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CETHAR LIMITED

The tree symbolizes many things- grow th, strength, stability,


wisdom, beauty, bounty, adaptability and a host of other
positive at tributes.
It is the only living organism which continues to grow
throughout its lifetime.
And interestingly, it grows in two opposite directions- deep
into the ear th and also in search of the skies!
The tree also has spiritual significance and is considered
sacred by all religions. For instance, the banyan tree is hailed
in the Hindu scriptures as 'Kalpavriksha', a tree that embodies
eternity and is also capable of fulfilling all our wishes.
Tall and strong, it loses its leaves and grows new ones thus
showing its willingness to grow and adapt itself.
At Cethar, as an organization ever willing to learn & grow, we
have found the best teacher in the tree. We have, over the
years, developed a keen eye and ear for the myriad messages
it delivers.

Message
from the Chairman

We believe that our success and grow th are direct


derivatives of customer satisfaction through On Time
Completion.
Customer will be satisfied when the vendor is able to
enhance their business potential. Supply of superior quality
products, with customized solutions in the shor test
possible time would ensure enhancement of business
potential. Such a supply is possible when the vendor has the
state of the ar t technology along with technocrats
capable of absorbing such technology and an infrastructure
capable of conver ting the technology to quality products
on the ground.
Our various agreements - with Riley Power Inc., USA for PC
fired subcritical and also for supercritical boilers with Once
through BENSON boilers technology of M/S Siemens AG,
Germany; with NeM, Holland for HRSGs (behind Gas
Turbines); with Kraf tanlagen Muenchen, Germany for
Critical Piping for power plants of 200 MW and above
address the state of the ar t technology par t while our
current work force the top 75 of them having more than
2500 man years of experience between them address the
technocrat par t. Our current manufacturing facilities with
an annual manufacturing capacity of 8000 MW being
upgraded to 10000 MW by march 2012 meet more than
adequately the infrastructural requirements.
In addition we have developed an exclusive in-house
Enterprise Resource Planning (ERP) system that monitors
activities from enquiry generation to post commissioning
follow up. This system ensures that we as a company meet
our internal goal of On Time Completion. By providing the
customer access to relevant sections of this ERP system
we achieve the transparency in business dealings that is
required to augment customer confidence and satisfaction.
In shor t, I believe, we at Cethar are fully equipped to meet
the growing power needs of the nation.
I have sown and nur tured the seeds of grow th.
Now let us together Energize the future of our country.
K. Subburaj
Chairman, Cethar Group of Companies

CETHAR LIMITED

The genesis & the journey

The seed is the beginning. Sowing is a small


but significant step towards releasing the
giant tree imprisoned in it.
The seed is the desire which is the precursor
to success.
It is the future in miniature.

Our sowing began in 1981 whenCethar Ltd., our flagship


company was established in Tiruchirapalli city in southern
India.
But when we star ted we had only our dreams for companydreams to create innovative of ferings for the Indian power
sector that was poised for a quantum leap. That did not deter
us, because we knew dreams, like seeds, would grow up to
yield what you desired.
Today in 2011, we are a ` 817 Crore (US$ 184 million) Net
wor th company reckoned as pioneers in creating a broad
spectrum of customized products and services for the
power sector and process industries like chemical, steel,
cement, breweries, tex tiles, rayon, sugar, food and
petrochemicals.
We have set new benchmarks in the industry with our
boilers and boiler accessories like fans, electrostatic
precipitators, fuel handling & water treatment systems.

Front Of fice, Unit 7

CETHAR LIMITED

Plans for the path ahead

At Cethar, we nur tured our plant with our talents, toil and
hope. Inception is only the beginning, but we had an
exhaustive agenda before us for completionl

The first sprout is the sneak preview of the tree to


be. It marks the success of a mission; a combined
magic of the ear th, sun and water in awakening
and unveiling the life dormant within the seed.
Nur turing does the rest.

Have the customer as the pivot and stay aligned with


their needs
Design and develop comprehensive, customized and
competent products
Emerge as an industry leader

To sum up, we wanted to create not just products or profits,


but history - by aiming to be reckoned as the organization
to go to, for Any Boiler, Any capacity, Anywhere in the
world.

