Bachelor of Technopreneurship
Business Plan
BLHC 4042
Group Assignment
The New Innovation of Inner (Under Veil)
The Vella Inner
Name
Matric No.
B061010006
B061010234
B061010083
B061010024
B061010124
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Contents
Section
Title
Page
Executive
summary
2
Introduction of
the company
3
Employment of
14
knowledge
workers
4
Product
19
Development
The innovation of
inner (under veil)
5
Marketing
32
Programme
6
7
Financial
Projection
Conclusion
46
61
2|Page
3|Page
This is the logo of our company. We are the WYN GROUP. The letter w representing the
word what, while the letter y representing the word you and the letter n representing the
word need. The WYN GROUP logo shows the word GROUP to make the communities
aware that we work and move in a group which means all the members in the company could
give ideas freely without any gap or fear but still maintaining the level of respect between
members.
4|Page
The logo looks simple with a serious touch on it to shows that we really focus and serious on
what we are targeting. The colours of our logo is black with a combination grey for the
background to show that we are in a professional level and serious with what we wish to
achieve.
Some people might doubt us or question us why we choose black and grey instead of any
other colours that suits women such as pink, red or purple. Well, we do believe that
similarities will make customers bored. Therefore we came out with our own identity that
makes us different. Originality is very important for us to show our differences and our
uniqueness to the consumers.
Our business is located at 86, Jalan Todak, Pusat Bandar, 13700 Seberang Jaya, Pulau
Pinang. This location has is so strategic because it is located at the city. The traffic as well
here is very good and not too crowded. Therefore we are highly confident that we can
increase our market sales and market size due to the development progression in this area.
This will be a very bright opportunities for us to gain profit and hence increasing our income.
Below is the map of directions to our company.
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Below is the image of our companys building that located at Seberang Jaya Pulau Pinang.
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2.4Companys goals
Our vision is to be the first company in Malaysia that provides women with products that
could benefit them. We will not only produce products that look good in terms of the design
and the colours but we will make sure that our customers will satisfy with the functions that
we offer to them. Of course we will include adorable designs and colours in order to capture
their first impression to our products. From the first impression they will notice that our
products are more to the functions and the benefits that they could get.
Our mission is to solve womens problems by providing them with products that could satisfy
them. We want to make them happy, attractive and boost up their confident level from zero to
hero. We will make sure that our team will crash their brains with ideas that could solve their
problems. It is a must to make surveys and observations so that we will know what are their
problems and what best idea that we could generate in order to solve their problems.
It is a brilliant idea when we ourselves go out to the market to meet our prospective
customers and ask them what their problems are and what we can offer to them to make them
happy and satisfy them? Face to face communications are better than paper surveys or online
surveys because we can see their facial expression, body language and how bad they feel with
their problems.
Research and development is also important before planning of a new product. A lot of things
have to consider. This is because, women face a lot of problems and we cant solve all the
problems because sometimes their problems might sound funny or not so big and we believe
that they could solve it themselves. Only big issues and problems that really cause them into
trouble will make us think of something.
Our tag line is the confidence in you. As we mentioned before, we wish to see all women
out there communicate and mingle around in a very confident way so that they could stand up
by themselves with no problems at all. Our company is responsible to make this happened.
Women with no confidence are not perfect because they hold more than one status in their
lives.
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The most important thing is now most of the women out there are career women that hold
great positions and status. They must show that they are good enough, capable enough and
confident enough in handling problems that they face by finding solutions for their problems
and we will make sure that we are capable in providing them their needs in order to solve
their irritating problems.
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Weaknesses
Our weaknesses are we are still new in the market compare with other well-known brand
names such as Ariani and Hajaba. Therefore, we have to invest more on our marketing
strategy to make people aware about our products. Advertising and promotions are so
important to capture the women hearts out there to get information about products and starts
to purchase from us.
Other than that, we are facing with some portion of women that more stress on the physical
appearance rather than the benefit itself. Our products do look good but not as fashionable as
our competitors because our major focus in on the hair health care. Therefore, we must try
our best at our very best to convince them regarding our products.
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Opportunity
Every company has their opportunity to ensure the smooth running of their business trips.
