CHAPTER-1

AUTOMOBILE SECTOR
1.1 Introduction
The Indian auto industry is one of the largest in the world. The industry accounts for 7.1 per cent
of the country's Gross Domestic Product (GDP). As of FY 2014-15, around 31 per cent of small
cars sold globally are manufactured in India.
The Two Wheelers segment with 81 per cent market share is the leader of the Indian Automobile
market owing to a growing middle class and a young population. Moreover, the growing interest
of the companies in exploring the rural markets further aided the growth of the sector. The
overall Passenger Vehicle (PV) segment has 13 per cent market share.
India is also a prominent auto exporter and has strong export growth expectations for the near
future. In April-January 2016, exports of Commercial Vehicles registered a growth of 18.36 per
cent over April-January 2015. In addition, several initiatives by the Government of India and the
major automobile players in the Indian market are expected to make India a leader in the Two
Wheeler (2W) and Four Wheeler (4W) market in the world by 2020.
Market Size
Sales of passenger vehicles increased by 11.04 per cent to 242,060 units in April 2016 driven by
demand for utility vehicles*. While sales of passenger cars went up by 1.87 per cent to 162,566
units in April 2016, those of utility vehicles grew by 43 per cent to 62,170 units. Sales of
commercial vehicles maintained its momentum on back of replacement demand and grew by
17.36 per cent to 53,835 units.
The two-wheeler industry also performed well. While sales of scooters increased by 35.86 per
cent to 468,368 units, the demand for motorcycles shot up by a strong 16.24 per cent to
1,024,926 units.

Investments
In order to keep up with the growing demand, several auto makers have started investing heavily
in various segments of the industry during the last few months. The industry has attracted
Foreign Direct Investment (FDI) worth US$ 14.32 billion during the period April 2000 to
December 2015, according to data released by Department of Industrial Policy and Promotion
(DIPP).
Some of the major investments and developments in the automobile sector in India are as
follows:

MV Agusta, the Italy-based premium motorcycle manufacturer, has entered India through
an exclusive partnership with Pune-based Kinetic group with the launch of three luxury
bikes, which will be sold through the Motoroyale chain in Pune.

Sweden-based electric vehicle maker Clean Motion plans to invest US$ 10 million in
India over the next three years in order to expand operations including setting up of an
assembly unit for its Zbee three-wheelers in the country.

Isuzu Motors, the Japan-based utility vehicle manufacturer, has inaugurated its greenfield
manufacturing unit in SriCity, Andhra Pradesh, at a cost of fcRs 3,000 crore (US$ 450.94
million).

Japanese two-wheeler manufacturer Honda Motorcycle and Scooter India (HMSI) has
opened its fourth and worlds largest scooter plant in Gujarat, set up to initially produce
600,000 scooters per annum to be scaled up to 1.2 million scooters per annum by mid2016.

American car maker Ford has unveiled its iconic Ford Mustang in India and will make its
debut in second quarter of FY2016 within the price band of Rs 45 lakh (US$ 66,146) and
Rs 50 lakh (US$ 73,496) in the Indian market.

Nissan Motor Co. Ltd is in discussion with Government of India to bring electric and
hybrid technologies to India as the government plans to reduce air pollution caused by
vehicles.

Global auto major Ford plans to manufacture in India two families of engines by 2017, a
2.2 litre diesel engine codenamed Panther, and a 1.2 litre petrol engine codenamed
Dragon, which are expected to power 270,000 Ford vehicles globally.

The worlds largest air bag suppliers Autoliv Inc, Takata Corp, TRW Automotive Inc and
Toyoda Gosei Co are setting up plants and increasing capacity in India.

General Motors plans to invest US$ 1 billion in India by 2020, mainly to increase the
capacity at the Talegaon plant in Maharashtra from 130,000 units a year to 220,000 by
2025.

US-based car maker Chrysler has planned to invest Rs 3,500 crore (US$ 513.5 million) in
Maharashtra, to manufacture Jeep Grand Cherokee model.

Mercedes Benz has decided to manufacture the GLA entry SUV in India. The company
has doubled its India assembly capacity to 20,000 units per annum.

Germany-based luxury car maker Bayerische Motoren Werke AGs (BMW) local unit has
announced to procure components from seven India-based auto parts makers.

Mahindra Two Wheelers Limited (MTWL) acquired 51 per cent shares in France-based
Peugeot Motorcycles (PMTC).

Government Initiatives
The Government of India encourages foreign investment in the automobile sector and allows 100
per cent FDI under the automatic route.
Some of the major initiatives taken by the Government of India are:

Mr Nitin Gadkari, Minister of Road Transport, Highways & Shipping has announced
plans to set up a separate independent Department for Transport, comprising of experts
from the automobile sector to resolve issues such as those related to fuel technology,
motor body specifications and fuel emissions, apart from exports.

