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Editorial Contacts:
MeeJin Annan-Brady
Panasonic
201-392-6124
annan-bradym@us.panasonic.com

Blayne Murphy
Cohn & Wolfe
212-798-9763
blayne.murphy@cohnwolfe.com

Chris De Maria
Panasonic
201-348-7182
demariac@us.panasonic.com

PANASONICS NEWEST TOUCH-SCREEN LUMIX DIGITAL CAMERA

FEATURES FACE RECOGNITION AND INCREASED MEGAPIXELS
New LUMIX DMC-FX580 Packs a 25mm Ultra-Wide-Angle and 5x Optical Zoom Into
a Touch-Screen Digital Camera Complete With New Advanced iA Mode
MIAMI, FL (January 27, 2009) Panasonic today announces its newest touch-screen LUMIX
digital camera, the slim and stylish DMC-FX580, a successor to last years DMC-FX500. The
new DMC-FX580 features a 25mm ultra-wide-angle LEICA DC lens with F2.8 brightness, a 5x
optical zoom and an increased recording image size from 10.1-megapixel to 12.1-megapixel.
Using the popular touch-screen operation is easy with the DMC-FX580s large 3.0-inch LCD, so
both shooting and image playback is intuitive and smooth.
With the new LUMIX FX580, Panasonic provides for our digital camera consumers, by offering a
touch-screen model, for those users who are accustomed to touch-screen technology, said
David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics
Company. With the FX580, we remain true to Panasonics commitment to providing high-quality
photos, by advancing our Intelligent Auto mode and using a bright Leica DC lens, we want to
help consumers capture beautiful photos, regardless of their interface preference.
Though featuring a touch-screen, the FX580 uses a hybrid operation system combining the new
touch-screen interface and a conventional operation system with the cursor key for intuitive
control. Taking advantage of both operation systems, users can set the Auto Focus (AF) and
Auto Exposure (AE) at the desired part of the frame by simply touching the subject on the screen
while recording. In manual exposure mode, aperture and shutter speed can be adjusted by
moving the slider. Users can also make fine adjustments to white balance and color temperature
with the touch screen. In playback mode, simply slide a finger across the screen to activate touch
scroll for viewing images. An Easy Organization menu is provided to simplify image organizing
so the user can quickly select an image to view and edit with the touch menu.
The LUMIX FX580 features Panasonics iA (Intelligent Auto) mode, a system of technologies,
such as MEGA O.I.S., Intelligent ISO Control, Face Detection, AF Tracking*1, Intelligent
Exposure and Intelligent Scene Selection, that engage automatically, without the user having to
adjust any settings. New in 2009, Panasonics advanced iA adds Face Recognition, a feature
that recognizes individual faces, making it a personal verification system in the digital camera*2.
Face Recognition allows a user to give AF and AE priority to a single person in a group, ensuring
that a persons face will be beautifully exposed.
With Face Recognition, when a familiar face is recorded several times, the camera will prompt
the user to register the face. Once registered, if the familiar face appears in the frame again, the
camera will display the name specified for that person and prioritize focus and exposure so that
the face is bright and sharply focused. During registration, the user can change the icon that
indicates when the registered subject is in focus and the persons age can also be added. In