Besides that, opportunities are also an important factor as well as to provide space for
companies to market their products more readily. Not only that, the company will also be
able to reap a double profit if they know how to use the opportunities that available with
properly.
The same goes for our company. We had some opportunities that could be used as a strength
for us to market our products more successfully again. As a newcomer to the industry, we
were able to create a new product. As we know, the new product is the first product is created
and no longer be found in any market. Furthermore, our products, inner (under veil) are a first
inner created with the functions of extraordinary.
The functions included in our products is can eliminate the bacteria thereby avoiding the
problem of hair loss, itchy scalp and smelly. Not only that, our inner also can absorb the
water and it will make the hair dry and not sweaty scalp. Through these functions, we are
confident that we can meet the needs and wants for all women. This is because, no more
companies that produce inner that have functions like us. So, that is why we said that create a
new product is an opportunity for our company. Moreover, with this uniqueness of our inner,
we hope we can attract more customers to use our product.
Other than that, using quality resources and cheap is also an opportunity for us to produce the
inner meets the needs of users. Therefore, we will be able to attract more customers without
regard of their standard of living because we put a fair price for our inner. So, all women
capable of having and use our inner. In addition, they can also take advantage of the functions
that are available in our inner because our products are manufactured from quality sources
which are bamboo fabric and microfiber. Accordingly, we believe we will be able to win the
hearts of all our clients because of course they will be satisfied when using our inner as not
only our inner is cheap but also have a high quality and have a functions that can provide
comfort and convenience to consumers .
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Threat
Behind every success there must be a barrier. These obstacles will give us the spirit to
succeed. Furthermore, through these obstacles, our company will be able to do the correction
or repair of the products that we produce. Not only that, these barriers will also be able to
increase the performance of the company as we will always try and find new ideas from time
to time just to eliminate those obstacles and ensure our business processes run smoothly.
Our first obstacle is competition from other large companies. For companies that already
have a strong market in this industry, of course, they have a wealth of knowledge, expertise
and experience. Not only has that, these companies also definitely had a loyal group of
customers in using their products. This is a threat to our emerging company in this industry.
For example, big names like Hajaba, Ariani and others become major competitors for our
company. They have produced a lot of products that have high quality and of course be able
to attract the attention of many users. Therefore, we need to install strategy to ensure our
company name is acceptable in all markets in the industry. That is why we need to make
products which has a high quality product and have unique functions as well as to attract
more consumers. Not only that, we will also ensure that we are able to provide comfort inner
to the user and is able to give an easy to our consumer in doing their activities in daily life.
Other barriers that we have to tackle is the inner (under veil) that we produce is not a
requirement that is really important for women. This means, that every woman will not buy
our inner every day because they can use our inner for a long time at each time of purchase.
Accordingly, this case gives us difficulties to maintain the same outcomes on a daily basis.
Other than that, some of the women do not know the function of the inner such as our inner.
Maybe because they do not have itchy scalp problems, smelly hair and other related
problems. Thus, they only need to use the usual inner which is far cheaper than our inner. So,
to ensure our company maintains a tremendous sales result, we have set a target of sales only
for each month. Apart from that, we also need to implement more effective marketing process
so that we can ensure our products are widely recognized. Not only that, we also need to
identify groups of women who have a problem that can be solved by using our inner so that
we can always keep in touch with them and can make them as our loyal customers.
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Position
Manager
Main Task
To plan, implement and control the
overall management of the business.
To plan and monitor the strategic
progress of the business.
To be accountable for the overall
performance of the business.
Responsible for leading or
coordinating the strategic planning
functions of the company.
Manage all administration of the
business.
Creating and enforcing business
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assessment.
Preparing accounts and reconciling
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Manager
Muhammad Daie
Ariff
Ass. Manager
Mazliza Rahman
Marketing Executive
Nurul Ain Abdul
Rahman
Operational Executive
Nur Wahida Saupi
Name
Financial Executive
Umi Khalsum Ab
Hamid
Photo
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improve your hair or maybe if you cant find a good solution for yourself, you might cut off
your hair.