Government of India aims to make automobiles manufacturing the main driver of Make
in India initiative, as it expects passenger vehicles market to triple to 9.4 million units by
2026, as highlighted in the Auto Mission Plan (AMP) 2016-26.

In the Union budget of 2015-16, the Government has announced to provide credit of Rs
850,000 crore (US$ 124.71 billion) to farmers, which is expected to boost the tractors
segment sales.

The Government plans to promote eco-friendly cars in the country i.e. CNG based
vehicle, hybrid vehicle, and electric vehicle and also made mandatory of 5 per cent
ethanol blending in petrol.

The government has formulated a Scheme for Faster Adoption and Manufacturing of
Electric and Hybrid Vehicles in India, under the National Electric Mobility Mission 2020
to encourage the progressive induction of reliable, affordable and efficient electric and
hybrid vehicles in the country.

The Automobile Mission Plan (AMP) for the period 20062016, designed by the
government is aimed at accelerating and sustaining growth in this sector. Also, the wellestablished Regulatory Framework under the Ministry of Shipping, Road Transport and
Highways, plays a part in providing a boost to this sector.

Road Ahead
Indias automotive industry is one of the most competitive in the world. It does not cover 100 per
cent of technology or components required to make a car but it is giving a good 97 per cent, as
highlighted by Mr Vicent Cobee, Corporate Vice-President, Nissan Motors Datsun.

Leading auto maker Maruti Suzuki expects Indian passenger car market to reach four million
units by 2020, up from 1.97 million units in 2014-15.
The Indian automotive sector has the potential to generate up to US$ 300 billion in annual
revenue by 2026, create 65 million additional jobs and contribute over 12 per cent to Indias
Gross Domestic Product#.
Exchange Rate Used: INR 1 = US$ 0.0149 as on May16, 2016

The automobile industry in India is expected to be the world's third largest by 2016, with the
country currently being the world's second largest two-wheeler manufacturer. Two-wheeler
production is projected to rise from 18.5 million in FY15 to 34 million by FY20. Furthermore,
passenger vehicle production is expected to increase to 10 million in FY20 from 3.2 million in
FY15.
Automobile exports grew at a CAGR of 14.65 per cent during 2010-15. Passenger Vehicles,
Commercial Vehicles, Three Wheelers and Two Wheelers grew by 6.89 per cent, 13.77 per cent,
18.69 per cent and 16.60 per cent CAGR during 2010-15. Two wheelers accounted for the largest
share of exports at 69.4 per cent in FY15. Passenger vehicles comprised a sizeable 16.7 per cent
of overall exports. Exports of three wheeler vehicles registered around 11.1 per cent share in
exports in FY15.
The government aims to develop India as a global manufacturing as well as a research and
development (R&D) hub. It has set up National Automotive Testing and R&D Infrastructure
Project (NATRiP) centres as well as a National Automotive Board to act as facilitator between
the government and the industry.
Alternative fuel has the potential to provide for the country's energy demand in the auto sector as
the CNG distribution network in India is expected to rise to 250 cities in 2018 from 125 cities in
2014. Also, the luxury car market could register high growth and is expected to reach 150,000
units by 2020.

The automobiles sector is compartmentalized in four different sectors which are as follows:

Two-wheelers which comprise of mopeds, scooters, motorcycles and electric twowheelers

Passenger Vehicles which include passenger cars, utility vehicles and multi-purpose
vehicles

Commercial Vehicles that are light and medium-heavy vehicles

Three Wheelers that are passenger carriers and goods carriers.

The automobile industry is one of the key drivers that boosts the economic growth of the
country. Since the de-licensing of the sector in 1991 and the subsequent opening up of 100
percent FDI through automatic route, Indian automobile sector has come a long way. Today,
almost every global auto major has set up facilities in the country.

Austria based motorcycle manufacturer KTM, the established makers of Harley Davidson from
the US and Mahindra & Mahindra have set up manufacturing bases in India. Furthermore,
according to internal projections by Mercedes Benz Cars, India is set to become Mercedes
Benzs fastest-growing market worldwide ahead of China, the US and Europe.

As per the data published by Department of Industrial Policy and Promotion (DIPP), Ministry of
Commerce, Government of India, the cumulative FDI inflows into the Indian automobile
industry during April 2000 to October 2013 was noted to be US$ 9,079 million, which amounted
to 4% of the total FDI inflows in terms of US $. The production of compact superbikes is also
expected to take place in India. The country has a mass production base of 16 million twowheelers and the several global as well as Indian bike makers are looking forward to use it as an
advantage in order to roll out sports bikes in the 250 cc capacity.

