Contents

adidas official match balls..... Page 3

The players every team needs..... Page 6

The 12 adidas federations..... Page 37

Tools of the trade..... Page 51

Fan fashion..... Page 56

adidas and the FIFA World cup..... Page 72

Note: Throughout this document, there are links to download related files. These links appear in white boxes with a double arrow >>,
like this IMAGERY >> . Each link will direct you to an online multimedia library where you can preview and then download specific files.

2
Table of Contents
 VIDEOS >>
adidas presentS
the adidas JABULANI
adidas presents JABULANI,
the Official Match Ball for
the 2010 FIFA World Cup
South Africa. The JABULANI,
JAbulani - production testing + which means to celebrate in
final Product >> isiZulu, features a South African
inspired design and radically
new technology.

The name JABULANI

originates from the Bantu
language isiZulu and literally
translated, JABULANI means
to celebrate.
BALL TECHNOLOGY >>
Football is a passion that unites
the world and the name of the
new match ball appropriately
pays tribute to that passion
and football celebration that
international fans will enjoy in
South Africa this summer.

JABULANI information >>

JABULANI Multimedia content >>

4
adidas official match balls
adidas presentS
the adidas JoBULANI
adidas proudly presents the
Official Match Ball for the final
of the 2010 FIFA World Cup in
South Africa. The adidas
JOBULANI is a unique
gold-coloured version of the
JABULANI, the Official Match
Ball of the 2010 FIFA World Cup
and its name is a tribute to
Johannesburg or Joburg, the
City of Gold. While the ball
still features the iconic South
African inspired design, the
main colour of the JOBULANI
is gold.

This is the second time that

adidas has designed a special
ball for a FIFA World Cup final,
the first final ball was the golden
TEAMGEIST BERLIN, which
was used on July 9th, 2006. The
JOBULANI will be available in
retail from April 20th onwards.

JoBULANI information >>

JoBULANI Multimedia content >>

5
adidas official match balls
GROUP A - SOUTH AFRICA

SOUTH AFRICA

Steven
PIENAAR
DOB: 17 MARCH 1982
HEIGHT: 170cm
PLACE OF BIRTH: Johannesburg, South Africa
position: MIDFIELDER
Attracting interest from some of the biggest clubs
in Europe after a strong season with Everton, much
will depend on Pienaar if South Africa are to make
it through the group stages.

IMAGE AVAILABLE On REQUEST >>

7
The players every team needs
GROUP A - MEXICO

MEXICO

Andrs
Guardado
DOB: 28 SEPTEMBER 1986
HEIGHT: 169cm
PLACE OF BIRTH: Guadalajara, Mexico
position: LEFT WIN GER
His speed and skills on the left wing have made
Guardado one of the most exciting attacking players
in La Liga, where he is a firm fans favourite at
Deportivo La Coru na.

RELATED PLAYE R ASSETS >>

8
The players every team needs
GROUP A - FRANCE

FRANCE

YOANN
Gourcuff
DOB: 11 JULY 1986
HEIGHT: 186cm
PLACE OF BIRTH: Ploemeur, France
position: MIDFIELDER
A natural successor to Zinedine Zidane, Gourcuffs
dazzling performances for Bordeaux led him to be
named French Player of the Year in 2009 and he will
be hoping to replicate those displays for Les Bleus.

RELATED PLAYE R ASSETS >>

9
The players every team needs
GROUP A - Uruguay

URUGUAY

Diego
Forln
DOB: 19 may 1979
HEIGHT: 179cm
PLACE OF BIRTH: Montevideo, Uruguay
position: STRIKER
One of the most prolific strikers in La Liga,
Forlan will lead Uruguays attempt to land
a third World Cup title.

IMAGE AVAILABLE On REQUEST >>

10
The players every team needs
GROUP B - ARGENTINA

ARGENTINA

Lionel
MESSI
DOB: 14 JUNE 1987
HEIGHT: 169cm
PLACE OF BIRTH: Rosario, Argentina
position: STRIKER
The FIFA World Player of the Year has been in
astonishing form in 2010 and has inherited
the No.10 shirt made famous by current
Argentina coach Diego Maradona.

IMAGE AVAILABLE On REQUEST >>

11
The players every team needs
GROUP B - GREECE

GREECE

Theofanis
Gekas
DOB: 23 MAY 1980
HEIGHT: 179cm
PLACE OF BIRTH: Larissa, Greece
position: STRIKER
Top scorer in the European qualifying section for
the World Cup with 10 goals, Gekas is a no-nonsense
striker who has been on-loan at Hertha Berlin
recently, scoring on his debut for the German side.

RELATED PLAYE R ASSETS >>

12
The players every team needs
GROUP B - South KOREA

south KOREA

Chu-Young
Park
DOB: 10 JULY 1985
HEIGHT: 182cm
PLACE OF BIRTH: Daegu, Republic of Korea
position: Striker, Winger
Park wears the No 10 shirt at Ligu e 1 side
Monaco and has a blistering turn of speed,
covering 100m in just 11 seconds. He is also
a free-kic k specialist.

IMAGE AVAILABLE On REQUEST >>

13
The players every team needs
GROUP C - ENGLAND

England

Steven
Gerrard
DOB: 30 MAY 1980
HEIGHT: 183cm
PLACE OF BIRTH: Whiston, England
position: MIDFIELDER
One of the leading midfie lders in the game today,
Gerrard will be hoping to add a World Cup winners
medal to the UEFA Champions Leag ue crown he won
almost sing le-handedly for Liverpoo l in 2005.

RELATED PLAYE R ASSETS >>

14
The players every team needs
GROUP C - UNITED STATES

United States

JoZY
Altidore
DOB: 6 NOVEMBE R 1989
HEIGHT: 185cm
PLACE OF BIRTH: Livingston, United States
position: STRIKER
Fast and direct, Altidore has been plying his trade
in the English Premier League with Hull City and
will hope to cause an upset when his country lines
up for their opening match against England.

IMAGE AVAILABLE On REQUEST >>

15
The players every team needs
GROUP C - ALGERIA

ALgeria

Karim
Matmour
DOB: 25 JUNE 1985
HEIGHT: 181cm
PLACE OF BIRTH: Strasbourg, France
position: Midfielder, Forward
Scored the opening goal in Algerias stunning 3-2
quarter-final victory over Ivory Coast at the
2010 Africa Cup of Nations. Plays in Germany for
Boru ssia Mncheng ladb ach.

