Post Show Report

Organized by:

Agenda
09:30 - 10:00

Registration & Networking

10:00 - 10:05

Welcome Address by TCL - BCCL

Aamer Khan, Sector Head, ET Edge

10:05 - 10:30

Opening Keynote Address

Takeshi Numoto, Corporate Vice President, Cloud & Enterprise Marketing, Microsoft

10:30 - 11:30

Panel discussion: Towards a connected world driving innovation & transforming business models
Rachna Nath, Partner and Head of Digital Consulting Services , KPMG in India
Sourabh Chatterjee, Senior Vice President & Head-Technology, Digital Sales and Marketing, Bajaj Allianz General Insurance
Company
Krishnan Raman, Co-Founder & CEO, Flutura Decision Sciences & Analytics
Pramod Vaidya, Chief Operating Officer-Greaves Cotton
Moderator: Kiran DB, Director-Solution Sales, Microsoft India
Topics of discussion:
Creating Value from connecting things Assessing the commercial feasibility and monetization of IoT
How will the "Internet of Things" remake your industry? In what ways can IoT improve efficiency, enable innovation and
drive real business transformation?
How will the technologies evolve?

Managing IoT data & Creating Value through Analytics

Agenda
11:30 - 11:45

Tea/Coffee & Networking

11:45 - 12:15

Spitfire Moderator posing Qs to the speaker

Chirag Mehta, General Manager-Maintenance, Power Cable Division, Finolex

Rakesh Vasal, Vice President-Security & Fire, Essar Steel India

Moderator: Krishnan Kumar - Anchor, ET Now
12:15 - 12:30

Case Study 1: Business Model Innovation

AV Suresh, President-International Operations & CEO-Forbes Professional, Eureka Forbes

12:30-12:45

Case Study 2: Connected Products

Naveen Gouder, Senior Vice President-R&D, Luminous

12:45-13:15

Networking & Stall visits

13:15 - 14:15

Lunch & Networking

14:15 - 15:00

Panel Discussion 2: Internet of Things Today - Does IoT lead to a good Return on Investment?
What does it take to develop the IOT products and Services? When and where is it needed? Does it help in meeting targets and
expectations? What challenges are faced in its execution? How does it help in ROI?
Sanjeev Kumar, AVP Manufacturing, Godrej
Tarun Mishra, Founder & CEO, Covacsis Technologies
Puneet Bhatia, Director Digital Consulting Services, KPMG
Shirish Patwardhan, CTO, KPIT Technologies

Moderator: Srikanth Karnakota, Director-Server & Cloud Business, Microsoft India

Agenda
15:00-15:15

Tea/Coffee & Networking

15:15 - 16:15

ISV Speed Dating

Meet the Microsoft solution providers

16:15

End of Conference

16:15 to 17:30

Meet the Microsoft Team

Speakers

AV Suresh
PRESIDENT
International Operations | CEO
Forbes Professional | Eureka Forbes
Limited

Chirag Mehta
GENERAL MANAGER
Maintenance, Finolex Cables

Kiran DB
DIRECTOR
Solution Sales, Microsoft

Krishnan Raman
CO-FOUNDER & CEO
Flutura Decision Sciences &
Analytics

Speakers

Naveen Gouder
SENIOR VICE PRESIDENT

Pramod Vaidya
CHIEF OPERATING OFFICER

Puneet Bhatia
DIRECTOR AND PRACTICE LEADER

Rachna Nath
PARTNER AND HEAD

R&D, Purchasing and Quality,

Luminous

Greaves Cotton Limited

Internet of Things and Emerging

Technologies, KPMG India

Digital Consulting Services , KPMG

in India

Speakers

Rakesh Vasal
VICE PRESIDENT

Sanjeev Kumar
PLANT HEAD

Shirish Patwardhan
CTO

Sourabh Chatterjee
SENIOR VICE PRESIDENT AND HEAD

Security & Fire, Essar Steel India

Ltd.

