MARKETING RESEARCH

PROJECT REPORT
ON
EXAMINE OPINION ABOUT TAXI SERVICE PROVIDERS

A report submitted to IIMT, Greater Noida as a partial fulfillment of full

time Post Graduate Diploma in Management.
ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY
GREATER NOIDA

SUBMITTED TO:

Dr.D.K.Garg
Chairman,
IIMT, Greater Noida

SUBMITTED BY:
RAHUL KUMAR
21st Batch
ENR NO. 21008

ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY

1-A, Knowledge Park 1, Greater Noida, Gautam Budh Nagar

ACKNOWLEDGEMENT
This marketing research project has been made possible through the direct and
indirect cooperation of various persons for whom I wish to express my
appreciation and gratitude.
First and foremost, our intellectual debt is to this academic curriculum of ISHAN
INSTITUTE OF MANAGEMENT & TECHNOLOGY in which the institute
has included such a type of project in the emerging field of management.
We are thankful to chairman sir DR. D. K. GARG who has allowed me to conduct
a research on EXAMINE OPINION ABOUT TAXI SERVICE
PROVIDERS.
I also take this opportunity to express my sincere gratitude to marketing research
faculty DR. HITENDRA SHUKLA and my guide.

DECLARATION
I Rahul Kumar students of Ishan Institute of Management and Technology,
Greater Noida, (U.P.) hereby declared that project entitled
EXAMINE OPINION ABOUT TAXI SERVICE PROVIDERS.
is original work carried by us for the partial fulfillment of Post graduate diploma in
Business Management under the guidance of Dr. Hitendra Shukla
It is the original project & respondents are original & we have followed all the
guidance & instructions issued by institute time to time for the preparation of this
project. It is further submitted that the questionnaire has been filled by the
respondent in our presence only. The compilation of all information and data are
accurate, if it is found that anything is wrong or any respondent is false than the
institute can take any penal action against us and the guide.
It is further submitted that this project is the property of Ishan Institute of
Management & Technology, Gr.Noida, (U.P.)
Researchers Name:
Name

- Rahul Kumar

Course

- PGDM

ENR

- 21008

Batch

21st

Date :

Signature

PREFACE
3

Market Research is indeed an ancient art; its emergence is of relatively recent

origin for success of any business and within this relatively short period, it has
joined a great deal of importance and stature.
We have chosen the topic EXAMINE OPINION ABOUT TAXI SERVICE
PROVIDERS
We have tried to put our best efforts to complete this task on the basis of skill
achieved during studies in the institute.
Marketing is a field in which lots of strategies are required and to know these
strategies the best persons are the general people because marketing is all about
general people.
We take the opportunity to express our gratitude to all of them, who in some or the
other way helped us to accomplish this project. The research study cant be
completed without their guidance, assistance, inspiration, and co-operation.
We particularly owe our gratitude to Dr. D.K Garg (Chairman), Dr. Hitendra
Shukla and all the faculty members of this institute.
Lastly I express our gratitude to our parents who financed this project and who
have been a moral support to this throughout our life, it can be confidently said that
without the blessing of our parents this precise work could not be completed.
We have put our maximum effort to gain the accurate data. If any error or mistake
is found in collecting data kindly ignore us.
Name of the researcher
Rahul Kumar
ENR- 20015
4

TABLE OF CONTENTS
TOPIC
CHAPTER :-1

PAGE NO.
6

INTRODUCTION ABOUT TOPIC

CHAPTER :- 2

RESEARCH OBJECTIVE

CHAPTER :-3

8-9

RESEARCH METHODOLOGY
(A) RESEARCH DESIGN
(B) DATA COLLECTION
(C) METHOD OF SAMPLING
(D) SCALING AND QUANTITATIVE TECHINIQUE

CHAPTER :-4

10-40

GRAPHICAL ANALYSIS AND INTERPRETATION

CHAPTER :-5

41

FINDING

CHAPTER :-6

42

LIMITATION

CHAPTER :-8

43-52

SUGGESTIONS & RECOMMENDATION

ANNEXURE
BIBLIOGRAPHY
LIST OF RESPONDENTS

CHAPTER :-7

53

CONCLUSTION

CHAPTER:1
INTRODUTION ABOUT TOPIC
TOPIC = Examine

opinion about taxi service providers.