RELATED PLAYE R ASSETS >>

16
The players every team needs
GROUP C - SLOVENIA

SLOVENIA

Zlatko
Dedi1984
DOB: 5 OCTOBER
HEIGHT: 189cm
PLACE OF BIRTH: Biha, SFR Yugos lavia
position: STRIKER
The Boch um forward scored the goal that booked his
countrys place in the 2010 FIFA World Cup
via a play-off victory on away goal s against
Russia . Will be hoping to cause a few more shoc ks
in South Africa .
IMAGE AVAILABLE On REQUEST >>

17
The players every team needs
GROUP B - NIGERIA

NIGERIA

Obafemi
Martins
1984
DOB: 28 OCTOBER
HEIGHT: 172cm
PLACE OF BIRTH: Lagos, Nigeria
position: STRIKER
Martins enjoyed successf ul stints with
Inter Milan and Newcast le United before
switching to Wolfs burg in 2009. His spectac ular
goal against Kenya ensu red Nigerias qualification
for South Africa .
IMAGE AVAILABLE On REQUEST >>

18
The players every team needs
GROUP D - GERMANY

GERMANY

Michael
Ballack
DOB: 26 SEPTEMBER 1976
HEIGHT: 188cm
PLACE OF BIRTH: Grlitz, East Germany
position: MIDFIELDER
Germanys captain has enjoyed a succesSful season
with Chelsea and is closing in on 50 international
goals for his country. Will be taking part in his
third World Cup finals.

RELATED PLAYE R ASSETS >>

19
The players every team needs
GROUP D - AUSTRALIA

AUSTR ALIA

TIM
CAHIRLL1979
DOB: 6 DECEMBE
HEIGHT: 178cm
PLACE OF BIRTH: Sydney, Australia
position: MIDFIELDER
One of the best headers of the ball in the modern
game, Cahills combative style is well suited to the
Premiership, where he has become one of the leading
midfielders in English foot ball with Everton.

RELATED PLAYE R ASSETS >>

20
The players every team needs
GROUP D - SERBIA

Serbia

NIKOLA
IGIER 1980
DOB: 25 SEPTEMB
HEIGHT: 202cm
PLACE OF BIRTH: Baka Topola, Yugos lavia
position: CENT RE FORWARD
At 202cm, the Valencia forward will be one of the
biggest outfield players at the World Cup and his
physique makes him hard to mark, as many defenders
in La Liga know only too well.

RELATED PLAYE R ASSETS >>

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The players every team needs
GROUP D - GHANA

GHANA

John
Paintsil
DOB: 15 JUNE 1981
HEIGHT: 178cm
PLACE OF BIRTH: Accra, Ghana
position: Right Back
An attacking right-back, Paintsil has played
a key role for Fulham over the last two seasons
and should be a leading light for the Black Stars
of Ghana.

RELATED PLAYE R ASSETS >>

22
The players every team needs
GROUP E - DENMARK

DENMARK

DANIEL
JENSEN
DOB: 25 JUNE 1979
HEIGHT: 179cm
PLACE OF BIRTH: Copenhagen, Denmark
position: MIDFIELDER
The Werder Bremen man is a crucial cog in
Denmar ks midfie ld and has vast experience after
a club career that has also taken in successf ul
spells in Holl and and Spain .

RELATED PLAYE R ASSETS >>

23
The players every team needs
GROUP E - THE NETHERLANDS

THE NETHE RLANDS

ELJERO
ELIA 1987
DOB: 13 FEBRUARY
HEIGHT: 176cm
PLACE OF BIRTH: VOORBURG, THE Netherlands
position: WIN GER/STRI KER
One of the most exciting emerging talents in
the game, the Dutchmans speed has been giving
Bundes liga defenders nightmares ever since he
joined Hamb urg from FC Twente in 2009.

IMAGE AVAILABLE On REQUEST >>

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The players every team needs
GROUP E - JAPAN

JAPAN

Shunsuke
Nakam ura
DOB: 24 JUNE 1978
HEIGHT: 176cm
PLACE OF BIRTH: YOKOHAMA, JAPAN
position: MIDFIELDER
Closing in on 100 caps for his country, the free-
kick specialist is back in his native land with
first club Yokohama Marinos after eight succeSsfu l
years on the road in Italy, Scot land and Spain .

IMAGE AVAILABLE On REQUEST >>

25
The players every team needs
GROUP F - ITALY

Italy

Daniele
De Rossi
DOB: 24 JULY 1983
HEIGHT: 184cm
PLACE OF BIRTH: Lido di Ostia, Rome, Italy
position: MIDFIELDER
A hard-working defensive midfielder, De Rossi
has spent his entire career with hometown club
AS Roma and has already amassed more than
50 games for his country.

RELATED PLAYE R ASSETS >>

26
The players every team needs
GROUP F - PARAGUAY

PARAGUAY

nelson
VALDZR 1983
DOB: 28 NOVEMBE
HEIGHT: 178cm
PLACE OF BIRTH: Caaguaz, Paraguay
position: STRIKER
A whol e-hearted stri ker, the Boru ssia Dortm und
No.9 will be looking to brea k his World Cup goal
drou ght after failing to find the net in three
games in 2006.

IMAGE AVAILABLE On REQUEST >>

27
The players every team needs
GROUP F - SLOVAKIA

SLOVAKIA

STANISLAV
ESTKR 1982
DOB: 16 DECEMBE
HEIGHT: 180cm
PLACE OF BIRTH: Demjata, Czechos lovakia
position: STRIKER
With 10 international goal s to his name, the
Boch um forward averages a goal every three games
so will hope to find the net during the grou p
stages in South Africa .

RELATED PLAYE R ASSETS >>

28
The players every team needs
GROUP F - NEW ZEALAND

NEW ZEALAND

Andrew
Boyens
ER 1983
DOB: 18 SEPTEMB
HEIGHT: 193cm
PLACE OF BIRTH: Dunedin, New Zealand
position: Centre-Back
A giant central defender, Boyens plays in the MLS for
New York and will be detailed to stop some of the
best strikers in the game today as his side make their
first World Cup appearance since 1982.