AVP Manufacturing, Godrej

KPIT Technologies

Technology, Digital Sales and

Marketing, Bajaj Allianz General
Insurance Company Limited

Speakers

Srikanth Karnakota
DIRECTOR

Takeshi Numoto
CORPORATE VICE PRESIDENT

Tarun Mishra
FOUNDER AND CEO

Server & Cloud Business, Marketing

& Operations, Microsoft

Cloud & Enterprise Marketing,

Microsoft

Covacsis Technologies

Quotes
One of things IOT enables customers to do is to gain new insights beyond the
transactional. IOT offers key insights not only into business, but in consumer behaviour. It
offers real time impact to drive business. Perhaps the most important thing in IOT is not
the devices we use, but the data and the insights it generates. You should leverage your
devices to get untapped insights and data. This can enable fast solution development.

Takeshi Numoto, Corporate Vice President, Cloud & Enterprise Marketing, Microsoft
One of the biggest paradigm shifts that has changed the Internet of things is the shift
from selling a product to selling a service. When we talk about IOT, it is about business
models and businesses. It is a revenue driver.
Rachna Nath, Partner and Head of Digital Consulting Services , KPMG in India

Quotes
Fundamentally, the product is evolving from hardware to software based. Look at Tesla. They're
pushing a software update to allow for driverless cars. It's an update over the air. It's not just about
technology. You have to look at the design and the way technology works. Technology for technology's
sake won't work.
Sourabh Chatterjee, Senior Vice President and Head Technology, Digital Sales and Marketing,
Bajaj Allianz General Insurance Company Limited

To start with, today's world is a very competitive one. In this, it is very important that those working
feel safe and secure. This can be done only by doing something to improve their situation. This will
improve their efficiency too. With real one information, a CEO can plan better and take more
informed decisions since information no longer resides in pockets.
Rakesh Vasal, Vice President Security & Fire | Essar Steel India Ltd.

Quotes
We all that what is measured can be controlled and monitored. You need to invest in creating this
measurability, else it's a chicken and egg story.

Sanjeev Kumar, Plant Head, AVP Manufacturing, Godrej

What we are experiencing is that the buyers are spread across globe. But the decision makers that see
value are buying into this. Transformation is not just coming from an IT perspective, it is coming from
answering real business needs.

Puneet Bhatia, Director and Practice Leader, Internet of Things and Emerging Technologies, KPMG
India

Quotes
IoT is a new thing, so there is a lot of ignorance on the part of the user. So they first
question if they should spend, and if it makes sense for the business. This is where we
must come forward, try to show value and help businesses take decisions faster by
reducing the risk of entry.

Tarun Mishra, Founder and CEO of Covacsis Technologies

Marketing Initiative

PRE EVENT

Website

Brochure

Brochure

House Ads in The Economic Times

Date: 5th May 2016

Date: 11th May 2016

Feature Page - Economic Times

Date: 10th May 2016

Emailers

Emailer 1

Emailer 2

Emailers

Emailer 3

Facebook Event Page Analysis

PR PRE-EVENT LISTINGS

Sr. No.

LINK

1.

http://eventful.com/mumbai/events/internet-things-/E0-001-093298686-4

2.

http://allevents.in/mumbai/internet-of-things/80001247050085

3.

http://www.eventsbot.com/events/eb528167263

4.

https://www.eventshigh.com/detail/Mumbai/9b92ea5f2cdd8cbe4aeb11b60ed2
a06a

PR PRE-EVENT COVERAGE
Sr. No.

Publication Name

Date

Links

Pre event press release

1.

National Herald News

10-05-16

http://www.nationalheraldnews.com/2016
/05/industry-stalwarts-congregate-atet.html

2.

Instant Publish

10-05-16

http://instantpublish.blogspot.in/2016/05/
industry-stalwarts-congregate-atet_10.html

PR PRE-EVENT COVERAGE
Publication: National Herald News
Headline: Industry stalwarts congregate at Microsoft & the Economic TimesInternet of Things summit 2016
Link: http://www.nationalheraldnews.com/2016/05/industry-stalwarts-congregateat-et.html

PR PRE-EVENT COVERAGE
Publication: Instant Publish
Headline: Industry stalwarts congregate at Microsoft & the Economic TimesInternet of Things summit 2016
Link: http://instantpublish.blogspot.in/2016/05/industry-stalwartscongregate-at-et_10.html

EVENT

Snapshots from Microsoft IoT Summit

Registration Table

Snapshots from Microsoft IoT Summit

Registration Table

Snapshots from Microsoft IoT Summit

Venue

Snapshots from Microsoft IoT Summit

Venue

Microsoft IoT Engagement @ Venue

Opening Key note address Mr. Takeshi

Numato

Panel Discussions

Panel discussion 1: Towards a connected world driving

innovation & transforming business models
Panel Discussion 2: Internet of Things Today Does IoT lead to a good Return on Investment?