A taxicab, also known as a taxi or a cab, is a type of vehicle for hire with a driver,
used by a single passenger or small group of passengers, often for a non-shared
ride. A taxicab conveys passengers between locations of their choice. This differs
from other modes of public transport where the pick-up and drop-off locations are
determined by the service provider, not by the passenger, although demand
responsive transport and share taxis provide a hybrid bus/taxi mode.
There are four distinct forms of taxicab, which can be identified by slightly
differing terms in different countries:

Hackney carriages, also known as public hire, hailed or street taxis, licensed
for hailing throughout communities

Private hire vehicles, also known as minicabs or private hire taxis, licensed
for pre-booking only

Taxi buses, also known as jitneys, operating on pre-set routes typified by

multiple stops and multiple independent passengers

Limousines, specialized vehicle licensed for operation by pre-booking

CHAPTER:-2
RESEARCH OBJECTIVE

Primary Objective: To analyze Examine opinion about taxi service providers

Secondary objective:(a).To identify the factors affecting the choice of (Indian youth) on Taxi services.
(b). To study the thinking of people toward the Taxi services which happened in
our city to promote his services.
(c). To identify the impact of Taxi services in our life.
(d). To study the people's perceptions about Taxi services in National Capital
Region (NCR), New Delhi.

CHAPTER:-3
RESEARCH METHODOLOGY
Research Methodology ill common parlance refers to a search for knowledge. One
can also define also research as a scientific and systematic research for pertinent
information a specific topic. Research is an art of systematic investigation. Some
people consider research as a movement, a movement to the known to the
unknown.
According to Clifford Woody: Research comprises defining and redefining problems, formulating hypothesis or
Suggested solutions, collecting, organizing and evaluating data, making deductions
mil reaching conclusion, and at last carefully testing the conclusion to determine
whether they fit the formulating hypothesis.
Marketing research is defined as a systematic gathering and analysis of the data
Concern with an objective. The whole activity is divided into various parts and
after Compilation of that we reach at certain findings, which enable us to
marketing decision. It Involves the diagnosis of information needed and the
selection of the relevant and interrelated variables.
Research Plan: Research Approach: SURVEY METHOD
Primary Source:Primary data consists of original information gathered for specific purpose. The
primary data is collected through questionnaire. The questionnaire is through
common instrument collecting primary collection. I collected the data through
questionnaire from different small eating joints.

Research Instrument
The research instruments used for collecting the primary data were the
questionnaire.
Data Source:
Primary:
The data was collected through questionnaire comprising of 15 questions.
Secondary:
The data was collected through:
Data Collection Instrument:
Questionnaire
Sampling Procedure:
1. Sample Unit
Eating Joints
Sample Size
3. Sampling Method

:
:

Consumer visited Small

100 Respondents
:

Random Sampling Method

CHAPTER:4
ANALYSIS AND INTERPRETATION
Q-1.Do you think services of taxi is good for us?
a. Yes
b. No
SAMPL
E SIZE
100

100

100
90
80
70
60
50
40
30
20
10
0
Question 1

Yes

No

Interpretation: The above diagram signifies that 100% youth says yes
and 0% youth says no.

10

Q-2.Do you feel safe hiring and organized taxi services ?

a. Yes
b. No
SAMPLE SIZE

100

60

40

60

50

40

30

20

10

0
Question 2

Yes

No

Interpretation:. The above diagram signifies that 60% youth says yes
and 40% youth says no.
11

Q-3.Can taxi service providers give us offers cost value propositions?

a. Yes
b. No
SAMPLE SIZE

100

41

59

60

50

40

30

20

10

0
Question 3

Yes

No

Interpretation: The above diagram signifies that 41% youth says yes
and 59% youth says no.
12

Q-4.Do you feel safe when getting a taxi on your own, at

night time?
a. Yes
b. No
SAMPLE SIZE

100

96

100
90
80
70
60
50
40
30
20
10
0
Question 4

a. Yes

b. No

Interpretation: The above diagram signifies that 4% youth says yes and
96% youth says no.