The world standing for the Indian automobile sector, as per the Confederation of the Indian
industry is as follows:

Largest three-wheeler market

Second largest two-wheeler market

Tenth largest passenger car market

Fourth largest tractor market

Fifth largest commercial vehicle market

Fifth largest bus and truck segment

However, the year 2013-2014 has seen a decline in the industrys otherwise smooth-running
growth. High inflation, soaring interest rates, low consumer sentiment and rising fuel prices
along with economic slowdown are the major reason for the downturn of the industry.

Except for the two-wheelers, all other segments in the industry have been weakening. There is a
negative impact on the automakers and dealers who offered high discounts in order to push
sales. To match the decline in demand, automakers have resorted to production cuts and lay-offs,
due to which capacity utilization for most automakers remains at a dismal level.

Despite the comprehensive market being under extreme burden, the luxury car market has
observed a robust double-digit hike during the year 2013-2014, as a result of rewarding new
launches at compelling lower price points. Further, with the measured increases in the price of

diesel, the overall market continues to shift towards petrol-fuelled cars. This has lead to the
growth in sales of the 'Mini' segment of the PV market by of 5.5%

Factors determining the growth of the industry

Fuel economy and demand for greater fuel efficiency is a major factor that affects
consumer purchase decision that will bring leading companies across two-wheeler and
four-wheeler segment to focus on delivering performance-oriented products.

Sturdy legal and banking infrastructure

Increased affordability, heightened demand in the small car segment and the surging
income of the Indian population

India is the third largest investor base in the world

The Government technology modernization fund is concentrating on establishing India as

an auto-manufacturing hub.

Availability of inexpensive skilled workers

Industry is perusing to elevate sales by knocking on doors of women, youth, rural and
luxury segments

Market segmentation and product innovation

Employment Opportunities
There are a wide range of jobs available in the automobile industry in 2016. With the number of
vehicles available on the road today, the need and requirement for people who can fix these

machines is fast increasing. Careers like automobile technician, car or bike mechanics are a great
option. Becoming a diesel mechanic is also a significant alternative. Diesel mechanics are
responsible for repairing and servicing diesel engines. As they are also required to repair engines
of trucks and buses, other than cars, they are provided with hefty wages.

If communication with people instead of repairing cars is what interests you, then you have the
opportunity of becoming a salesperson or sales manager in an automobile company. Career
opportunities in automobile design, paint specialists, job on the assembly line and insurance of
vehicles is also available.

Employment Trends
The Automotive Mission Plan for the period of 2006-2016 aims to make India emerge as a global
automative hub. The idea is to make India as the destination choice for design and manufacture
of automobiles and auto components, with outputs soaring to reach US$ 145 billion which is
basically accounting for more than 10% of the GDP. This would also provide further
employment to over 25 million people by 2016 making the automobile the sunrise sector of the
economy.

According to the Confederation of Indian Industry, the automobile sector currently employs over
80 lac people. An extension in production in the automobile industry is forecasted, it is likely to
rise to Rs. 600000 crore by 2016.

Future Trends in the Automobile Industry

As the auto-shows starts in February 2016, the industry promised a blend of technology and
automotives. With the recession trend breaking its leashes form the past two years, 2016 is
expected to get back on track with the sales of automobiles in the country.

Almost Self-governing cars are predicted to be on the streets by 2020

More than half the cars on the streets are going to be powered by diesel by 2020

Industry watcher Gartner indicates that 30 percent of motorists want parking info. The
facility is likely to come up after glitches in the infrastructure catch up.

High Performance Hybrid cars are likely to gain greater popularity among consumers.

The Indian automobile industry has a prominent future in India. Apart from meeting the
advancing domestic demands, it is penetrating the international market too. Favoured with
various benefits such as globally competitive auto-ancillary industry; production of steel at
lowest cost; inexpensive and high skill manpower; entrenched testing and R & D centres etc., the
industry provide immense investment and employment opportunities.