RELATED PLAYE R ASSETS >>

29
The players every team needs
GROUP G - BRAZIL

Brazil

Kak
DOB: 22 APRIL 1982
HEIGHT: 186cm
PLACE OF BIRTH: Brasilia, Brazil
position: Attacking midfielder
Real Madrid paid around 65 million to acquire
the brilliant Brazilian from AC Milan and he is
worth even more to Brazils partisan support. Has
scored more than 25 international goals and will hope
to add more to that tally in South Africa.
RELATED PLAYE R ASSETS >>
30
The players every team needs
GROUP G - Portugal

PORTU GAL

Simo1979
DOB: 31 OCTOBER
HEIGHT: 171cm
PLACE OF BIRTH: VILLA REAL, PORTUGAL
position: WIN GER
Comfortable on either flan k or in an advanced
central role, the Port uguese playma ker has enjoyed
a stellar career at Sporting Lisbon, Barce lona,
Benfica and Atletico Madrid and has scored more
than 20 international goal s.
RELATED PLAYE R ASSETS >>

31
The players every team needs
GROUP G - IVORY COAST

IVORY COAST

Salomon
Kalo1985u
DOB: 5 AUGUST
HEIGHT: 186cm
PLACE OF BIRTH: Oum , IVORY COAST
position: WIN GER/striker
The lively Chelsea forward is an adaptable attacker
and can play on either flank or as an out-and-out
striker and has already scored more than 10 goals
for his country.

IMAGE AVAILABLE On REQUEST >>

32
The players every team needs
GROUP H - SPAIN

SPAIN

David
Villa
DOB: 3 DECEMBE R 1981
HEIGHT: 175cm
PLACE OF BIRTH: Tuilla, Langreo, Spain
position: STRIKER
One of the leading strikers in the game today, Villa
will head Spains charge as they aim to add the World
Cup crown to their Euro 2008 victory, where the
Valencia man finished the tournament as top scorer.

IMAGE AVAILABLE On REQUEST >>

33
The players every team needs
GROUP H - Switzerland

Switzerland

JOhan
VONLAN THEN
DOB: 1986
1 FEBRUARY
HEIGHT: 176cm
PLACE OF BIRTH: SANTA MARTA, COLoMBIA
position: RIGHT WIN GER
Scored for Switzer land at Euro 2004 as
a precocio us 18-year-old, the Colom bian-born
right-winger has plenty of pace and the skills
to match .

IMAGE AVAILABLE On REQUEST >>

34
The players every team needs
GROUP H - CHILE

CHILE

Mark
Gonzlez
DOB: 10 JULY 1984
HEIGHT: 176cm
PLACE OF BIRTH: Durban, South Africa
position: LEft Winger
THE CSKA Moscow man was born in South Africa
and will feel right at home on Chil es left flan k
after comp leting a successf ul first season in the
Russian capital.

IMAGE AVAILABLE On REQUEST >>

35
The players every team needs
GROUP H - HONDURAs

HONDURAS

MAYNOR
FIGU EROA
DOB: 2 MAY 1983
HEIGHT: 180cm
PLACE OF BIRTH: JUTI APA, HONDURAS
position: DEFENDER
A marauding full-back with English side Wigan
Athl etic, Figu eroa has a sensational left-foot
and is a strong candidate for Goal of the Season
in the Premiership after a stunning free-kic k
against Stoke.
RELATED PLAYE R ASSETS >>

36
The players every team needs
SOUTH AFRICA MEXICO FRANCE ARGENTINA

GREECE NIGERIA GERMANY DENMARK

JAPAN PARAGUAY SLOVAKIA SPAIN

FEDERATION LOGO IMAGERY >>

FEDERATION LOGO IMAGERY>> 38
The 12 adidas federations
 DESIGN INFORMATION >>

SOUTH AFRICA
The eyes of the world will
be on South Africa in 2010
but the eyes of every South
African will be on Bafana
Bafana.

A diverse country of 11 tribes

and 11 languages will stand
as one behind their team
and this has served as the
inspiration behind the new
South Africa kit for the 2010
FIFA World Cup.

Incorporating 11 threads that

symbolise the countrys
diversity in unity and modern
interpretations of traditional
South African artwork...

FULL DESCRIPTION
AND ALL ASSETS >>

IMAGERY >> 39
The 12 adidas federations
MEXICO
The Mexican Football
Federation was founded in 1927.
The Mexican National Team is
currently the strongest team
in the CONCACAF.

Having qualified for all

tournaments since 1994 and
thirteen in total, Mexico
performed particularly strong
in 1970 and 1986 when they
reached the quarterfinals on
their home ground.

In their history, the Mexican

Guerreros (Warriors) have
won one FIFA Confederations
Cup, five CONCACAF Gold
Cups, three CONCACAF
Championships, three...

FULL DESCRIPTION
AND ALL ASSETS >>

IMAGERY >> 40
The 12 adidas federations
 DESIGN INFORMATION >>

FRANCE
Inspired by the nations proud
football history, Frances new
kit for the 2010 FIFA World
Cup honours the countrys
greatest glories.

This jersey pays tribute to

the teams that conquered
Europe in 84 and the world in
98. On the front, 11 red and
white lines are inspired by the
victorious kits of 1984 and
1998, representing the famous
French team spirit when 11
stood as one.

The stronger blue will inspire

the future generation and
this jersey...

FULL DESCRIPTION
AND ALL ASSETS >>

IMAGERY >> 41
The 12 adidas federations
 DESIGN INFORMATION >>

ARGENTINA
Inspired by Argentinas proud
football history and cultural
heritage, the teams new home
kit for the 2010 FIFA World Cup
celebrates the countrys
World Cup success in 1986.

The new jersey design is

made from a special mesh
material that appears similar
to the shirt fabric from 1986,
although engineered for better
air circulation and moisture
management.

The distinctive blue and white

colours on both sides of the
home jersey...

FULL DESCRIPTION
AND ALL ASSETS >>

IMAGERY >> 42
The 12 adidas federations
GREECE
The Hellenic Football
Federation, based in Athens,
was founded in 1926.