Spit Fire

Chirag Mehta, General Manager-Maintenance, Power Cable

Division, Finolex
Rakesh Vasal, Vice President-Security & Fire, Essar Steel
India
Moderator: Krishnan Kumar-Anchor, ET Now

Case Studies

Naveen Goudar, Senior Vice

President-R&D, Luminous

AV Suresh, PresidentInternational Operations & CEOForbes Professional, Eureka

Forbes

Delegates Table

Delegates Table

Speed Dating

Website + webcast snapshots/links

http://www.et-iot.com/

http://live24framesdigital.netdnassl.com/et/webcast/120516/webcast.asp

Facebook Posts Live Webcast

Live Webcast Views & Industry

Segregation

YouTube
Views = 538 Views

Live Webcast Views & Industry

Segregation
40
35
34

30

Total Count: 100

25
20

20

15

17

10
5
0

9
1

Webcast Reach You Tube

Platforms

Webcast Reach

Google

216781

Twitter

17840

Facebook

88200

PR MEDIA ATTENDANCE
Sr.
No.

Publication

Interactions

1.

CXO Today

i) Sourabh Chatterjee, Senior Vice

President and head technology
Digital sales and marketing, Bajaj
Alliance general insurance
company

2.

Franchise India

3.

Electronics for you

--

4.

Customer Click

--

5.

Images Retail

--

6.

Orient Publication

--

7.

Business News trends

--

8.

Web News

--

9.

Mumbai News Network

--

10.

News Media

--

i) Tarun Mishra, Founder and CEO

Covacsis Technologies
ii) Puneet Bhatia, Director of
Digital consulting services, KPMG

LIVE Tweeting
#MicrosoftIOT
Event Day

#MicrosoftIOT was among the

top trends across India for a
period of 1 hour

The activity
received a
total of 3,534
tweets

The activity
witnessed
the active
participation
of 575 users

The activity
bagged a
total reach of
4,102,214

The total
number of
impressions
gained during
the activity
was
33,313,086

The peak is majorly

due to the activity and
active participation of
users

Here are some of the posts

which gained the maximum
impressions across the platform

A complete overview of the

share of original tweets by
users during the activity

The distribution is even as the

number of original tweets is on
the higher side as compared to
re-tweets

List of some of the most

influential users who
participated during the
activity

The demographic distribution

shows an active participation
by both the genders

Coverage in ETCIO.com

The Economic Times Tech

Website Pre- event Skinning
http://economictimes.indiatimes.com/tech

ETCIO Newsletter

ETCIO Website Event Listing & Integration

(One day Prior + Event Day only)

Edit Coverage ETCIO.com

http://cio.economictimes.indiatimes.com/news/internet-ofthings/industry-stalwarts-congregate-at-microsoft-the-economic-timesinternet-of-things-summit-2016/52234884

Post Event

Emailer

Facebook & Twitter

ET NOW Episodes Promos

ET NOW Episodes Promos

ET NOW Episodes Promos

ET NOW - Episode

ET NOW - Episode

PR Coverages

http://www.cxotoday.com/story/saurabh-chatterjee-speaks-on-iot-trends/

http://www.indiainfoline.com/article/news-business/industry-stalwarts-congregate-at-microsoft-and-et%E2%80%98internet-of-things%E2%80%99-summit-2016-116051300457_1.html

http://www.nationalheraldnews.com/2016/05/microsoft-economic-times-internetof.html

http://buisnessnewstrends.blogspot.in/2016/05/industry-stalwartscongregate-at.html

http://mumbainewsnetwork.blogspot.in/2016/05/industry-stalwartscongregate-at.html

http://instantpublish.blogspot.in/2016/05/e-t-internet-of-things-summit-2016was.html

http://www.cxotoday.com/story/iot-summit-2016-highlights-transformation-ofbusiness/

PR Value generated (Pre+Post)