1.2 TOP PLAYERS OF THE SECTOR

1. Tata Motors

Established in the year 1945, Tata Motors is Asias largest and worlds 17th largest automobile
manufacturing company. Headquartered in Mumbai, they have their state of the art
manufacturing units and assembly units spread across in 6 locations in India and 4 countries
worldwide. With 70 years of experience, they manufacture cars, vans, trucks, buses, coaches,
construction equipments and military trucks and other vehicles. They are the leaders in almost
every vehicle segment in domestic market. They have international presence in UK, Thailand,
South Africa, Indonesia, South Korea etc through their subsidiaries, associate companies and
acquired automobile brands.
Type - Public | Founded - 1945 | Employees -60,000 (approx) | Head office - Mumbai |
Establishment - 1945 | Website - www.tatamotors.com
2. Mahindra & Mahindra Ltd

M&M was founded in pre-independence era in the year 1945 at Ludhiana, Punjab. They are the
worlds largest tractor manufacturer and Indias second largest vehicle manufacturer. They are
Indias top UV manufacturer with a variety of cars in this segment. Their other products are
commercial vehicles, Trucks, Tempo, Pickups, Bus, Two wheelers, Military vehicles, tractors and
other farm equipments. They have annual turnover of more than 40 billion and have its presence
in almost every part of India, both villages and cities. Apart from domestic market, they have tied
up with many international companies and sell their products in many countries worldwide.

Type - Public | Founded - 1945 | Employees - 34,612 | Head office - Mumbai | Establishment
1945 | Website - www.mahindra.com
3. Maruti Suzuki

Maruti started its journey in the year 1982 in Gurgaon with manufacturing of its iconic car
Maruti 800. They have been evolved in technology in creating cars for Indian conditions with

international standards. Their popular passenger cars are Alto, WagonR, Omni, Estilo, Ertiga,
Ritz, Eeco, A-star, Swift, Swift DZire, SX4 and recently launched Celerio. They have two
manufacturing facilities, one in Gurgaon and one in Manesar with total annual production
capacity of 14,50,000 vehicles.
Type - Public | Founded - 1981 | Employees - 6,903 | Head office - New Delhi | Establishment 1981 | Website - www.marutisuzuki.com
4. Hero MotoCorp Ltd

Hero was established in the year 1982 as a joint venture between Hero Cycles, India and Honda
Motors, Japan. They are Indias largest two wheeler manufacturer. They sell more than one
million units of their most trusted bike Splender per year. They have four manufacturing units
equipped with all type of advanced machineries spread across in Haryana and Gurgaon. They
have received many awards for their quality work in automobile industry.
Type - Public | Founded - 1982 | Employees - 5,842 | Head office - New Delhi | Establishment 1984 | Website - www.heromotocorp.com
5. Bajaj Auto Limited
Founded in the year 1930, Bajaj is a leading brand of two-wheelers and three-wheelers vehicles
in India. Their flagship product Bajaj Chetak Scooter had ruled Indian Market for over a
decade. They are the leaders in India three-wheelers (Auto Rickshaw). They ventured into bike
segment in the year 2001 with launch of its bike Pulsar. They are constantly upgrading their
bikes with latest technology and engines, making them stand apart in the competition. They have
three manufacturing plants, two in Maharashtra and one in Uttaranchal which are equipped with
latest machineries and skilled workforce.
Type - Public| Headquarters - Pune | Employees - 8,036 | Established - 1930 | Website bajajauto.com

6. Ashok Leyland

Established just after a year of Independence, in the year 1948, Ashok Leyland is Indias second
largest manufacturer of commercial vehicles and worlds fourth largest bus manufacturer. Their
main products are Buses, Trucks, Light Vehicles for Logistics and Military Vehicles. Their buses
carry 70 million people every day in country. They have 8 manufacturing facilities 5 in India, 1
in UAK and 1 in England
Type - Public | Headquarters - Chennai | Employees - 15,812 | Head office - Chennai, Tamil
Nadu | Establishment - 1948 | Website - www.ashokleyland.com

7. Hyundai
Founded in the year 1967, HMIL is a subsidiary of Korean Company Hyundai. They are Indias
second largest car manufacturer and popular among city buyers. They have eight passenger cars
in Indian market - Eon, i10, Grand i10, Elite i20, Verna, Elantra, Santa Fe and Xcent. All their
cars are giving tough competition to Maruti Cars in all segments. From last 10 years, they are
undisputed leader in car export market by exporting their passenger cars to 85 countries
worldwide.
Founded- 1947 | Head office - Seoul, South Korea | Establishment - 1967 | Website www.hyundai.com

8.TVS Motor Company

TVS Motor was incorporated in the year 1978 at Chennai. Today they are Indias third largest
two-wheeler manufacturer. They are the automobile arm of giant TVS Group, manufacturing
motorcycles, scooters and mopeds. They have 4 manufacturing units, 3 in Indian spread across in
Tamil Nadu, Karnataka and Himachal Pradesh and 1 factory in Indonesia. They are constantly

