academy course.
preshero.co/magic

DUH...

One more thing...

This presentation is now a

Creative Commons content under
the Attribution license.

Matteo Cassese
Presentation Hero Academy
preshero.co

This means that you can build

upon it, remix it, use it in your
classes, publish it in your books
and blogs. You can even create
your own course based upon it.
All you need to do is credit me,
the Academy and link to
preshero.co

You can follow me on

twitter. Im @matteoc

Thank you, I appreciate you reading

this far!

preshero.co

preshero.co/magic

@matteoc

CREDITS
ICONS - Creative Commons Attribution (CC BY 3.0)

PHOTOS - Creative Commons Attribution (CC BY 2.0)

Crowd designed by Alex Kwa

from the Noun Project

Project 365 #169 by Pete

on Flickr

Smile by Nazer Khalid

on Flickr

Projection Screen designed by Garrett Knoll

from the Noun Project

Public Domain
Eiffel Tower Construction from 1889 World Fair
from Public Domain Archive

Lexington Elementary Orchestra by Juhan Sonin

on Flickr

Frame designed by irene hoffman

from the Noun Project
Transform designed by Daniel Hug
from the Noun Project

Public Domain
Utenriksminister Trygve Lie besker Sverige
by National Archives of Norway
from Flickr

Independent designed by Griffin Mullins

from the Noun Project

My New Plates by Tracy Hunters

from Flickr

Picture designed by Chris Clausen

from the Noun Project

Time is ticking out by mao_lini

from Flickr

Compass designed by Jens Windolf

from the Noun Project

Coquille d'escargot by Jrm Llvr

on Flickr

Compass Rose designed by Proletkult Graphik

from the Noun Project

Splish by Jez Elliott

on Flickr

Book designed by Edward Boatman

from the Noun Project

Structure de passerelle en acier by Frdric BISSON

on Flickr

your choice! (cc) by Martin Fisch

on Flickr
Hide And Seek by Emilio Labrador
on Flickr
Public Domain
Sherlock Holmes
from Anglotopia
Ovation by Ben+Sam
on Flickr
Hang Glider Jockey's Ridge by bobistraveling
on Flickr
Tandem flying by Ben Stanfield
on Flickr

CREDITS
PHOTOS - Creative Commons Attribution (CC BY 2.0)
Kaena Point by Matt Bonam
on Flickr
A Mercators Chart by maps.bpl.org
on Flickr
Polka! by nicolaitan
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It's a No! by smlp.co.uk
on Flickr
Snapseed Parashute by rodtuk
on Flickr
Sarangkot Flight by Dhilung Kirat
on Flickr

Matteo Cassese
Presentation Hero Academy
preshero.co