Strategic Decisions: Characteristics

Strategic decisions are concerned with the scope of an

organizations activities.
Strategic decisions try to achieve some advantage for
the organization over competition.
Strategy is a search for fit with the business
environment.
Strategy can be seen as creating opportunities by
building on an organizations resources and
competences.
Strategy is affected by the values and expectations of
those who have power in and around the organization.

Strategic Fit and Stretch

Presented By:
Anupam Kumar
Reader,
School of Management Sciences,
Varanasi

Copyright 2013 Anupam Kumar

Concept of Strategic Fit

A small organization shall always remain small if it only tries to match

its resources to the available external environment.

Concept of Strategic Stretch

Copyright 2013 Anupam Kumar

Resources can be leveraged, both financial

and non-financial, in five basic ways:
Concentrating them strategically
Accumulating them efficiently
Complementing one resource with another
Conserving them
Recovering them from the market place in the
shortest possible time.

The difference between the strategic intent and the

available resources is called Strategic stretch.
Google could beat Microsoft in search and categorization
of networked information.

The key to strategic stretch is leveraging resources.

Copyright 2013 Anupam Kumar

Slow and Steady wins the

race.
Fast and Steady shall
always beat the slow and
steady.
A tortoise shall always
remain beaten by a hare
if the hare takes the race
seriously, then how did it
challenge the hare to a
race and won it?

Leveraging Resources

Strategic Stretch is the process of innovation and

development involved in finding new opportunities
and creating a competitive advantage from an
organizations resources and competencies.

Copyright 2013 Anupam Kumar

Issue with Strategic Fit

Strategic Fit is the degree to which an organization is matching

its resources and competences with the needs of the external
environment.
It is an attempt to identify the opportunities in the
environment in which the organization works and then
tailoring the strategy of the organization to capitalize on
these.
However, the strategic intent (or vision) of the organization
may not be limited to the extent of the external environment
or the available opportunities.

Copyright 2013 Anupam Kumar

Copyright 2013 Anupam Kumar

Copyright 2013 Anupam Kumar

Concentrating Resources

Copyright 2013 Anupam Kumar

Accumulating Resources

Complementing Resources

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Copyright 2013 Anupam Kumar

Conserving Resources

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Getting Resources from Market

For further details Contact:

-Anupam Kumar
Reader,
SMS Varanasi.
Email: anupamkr@gmail.com

Copyright 2013 Anupam Kumar

Copyright 2013 Anupam Kumar

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Copyright 2013 Anupam Kumar

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