upgrading their products with better engines, looks and other parts to give their customers
reliable products.
Type - Public | Founded - 1978 | Website - www.tvsmotor.in
9 Eicher Motors.
EML is better known for manufacturing Indias first agricultural tractor which bought revolution
in Indian Farming Techniques. Their flagship bike brand Royal Enfield, is among the oldest
manufacturing models of bikes and is counted among most trusted bikes in mid-size category.
They also manufacture trucks and tempos in collaboration with Volvo. They are growing rapidly
and in 2014, they have recorded their highest profit 1.4 billion dollar in a year.
Type - Public | Founded - 1948 | Employees - 2500 | Head office - Gurgaon, India | Establishment
- 1948 | Website - www.eicher.in
10. Force Motors ltd.
FML was founded in the year 1958 and is leading manufacturer of tractors, SUVs, Utility
vehicles, small commercial vehicles, Vans, School Buses, Ambulance and personal vehicles.
They are very popular in villages and small towns for their commercial multi utility vehicles and
agricultural vehicles. With their state of the art R&D department, they are constantly changing
their models with time and making them more durable and cost effective.
Type - Public | Founded - 1958 | Employees - 8000 | Head office - Pune | Establishment - 1958 |
Website - www.forcemotors.com |
CHAPTER 2
HYUNDAI MOTORS LIMITED
2.1 Introduction of company

About the company

Hyundai was founded in 1946 in Seoul, Korea. The name Hyundai literally means Modern
era, and from the very start the company quickly adopted a passion for progress which has
been our hallmark ever since.
In less than 50 years, the Hyundai group has become a world leader in building everything
from ships to microchips, including consumer electronics, oil rigs and massive infrastructure
projects.
We even have our own steel blast furnace to process raw materials, many of which come from
Australia, which provides enhanced quality control over our products.

The Hyundai Motor Company

The Hyundai Motor Company was founded in 1967. It produced

Koreas first locally designed car in 1976, and now produces close to four million cars and
commercial vehicles a year. Today, Hyundai employs over 68,000 people around the globe.
We have manufacturing plants in Korea, India, the USA and the Czech Republic, and joint
venture plants in China, Turkey, South-East Asia, South America, Africa and Russia.
Hyundai is growing into a brand appreciated by its customers by continuously striving to
achieve the single goal of making excellent quality products with an emphasis on
exceeding customer expectations.
Hyundai now ranks as the worlds fifth largest automotive corporation. Whats more,
Hyundai annually invests billions of dollars in research and development to continuously
bring you eye-catching, practical cars that are safer and more efficient than ever before.
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor
Company (HMC), South Korea and is the largest passenger car exporter and the second
largest car manufacturer in India. HMIL presently markets 7 models of passenger cars
across segments. The A2 segment includes the Santro, i10 and the i20, the A3 segment

includes the Accent and the Verna, the A5 segment includes the Sonata Transform and the
SUV segment includes the Santa Fe.
HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the
most advanced production, quality and testing capabilities in the country. To cater to
rising demand, HMIL commissioned its second plant in February 2008, which produces
an additional 300,000 units per annum, raising HMILs total production capacity to
600,000 units per annum.
In continuation with its commitment to providing Indian customers with cutting-edge
global technology, HMIL has set up a modern multi-million dollar research and
development facility in the cyber city of Hyderabad. It aims to become a centre of
excellence for automobile engineering and ensure quick turnaround time to changing
consumer needs.
As HMC's global export hub for compact cars, HMIL is the first automotive company in
India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports
cars to more than 115 countries across EU, Africa, Middle East, Latin America and Asia
Pacific. It has been the number one exporter of passenger car of the country for the sixth
year in a row. To support its growth and expansion plans, HMIL currently has a 325
strong dealer network and 674 strong service points across India, which will see further
expansion in 2011.
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor
Company, South Korea and is the second largest car manufacturer and the largest
passenger car exporter from India. HMIL presently markets 55 variants of passenger cars
across segments. The Santro in the B segment, the Getz Prime, i10 and the Premium
hatchback i20 in the B+ segment, the Accent and the Verna in the C segment, the Sonata
Embera in the E segment and the Tucson in the SUV segment.
Hyundai Motor India Ltd, continuing with its tradition of being the fastest growing passenger
car manufacturer, registered total sales of 489,328 vehicles in the calendar year (CY) 2008,
an increase of 49.6 percent over CY 2007. In the domestic market it clocked a growth of 22.4
percent with 245387 units in 2008, while overseas sales grew by 92.5 percent, with exports
accounting for 243,931 units in 2008.
HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most
advanced production, quality and testing capabilities in the country. In continuation of its