The undoubtedly biggest

success in Greek football
history came in 2004 when the
National Team won the 2004
European Championship in
Portugal in what was one of
international footballs biggest
surprises.

Prior to 2004, they had only

appeared twice in
the final tournaments of
the FIFA World Cup and the
UEFA European Championship.
The teams success in
qualifying for the 1994...

FULL DESCRIPTION
AND ALL ASSETS >>

IMAGERY >> 43
The 12 adidas federations
NIGERIA
The Nigeria Football
Federation was formally
launched in 1945 and formed
the first Nigerian national
football team in 1949.

Nicknamed the Super Eagles,

the Nigerian team today is one
of the best African football
teams. They reached their first
FIFA World Cup in 1994 where
they immediately won their
first game and advanced to the
second round.

It was the first out of four FIFA

World Cup participations
including the 2010 FIFA World
Cup. The current team captain
and African Football...

FULL DESCRIPTION
AND ALL ASSETS >>

IMAGERY >> 44
The 12 adidas federations
 DESIGN INFORMATION >>

GERMANY
Deutscher Fuball-Bund
celebrates its glory as one of
the most successful football
federations in the new adidas kit
for the 2010 FIFA World Cup.

Inspired by Germanys proud

football history and heritage,
the teams new home jersey
at the 2010 FIFA World Cup
honours the countrys
famous Teamgeist.

Eleven threads, with the

countrys national colours in
the centre, feature on the front
and pay tribute to Teamgeist
and every team...

FULL DESCRIPTION
AND ALL ASSETS >>

IMAGERY >> 45
The 12 adidas federations
 DESIGN INFORMATION >>

DENMARK
Founded in 1889, the Danish
Football Association is
a founding member of both
FIFA and UEFA.

The Danish National team is

often referred to as Danish
Dynamite in reference
to a Danish song for the
UEFA European Championships
in 1984.

The team is considered a

major competitive force in
international football since
the mid-1980s.

Their biggest triumph, however,

came in the 1992...

FULL DESCRIPTION
AND ALL ASSETS >>

IMAGERY >> 46
The 12 adidas federations
 DESIGN INFORMATION >>

JAPAN
Japans legendary three-legged
crow, the emblem of the
national football team, is
the key inspiration behind
the design of the new Japan
Football Association home kit
for the 2010 FIFA World Cup.

Considered the God of Sun,

the three-legged crow is
symbolic of the players and
fans commitment to their
national team and is sure to
inspire the nations success on
the world stage in 2010.
The jerseys striking Japan
Blue colour...

FULL DESCRIPTION
AND ALL ASSETS >>

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The 12 adidas federations
PARAGUAY
In 1906, representatives of the
five existing football teams in
Paraguay created the governing
body of football in Paraguay.

The biggest successes in the

Paraguayan football history are
two Copa Amricas in 1953 and
1979. They also reached the
second round of the World Cup
on three occasions.

It was the so-called golden

generation which established
Paraguay as one of South
Americas top teams with
three World Cup qualifications
between 1998 and 2006.

South Africa will mark the

eighth appearance at World...

FULL DESCRIPTION
AND ALL ASSETS >>

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The 12 adidas federations
SLOVAKIA
Slovak Football Association
(SFZ) was founded in 1993.

The 2010 FIFA World Cup

will mark the first ever
World Cup appearance for
the Fighting Jondas, as the
Slovak National team is
called...

FULL DESCRIPTION
AND ALL ASSETS >>

IMAGERY >> 49
The 12 adidas federations
 DESIGN INFORMATION >>

SPAIN
Inspired by the nations proud
football history and recent
success at UEFA Euro 2008,
Spains new home kit honours
the indomitable Spanish spirit
La Furia Roja (the Red Fury)
with a bolder, stronger red
inspired by the successful and
stylish Spanish sides of the 1980s.

The dynamic blue shorts and

red jersey colour combination
pays tribute to the 1964
European Cup winning team
and the national flag on
the shorts symbolises the
teams pride ...

FULL DESCRIPTION
AND ALL ASSETS >>

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The 12 adidas federations
adiPURE 3 TRX FG
Your game is polished, and
your boot is pure elegance.
The adidas football adiPURE
3 TRX FG gives you comfort,
with TRAXION FG for extreme
control on firm ground, and
a distinguished style that
matches your play.

Full grain K-leather upper for

lightweight comfort, soft feel
and glove-like fit
Asymmetrical loop lacing for
better ball contact
Synthetic lining and
anatomically moulded EVA
insole for comfort
External heel counter for heel
comfort and stability; TPU plate
for lightweight performance
and durability
TRAXION FG outsole for
grip and comfort on firm,
natural surfaces

information AND Multimedia content>>

52
Tools of the trade
Predator-X
In October 2009, adidas released
its PREDATOR_X for The 2010
FIFA World Cup T new football
boot designed with French
football legend Zinedine Zidane,
achieves the highest ball power,
swerve and control ever found in
any PREDATOR.

Almost every country embraces

the number 10 in football to
designate the best, most
skilful player in the team. Just
as Zidane is world-famous for
having worn the number 10 in
the French national side, the new
PREDATOR_X boot, the tenth
generation of the PREDATOR
family which has led football for
more than a decade, is tipped
to augment the power to come
in the 2010 FIFA World Cup in
South Africa.

information AND Multimedia content>>

53
Tools of the trade
F50
LAUNCHING
MAY 2010

54
Tools of the trade
Goalkeeper Gloves
All adidas goalkeepers gloves
at the 2010 FIFA World Cup
are coloured black, yellow and
white. They guarantee a perfect
grip and punching control as
well as a safely wrapped thumb
for optimal protection. Beyond
these features, each keeper can
choose from three glove models.
The Fingersave Allround, the
Fingersave Allround Motion
Arrester and the Response Pro.
The technologies featured in
all three gloves include a
tighter finger fit, proven
Climacool technology and
Fingersave Spines.

adidas will introduce new

engineered cuts in the foam
of the Motion Arrester glove,
improving the grip on wet balls.

information AND Multimedia content>>

55
Tools of the trade
Licensed APPAREL

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Fan fashion
Licensed APPAREL SOUTH AFRICA