Medium

Pre-event

Online

1,60,000/-

Print

Sub-Total
Total

Post event
7,10,000/-

---

17,60,000/-

1,60,000/-

24,70,000/26,30,000/-

Conference Analysis

Conference Topics & Speakers

Conference Topics & Speaker
0%

0%
8%
33%
Excellent
Very Good
Good

59%

Average
Bad

Conference Rating
CONFERENCE RATING

9.26%
0.00%
0.00%

CONFERENCE
TOPICS

9.09%
0.00%
0.00%

PRE-EVENT
MARKETING

37.04%

38.18%
52.73%

50.94%
33.96%
18.52%

27.78%

CONFERENCE
FACILITIES

CONFERENCE RATING

53.70%

Bad

53.70%

Average

13.21%
1.89%
0.00%

COMFORT, FOOD REGISTRATION

& REFRESHMENT
DESK

Good

0.00%
0.00%

0.00%
0.00%

14.55%

16.36%

38.18%
47.27%

47.27%
36.36%

Very Good

0.00%
0.00%

VENUE

0.00%
0.00%

5.45%
0.00%
0.00%

18.87%

41.51%
39.62%

54.55%
40.00%

Excellent

OVERALL EVENT OVERALL EVENT

EXPERICE
ORGANISATION

30.77%
46.15%
21.15%
1.92%
0.00%

KRISHNA RAMAN,
CO-FOUNDER & CEO,
FLUTURA DECISION
SCIENCES &
ANALYTICS

PANEL DISCUSSION: TOWARDS A CONNECTED WORLD - DRIVING

INNOVATION & TRANSFORMING BUSINESS MODELS

48.98%
40.82%
10.20%
0.00%
0.00%
27.08%
54.17%
14.58%
4.17%
0.00%
23.91%
54.35%
21.74%
0.00%
0.00%
22.73%
52.27%
22.73%
2.27%
0.00%

TARUN MISHRA,
FOUNDER & CEO,
COVACSIS
TECHNOLOGIES

PUNEET MISHRA,
FOUNDER&CEO,
COVACSIS
TECHNOLOGIES

SHRISH
PATWARDHAN, CTO,
KPIT TECHNOLOGIES

SRIKANT
KARNAKOTA,
DIRECTOR-SERVER &
CLOUD BUSINESS,
MICROSOFT INDIA

Very Good

22.45%
46.94%
26.53%
4.08%
0.00%

1.85%
0.00%

50.00%
33.33%

14.81%

Excellent

SANJEEV KUMAR,
AVPMANUFACTURING,
GODREJ

KIRAN DB,
DIRECTOR-SOLUTION
SALES, MICROSOFT
INDIA

54.72%
30.19%
5.66%
0.00%

9.43%

25.00%
55.77%
15.38%
3.85%
0.00%

SOURABH
CHATTERJEE, SVP &
HEAD TECHNOLOGY,
DIGITAL SERVICES &
MARKETING, BAJA
ALLIANZ GENERAL

PRAMOD VAIDYA,
COO, GREAVES
COTTON

44.44%
40.74%
14.81%
0.00%
0.00%

RACHNA NATH,
PARTNER & HEAD OF
DIGITAL
CONSULTING
SERVICES, KPMG
INDIA

Panel Discussion Rating

PANEL DISCUSSION - TOWARDS A CONNECTED WORLD / IOT
TODAY
Good
Average
Bad

PANEL DISCUSSION: IOT TODAY - DOES IOT LEAD TO A GOOD RETURN

ON INVESTMENT

Spit Fire Rating

SPITFIRE
Good

Average

Bad

RAKESH VASAL, VICE PRESIDENT -SECURITY &

FIRE, ESSAR STEEL INDIA

SPITFIRE - MODERATOR POSING QS TO THE SPEAKER

0.00%

6.00%

0.00%

20.00%

25.00%

2.08%

0.00%
CHIRAG MEHTA, GM-MAINTAINCE, POWER
CABLE DIVISION, FINOLEX

26.00%

48.00%

Very Good

43.75%
29.17%
11.54%

26.92%

17.31%

44.23%

Excellent

KRISHNA KUMAR, ANCHOR, ET NOW

Case Studies Rating

CASE STUDIES
Case Study 1: Business Model Innovation AV Suresh, President-International Operations & CEO Forbes Professional, Eureka Forbes

EXCELLENT

VERY GOOD

GOOD

AVERAGE

0.00%

0.00%

1.82%

0.00%

23.64%

15.38%

26.92%

29.09%

45.45%

57.69%

Case Study 2: Connected Products Naveen Gouder, Senior Vice President-R&D, Luminous

BAD

Thank You