commitment to provide the Indian customer with global technology, HMIL commissioned its
second plant in February 2008 which produces an additional 300,000 units per annum,
raising HMIL's total production capacity to 600,000 units per annum.
HMIL has invested to expand capacity in line with its positioning as HMC's global export
hub for compact cars. Apart from the expansion of production capacity, HMIL currently
has 271 strong dealer networks across India, which will be further bolstered in 2009.
In 2008, HMIL also successfully completed 10 glorious years of operations in India and to
commemorate its achievements, initiated a unique trans-continental drive from Delhi to Paris
in two of its hugely popular i10 Kappa cars. The drive created automobile history by
completing a distance of 10,000km in just 17 days after which the i10s were showcased at
the Paris Motor Show in October. In fact it was at the Paris Motor Show that HMIL first
unveiled the Hyundai i20 and the car received a phenomenal response from the auto
enthusiasts across the world. Hyundai Motor India also accomplished the landmark of
producing the fastest 20th lakh cars in India in 2008.
Like 2008, the year 2007 had also been a significant year for Hyundai Motor India. It
achieved a significant milestone by rolling out the fastest 400,000th export car. Hyundai
exported to over 95 countries globally; even as it plans to continue its thrust in existing
export markets, it is gearing up to step up its foray into new markets. 2007 also saw the
launch of the i10 and yet another path-breaking record in its young journey by rolling out the
fastest 1,500,000th car.
Hyundai's new model i10 made a clean sweep of all the 'Car of the Year 2008' awards
from the leading automotive magazines and TV channels like BS Motoring, CNBC-TV18
AutoCar, NDTV Profit Car & Bike India and Overdrive magazine. The i10 was also the
choice of the discerning automotive media of the country as they conferred the
prestigious 'Indian Car of the Year' (ICOTY) award to the i10 as well.
The Santro and the Accent also received the 'TNS Voice of the Customer - 2008' award for
the Premium Compact Car (Santro) and the Entry Mid size Car (Accent). In March 2008 it
achieved yet another milestone by rolling out the fastest 500,000th export car.

In 2007, the Hyundai Verna had also bagged some of the most prestigious awards starting
with the Overdrive magazines Car of the Year 2007, the Best Mid-size Car of the Year
award from NDTV Profit Car & Bike India, the Best Value for Money Car from CNBC
Auto car and 'Performance Car of the Year' from Business Standard Motoring.
Hyundai cars have been a favorite at all awards ceremonies and has won many awards.
The Sonata Embera won the 'Executive Car of The Year 2006' award from Business
Standard Motoring magazine and NDTV Profit Car & Bike India had declared the Tucson
as the 'SUV of The Year 2006'.
Not only this, HMIL has also been awarded the benchmark ISO 14001 certification for its
sustainable environment management practices.

Who We Are
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company
(HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in
India. It currently has ten car models across segments Eon, i10, Grand i10, Elite i20, Active
i20, Xcent, Verna, CRETA, Elantra and Santa Fe. HMILs fully integrated state-of-the-art
manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.
HMIL forms a critical part of HMCs global export hub. It currently exports to over 92
countries across Africa, Middle East, Latin America, Australia and the Asia Pacific. HMIL has
been Indias number one exporter for the last 10 years consecutively. To support its growth
and expansion plans, HMIL currently has 445 dealers and more than 1,100 service points
across India. In its commitment to provide customers with cutting-edge global technology,
Hyundai has a modern multi-million dollar R&D facility in Hyderabad. The R&D center
endeavors to be a center of excellence in automobile engineering.

B.History of the company

2016

March. 21, 2016: Hyundai Elite i20/Active received Most Appealing Premium Compact
Car at J D Power Awards 2016

March. 21, 2016: Hyundai i10 received Most Appealing Compact Car at J D Power
Awards 2016

March. 21, 2016: Hyundai EON received Most Appealing Entry Compact Car at J D
Power Awards 2016

March. 21, 2016: Hyundai Elite i20/Active received Best Premium Compact Car in
Initial Quality at J D Power Awards 2016

March. 21, 2016: Hyundai i10 received Best Compact Car in Initial Quality at J D
Power Awards 2016

March. 21, 2016: Hyundai EON received Best Entry Compact Car in Initial Quality at J
D Power Awards 2016

March. 04, 2016: Hyundai CRETA received Car of the Year at Motoring World Awards
2016

March. 04, 2016: Hyundai CRETA received SUV of the Year at Motoring World
Awards 2016

February, 2016: Hyundai CRETA received Car of the Year at Automotive India Awards
2015

Feb. 22, 2016: Hyundai CRETA received Car of the Year at Motoroids Awards 2016

Feb. 22, 2016: Hyundai CRETA received Crossover of the Year at Motoroids Awards
2016

Feb. 06, 2016: Hyundai CRETA received SUV of the Year at Zeegnition Awards 2016

Feb. 05, 2016: Hyundai Pavilion received Best Interactive Display for AutoExpo 2016
at CNB Auto Expo Awards for Excellence