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Fan fashion
Licensed APPAREL MEXICO

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Fan fashion
Licensed APPAREL FRANCE

IMAGERY >>

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Fan fashion
Licensed APPAREL ARGENTINA

IMAGERY >>

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Fan fashion
Licensed APPAREl GERMANY

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Fan fashion
Licensed APPAREL SPAIN

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Fan fashion
Licensed APPAREL USA

IMAGERY >>

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Fan fashion
Licensed APPAREL ENGLAND

IMAGERY >>

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Fan fashion
Licensed APPAREL THE NETHERLANDS

IMAGERY >>

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Fan fashion
Licensed APPAREL SOUTH KOREA

IMAGERY >>

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Fan fashion
Licensed APPAREL ITALY

IMAGERY >>

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Fan fashion
Licensed APPAREL BRAZIL

IMAGERY >>

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Fan fashion
 Licensed APPAREL ORIGINALS

PRODUCT INFORMATION AND IMAGERY >>

Originals
Once every four years, the
world watches as the best
football teams hit the turf
to claim the FIFA World Cup
for their country. Watching
and loyally cheering from
their sofas to the pubs
to the stadium.

Since the legendary final

where Adi Dassler himself
introduced screw-in studs,
helping the German team to
victory in 1954, adidas has
been making football history
year after year.

The 2010 Original Game

Collection features classic
football silhouettes and
apparel for all fans to wear
their colours loud and
proud, celebrating
the goals and the
glory with
Originals style.

70
Fan fashion
 Licensed APPAREL Y-3

PRODUCT INFORMATION AND IMAGERY >>

Y-3
An intellectual approach to the
beautiful game of football is the
inspiration for the Y-3 Spring/
Summer 2010 collection. Abstract
flag motifs in the colour ways
of eight football federations
sponsored by adidas are used
throughout the collection evoking
the perfect blend of adidas
heritage and innovation with
Yohji Yamamotos signature style.
Taking the collections theme
further, this seasons visuals
pay tribute to an icon of sports
heritage: the team portrait.

The images capture the simplicity

and grace of a team fitting within
a collection inspired by the power
of football and the movement
of the net Yohji Yamamoto &
Zinedine Zidane are
featured as team coach
& captain underscoring
Y-3s continued
exploration of sport
performance and
innovative style.

71
Fan fashion
 adidas FIFA WORLD CUP Boot HISTORY
PRODUCT INFORMATION AND IMAGERY >>
1954
Adi Dasslers revolutionary screw-in studs helps
West Germany defeat hot favourites Hungary in the
1954 World Cup Final.
1958
Rain-resistant, this boot was worn by most of the players
competing in the 1958 World Cup, with a whole range of
screw-in studs to choose from to adapt to
the Scandinavian conditions.
1962
This boot was cut lower than ever before but had added
protection on the Achilles area and a dinstinctive heel tab.
1966
Three out of every four players wore adidas at the
1966 World Cup, including the entire German team that
lost 4-2 to England in the final at Wembley.
1970
Franz Beckenbauer had special boots made for him for
the Mexico tournament. Additional strips were added to the
heel area to give even more protection and the forefoot
was widened.
1974
The boot worn by Gerd Muller fired West Germany to the title.
1978
The last boot worked on by Adi Dassler himself, this
boots dual-density sole gave the boot a perfect blend of
strength and flexibility.
1982
The sole was updated again for Spain, with a new flexible red
zone giving players greater control and feel on the ball.
1986
Another set of innovations were introduced in Mexico to give
the boot even greater flexibilty than before, while
a longer heel tab and extra padding on the tongue
completed the new look.
1990
The new Etrusco boot had another adapted sole to
provide a firmer grip in the middle of the foot. 73
adidas and the Fifa World Cup
 ADIDAS PREDATOR HISTORY
PRODUCT INFORMATION AND IMAGERY >>
1994
The Predator makes its World Cup bow at USA 94. Made of
kangaroo leather, its rippled fins on the forefoot produced
more power, more swerve and more control than ever before.
1998
The Predator Accelerator was the third generation of the
Predator boot and its asymmetrical lacing helped Zinedine
Zidane lead France to World Cup glory on home soil.
2002
The first World Cup in Asia and the sixth Predator boot.
The Predator Mania was available in a number of different
colours and was worn by some of the biggest names in the
tournament including David Beckham, Alessandro del Piero
and Raul. 2010
The Predator_X, the 10th Predator boot, introduces
2006 the Powerspine for the first time, giving players
The Predator Absolute, the ninth member of the more power and protection than ever before and
Predator family, the first with interchangeable making the new boot the most powerful Predator
PowerPulse technology. of all time. 74
adidas and the Fifa World Cup
 adidas FIFA WORLD CUP Ball HISTORY
PRODUCT INFORMATION AND IMAGERY >>
adidas Telstar
1970 FIFA World Cup Mexico
Like all other balls in its time, the adidas Telstar was
completely made of leather; however, unlike any other ball it
featured 32 hand-stitched panels (12 black pentagons and
20 white hexagons), creating the roundest sphere of its time.
adidas Telstar and adidas Chile
1974 FIFA World Cup Germany
Two adidas match balls were used for Germany 74. Telstar made a repeat appearance with
new black branding replacing the previously gold branding. And, building on the success of
the adidas Telstar, adidas introduced a new all-white version named adidas Chile (after an all-
white ball used at Chile 62). The materials and techniques used in the Telstar and Chile were
identical to those used four years earlier.
adidas Tango
1978 FIFA World Cup Argentina
In 1978 football design experienced another revolution with the introduction of the adidas
Tango. Once again adidas had created what would become a football design classic. Twenty
panels with triads created an optical impression of 12 identical circles. For the following
five FIFA World Cup tournaments the Match Ball design was to be based on this design.
Tango featured improved weather resistance qualities, and took its inspiration from the deep
passion, emotion and elegance of Argentina.
adidas Tango Espaa
1982 FIFA World Cup Spain
The initial Tango design from 1978 was only altered slightly in 1982. However, the
Tango Espaa did feature a major technological innovation. The Tango Espaa, still made of
leather, featured revolutionary waterproof sealed seams. This dramatically reduced the balls
water absorption, thus minimizing weight increase during a game under wet conditions.
adidas Azteca
1986 FIFA World Cup Mexico
The Match Ball for the 1986 FIFA World Cup revolutionized footballs and football
production techniques. The adidas Azteca was the first ever synthetic FIFA World Cup
Match Ball. The use of synthetic material increased its durability and further minimized
water absorption. With its never-before-achieved performance on hard ground, at
high altitude, and in wet conditions, Azteca represented a massive leap forward for
the game. Its elegantly and elaborately decorated design was inspired by the
hosting nations native Aztec architecture and murals. 75
adidas and the Fifa World Cup
 adidas FIFA WORLD CUP Ball HISTORY