Even if you cut your hair short, you will still face the same problems because the problem is
not only from your hair but from your skin on your head as well. The skin will become oily
and produce dandruff that could irritate you. Once you have dandruff on your hair, you will
feel itchy and starts to scratch that could cause wound on your skin head. Other than itchy
and dandruff problems, the women out there will face another serious problems which are
hair fall or hair loss problems.
Hair fall could make them having a spotting bold hair that will make them less confident with
themselves. Yes, it is true that they are wearing scarf in the public and no one knew about
their hair problem. But, remember, they are women. They might be a wife, mothers and
sisters that they have to taking a good care of themselves so that their family members will
not look down on them. Its really stressful when your sisters have a nice healthy and
beautiful hair but you dont. This will make their self-esteem drop immediately.
Another problems they have to face is, when their head are itchy, they will feel
uncomfortable to put on their scarf in a proper way. They will feel less confident in tying up
their scarf due to the irritating itchiness head that makes them scratch their head even when
the scarf is on their head. The scarf will look messy and they have to run to the toilet to
proper the scarf.
Their inner (under veil) will smell so stink and they have to wash it every day. This means,
they have to buy a lot of inner (under veil) to make sure that they will be at least 1%
comfortable. It is a fact that when you feel itchy on your head, you will try as best as you
could to scratch it. These are problems to them if they feel itchy during hanging around with
friends, family or clients. For sure people around them will start to ask them what are their
problems and they will feel super embarrass.
All these problems caused by the limit of time for the women for themselves. They are not
lazy just they have a lot of things to do and end up they neglect themselves without even
noticing what are the consequences that they will get. The problem here now is lack of time.
But it is impossible for us to make a machine to add more time in one day. What we can do is
something that could help them take care of their hair better.
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This picture shows that this woman facing a frizzy and dry hair.
This picture shows that this woman facing a critical dandruff problem.
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This picture shows that this woman is facing a dry skin on her head.
This picture shows that this woman is facing with hair lost problem.
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make our body free from water. But still it cant be a medium that could help absorbing the
water on the womens hair.
Therefore, our company is producing inner (under veil) that could absorb water, has
antibacterial protection to protect their skin and also make the consumers comfortable with
what they are wearing. The inner (under veil) would be the first inner (under veil) that have
several functions that could benefit them. What is the point wearing nice, adorable and cute
inner (under veil) but have to suffer with hair skin problems that could stress our lives?
Calculate the stress and the consequences than just eager to feel nice and good at the outside
look. Inside look is important too.
Below are few pictures of cotton and lycra that normally being used by our competitors to
make inners (under veil).
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Bamboo fiber resembles cotton in its unspun form, a puffball of light, airy fibers. A lot of
companies used extensive bleaching processes to turn bamboo fiber white, although
companies producing organic bamboo fabric leave the bamboo fiber unbleached. Our
company plan to produce variety colours of inner to attract the consumers to buy our product.
Bamboo fabric is suitable as the material for our Vella inner because it is very soft and can be
worn directly next to the skin. People who experience allergic reactions to other material such
as cotton and lycra, do not complain of this issue with bamboo fabric. The fiber is naturally
smooth and round without chemical treatment, meaning that there are no sharp spurs to
irritate the skin.
Bamboo fabric is highly water absorbent, that able to take up three times its weight in water.
In bamboo fabric, this translates to an excellent wicking ability that will pull moisture away
from the skin so that it can evaporate. For this reason, clothing made of bamboo fiber is often
worn next to the skin. This statement shows that bamboo fabric is just perfect with our new
innovation of inner (under veil).
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When the consumers wearing the Vella inner that made from bamboo fabric, the remains
water that they dont have chance to dry it on their hair, can be dry it slowly by the bamboo
fabric because it has the function of absorbing. So the consumers will feel dryer and
comfortable to continue their daily work.
As we stated before, the Vella inner contains antibacterial protection that could protect our
scalp and bamboo fabric does have the antibacterial protection. Bamboo fabric has many
antibacterial qualities, which is able to retain, even through multiple time of washings. This
helps to reduce bacteria on clothing that could cause unpleasant or unwanted odours. It can
also kill odour causing by the bacteria that lives on the human skin, making the wearer and
his or her clothing smell more sweet and comfortable.