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playback, users can choose to display only photos that contain a specific registered face using
Category Playback, so organizing and viewing photos is much easier.
Panasonics newly developed Venus Engine V processor integrates these advanced functions
and controls the cameras operation with high speed, high performance, and low-power
consumption. The Venus Engine V has twin CPUs to boast approximately 2.4x processing
capability and also supports a High Sensitivity mode that lets the DMC-FX580 record at a setting
of up to ISO 6400*3.
The DMC-FX580 can also record High Definition (1280 x 720p) motion images at 30 fps. And,
using the DMW-HDC2 component cable (optional accessories), the video can output directly to a
television, such as a Panasonic VIERA HDTV, for easy playback.
Other features of the Panasonic LUMIX DMC-FX580 include:
New Panorama Assist scene mode allows users to shoot a number of consistent photos,
either vertically or horizontally, by aligning them according to a guide that overlaps the
screen. Then using those photos and the bundled PanoramaMaker software, users can
create dramatic panoramic images.
High-Speed Burst (Speed Priority) that fires off approx. 10 shots per second*4.
Macro Zoom function lets users pull subjects even closer to capture dramatic close-up
shots by using the 3x digital zoom in the wide-angle.
Bundled PHOTOfunSTUDIO 3.0 software that features a Face Recognition function that
recognizes the faces in photos stored on the computer, allowing the user to easily sort
files by the people photographed. Using the software, motion pictures can also be
uploaded directly to YouTube.
The DMC-FX580 features an aluminum body and available in silver and black starting in April
2009 for a suggested retail price of $399.95. For more information, please visit
www.panasonic.com/lumix.
*1 Dynamic tracking function may fail to lock, lose the subject in AF Tracking, or track different subject depending on the recording
conditions.
*2 Depending on background and facial expression, camera may not recognize a registered person. For family members with similar
facial features, camera may not correctly identify the intended subject.
*3 In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.
*4 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording. (10fps in Speed Priority mode / 6fps in Picture Priority mode)
*Leica is a registered trademark of Leica Microsystems IR GmbH.
*The LEICA DC VARIO-ELMARIT lenses are manufactured using measurement instruments and quality assurance systems that
have been certified by Leica Camera AG based on the companys quality standards.
*YouTube is a trademark of Google Inc.
*All other company and product names are trademarks of their respective corporations.
*This unit is compatible with both SD Memory cards and SDHC Memory cards. You can only use SDHC Memory cards on devices
that are compatible with them. You cannot use SDHC Memory cards on devices that are only compatible with SD Memory cards.
(When using an SDHC Memory card on another device, be sure to read the operating instructions for that device.)
*When you set the picture quality to HD, WVGA or VGA, we recommend using a high-speed card with 10MB/s or greater displayed
on the package.
*Continuous recording exceeding 2GB is not possible when recording motion JPEG. Remaining time for continuous recording is
displayed on the screen.
*The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited,
as it would infringe upon the rights of the copyright holder.
*Design and specifications are subject to change without notice.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic
Corporation of North America, the principal North American subsidiary of Panasonic Corporation. (NYSE:
PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic, known for
innovative imaging technology that enables high-quality digital photos, introduced the worlds first Micro

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Four Thirds digital camera. In its commitment to provide consumers with extensive imaging resources,
Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to
instruct consumers how to optimize the features on their digital cameras.

###
DMC-FX580 Specifications
S-Silver, K-Black
Metrics

Dimensions (W x H x D)
Weight

Optics

Pixels
CCD
Lens

Camera Effective Pixels

Sensor Size / Total Pixels / Filter
Aperture
Optical Zoom
Focal Length
Extra Optical Zoom (EZ)
Lens

Optical Image Stabilizer

Digital Zoom

Focus

Focusing Area

Focus Range Display

AF Assist Lamp
Focus
AF Metering
Shutter
Recording

iA

Shutter Speed
Face Recognition
Optical Image Stabilizer
Intelligent ISO Control
Face Detection
Intelligent Scene Selector
Intelligent Exposure
AF Tracking
Digital Red Eye Correction

File

Interface
Recording
Modes

File Format

Mode Switch
Mode Button

Still Picture Scene Mode

94.9 x 57.1 x 21.9 mm (3.74 x 2.25 x 0.86 in)

