Year

Required Courses for Bachelor in Sport Management Degree

Brock University

SPMA 1P91
Introduction to Sport Management
Micro aspects of management applied to sport, including human resources, sport marketing,
sponsorship, finance, event management, sport law, and related issues.
SPMA 1P92
Understanding Sport Industry Sectors
Macro aspects of the sport industry, including key actors, governance, funding, current research and
industry trends in public, commercial, and non-profit sectors.
SPMA 1P94
Professional Engagement for the Sport Industry
Introduction to communication competence and professionalism within the sport workplace.
MGMT 1P93
Principles of Business
Issues relating to managing businesses in Canada. The definition and interaction of the core
functional areas of business, the legal environment and ethical issues.

Year 2
SPMA 2P06
Sport Policy
Sport policy within the Canadian sport system. Topics include government involvement in sport and
policy issues.
SPMA 2P07
Research Design and Evaluation
Issues concerning the construction, administration, and evaluation of data collection as well as the
processing and analysis of data.
SPMA 2P21
Organizational Behaviour in Sport Organizations
Behaviours of people in sport organizations. Topics may include individual (motivation, job
satisfaction) and interpersonal (communication, group dynamics) processes and management
functions concerning employees in sport organizations.
SPMA 2P27
Introduction to Sport Finance
Introduction to financial principles. Topics include for-profit and non-profit budgeting, bookkeeping,
financial accounting, grant applications and taxation.
SPMA 2P65
Sport Marketing
Introduction to marketing concepts and strategies utilized in the sport industry. Topics include the
marketing planning process, market research and segmentation, the components of the marketing
mix, and promotional and pricing concepts.

SPMA 2P96
Introduction to Sport and the Law
Sport-related legal issues and concepts. Topics may include negligence and liability, risk
management, violence, discrimination, doping, employment and labour law, principles of procedural
fairness.
SPMA 2P98
Sport Event Management
Examination of traditional and niche events in sport at local, provincial, national and international
levels. Topics include phases in the planning model, concept of facilitation, contingency planning,
environmental sustainability, bid process and the politics of events.

Year 3

SPMA 3P05
Management Concepts in Non-profit Sport Organizations
Principles and practices of management in the non-profit sport sector. Topics may include
recruiting/motivating volunteers, analysis of organization performance, grant funding, leadership
and board governance.
SPMA 3P21
Managing Human Resources in Sport Organizations
Theories, research and current practices emphasizing the fundamentals of managing sport
employees. Topics may include job design, recruitment, interview and selection, orientation,
training, and evaluation.
SPMA 3P27
Advanced Sport Finance
Advanced topics in financial management, including time value of money, debt and equity financing,
capital budgeting and spending earnings.
SPMA 3P07
Quantitative Analysis for Sport Management
Principles and practices of planning, designing, collecting, analyzing and interpreting statistical
data. Examination of descriptive and correlational analyses relevant to the sport industry.
SPMA 3P17
Qualitative Analysis for Sport Management
Examination of assumptions, ethical concerns, and trustworthiness as it applies to the collection and
analysis of qualitative data.
ENTR 2P51
Entrepreneurship Basics
Entrepreneurs and the new venture creation process: attributes of entrepreneurs and the processes
involved in successfully launching new enterprises.

Year 4
Three SPMA credits numbered 4(alpha)00 or above