Imagine with one single inner (under veil), the consumers can be free from any single
bacteria that could irritates them, so no more dandruff, itchiness and hair loss problem.
Logically, when once our wet head covered with the normal ordinary inner (under veil) and
scarf, both inner (under veil) and scarf will smell awful and stinks. But with bamboo fabric, it
could solve the smell problems. It is a super awesome fabric that could solve a lot of
problems.
In addition, bamboo fabric has special functions and this will keep the wearer cooler in
summer and warmer in weather. The versatility of bamboo fabric makes it an excellent
choice for the Vella inner because the consumers will feel comfortable even though they have
to put on their scarf from morning til night. With our countrys weather that always hot and
sunny or raining, our company bet that this is the perfect inner (under veil) for them.
According to our research, some sport performance clothing pieces are woven entirely
from bamboo to aid athletes in maintaining a lower body temperature while exercising. Body
temperature is very important to help maintain and control our body temperature during
exercising from overheating. This shows that our body temperature could be maintain once
we put on the Vella inner. Bamboo fabric shows how comfortable you can be once you
wearing it. It is very useful and convenient for the consumers to have one.
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Other than bamboo fabric, we also used microfiber materials on the Vella inner. What is
microfiber? Microfiber is a very small strand of materials that can be knitted or woven
together or made into non woven fabric. Microfiber fabrics are highly versatile and highly
use for variety of functions.
Microfiber fabric is lightweight, highly absorbent and does not stain or wrinkle easily.
Microfiber fabrics that are electro statically charged can pick up small particles, such as dust,
without the use of cleaning solvents and leave no lint behind. Normally, microfiber is used in
product such as towel to dry up wet areas. This is why we combined microfiber and bamboo
fabric together because they are great combinations with different functions.
From our research, microfiber before did combine with other materials such as lycra and
tencel. These combinations are known as modern microfibers. Lycra is always used in a
blend with other fibres. It is used to make sportswear, body-hugging clothes and bandages. It
has good handle and drape, is durable, crease resistant, stretchy (more comfortable) and is
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easy care. It has low warmth and is absorbent. Reminder, lycra itself didnt have the ability to
absorb water and it doesnt have any antibacterial functions.
Tencel is a 'natural' microfiber made from cellulose derived from wood-pulp. It is used for
shirts and jeans. It has soft handle, good drape, is breathable, durable, crease-resistant, easycare and biodegradable. It is absorbent and has low warmth.
From our explanation, we are very sure that combination of bamboo fabric and microfiber is
the best combination among all the combinations that had been made. Below are few pictures
of microfiber and bamboo fabrics.
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The picture above shows the example of the inner that result from the process above.
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The picture above shows that women nowadays are stylish and sophisticated even though
they wear hijab.
Women when they have problems regarding themselves, they will find the best solution on
how to solve their problems. Unlike men who just ignore what problems they have. Women
will spend for large number of money until they find the solutions. We are fully confident
that they will buy our product because its really benefiting them.
Women love to try something new too. If they heard there are new things in the market, they
will find information about it and if they find it interesting, they will look for the product in
the market. If the packaging, design, colours plus with the function that could benefit them,
we are very sure that they will buy it.
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Women are easy to convince. Perfect advertisement, promotions and other sorts of attractions
will make them buy our products. The best part is, if our promoters say nice things about
them, they will buy it straight with no doubt at all. Sometimes, they will buy more for their
friends, relatives and etc.
Women love to spread news faster. Once they buy new things, they will wear it the next day
because they want to show the world that she has new things that others dont. They will talk
about what they wear to their friends and mention about the quality, price, benefit and
functions as well. They are just like our coincidence promoter.
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5.2 Competitors
Competitors are usually referred to other businesses in the industry which offers similar
products, substitute or alternative products or services to the same target market as ours.
Identifying competitors is important for us as a new-comer, as it helps us to analyse the
capability of our products to grow in the same industry as theirs and how we finally take hold
of controlling the market. Since WYN Group is still new in business, we have listed a few
companies that involve in business that produce inner (under veil).
Why we should list down and how to do it so? Well, the reason is, each of the competitors
have their own way to win the market and only the best of the best will remain in the market.