Approx. 145g (0.32 lb)
Approx. 167g with Battery and SD Memory Card (0.37 lb)
12.1 Megapixels
1/2.33-inch / 12.7 Total Megapixels / Primary Color Filter
F2.8 - 5.9 / Iris Diaphragm (F2.8 - 8 (W) / F5.9 - 8 (T))
5x
f=4.4-22.0mm (25-125mm in 35mm equiv.)
6.1x (4:3 / 8M), 7.8x (4:3 / 5M), 9.8x (under 3M)
LEICA DC VARIO-ELMARIT
7 elements in 6 groups
(4 Aspherical Lenses / 6 Aspherical surfaces, 1 EA lens)
MEGA O.I.S. (Auto / Mode1 / Mode2)
4x
( Max. 20.0 x combined with Optical Zoom without Extra
Optical Zoom )
(Max.39.1x combined with Extra Optical Zoom)
Normal: Wide 50cm/ Tele 100cm - infinity
Macro / Intelligent AUTO : Wide 5cm / Tele 100cm infinity
Yes
Yes
Normal / Macro, Touch AF/AE Tracking (On / Off), Quick
AF (On / Off)
Face / Touch AF/AE Tracking / Multi (11pt) / 1pt HS / 1pt /
Spot
60-1/2000 sec (Selectable minimum shutter speed)
Starry Sky Mode : 15, 30, 60sec.
Photo
Photo & Movie
Photo
Photo
Photo (Portrait, Scenery, Night Portrait, Night Scenery,
Macro)
Photo (Low / Medium / Strong / OFF)
Photo
Photo
Still Image: JPEG (DCF / Exif2.21)
Image with Audio: JPEG (DCF / Exif2.21) + QuickTime
Motion picture: QuickTime Motion JPEG
[Recording] / [Playback]
Intelligent AUTO, MySCN, SCN, Motion Picture,
P(Program) mode,
A(AperturePriority) mode, S(Shutter Priority) mode,
M(Manual) mode
Portrait, Soft Skin, Transform, Self-Portrait, Scenery,
Panorama Assist, Sports, Night Portrait,
Night Scenery, Food, Party, Candle Light, Baby1, Baby2,
Pet, Sunset, High sensitivity,
Hi-Speed Burst (Image Priority / Speed Priority), Flash
Burst, Starry Sky, Fireworks, Beach, Snow,

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Continuous Shooting Mode

Unlimited consecutive shooting

Motion Picture Recording

4:3
16:9
HD
Movie

Exposure
Parameters

Exposure

Auto / 80 / 100 / 200 / 400 / 800 / 1600

High Sensitivity (ISO 1600-6400)

Max Auto ISO Setting

Aspect Ratio
Still Picture Recording

Yes
4:3 / 3:2 / 16:9
4:3

3:2
16:9
Image Quality
White Balance

1280x720, 30fps (Motion JPEG)

Program AE, Aperture Priority AE, Shutter Priority AE,
Manual
1/3 EV step, +/-2 EV
+/- 1/3 EV ~1EV step, 3 frames
Standard / Black & White / Sepia (3 images)
Intelligent Multiple/ Center Weighted/ Spot

Exposure Compensation
Auto (AE) Bracketing
Color Bracketing
Light Metering
ISO Sensitivity

Image
Parameters

Aerial photo, Pinhole, Film Grain

Full-Resolution Image, 2.3 frames/sec Max. 5 images
(Standard mode), Max 3 images (Fine Mode)
High-speed Burst Mode: approx. 6.0 frames/sec (image
priority)
approx. 10 frames/sec (speed priority) (recorded in 3M
for 4:3, 2.5M for 3:2, 2M for 16:9)
1.8 frames/sec
VGA: 640 x 480 pixels, 30fps (Motion JPEG)
QVGA: 320 x 240 pixels, 30 fps (Motion JPEG)
WVGA: 848 x 480 pixels, 30 fps (Motion JPEG)

4000 x 3000(12M)/ 3264 x 2448 (8M EZ) / 2560 x 1920

(5M EZ) /
2048 x 1536 (3M EZ) / 1600 x 1200 (2M EZ) / 640 x 480
(0.3M EZ)
4000 x 2672(10.5M) / 3264 x 2176 (7M EZ) / 2560 x 1712
(4.5M EZ) / 2048 x 1360 (2.5M EZ)
4000 x 2248(9M) / 3264 x 1840 (6M EZ) / 2560 x 1440
(3.5M EZ) / 1920 x 1080 (2M EZ)
Fine / Standard

Quick Menu

Auto / Daylight / Cloudy / Shade / Halogen / White Set /

Color Temperature
White Balance Adjustment (2-axis adjustable, 9steps
each, Blue/Amber and Magenta/Green bias)
Yes