PRODUCT INFORMATION AND IMAGERY >>

adidas Etrusco Unico

1990 FIFA World Cup Italy
The adidas Etrusco Unico evolved the use of synthetic
materials further, creating the first ever Match Ball containing an internal layer of black
polyurethane foam, making Etrusco Unico fully water-resistant, more lively and faster than
ever. The name and intricate design took their inspiration from Italys magnificent, ancient
history and the contributions and fine art of the Etruscans. Three Etruscan lion heads
decorate each of the 20 Tango triads.
adidas Fevernova
adidas Questra 2002 FIFA World Cup Korea / Japan
1994 FIFA World Cup USA The adidas Fevernova was the first World Cup Match Ball since 1978 to break with the
In 1994, adidas introduced the first Match Ball featuring a high-tech, ultra-high-energy-return traditional Tango design introduced in 1978. The colourful and revolutionary look and colour
layer of white polyethylene foam. This PE layer made Questra softer to the touch (more usage was entirely based on Asian culture. The Fevernova featured a refined syntactic foam
controllable) and much faster off the foot for more speed. Inspired by space technology, high layer to give the ball superior performance characteristics and a three-layer, knitted chassis,
velocity rockets and Americas quest for the stars, Questra set new performance standards. allowing for a more precise and predictable flight path every time.