Therefore, we will list down at least five companies that will make us aware and careful and
start thinking of a solution that could make us to be in the top five ranks or maybe the top
three in the market. Lack of research about our competitors and too depending on the similar
products with our competitors could make us exit the market very soon. End up, we gain
nothing but a bunch of debt.
Hajaba is one of our competitors. Hajaba have studied manufactures exclusively and get the
international fashion to provide a collection of beautiful clothes, but do not expose private
parts, loose and long sleeves. Hajaba collection is inspired by modern women, professional
and active. Network options include various Hajaba beautiful workmanship, latest design and
high quality selection of fabrics.
Hajaba give an idea to all Muslim women to appear fashionable and stylish exclusivity where
it provides comfort and style and suitable to be worn every day, everywhere and in any way.
Today, Hajaba is the only Muslim women's fashion boutique with most branches in shopping
malls in the country known as the Suria KLCC Twin Tower building, Pavilion KL in Bukit
Bintang and Alamanda in Putrajaya. Hajaba is the leader in Islamic fashion industry by
opening the door to other countries, outside from Malaysia. Below are samples of pictures of
Hajabas products.
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Other than Hajaba, Ariani also is the one of our main competitors. Ariani offers over 200
exclusive lid design. Besides that, Ariani used quality fabrics that are specially imported from
Italy, France, Germany and Turkey. All the designs of Ariani lid are very different and not
available in any other boutique scarves. It's a special design with refined stitching on the lid
with the durability and quality and offer very competitive prices. Ariani also offers beaded
and sekuin plain lid that can be styled with a variety of child hood which is the latest designs.
It seemed like a scarf, perfect for those who want a more modern and stylish but still
maintaining the elegant look. Son lid also made from cotton viscose fabric decorated
Swarovski stones. For those who are concerned about the genitalia, no need to worry because
the lid Ariani products are available in various sizes and cover the chest and neck. Ariani
scarf can be styled for the office, parties, engagements and weddings or other formal
occasions. Below are few of Arianis products pictures.
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One of the major factors why women prefer to shop at Ariani is because Ariani is using an
approach that could convince them to buy such as by using celebrities as the ambassadors.
Celebrities such as Wardina and Ekin could convince them that once they wear Arianis
products, they will look awesome and stylish just like them.
In conclusion, the competitors for our company are very great competitors. As a newcomer in
this industry, we have more work to produce top quality products using quality sources in
order to attract more customers to use our products. Apart from that, we also need to design a
follow the current development so that we can compete with all of our competitors. Not only
that, our company's products must also meet the needs and requirements of our users.
Therefore, we can put our company brand on par with other popular brands.
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As for the promoting strategy under the marketing strategy itself, we will organize a
promotional season to attract the consumers to buy and feeling to buy. Customers love
promotions such as discount, buy two free one and etc. therefore, even though they dont feel
like buying, they will still buying it due to the price cutting. Promotions that we organize, we
will ensure that we will advertise it rapidly so that the consumers will get information about
our product and starts to buy our product.
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2.
3.
4.
No
No
If yes, what kind of hair problem do you faced? (You can tick only one)
Itchiness
Dandruff
Frizzy hair
Hair fall
Dry hair
In your opinion, what are the main causes of your hair problem?
5.
6.
Do you like to have an inner (under scarf) that couldabsorb water from your hair?
Yes
No
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Number of Respondent
Yes
20 people
No
5 people
WEARING A SCARF
20%
YES
80%
NO
Figure 3.1: Pie chart shows the percentage of student that wearing scarf
From the table below and bar chart shown at next page, we found that 18 people have hair
problem. This hair problem was caused by reasons such as itchiness, fizzy hair, dandruff, hair
fall and dry hair.
Answer
Yes
18 people
No
2 people
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40%
30%
20%
10%
0%
YES
NO
Figure 3.2: Bar chart shows the percentage of respondent that have hair problem
According to the figure 3.3 at next page, about 3 people experienced itchiness, 2 people
who each have fizzy and dry hair, 5 have dandruff problem, and lastly, 6 of the respondent
experiences hair fall. Table below shows the type of hair problem that respondents face.