Panel welding machine bay

CETHAR LIMITED

What roads are to a country, the trunk is to the tree. It


transpor ts materials and components needed for the
manufacturing process going on inside the tree and plays
a major role in distribution.

Equipped to excel

It is a vital link between the leaves and the roots.


The water and nutrients absorbed by the roots are carried
up to the leaves through the trunk.

Our factory is the base we have created to fulfill our dreams.


The very expanse of our factory premises should eloquently
speak about our vision and plans for the future.
Here are some snapshots:
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The branches, in turn, send back food down the trunk to


nourish the roots and other par ts of the tree.

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The bark of the tree shields the tree from the elements
and accounts for overall strength and stability.
Thus the trunk of a tree is the base and provides the
framework and features for the multiple functions within
the tree.

PB 1400 - Incremental Pipe Bending Machine


Ma ximum Pipe Diameter : 1422 mm

Total land area 847,360 sq.m.


Covered production shop measuring 163,189 sq.m.
Total storage area 95411 sq.m.
Material storehouse spread across 92903 sq.m.
Austenitic stainless steel storehouse with an area of
1114 sq.m.
Welding consumable storehouse across 1393 sq.m.

Similarly our world-class equipment and the scale & sweep


of their capabilities truly reflect our global ambitions.
They per form a variety of tasks that include
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Plate Hot Rolling Machine


Plate rolling capacity : 220mm thick x 3 m width

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Hot Rolling of plates with ma ximum thickness of


220mm
Furnace panel welding with widths up to 3.2m
Tube bending min. R/D ratio 1.5
Stress relieving furnace job size 4m x 4m x 24m
Pipe bending up to 1422 mm dia x 100mm thk
Crane handling of materials with a ma ximum weight of
300 MT
Hydraulic press dishing materials weighing up to
1500 MT

Panel Welding Machine


Ma ximum panel width : 3.2 meters
Serpentine Coil Bending Machine Ma ximum coil length : 120 meters

CETHAR LIMITED

Innovative & impeccable


The benefits that a tree confers on mankind is matched
only by the number of products it provides. Besides
lumber, paper and furniture, easily some 5000 odd
products that we use in our day-to-day life come from
the trees.
Fruits and nuts, play equipment like baseball or cricket
bats, tennis rackets, resins, cellulose, paints, matches,
turpentine, toothpaste, cosmetics, per fumes, crayons,
pencils, medicines, spices, latex etc.
The hallmark of the tree therefore is its ex tensive range
of products and benefits which reflect natures resolve to
bestow the best upon man.

A typical Cethar hallmark is our intrinsic ability to


understand the customer needs and come up with
innovative products that enhance customer's productivity
and profitability.
We have been equipping and enabling power industries with
a variety of critical products consisting of
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Subcritical & Supercritical power plants on EPC basis


with capacities up to 1000MW
Pulverized coal-fired boilers
Circulating fluidized bed combustion boilers
Heat recovery steam generators
Bubbling fluidized bed combustion boilers
Traveling grate boilers
Fixed grate boilers
Oil & gas fired boilers
Waste heat recovery boilers
Electrostatic precipitators
Fuel handling plants
Water treatment plants
Power plant piping

Bank of economizer coils

CETHAR LIMITED

Excellence in Execution

Grow th means change and change involves risk,


stepping from the known to the unknown.
But grow th alone cannot guarantee excellence
unless the passion to excel is embedded in the
system.
And thats what sets you apar t.

What sets Cethar apar t is its in-house Enterprise Resource


Planning (ERP) System that meticulously oversees all
aspects of business from enquiry, of fer, marketing, plant
engineering, product engineering, material planning,
procurement, production, project status monitoring, civil
construction, erection, commissioning, quality control,
customer service, administration, finance, HR per formance
etc.
A PERT char t compares the actual project execution
vis-a-vis the targets and advises on optimal use of slack and
critical path.
By providing access to relevant sections of the ERP to our
customers, we achieve transparency and customer
involvement in project execution.