adidas Tricolore adidas Teamgeist

1998 FIFA World Cup France
adidas Tricolore was the first ever multi-coloured Match Ball. Frances flag and national colours
(the Tricolore) and the cockerel the traditional symbol of the French nation and Football
Federation, inspired the balls name and design. Moreover, the adidas Tricolore featured an
advanced syntactic foam layer - a tight regular matrix, composed of gas-filled, individually
closed and highly durable micro balloons. The syntactic foam further improved the balls
durability, energy return and made it more responsive.
2006 FIFA World Cup Germany
The adidas +Teamgeist introduced a radical new 14 panel configuration design
minimizing the amount of three panel touch points by 60% and the total panel length
by over 15%, significantly improving the overall performance of the ball. The match ball
was designed in white, black and gold, the traditional colours of German football and
the FIFA World Cup trophy. The name Teamgeist is based on the single most d
ecisive characteristic every team needs to win a tournament: team spirit! 76
adidas and the Fifa World Cup
 adidas FIFA WORLD CUP EVENT HISTORY
1954 FIFA World Cup Switzerland
Heavy rain just before the final had turned the field into
a swamp. Luckily, Adi Dassler comes prepared. He had
invented the worlds first screw-in studs and, within
an hour, he replaces the German teams studs with
longer ones. The Hungarians struggle in the mud as the
Germans go on to score the game-winning goal to take
home the World Cup trophy.
1958 FIFA World Cup Sweden
The success of 1954 persuaded the majority of players
in Sweden to wear adidas. Just four years later, there was
a whole range of screw-in studs to choose from. Brazil,
featuring a very young Pel, won the FIFA World Cup trophy.
1962 FIFA World Cup Chile
Beating Czechoslovakia in the final, the Brazilians
prove to be unstoppable once again. adidas continued
to innovate, introducing a shoe with the lowest cut ever
and protective cushioning for the Achilles tendon. adidas
boots were featured in all 32 matches in Chile.
1966 FIFA World Cup England
In? Out? In, says the linesman and the referee agrees.
Two nations will debate forever. The host country won
footballs ultimate prize! In addition to the entire German
squad, Bobby Charlton, Geoff Hurst and most of the
England team wore 3-Stripes on the legendary stage of
Wembley. Altogether, three out of every four players opted
for adidas footwear.
1970 FIFA World Cup Mexico
With more than 80 percent of the players in Mexico
wearing adidas footwear, adidas becomes the iconic
World Cup brand. Pel is back to help Brazil win the
tournament for the third time. The revolutionary Telstar,
the first white football ever with black pentagons, makes
its debut as the FIFA World Cup Match Ball. Until today,
the design of the 32-panel Telstar remains the archetype
of all generic footballs.
1974 FIFA World Cup Germany
The 1974 Football World Cup in Germany sees the
premiere of adidas football-specific apparel, with
over 60 percent of the participating teams wearing it.
Germany, led by Kaiser Franz Beckenbauer, end up lifting
the trophy after beating The Netherlands in the final.
1978 FIFA World Cup Argentina
Being the tournament host proves to be an advantage
again. In the final, Mario Kempes scores twice to secure
the title for Argentina. adidas introduces another
revolutionary football design the Tango. Twenty similar
triads create the optical impression of 12 identical
circles. It would prove to be the foundation of football
design for decades to come. 77
adidas and the Fifa World Cup
 adidas FIFA WORLD CUP EVENT HISTORY
1982 FIFA World Cup Spain
In honour of the host nation and its culture, adidas
introduces the Tango Espaa, featuring a clever system of
sealed seams, reducing the balls water absorption. Three
out of four semi-finalists wear adidas apparel. In the end,
Italy, with tournament star Paolo Rossi, proves to be the
best team of the tournament.
1986 FIFA World Cup Mexico
The Match Ball for the 1986 FIFA World Cup
revolutionized footballs and football production
techniques. The adidas Azteca was the first ever synthetic
FIFA World Cup Match Ball. An unparalleled Diego
Maradona leads Argentina to victory, beating Germany in
the final.
1990 FIFA World Cup Italy
The adidas Etrusco Unico is the Official Match Ball of
the 1990 FIFA World Cup tournament in Italy. To reflect
Italian culture, its design featured three Estruscan lion
heads within each of the 20 Tango triads. Again Germany
and Argentina meet in the final. This time the German
national team, coached by Kaiser Franz Beckenbauer,
wins the title.
1994 FIFA World Cup USA
adidas is the Official Marketing Partner for the first time.
The launch of the adidas Predator is a revolution in
footwear. Players were sceptical at first about the new
design, but the shoe gained acceptance when players
started scoring goals.Lots of them! It became the
standard football boot. Brazil again had the best team,
beating Italy in the final.
1998 FIFA World Cup France
adidas Tricolore was the first ever multi-coloured
Match Ball. In an amazing final, Zinedine Zidane scored
two headers and Emmanuel Petit added a third, leading
to a 3-0 France win. Once again the host country wins 2006 FIFA World Cup Germany
the FIFA World Cup. The 2006 FIFA World Cup in Germany is a time to make
friends. Zinedine Zidane makes his final appearance on
2002 FIFA World Cup Korea/Japan the international stage and wins the Golden Ball award.
Football fever hits Asia, with China making their first ever Nevertheless, Italy beats France in the closest of all
appearance and Japan and South Korea performing well decisions a penalty shoot-out. The third place of the
beyond expectations. adidas introduces the Fevernova, host country is celebrated frenetically all over the country.
the Official Match ball for the tournament, as colourful The name of the adidas ball, Teamgeist, which was
and high-tech as the two host countries. Brazil beats personalized for each game, becomes one of the catch
Germany in the final, securing its fifth World Cup title. phrases of the 2006 FIFA World Cup. 78
adidas and the Fifa World Cup
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Asset usage
adidas PR directory
adidas INTERNATIONAL HEADQUARTERS
Erik van Leeuwen
World of Sports, Adi Dassler Strae 1
91074 Herzogenaurach, Germany
Tel +49 9132 84 4463
Email Erik.VanLeeuwen@adidas.com
Susie Boylan
World of Sports, Adi Dassler Strae 1
91074 Herzogenaurach, Germany
Tel +49 9132 84 4483
Email Susie.Boylan@adidas.com
adidas AMERICA
Lyn Famiglietti
610 Broadway, 3rd Floor
New York 10012, New York, USA
Tel +1 212 271 7566
Email lyn.famiglietti@adidas.com
adidas ARGENTINA
Patricia Dalpra
Von Wernicke 3023, San Isidro
Buenos Aires, Argentina
Tel + 54 11 4814 - 7206
Email patricia.dalpra@adidas.com