Problem
Number of respondent
Itchiness
3 people
Frizzy hair
2 people
Dandruff
5 people
Hair fall
6 people
Dry hair
2 people
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Frizzy hair
Dandruff
11%
Hair fall
Dry hair
17%
11%
34%
27%
Figure 3.3: Percentage of type hair problem that been faced by respondent.
15 people from 18 people, who have hair problem, choose wearing scarf in wet hair as the
main cause of why most of the hair problem occurs, while the remainders choose unsuitable
shampoo as causes of hair problem. All 15 of them respond that busy lifestyle as the main
cause why they wear scarf in wet condition. Table below and bar chart at the next page
shown the main cause of hair problem that been faced by a respondent.
Main cause
Number of respondent
15 people
Unsuitable shampoo
3 people
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Unsuitable shampoo
10
15
20
Figure 3.4: The main cause of hair problem that been faced by a respondent
The same 15 people respondents like to have an inner that can solve their hair problem
because mostly of them wanted to get rid of their personal hair problem and have a healthy
hair conditions.
Other than that, customer might not like the combination texture of bamboo fabric and
microfiber fabric which too soft and had to be hand washed. Since our target customer is
individual who life in busy lifestyle, this issue might be a hitch to them in choosing our inner.
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2013
RM
360000
2014
RM
420000
2015
RM
480000
Net sales
(Cost of goods sold)
360000
183600
420000
201600
480000
209280
Gross profit
176400
218400
270720
Expenses
Salaries and wages
Payroll taxes
Building rent
Utilities
Insurance
Marketing
Transportation
Depreciation
Office equipment lease
Loan interest
Other bills
Total expenses
Net profit before tax
Income taxes
117000
11700
6000
4800
1728
2400
4800
1854
2400
5400
2016
160098
16302
25%
126000
12600
6000
4800
1728
2400
4800
1854
2400
5400
2016
169998
48402
25%
126000
12600
6000
4800
1728
2400
4800
1854
2400
5400
2016
169998
100722
25%
12226.5
36301.5
75541.5
Gross sales
(Returned goods and discounts)
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80000
100000
120000
-12226.5
36301.5
75541.5
-14320
-21580
-37560
-27560
-35670
-49870
-22303.5
-34361.5
-39671.5
28800
20110
17330
50000
45000
40000
17610
10200
14230
100000
120000
140000
47 | P a g e
End of third
year
Assets:
Cash
Account receivable
Inventory
Office equipment
Furniture
Machine
Total assets
100000
20405
11160
28800
10000
4635
175000
120000
22300
14880
29100
12000
6180
204460
140000
24750
18600
30450
14000
6180
233980
17610
7440
29250
25400
79700
19500
8870
41500
32090
101960
21300
9980
53400
40200
124880
Stockholder's equity
Common stock
Retained earnings
Total stockholder's equity
50000
45300
95300
55000
47500
102500
60000
49100
109100
175000
204460
233980
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RM
3720
300
372
RM
4392
Cost of labor
Salaries
2250
Prime cost
6642
Cost of overheads
Salaries for executive
7500
Rent
500
Insurance
144
Utilities
400
Depreciation
154.5
8698.5
Production cost
15340.5
2.56
2.44
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RM
RM
4340
300
434
5074
Cost of labor
Salaries
3000
Prime cost
8074
Cost of overheads
Salaries for executive
7500
Rent
500
Insurance
144
Utilities
400
Depreciation
154.5
8698.5
Production cost
16772.5
2.4
2.6
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RM
4960
300
496
RM
5756
Cost of labor
Salaries
3000
Prime cost
8756
Cost of overheads
Salaries for executive
7500
Rent
500
Insurance
144
Utilities
400
Depreciation
154.5
8698.5
Production cost
17454.5
2.18
2.82
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+ +
Solvency
=
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Profitability
=
53 | P a g e
131565
54300
2014
=
157180
69870
2015
=
183350
84680
= 2.42
= 2.25
= 2.17
120405
54300
2014
=
142300
69870
2015
=
164750
84680
= 2.22
= 2.04
= 1.95
54 | P a g e
2013
360000
22485
= 16.01
Account receivable
turnover
2014
=
420000
22485
= 18.68
2015
=
480000
22485
= 21.35
The efficiency of our The efficiency of our For this year, the account
collection is low because this collection in this year receivable
turnover
has
is the first year of our increase compared to the year increase gradually.
product.