Feb. 04, 2016: Hyundai CRETA received SUV of the Year at Zigwheels Awards 2016

Feb. 04, 2016: Hyundai CRETA received Car of the Year at Zigwheels Awards 2016

Feb. 03, 2016: Hyundai CRETA received SUV of the Year Readers Choice from
Gaadiwadi at AutoExpo 2016

Feb. 03, 2016: Hyundai CRETA received Compact SUV of the Year from Cardekho at
AutoExpo 2016

Feb. 03, 2016: Hyundai CRETA received Premium Compact SUV of the Year from
Flywheels at AutoExpo 2016

Feb. 03, 2016: Hyundai CRETA received SUV of the Year from Motor Vikatan at
AutoExpo 2016

Jan 29, 2016: Hyundai CRETA won SUV of the Year at Motorbeam Awards 2016

Jan 29, 2016: Hyundai CRETA won Reader Choice of the Year at AutoCar Awards
2016

Jan 29, 2016: Hyundai CRETA won Premium SUV of the Year at AutoCar Awards
2016

Jan 29, 2016: Hyundai CRETA won SUV of the Year at AutoCar Awards 2016

Jan 28, 2016: Hyundai CRETA won SUV of the Year at TopGear Awards 2016

Jan 28, 2016: Hyundai CRETA won Readers Choice of the Year at TopGear Awards
2016

Jan 22, 2016: Hyundai CRETA won Car of the Year at Car & Bike India Awards 2016

Jan 22, 2016: Hyundai CRETA won Compact SUV of the Year at Car & Bike India
Awards 2016

2015

Dec. 18, 2015: Hyundai CRETA won Indian car of the year (ICOTY) 2016

Dec. 14, 2015: Hyundai CRETA won Compact SUV of the Year at NDTV CNB Awards
2016

Dec. 10, 2015: Hyundai CRETA won Compact SUV of the Year at EVO Off Road
Awards 2016

Dec. 09, 2015: Hyundai Motor India won Exporter of the Year at CNBC Overdrive
Awards 2016

Dec. 09, 2015: Hyundai CRETA won Car of the Year at CNBC Overdrive Awards 2016

Dec. 09, 2015: Hyundai CRETA won SUV of the Year at CNBC Overdrive Awards
2016

Nov. 26,2015: Hyundai Achieves 4 million domestic sales

Nov. 01, 2015: Hyundai Creta has received Best of 2015 award by AutoX

July 21, 2015: Hyundai Launches the Global SUV CRETA

April 20, 2015: Hyundai launches 2015 Elantra

March 17, 2015: Hyundai launches i20 Active

February 18, 2015: Hyundai launches the all new Verna

February, 2015: Hyundai Elite i20 won Readers Choice award at Golden Steering
Wheel Awards

February, 2015: Hyundai Elite i20 won Hatchback of the year award at Golden
Steering Wheel Awards

February, 2015: Hyundai Elite i20 won Design of the year award at Zeegnition Auto
Awards 2015

February, 2015: Hyundai Elite i20 won Premium Hatchback of the year award at
Zeegnition Auto Awards 2015

February, 2015: Hyundai Xcent won Value for Money award at Car Dekho Accolade
2014

January, 2015: Hyundai Elite i20 won Best design of the Year award at Car Dekho
Accolade 2014

January, 2015: Hyundai Elite i20 won Premium Hatchback of the Year award at Car
Dekho Accolade 2014

January, 2015: Hyundai Santa Fe won SUV of the Year award at Flywheel Auto
Awards 2015

January, 2015: Hyundai Elite i20 won Hatchback of the Year award at Flywheel Auto
Awards 2015

January, 2015: Hyundai Motor India won Best Manufacturer of the Year award at
Vikatan Awards 2015

January, 2015: Hyundai Xcent won Best Value for Money award at Vikatan Awards
2015

January, 2015: Hyundai Elite i20 won Best Hatchback of the Year award at Vikatan
Awards 2015

January, 2015: Hyundai Elite i20 won Car of the Year award at Vikatan Awards 2015

January, 2015: Hyundai Elite i20 won Best Car of the Year2014 award at AutoX
Awards 2015

January, 2015: Hyundai Elite i20 won Readers Choice Car of the Year award at
Motorbeam Awards 2014

January, 2015: Hyundai Elite i20 won Readers Choice Car of the Year award at ET
Zigwheels Awards 2015

January, 2015: Hyundai Elite i20 won Car of the Year award at ET Zigwheels Awards
2015

January, 2015: Hyundai Elite i20 won Hatchback of the Year award at ET Zigwheels
Awards 2015

January, 2015: Hyundai Elite i20 won Premium Hatchback of the Year award at 15th
CNBC TV 18 overdrive Awards