adidas AUSTRALIA
Clare Mitchell
767 Springvale Road
Mulgrave, VIC 3170, Australia
Tel +613 9263 5382
Email clare.mitchell@adidas.com
adidas AUSTRIA
Georg Kovacic
Vienna Twin Towers
Wienerbergstrae 11, Turm B, 10. OG
1100 Wien, Austria
Tel + 43 (0)664 211 90 22
Email Georg.Kovacic@adidas.com
adidas BENELUX
Ken Aerts
Plesmanstraat 1
3833 LA Leusden, The Netherlands
Tel +31 (0)33 496 3301
Email ken.aerts@adidas.com
adidas BRAZIL adidas CZECH REPUBLIC adidas HUNGARY
Paulo Ziliotto Petra Bergmannova Attila Csaszari
Alameda Rio Negro 585 Pekarska 16 / 641 Vci t 45
9 andar 155 00 Praha 5 Jinonice, Czech Republic 1134, Budapest, Hungary
Centro Administrativo Rio Negro Tel +420 251 095 662 Tel +36 14511 420
Ed Demini 06454-000 Alphaville Email petra.bergmannova@adidas.com Email Attila.csaszari@adidas-group.com
Tel +55 11 2196 64 00
Email paulo.ziliotto@adidas.com adidas EMERGING MARKETS adidas INDONESIA
Hadeel Abu-Gharbieh Monica Ang
adidas CANADA Al Gurg Tower, Baniyas Rd Plaza DM 11th floor
Jackie Tumber P.O.Box 32512, Dubai, UAE Jln Jend SudirmanKav 25
3210 Langstaff blvd Tel +971 4 227 30 33 12920 Jakarta
Concord, ON, L4K 5B2, Canada Email hadeel.abu-gharbieh@adidas.com Tel + 62215205566
Tel +905 761 9900 - 2345 Email monica.ang@adidas.com
Email Jackie.tumber@adidas.com
adidas FRANCE
Benjamin Devillard adidas ISRAEL
adidas CHILE
12 - 14 Rond Point des Shibolet Abudi
Diego Zabala
Champs Elyses 6 Hamchtesh St.
Av. Sta Maria 6350 Vitacura
75008, Paris, France Holon 58810, Israel
Santiago de Chile, Chile Tel +33 142 99 99 15 Tel +972 03 650 5300
Tel +562 715 6877
Email Benjamin.devillard@adidas.com Email shibolet@lifesport.co.il
Email diego.zabala@adidas.com
adidas GERMANY MARKET CENTRAL adidas ITALY
adidas CHINA
Hendrik Lange Giancarlo Smith
Coco Li
Adi Dassler Platz 1 Via Monte San Primo, 1
29th Floor, Tower 1 Grand Gateway
91074 Herzogenaurach, Germany 20052, Monza, Italy
No. 1 Hongqiao Road
Tel +49 9132 84 3131 Tel +39 039 271 5506
200030, Shanghai, China
Email Hendrik.lange@adidas.com Email Giancarlo.smith@adidas.com
Tel +86 21 6127 2216
Email Coco.Li@adidas.com
Oliver Brggen adidas JAPAN
adidas COLOMBIA World of Sports, Adi-Dassler-Str. 1-2 Ken Yamamoto
Julia Vidaurre 91074 Herzogenaurach, Germany 77 Yaraicho, Shinjuku-ku
8 Piso, Av. Calle 100 19-64 Tel +40 9132 84 3100 Tokyo, Japan
Bogot, Colombia Email Oliver.Brueggen@adidas.com Tel +81 3 5228 8462
Tel +571 633 9041 Email ken.yamamoto@adidas.com
Email julia.vidaurre@adidas.com adidas GREECE
Fotini Priovolou adidas KOREA
adidas CROATIA 112 Vouliagmenis Avenue & 1 Zamanou Street 166 EunSun Park
Ivana Micin 74 Glyfada, Athens, Greece Samsung Life Seocho Tower 9F
Oreskoviceva 6H, 10 010 Zagreb, Croatia Tel +30 210 8930800 1321 15 Seocho2-Dong, Seocho-Ku
Tel +385 91 2343272 Email fotini.priovolou@adidas.com Seoul 137 857, Korea
Email ivana.micin@adidas.com Tel +82 22186 0433
adidas HONG KONG Email eunsun.park@adidas.com
adidas CYPRUS Susanna Muk
George Ioannou 18/F Two Landmark East
140 Athalassas Avenue 100 How Ming Street
2024, Nicosia, Cyprus Kwun Tong, Kowloon Hong Kong
P.: +35 722 519 701 Tel +852 2149 3843
Email george.ioannou@adidas.com Email susanna.muk@adidas.com
80
Contact Information
adidas PR directory
adidas LATIN AMERICA adidas PORTUGAL adidas SINGAPORE adidas THAILAND
Khadine Sanhueza Rita Gonalves Janice Lee Fang Rojanasit Meenijacin
Business Park, Torre Sur, 4th Floor, Av. D. Joo II, Lote 1.17.03, 12andar 169 Jalan Bukit Merah, 22nd Floor, CRC Tower,
Costa del Este Panama, Republic of Panama 1998-026, Lisboa, Portugal Connection One Tower 3, 07-07 All Season Place 87/2 Wireless Road,
Tel +507 305 6814 Tel +351 210 424 400 Singapore 150168 Lumpini, Patumwan
Email khadine.sanhueza@adidas.com Email rita.goncalves@adidas.com Tel +65 6496 8148 10330, Bangkok, Thailand
Email janice.leefang@adidas.com Tel +66 02 660 3900
adidas CENTRAL AMERICA & CARIBBEAN adidas REGION ASIA PACIFIC Email rojanasit.meenijacin@adidas.com
Keiko Hara Sabrina Cheung adidas SOUTH AFRICA
Business Park, Torre Sur, 4th Floor, 21st Fl. Cityplaza Four, 12 Taikoo Wan Road Zobuzwe Ngobese adidas TURKEY
Costa del Este Panama, Republic of Panama Tai Koo Shing, Hong Kong 3rd Floor, Block C, Black River Park North zlem Onay Ardyok
Tel +507 305 6802 Tel + 852 2302 8738 Fir Road, Observatory S,akir Kesebir Cad.
Email keiko.hara@adidas.com Email sabrina.cheung@adidas.com 7925, Cape Town, South Africa Gazi Umur Pas,a Sok. No: 25-27
Tel +27 21 442 6200 Balmumcu Bes,iktas,
adidas MEXICO adidas ROMANIA Email Zobuzwe.ngobese@adidas.com 34349 stanbul
Jorge Matute Elena Brinzoi Tel. 212 - 355 36 00
Blvd. Adolfo Ruiz Cortines 3642, Baneasa Business & Technology Park adidas SPAIN ozlem.onayardiyok@adidas.com
11th. Floor 4244 Sos Bucuresti-Ploiesti, Luis Cano
Col. Jardines del Pedregal, 01900, Building A 2nd Floor Avenida Maria Zambrano 31 adidas UNITED KINGDOM & IRELAND
D.F., Mxico Bucharest, Romania Edificio WTC, Torre Este, 4a Planta Jon Deacon
Tel +(5255)54818100 Tel +4021 306 7900 50018, Zaragoza, Spain 2nd Floor, 5 Langley Street
Email jorge.matute@adidas.com Email elena.brinzoi@adidas.com Tel +34 976 710 196 London, WC2H 9JA, England
Email Luis.Cano@adidas.com Tel +44 207 670 2700
adidas NEW ZEALAND adidas RUSSIA & CIS Email jon.deacon@adidas.com
Sherryl Arneil Elena Voronina adidas NORDIC Headquarters
12B Cassino Street Proektiruemy Proezd 5231, 4 - 1 Emma Stjernlof adidas UKRAINE
Belmont, Auckland, 622, 119361, Moscow, Russia Gardsvgen 13 Gallina Pelekh
New Zealand Tel +7 495 981 65 55 SE - 169 27 Solna, Sweden 15/15, V. Khvoiky Street,
P.: +64 9 446 0958 Email elena.voronina@adidas-group.com Tel +46 (0) 7 07 549117 Kyiv, 04080, Ukraine
Email sherryl.arneil@adidas.com Email emma.stjernlof@adidas.com Tel +38 044 490 28 30
adidas SERBIA BOSNIA MONTENEGRO - Email Gallina.Pelekh@adidas-Group.com
adidas PERU MACEDONIA adidas SWITZERLAND
Jaime Belmont Jelena Koronsovac Ursula Bayer
Av. Santa Cruz 970 Milutina Milankovica 11a Brunnmatt 20
Miraflores, Lima 11 070 Belgrade, Serbia 6330 Cham, Switzerland
Tel. +51 170 59 500 Tel +381 63 624 207 Tel +41 41 784 14 66
Email Jaime.belmont@adidas.com Email jelena.koronsovac@adidas.com Email ursula.bayer@adidas.com

adidas PHILIPPINES adidas SLOVAKIA s.r.o. adidas TAIWAN

Jillian Panganiban Miroslav Chmelar Mia Chen
Ave. Corner Poveda Galvaniho 15 / A 13th Floor, No 2, Section 3,
St. Ortigas Center 821 04, Bratislava, Slovakia Min Quan East Road
Pasig City 1605, Philippines Tel +421 2 4920 4028 Taipei 104, Taiwan
Tel +632 638 5888 Email miroslav.chmelar@adidas.com Tel +886 2 2509 5900 6131
Email jillian.panganiban@adidas.com Email mia.chen@adidas.com
adidas SLOVENIA
adidas POLAND Tomaz Semic
Krysztof Sak Poslovna Cona A19
Al. Jerozolimskie 174 4208, encur, Slovenia
02-486, Warszawa, Poland Tel +386 4 251 77 00
Tel +48 22 571 66 20
Email krysztof.sak@adidas.com
Email tomaz.semic@adidas.com 81
Contact Information