CETHAR LIMITED

Quest for Quality

From material procurement to the delivery of the finished


product, compliance with the standards set by ISO and
other international agencies is an integral par t of our Quality
Control exercise.

The tree cleans up the air and moderates the


ef fects of the sun, wind and rain.
It arrests soil erosion, conserves rainwater,
reduces water runof f and sediment deposit af ter
storms.
It is a source of medicine and serves as home for
birds and wildlife. Be it the leaves, wood, bark,
fruits, flowers or roots the tree provides
every thing to improve the quality of our life.

To us, Quality is not just an empty slogan or policy, but a


passion; a religion of sor ts with inviolable tenets.

There are stringent checks backed by systematic online


documentation to correct and eliminate errors of all kind.
Scanning Electron Microscope

Periodic audits, both internal and ex ternal ensure proper


implementation of systems that have been put in place.
Ambitious targets for error reduction are set for
achievement. These targets are set higher af ter every
annual review process.
So it is product made exactly the way the standards
agencies specify and delivered at the time & place the
customer wants.

Carbon sulphur simulator

Metallurgical microscope
On-line Radiography

Linear Accelerator

CETHAR LIMITED

There is an in-built mechanism in trees that aids not only their grow th,
but also their survival in the most inclement environment. They carry
many features that enable them to rise above all adversities.
For instance, trees in arid lands have deep taproots that facilitate
optimum absorption of water; fur ther prudence is ensured by their
small-sized leaves that prevent loss of water that is painstakingly drawn
from the soil.
There are trees that show another kind of circumspection. They store
water in their thick and corky trunk during the rainy months so as to
remain wet and withstand the fierce summer as well as the bushfire.
Sunshine, rain or storm- the tree carries on resolutely conver ting
challenges into oppor tunities.
In a nutshell, a tree is an excellent example of how method and style of
grow th are to be adapted to the environment.

Performing
beyond capabilities

The method and style of grow th of an organization is


determined by the pace at which it reacts to the market
demands. Speed of response is what the market demands
today.
In order to
1. reduce response time to customers' enquiry
2. reduce the cycle time of detailed engineering
3. retain knowledge in digital form & minimize human
errors
we have under taken an ex tensive program of automation automation of in-house activities such as proposal
engineering, detailed engineering & drawing release.
All the automated processes are embedded in our
organization wide Enterprise Resource Planning system.

CETHAR LIMITED

Moulding &
Motivating Minds
The tree is unique in every sense of the term.
It is very dif ferent from any thing we have known.
Cars, computers, crockery or furniture depreciate the
moment we buy them; but not the tree!
Its value increases the minute it leaves the nursery
and continues to soar as it grows.
It adds to the rental or resale value of the land it
stands on. The tree has both aesthetic and practical
value.

Talking of assets, we can only think of our team members


comprising of a core group of professionals with years of
experience forming the knowledge pool and young
engineers hand picked from reputed institutions based on
their consistent academic excellence - willing to learn from,
absorb and assimilate the transferred know-how from the
knowledge pool.
Cethars HR Policy envisages achievement of organizational
excellence by implementing various HR initiatives like:
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In other words, it is an ever-growing asset.


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Activity Management System that facilitates the


employees to enhance their earning capacity by
improving their per formance to make us a
per formance driven organization.
By providing cross functional exposure and mentoring
to enable the team to enrich and widen their skill set to
meet personal and professional career goals.
By maintaining cordial and harmonious industrial
relations to ensure an environment conducive to
productivity improvements.
By believing in and introducing par ticipative
management to achieve highest standards of quality
and safety at the workplace and fulfilling customer
expectations.

Cethar, well into the path of building a world class


organization that all of us feel proud of, is therefore one of
the preferred employers in the field.

CETHAR LIMITED

Synergistic Alliances

Roots are the branches under the ear th. And the
branches are the roots in the air.

To create a synergistic plat form from which our knowledge


pool of exper ts can operate, we have entered into strategic
alliances with global leaders for technology transfer.
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The tree cannot sprout upwards without a


concurrent penetration of the roots into the soil.
Two forces operate one a will to grow and the
other, the environment that suppor ts grow th.