Color Effect

Black & White, Sepia, Cool, Warm

Picture Adjustment

Contrast 2steps
Sharpness 2steps
Saturation 2steps
Noise Reduction 2steps

Others

Still Image with Audio Recording

Audio Dubbing
Flip Animation
Real-time histogram
Composition Guide line
Auto Review
Easy Zoom / Zoom Resume
Macro Zoom
Orientation Detector
Scene Mode Help Screen
Self Timer
Focus Icon Select

Display

Playback Mode

Playback
Easy Organization
Touch Zoom

5 sec
Max. 10sec
Yes
Yes
1sec, 2sec, Hold, Zoom
Yes / No
Yes
Yes
Yes
2sec / 10sec
Yes (in Face Recognition only)
Normal Playback, Easy Organization, Thumbnails,
Calendar Display, Slideshow, Category Playback,
Favorites Playback, Dual-Image Playback
Set Favorites / Delete / Edit (Resize / Trimming / Leveling
/ Title Edit / Text Stamp / Protect)
Yes

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Thumbnails / Zoomed Playback
Calender Display / Dual-Image
Playback
Set Favorites / Rotate Image
Playback Still Images with Audio
Playback Motion Picture
Slideshow Mode
Show Histogram
Show Highlights
Delete
Edit

Delete Image
DPOF Print Setting / Set
Protection
Resize / Trim / Aspect Conv. /
Leveling
Copy / Title Edit / Text Stamp
PictBridge Support

Setup

12,30-thumbnails / Max 16x

Yes / Yes
Yes / No
Yes
Yes
All Still Images / Favorites / Category
BGM Effect (Natural / Slow / Swing / Urban / OFF)
Yes
Yes
Single / Multi / All / All except Favorites
Yes / Yes
Yes / Yes / No / Yes
Yes / Yes / Yes
Single / Multi / All / Favorites / DPOF

OSD language
English, Spanish

Others

Monitor

Travel Date / World Time

LCD Monitor

Flash

Built-in-Flash

Media

Recording Media

Audio
Interface

Power

Standard
Package

Built-in-Memory
Microphone / Speaker
Interface

Power

Battery life (approx.)

Included Software

Standard Accessories

Yes / Yes
3.0" TFT Touch Screen LCD Display (230K dots)
Field of View : approx. 100%, Wide Viewing Angle
AUTO Power LCD mode, Power LCD mode
Auto, Auto/Red-eye Reduction, Forced On, Slow
Sync./Red-eye Reduction, Forced Off
0.6 - 6.0m (Wide/ISO Auto), 1.0 - 2.8m (Tele/ISO Auto)
Built-in Memory, SD Memory Card, SDHC Memory Card,
MultiMediaCard (Still image only)
approx. 40MB
Mono / Yes
HD Component Output
AV Output NTSC model(NTSC) /
USB2.0 High speed,
DC Input (requires DC Coupler DMW-DCC4*)
*Optional
ID-Security Li-ion Battery Pack (3.6V, 940mAh) (Included)
AC Adaptor DMW-ACC5* (Input: 110-240V AC)
via DC Coupler DMW-DCC4*
*Optional
350 pictures (CIPA Standard)*
PHOTOfunSTUDIO v3.0
ArcSoft (MediaImpression / Panorama Maker)
USB Driver, QuickTime
Battery Charger, Battery Pack, Battery Case
AV Cable, USB Connection Cable, AC Cable
Hand Strap, CD-ROM, Touch Pen

*Based on the CIPA standard. Shooting conditions: 23C with 50% humidity; LCD on; using SD Memory Card; starting to shoot 30
seconds after turning on the power; shooting once every 30 seconds with the flash in full operation for every other shot; changing the
zoom setting from telephoto to wide, or wide to telephoto, for each shot; and temporarily turning the power off after each 10 shots
(long enough to lower the battery temperature).
**The number of recordable pictures decreases in Auto Power LCD mode or Power LCD mode.