Section I
Personal details
Tick as you see appropriate ().
1.
Yes
No
If no, please hand back the form as you do not need to carry on.
2.
Female
Your gender
Male
Section II
Facebook on advertising efficiency
Tick as you see appropriate ().
I completely
agree
1
I
agree
2
I
disagree
4
I completely
disagree
5
1 2 3 4 5
1
0
1
1
1
2
1
3
1
4
1
5
1
6
1
7
1
8
1
9
2
0
Section III
Your opinion on Facebook advertising
Please rate your opinion on Facebook advertising as below:
1.
2.
3.
4.
5.
6.
Not entertaining
Not informative
Not credible
Irritating
Not interactive
Not customised
1
1
1
1
1
1
2
2
2
2
2
2
3
3
3
3
3
3
4
4
4
4
4
4
5
5
5
5
5
5
Entertaining
Informative
Credible
Not irritating
Interactive
Customised
Section IV
Frequency of Facebook exposure
Please rate your frequency of exposure to Facebook advertising as below:
1.
Neve
r