So it is a synergy of two forces that lends the tree


the grow th, stability and sweep.

RILEYPower Inc. USA (RPI) to design, manufacture,


supply and commission subcritical Pulverized Coal
Fired Boilers with capacities up to 600MW and
supercritical coal fired boilers with BENSON boiler
technology from Siemens.
Siemens AG, Germany for the joint design development
of evaporator system for supercritical Circulating
Fluidized Bed Combustion boilers of 300 MW and
above.
Harbin Turbine Co., China for the supply of steam
turbines and generators with related aux iliar y
equipment used in power plants.
Kraf tanlagen Munchen, Germany (KAM) for Power
Plant Piping for both subcritical & supercritical
applications along with knowhow for welding & heat
treatment processes for advanced materials like P12,
P23, P92, Super 304H etc.,
NEM, Netherlands for HRSG behind GTs of any make,
any size 42MW and above. NEM consistently belongs
to the group of 'top 4' HRSG vendors in the world.

CETHAR LIMITED

Accreditations
&
Achievements

We believe in the aphorism, Every thing can be done much


bet ter than how it is being done today. More impor tant is
the fact that others must acknowledge you are bet ter today.
It is this faith in continual improvement that has enabled us
to acquire accreditations from reputed international
agencies.
ISO 9001 standard and the products cer tification by IBR &
ASME.

The tree grows continuously all through its life.


It embodies a silent resolve to be dif ferent;
dif ferent because of its constant desire to become
bet ter every moment of its existence.

ASME "S" stamp for Power Boilers, "U" stamp for Heat
Exchangers and Pressure Vessels and National Board, USA,
"PP" stamp for Fabrication & Assembly of Pressure piping
and "R" stamp for Repair and Alteration of Boilers and
Pressure Vessels.
We have been cer tified for Occupational Health and Safety
Management System (OHSAS 18001;2007) by Lloyd's
Register Quality Assurance.
Our continuous ef for ts to be the best in the field have
enabled us to notch up quite a few firsts in the industry.

CETHAR LIMITED

The Management Team


A mechanical engineer from Thiagarajar College of Engineering, Madurai, he is a quintessential leader known for his fine business
acumen and entrepreneurial foresight honed during his stint with ISRO and Bharat Heavy Electricals Limited. His vision and
dynamism have taken this organization several steps forward in a shor t span of time.
A tree, like an organization, needs to be managed.
Though a tree appears to grow on its own, it
needs to be tended with love and care at every
stage of its development. Protecting it from cat tle
with suitable fencing, supplying the right quantity
of water and manure, occasional pruning, saving it
from pests etc. are vital aspects of tree
management.

K Subburaj Chairman

A mechanical engineer from Thiagarajar College of Engineering,


Madurai star ted his career as a production engineer in a private
engineering company whose for tunes he turned around by forging
alliances with Bharat Heavy Electricals Limited. He
continues his good work as the Managing Director
of Cethar Limited.

His impressive skill set encompasses boiler, piping engineering, project


management and expor ts. With his excellent business management
skills, he has been the promoter director of companies such as Enmas
Engineering, Enmas Process Technologies and
Fichtner Consulting Engineers.

N K Pothiraaj Managing Director

This Electrical engineer, with years of experience in the power industry,


a fossil boiler specialist, took BHEL Trichy to unimaginable heights as
Executive Director. Indian Institute of Welding awarded him the
prestigious Keith Hear tly Award honouring his
contributions to the Industry.

This, Mechanical Engineer from Madras University, migrated to Canada


af ter a 11 year stint with BHEL. He with his cross cultural exposure of
engineering, proposal & project management, sales & marketing, has
carved a niche for himself in conver ting new
technologies into commercial success.

This brilliant technocrat, a pioneer in the development of utility scale


CFBC boilers with 8 patents under his name, has over three decades
of experience acquired from institutions across the world.
Nominated in 1990 for Ahlstrom Corporations
Award for Engineering Excellence.

