{ Dubai South-Sales Proposal }

Content

Introduction

About Dubai South

Media Offering

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 Introduction

Hills advertising is the Middle East’s OOH media specialist

Established in Dubai since 2003
Hills has over 5000 advertising faces in the region
Largest single network in UAE spanning over 100 km
Over % 65 of UAE market share ( 130 strategically located faces)
IPSOS ranked bridges as the most effective medium in the UAE
Hills

UAE Jordan Qatar Bahrain KSA Oman

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 Hills Media Map

Dubai South, centrally located within the UAE, 40 minutes from downtown Dubai and 40 minutes from Abu
Dhabi. It provides direct access to two of the primary trans
- emirates road networks: Emirates Road
and Sheikh Mohamed Bin ZayedRoad. wich make dubai south a vital connecting point between East and West
 Dubai South

Introducing the World’s largest airport and purpose built “ Aerotropolis ”

An area of 145 km² has been designated to create a self- sustained economic zone to support the following districts:

Commercial
Residential
Exhibition
Airport
Logistics
Humanitarian
Leisure
The Villages

Aviation

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 Airport Stats

Al Maktoum International Airport will be the biggest airport in the world withthe
capacity of 160 million passengers annually.

Five A 380 parallel runways “4.5 km length”

Current capacity of 7 million passengers per annum
WIZZ Air, Gulf Air, Jazeera Airways and Qatar Airways -First carriers at the new airport,Fly Dubai,Eurowings.
Terminal 1 will shift from Dubai international Airport be end of may
By October , 2014 1.4 million passengers expected to have passed through the new airport

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 Media Offering

Hills has the exclusive outdoor advertising rights with Dubai South for 10 years
Hills will be developing the media offering in conjunction with Dubai South master
ensuring 100% coverage, reach and maximum frequency.

Coverage by installing state -of- the-art systems in various sizes and in all strategic locations
Reach and Frequency by capturing all Dubai South tenants and visitors

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 Master Plan 1
S.M.B.Z.R

BUSINESS PARK

Peripheral Road

PASSENGER TERMINAL

EMIRATES FLIGHT ACADEMY

DUBAI AIRSHOW

es Road
3X4 Unipoles
Emirat
Lamposts Roundabout
 The Branding

Branding in Dubai South will be seen by :

Visitors Traveling in and out of Al Maktoum International Airport which

opened Oct 27th 2013 accommodating 7 million passenger per annum
Exhibitors,visitors and media attending GCCʹ leading bi-yearly aerospace
event,the Dubai Air Show
Future Exhibition visitors from MEBA ( Middle East Business Aviation), GATE
(Gulf Aviation Training Event) and other upcoming industry exhibitions.
Theofficial venue for the Dubai World EXPO 2020.
People driving on Sheikh Mohammed Bin ZayedRoad, Dubai and Abu Dhabi bounds.
People Working / Visiting the Business Park area.

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 Peripheral Road

SMZR Hoarding 4&3

SMZR Hoarding 2&1 Peripheral Road Lampposts, Flags
Lampposts Hoardings

A1
A2
4
3
2 1

Peripheral Road B1

B2

B3

C1
s Road
te
Emira
 Peripheral Road

Type: Flags
Size: 4m x 1m Peripheral Road Lampposts, Flags Hoardings

Number of roundabouts:4
Flags per roundabout:50 flags

Type: Backlit Lampposts

Size: 3.5m x 1.5m

Number of total lampposts: 232

Network: 20 Poles
No. of Faces: 40 faces

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 Peripheral Road

Type: Hoarding
Peripheral Road Lampposts, Flags Hoardings

Size: 50 m x10 m
Number ofhoardings: 2

Size: 75 m x10 m
Number ofhoardings: 1

Size: 100 m x10 m

Number of hoardings: 1

Type: V-Shape Hoarding

Size: 100 m x10m
Number of hoardings:2

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 Airport Zone

Airport Zone Lampposts, Flags,

Hoarding
 Airport Zone

Type: Flags Airport Zone Lampposts, Flags,

Size: 4m x 1m
Number of roundabouts:1
Flags per roundabout:50 flags

Type: Backlit Lampposts

Size: 3.5m x 1.5m

Number of total lampposts: 52

Network: 20 Poles
No. of Faces: 40 faces

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S.M.B.Z. Road

S.M.B.Z. Road Hoarding

 S.M.B.Z. Road

Type: Hoarding
S.M.B.Z. Road Hoarding

Size: 75 m x12 m
Number ofhoardings: 2

Type: Hoarding
Size: 75 m x12 m
Number ofhoardings: 2

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