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Communications
better factory."
99
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Literature Review
The impact of human resource
1990). A number of texts have appeared firm performance (Arthur 1994, Miller
rapidly as it helps to create a source of 2007, Abraham & Kumudha 2007), there
Singh 1992, Jackson & Sch?ler 1995, Indian retail sector is largely neglected.
Wright & McMahan 1992).
The focus of this paper is on examining
the various factors affecting human
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100
policy.
are as follows:
Merchandising
Publicity
Store and supply chain management
display
Lack of talent
shopping
Setting Price
handling
Personnel management,
coordination
101
functional areas
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The sector is facing talent crunch operations and cater to the wide
because neither the talent required on spectrum of customer expectations.
such a large scale in the sector are Therefore, it necessitates appropriate
Unavailability of Experienced
Manpower
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102
training strategies would become a Pantaloon has attrition rate of 8.6% per
given the resource and competency frontline attrition rate has drastically
shortages in India.
increased to 16% from 5% last year.
Subhiksha too is faced with an attrition
Threat of Poaching
While most of these challenges are
across all levels leads to poaching like Pantaloon Retail, Shoppers' Stop,
Subhiksha and Spencer's are also
retail players like Shopper's Stop, sector is among the top ten segments in
Kishore Biyani's Big Bazaar and RPG which the menace of stress and mental
FMCG companies has been at the cause fatigue and lower motivation
among employees. There is lot of
103
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working facilities, and the need to juggle and knowledgeable manpower broadly
multiple jobs to earn a living wage at two levels- managerial and associates.
problems.
High Turnover
According to KPMG report (2006),
globally, retailing is a high staff turnover
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104
open the retail stores on holidays and don't get enough attention at retail firms.
festivals, but from employees' Retailers need to address some of the
community activities.
Women in Retailing
Retailing has made a lot of progress
Equitable remuneration
Meaningful training programme
Advancement opportunities
family responsibilities)
time
Child care
when it comes to dealing with higher is imperative for success in Industry. Indian
attrition rates. Reliance Retail, Future retailers need to develop a set of good HR
practices to enhance competency and
Group, Shoppers' Stop and RPG Retail
on call) at Reliance Retail outlets. The needs and initiating HR policies which
harness the potential of every employee.
Future groups plans to start stores,
105
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challenges.
employees
to be a significant factor in
employees choosing the retail
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106
Compensation Strategies
The biggest challenge of ensuring
107
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company.
Focusing on polychronic-orientation
2006)
Career Advancement
Any Company's ability to recruit and
employees.
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108
(MNCs)
outfits
Developing career path
profile
Recognizing and communicating diverse
advancement opportunities
promotion
Identification of critical positions
Conclusion
important determinant of an
Providing safe and secure workplace
rooms
109
trained manpower.
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References
28-32.
Journal, December.
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110
May 6.
www.mckinseyquarterly.com/
article_abstract_visitor.aspx? Tribune News Service Report (2007), "High
ar=2032&12 =7&138
03yrsl l.htm
Ill
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