A Mechanical Engineer from Annamalai University & Masters in


Management Engineering from REC, Trichy, retired as Chief Inspector
of Boilers af ter 36 years with Tamil Nadu Inspectorate of Boilers. He
contributes with his sound knowledge of statutor y
norms and rappor t with Governmental Agencies.

Ponnusamy K Gounder

As Director, with his exper tise acquired during his tenure with
premier institutions like RBI, Andhra Bank & Lakshmi Vilas Bank,
he plays a critical role in translating organizational objectives into
tangible benefi ts in labour welfare, profi t
ma ximization and corporate governance.

K Thambithurai

A Mechanical Engineer from Thiagarajar College of Engineering,


Madurai has directly contributed towards the addition of over 5000 MW
generated power. He, with his experience with
BHEL and Siemens and knowledge of all makes
and designs, is recognized as a front line Turbine
Specialist.
S Veerachamy

CETHAR LIMITED

The two critical factors that distinguish animate objects


from inanimate ones are grow th and mobility. Yes, trees
also move!
The banyan tree, for instance, is characterized by the aerial
roots that cascade from its branches. Af ter a long
downward journey, they finally touch the ground to take
roots again.
Then begins a fascinating transformation. The erstwhile
aerial roots are the new trunks of the tree that firmly anchor
the tree in the soil and also serve as two-way conduits
between the roots and the leaves. Now it is time for an
arduous climb.
Thus the tree is in a process of constant upgradation and
'Broadening the base & expanding horizons'.

Broadening the base


&
expanding horizons

To optimize use of oppor tunities in the business environment, we have


broadened our base by set ting up companies under our banner each a
leader in its respective domain.
1. Cethar Consulting Engineers Ltd.
Incorporated in 2005, this unit provides comprehensive consultancy
ser vices covering design, engineering, project management,
inspection, construction and supervision of power projects.
2. Cethar Construction Ltd.
Subsidiary of CL with target business as Power Plants, Infra- Urban
Roads like ring roads, Fly-overs, Subways. Irrigation Projects,
Industrial Parks, Bridges, Por ts, Airpor ts, Factory Sheds.
3. Pipeline and Process Equipments (P) Ltd.
A major manufacturer of industrial boiler components, this group
company was established in 1978. It also of fers boiler repair services.
4. Cethar Consultancy Services Ltd.
This out fit provides IT products and services aimed at multiple
business segments that include infotech consultancy, design &
development of custom sof tware, por tals and websites etc. to name a
few.
5. Micromax Systems Ltd.
The first Indian company that has indigenously designed and
manufactured Distributed Control System (DCS) for control
application process, it is also known for its cost-ef fective solutions in
control, automation and energy saving for the Industrial Processes.
6. Cethar Electricals Ltd.
Incorporated in 2011 by Cethar Limited, the primary objective is to
design, manufacture & test at works supply to site, erection and
commissioning of Switch gears & Bus Ducts in power sector and
other sectors like cements, steel, OEMs, transpor tation, construction
& infrastructure etc.,
To align ourselves with national priorities of power suf ficiency and that too
ef ficient and eco-friendly power, we have expanded our horizons by
set ting up a company that will generate and supply power.
Cethar Energy Ltd.
A company that has specialized in installation, operation and
maintenance of power plants, this unit also provides services
covering power generation, purchase, sale and distribution.
Towards meeting the ef ficiency and eco-friendly targets of the nation we
l have gained access to the supercritical BENSON boiler technology of
Siemens.
l are set ting up a solar power plant to enhance the nations renewable
energy targets.
l have technology for low Nox Burners & access to FGD technology

CETHAR LIMITED

Miles to go...
Promises to keep!
The tree grows upward and downward at the same time as
illustrated by the branches and roots.
It also grows horizontally adding a new layer of wood to its
trunk each year. Called the annual rings, these layers are
used for reckoning the age of the tree.
A wide space between two annual rings means the tree
received more sunlight, water, and food during that period
and grew faster.
Thus a more multidimensional and multi directional grow th
means the tree is healthy and stable.