13

Q-5.Can taxi services are helpful in making advance

travel plan?
a. Yes
b. No
SAMPLE SIZE

100

76

24

80
70
60
50
40
30
20
10
0
Question 5

a. Yes

b. No

Interpretation: The above diagram signifies that 76% youth says yes
and 24% youth says no.

14

Q-6.Would you be willing to a pay a premium for best taxi

services?
a. Yes
b. No
SAMPLE SIZE

100

42

58

Chart Title
Question 6

a. Yes

b. No

42%

58%

15

Interpretation: The above diagram signifies that 42% youth says yes
and 58% youth says no.

Q-7.Which taxi service providers you have ever used?

a. Ola cabs
b. Uber cabs
c. Taxi for sure
d. Any others

SAMPLE SIZE

100

22

15

44

Chart Title

4; 10%
1; 24%

3; 49%

2; 17%

Interpretation: The above diagram signifies that 22% youth says for
ola, 15% youth says for uber, 44% youth says for taxi for sure and
9% youth says for other.
16

Q-8.Which service you consider easily available?

a. Ola cab
b. Uber cab
c. Taxi for sure
d. Any others

SAMPLE SIZE

100

28

20

32

20

Chart Title

3
1
4

2
32

28
20

20

17

Interpretation: The above diagram signifies that 28% youth says for
ola, 20% youth says for uber, 32% youth says for taxi for sure and
20% youth says for other.

Q-9.What is your prime reason for using taxi services?

a.Non availability of parking
b. High price of
parking
c. Ease of travel/comfort
d. Others
SAMPLE SIZE

100

27

22

26

25

Chart Title
1

25%

26%

27%

22%

18

Interpretation: The above diagram signifies that prime reason for

choosing taxi 27% non availability of parking, 22% high price of
parking, 26% ease of travel/comfort and 25% others

Q-10.Which factors disappoint you from choosing taxi

services?
a.Price
b. Availability
b.Driver skill
d. Type of car
SAMPLE SIZE

100

22

11

44

23

19

Chart Title

44
2

22

23

11

Interpretation: The above diagram signifies that which factors

disappoint from choosing taxi 22% price, 11% availability, 44% driver
skill and 23% type of car.

Q-11.Which taxi providers you will recommend to others?

a. Ola cab
b. Uber cab
c. Taxi for sure
d. Others
SAMPLE SIZE

100

15

22

33

30

20

Chart Title

3
4

2
33

30

22
15

Interpretation: The above diagram signifies that 15% youth says for
ola, 22% youth says for uber, 33% youth says for taxi for sure and
30% youth says for other.

Q-12.Overall, how satisfied or dissatisfied are you with

taxi services company?
a. Very satisfied
b. Somewhat satisfied
c. Neither satisfied nor dissatisfied d. Very dissatisfied
SAMPLE SIZE

100

28

32

40

21

Chart Title
1; 28%
3; 40%

2; 32%

Interpretation: The above diagram signifies that how many people

satisfied or dissatisfied with taxi services 28% very satisfied, 32%
somewhat satisfied, 40% neither satisfied nor dissatisfied, 0% very
dissatisfied.

Q-13.How long have you been a customer of taxi

services company?
a.Less than 6 month
b. 6 months to a year
c. 1-2 years
d. 3 on more years
SAMPLE SIZE

100

23

22

45

10

22

Chart Title
1
10%

45%

23%

22%

Interpretation: The above diagram signifies that how long have you
been customer with taxi company 23% less than 6 month, 22% 6 months
to a year, 45% 1-2 years and 10% 3 on more years.