2013.
Inventory turnover
2013
183600
14880
= 12.34
2014
=
201600
14880
= 13.55
2015
=
209280
14880
= 14.06
It shows that our company
hold inventory before selling
is 14.06 times. A high
turnover show that our
company get a strong sales.
360000
204480
= 1.76
2014
=
420000
204480
= 2.05
2015
=
480000
204480
= 2.35
In this year, our company In this year, our company In this year, our company
ability to use our assets to ability to use our assets to ability to use our assets to
generate sales is 1.76 times
generate sales has increase generate sales is 2.35 times
that is 2.05 times
55 | P a g e
Solvency
Debt ratio
2013
79700
175000
2014
=
101960
204460
2015
=
= 0.50
= 0.46
124880
233980
= 0.53
It express the total of liability It express the total of liability It express the total of liability
as a percent of total asset that as a percent of total asset that as a percent of total asset that
is 0.46 over 1
is 0.50 over 1
is 0.53 over 1
Equity ratio
2013
95300
175000
2014
=
102500
204460
2015
=
109100
204460
= 0.54
= 0.50
= 0.53
It provides complementary
information by expressing
the total equity as a percent
of total asset that is 0.54 over
1
It provides complementary
information by expressing
the total equity as a percent
of total asset that is 0.50 over
1
It provides complementary
information by expressing
the total equity as a percent
of total asset that is 0.53 over
1
79700
95300
= 0.84
2014
=
101960
102500
= 0.99
2015
=
124880
109100
= 1.14
56 | P a g e
Profitability
Profit margin ratio
2013
12226.5
360000
2014
=
36301.5
420000
2015
=
= 8.64%
= 3.40%
75541.5
480000
= 15.74%
176400
360000
2014
=
= 52%
= 49%
Gross margin in this year is
49%
218400
420000
2015
270720
480000
= 56.4%
12226.5
204480
= 5.98%
2014
=
36301.5
204480
= 17.75%
2015
=
75541.5
204480
= 36.94%
57 | P a g e
160098
5 2.56
160098
2.44
Q =65614units
Sales in RM = 5 x 65614 units
= RM 328070
58 | P a g e
169998
5 2.4
169998
2.6
Q =65384 units
Sales in RM = 5 x 65384 units
= RM 326915
59 | P a g e
169998
=
5 2.18
=
169998
2.82
Q =60283 units
Sales in RM = 5 x 60283 units
= RM 301415
60 | P a g e
7.0 Conclusion
As a conclusion, we, from WYN Group will try our best to keep improving and innovating
our products from time to time to meet the customers need. How to meet the customers need?
Well, it is easy as ABC. We just need to observe the market from time to time to get to know
what is the market trend right now and how this trend could wins the heart of the customers.
Not all the trends in the market are acceptable by the customers out there. This is because;
some of the trends are not suitable with them in terms of its culture, functions and also
benefits.
We will also always asking or accepting feedbacks from our customers to serve them better.
Customers are always right and they are the king of the markets. Therefore, their opinions are
important to us to come out with a better product. Our future is in the hand of our respected
customers.Our future plan is, we will come out with other products that could attract not only
women, but also men. In other meaning, we will produce products that could be used by both
genders such as a cap that could generate some benefits to them. This is a big opportunity to
us because we could increase our market and share profit.
Our market or industry will be larger because, we are going to focus on both genders. We
will use all our expertises to make our future plan comes true. If needed, we will hired or
outsource new employees to help us in developing this new amazing products.
The conclusion is, as for now, we will make sure that our product which is the Vella inner is
acceptable by the women out there. If we manage to make them accept our product, than, we
could proceed with our future coming plan which is to produce a cap for both women and
men use. To make our current plan succeed, we must follow the entire marketing plan and all
the strategies that we stated in the business plan report. The important part is, our product
meets the customers need and also our business could generate income and profit that could
benefit us and also can give us back our actual capital of investment for this product.
61 | P a g e