There has been a multi-dimensional grow th since our


inception in 1981- in terms of turnover, sales, products &
services, production capacity and human resources.
Today in 2011
l We are a ` 817 Crore (US$ 184 million) Net wor th
enterprise.
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Our sales figures have touched the ` 2436.40 Crore


(US$ 549 million).
Our annual production capacity for pressure par ts
stands at 97,800MT aiding power generation to the
tune of 8000MW.
We are a commit ted and competent team of 3000
members.
In utility Power Projects segment we are currently
executing seven power projects of unit sizes varying
from 135 MW to 350 MW with a cumulative capacity
of 3460 MW. Some of these orders are on EPC basis
and some on Boiler / BTG Basis.
We have commissioned 1233 boilers and 30 power
plants on EPC basis.

These achievements have not made us complacent, but only


whet ted our appetite for more. We realize we are our
biggest competition and we need to keep surpassing our
own benchmarks. We keep reminding ourselves by asking,
Am I the best suited for the job assigned?
This keeps pushing us towards the goal of being the best.

Corporate Of fice

CETHAR LIMITED

Contact us at

Staying in touch with the ear th is critical to the tree.


It provides stability, nutrition, fur ther grow th and what's
more- life itself!
Relationships also are like a tree.
They need to have roots, trunks and branches for them to
survive and flourish.
Staying in touch with and contacting people make all the
dif ference to a relationship.

Headquarters

Regional Operating Branches

Cethar Limited
4, Dindigul Road,
Tiruchirapalli - 620 001,
Tamil Nadu, India.
Tel : +91 431 2484 000,
Fa x : +91 431 2481 079
E-Mail : utility@cethar.com,
marketing@cethar.com
Web : www.cethar.com

Ahmedabad
103, R.K. House, Behind Shilp Building,
C.G. Road, Navrangpura,
Ahmedabad - 380 009.
Phone : +91 79 2646 2583 / 5940
Fa x : +91 79 2640 2630
E-Mail : ahmedabad@cethar.com

Mumbai
B - 701 - 703, Citipoint,
J B Nagar, Andheri - Kurla Road,
Andheri (E), Mumbai - 400 059.
Phone : +91 22 4091 0300
Fa x : +91 22 4091 0400
E-Mail : mumbai@cethar.com

Bengaluru
403, Yashesvi Appar tment,
16th A Main, 4th Block, Jaya Nagar,
Bengaluru - 560 011.
Phone : +91 80 42068266
Fa x : +91 80 42068123
E-mail : banglore@cethar.com

New Delhi
408, Sethi Bhavan,
7, Rajendra Place,
New Delhi - 110 008.
Phone : +91 11 2573 6554 / 2576 3071
Fa x : +91 11 2578 9861
E-mail : delhi@cethar.com

Kolkata
Shantiniketan Building,
8th Floor, Room no.4,
8, Camac Street, Kolkata - 700 017.
Phone : +91 33 2282 9451 / 2282 9452
Fa x : +91 33 2282 9453
E-mail : kolkata@cethar.com

Raipur
FF-02, Block - A, First Floor,
Maruti Business Park,
Near Rajkumar College, G.E. Road,
Raipur - 492 001.
Phone : +91 771 4058663 / 65
Fa x : +91 771 4058663
E-Mail : raipur@cethar.com

Overseas Office
Cethar Inc,
2226 A, Montgomery Avenue,
Cardif f by the Sea,
CA 92 007, USA
Tel : +1 858 335 5358
Fa x : +1 760 635 1386
E-Mail : ponnu_g@yahoo.com
Cethar Limited
25, International Business Park,
No: 02-03 German Center,
Singapore 609 916
Tel : +65 6562 8798
Fa x : +65 6562 8789
E-Mail : singapore@cethar.com.sg

Ludhiana
Cabin No. 303 B, SCO - 15
Feroze Gandhi Market,
(Opp. Ludhiana Stock Exchange),
Ludhiana - 141 001
Phone: +91 161 4628751
E-mail: ludhiana@cethar.com

Secunderabad
H.No: 9 - 1 - 161, Sarojini Devi Road
3rd Floor, Amsri Faust
Secunderabad - 500 003.
Phone : +91 40 27815920 / 32994913
Fa x : +91 40 27815920
E-mail : secunderabad@cethar.com

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