Q-14.What additional safety features would you like to

have in a taxi services?
a. GPS system
b. In-car
pepper spray
c. Shatter proof glass
d. Emergency
buttons

23

SAMPLE SIZE

100

23

31

33

13

Chart Title
1
13%

23%

33%
31%

Interpretation: The above diagram signifies that what features added in

taxi for safety 23% GPS system, 31% In-car pepper spray, 33% shatter
proof glass and 13% Emergency buttons.

Q-15. In terms of cost, service and all the possible aspect,

which taxi services is better?
a. Ola cab
b. Uber cab
c. Taxi for sure
d. Others

24

SAMPLE SIZE

100

25

35

25

15

Chart Title
1

15%

25%

25%

35%

Interpretation The above diagram signifies that 25% youth says for
ola, 35% youth says for uber, 25% youth says for taxi for sure and
15% youth says for other.

CHI-SQUARE TEST
Since the Chi- Square test is a one of the simplest and most widely used non
parametrical tests in statistical work. It describes the magnitude of discrepancy
25

between theory and observation that is with the help of chi- square test we can
know whether a given discrepancy between theory and observation can be
attributed to changes or whether it results from the inadequacy of the theory to fit
the observed facts.
One of the most frequent uses of chi-square is for testing the null hypothesis
that two criteria of classification are independent. They are independent if the
distribution of one criteria is in no way depends on the distribution of other criteria.
If they are not independent, there is an association between two criteria. In the test
of independence the population and sample are classified according to some
attributes. The test will indicate only whether or not any dependency relationship
exists between the attributes. It will not indicate the degree of association or the
direction of independency.

CHAPTER-5
FINDINGS

26

The MR project was full of challenges and was of a great importance to our MBA
career. The task which was assigned to me was tougher than expected.
We was assigned to search 100 general people in different places who expressed
their opinions and experience with me at the start of our project work I, was
hesitant to approach the people because everyone has a busy schedule. Initially I
was not supported well by the people.
Many male respondents take it very seriously and appreciated me for such type of
Marketing research project.
This was unexpected experience. On the other hand I met with many students who
were pursuing M.B.A. who did respond us very well and he discussed a lot about
market, importance of such projects and government policies. This experience will
always be remembered by me because it boosted my confidence and it made my
job much easier thereafter.

CHAPTER-6
LIMITATIONS

27

In every research work there are some limitations and this research has also no
exception.
Availability of time was one of the biggest limitations faced by me. Due to
shortage of time I had to limit the work in its present form. Money was also one of
the major limitations faced by me while conducting this research.
Some of the people were not interested in filling questionnaire; some people were
taking this research seriously. Some people were engaged in their job & hesitate to
fill questionnaire and their personal details. Because they were not comfortable
with English language.
Some persons behaved rudely saying that what our benefit in filling this
questionnaire.
Since I was not having any previous experience in Research work and report
writing. So it may have lead to discrepancies in the report.
My sample size is only 100; so had to limit my work in the present form.

CHAPTER-7
CONCLUSION
28

In New Delhi, Noida, Gr. Noida Region,

This research is actually not a marketing research. The research is based on the
conception and perception of people about Herbal products. We faced various
limitations in conducting research that is EXAMINE OPINION ABOUT TAXI
SERVICE PROVIDERS. We have tried our level best to find out their views
regarding Effect of reservation system. We had a great experience while
conducting the research because we met many corporate people as well as School
College going in various fields and collecting their views regarding the research.
We visited places like, NOIDA, GREATER NOIDA.
Analytical tools of research are deficient and cant give us precise idea,
especially on the behavioral, as aspec. We had completed our research project in
which there are many helping hands involved. Inspite of few limitation we found
that the research is a challenging and fruitful.
We had completed our research project in which there are many helping hands
involved. Specially my faculty Dr. Hitendra shukla who guided me in every
aspect of my project completion. Inspite of that this marketing research was quite
challenging & tough.

CHAPTER-8
Recommendations
29

After doing marketing research project, We found that

1. Most Suitable timing for customers are evening and late night so customers are
recommended that they hope they will be enjoy better services at that time.
2. Customers visit food joints with group.
3. Most of the people spend theit times in fast food store and tea shops.

30