January, 2015: Hyundai Elite i20 won Car of the Year award at 15th CNBC TV 18
overdrive Awards

January, 2015: Hyundai Santa Fe won Premium SUV of the Year award at Car & Bike
Awards

January, 2015: Hyundai Elite i20 won Premium Hatch of the Year award at Car & Bike
Awards

January, 2015: Hyundai Elite i20 won Car of the Year award at Car & Bike Awards

January, 2015: Hyundai Xcent won Subcompact Sedan of the Year award at NDTV
Car & Bike Awards

January, 2015: Hyundai Elite i20 won Design of the Year award at NDTV Car & Bike
Awards

January, 2015: Hyundai Elite i20 won CNB Viewers Choice Car of the Year award at
NDTV Car & Bike Awards

January, 2015: Hyundai Elite i20 won Premium Hatchback of the Year award at NDTV
Car & Bike Awards

January, 2015: Hyundai Motor India won Best Manufacturer of the Year award at 7th
BBC TopGear India Magazine Awards

January, 2015: Hyundai Xcent won Value Car of the Year award at 7th BBC TopGear
India Magazine Awards

January, 2015: Hyundai Elite i20 won Hatchback of the Year award at 7th BBC
TopGear India Magazine Awards

January, 2015: Hyundai Elite i20 won Readers Choice Car of the Year award at 7th
BBC TopGear India Magazine Awards

January, 2015: Hyundai Elite i20 won Hatchback of the Year award at Bloomberg TV
AutoCar India Awards

January, 2015: Hyundai Elite i20 won Viewers choice of the Year award at Bloomberg
TV AutoCar India Awards

January, 2015: Hyundai Elite i20 won Car of the Year award at Bloomberg TV
AutoCar India Awards

2014

December 17, 2014: Hyundai Elite i20 wins Indian car of the year (ICOTY) 2015

December 17, 2014: Hyundai Elite i20 wins the most prestigious 'Indian Car Of The Year
(ICOTY) 2015' Award.

November 22, 2014: Hyundai launches first-ever corporate campaign focusing on India,
Life is Brilliant

November 04, 2014: Hyundai's Elite i20 has won the 'Best of 2014'

August 11, 2014: Elite i20 National Launch at New Delhi.

March 14, 2014: Xcent National Launch at New Delhi.

February 19, 2014: DNA Awards 2013-14 Grand i10 wins Hatchback of the Year.

February 19, 2014: BBC Top Gear Magazine Awards 2013 Grand i10 wins Small car of
the Year.

February 5, 2014: ET Zigwheels Awards 2013 Grand i10 wins the Compact car of the
Year.

February 5, 2014: Grand i10 wins Motor Vikatan Small Car of the Year.

February 5, 2014: Auto Bild India & CarWale - The Golden Steering Wheel Awards
2014 : Grand i10 wins Hatchback of the Year.

February 5, 2014: Santa Fe Launch at Auto expo.

February 4, 2014: Global Media Preview of Xcent in New Delhi.

January 30, 2014: CNBC TV 18 Overdrive Awards 2014: Grand i10 has been awarded
the Small Car of the Year and Grand i10 U2 has been awarded the Engine of the Year.

January 15, 2014: Car India & Bike India Awards 2014: Grand i10 has been awarded the
Hatchback of the Year and HMIL has been awarded the Automobile of the Year.

January 13, 2014: NDTV Car & Bike Awards 2014: Grand i10 has been awarded the
Car of the Year and Entry Hatchback of the Year and HMIL has been awarded the Car
manufacturer of the Year.'.

2013

January 8, 2013: Elantra has been awarded the 'Car of the year', 'Design of the year' and
'Executive car of the year' by Car India and Bike India Awards.

January 9, 2013: Elantra has been awarded the 'Saloon car of the year and Best deign &
styling by Bloomberg UTV Autocar India Awards.

January 11, 2013: Elantra has been awarded the 'Car of the year' and 'Executive Sedan of
the year' by CNBC TV18 Overdrive Awards.

January 24, 2013: Elantra has been awarded the Premium Sedan and Automotive design
of year by ET Zigwheels Awards 2012.

March 05, 2013: Hyundai Introduces Special Edition iTech i10.

March 20, 2013: Elantra won the 'Sedan of the year 2012' by Autobild India and Carwale
Awards - The Golden Steering Wheel Award.

August 12, 2013: Hyundai introduces Santro 'Celebration Edition'.

September 03, 2013: Launch of Hyundai Grand.

October 17, 2013: Hyundai rolls out the 5th Millionth car.

December 18, 2013: Hyundai Grand won the prestigious award 'Indian car of the year
2014'.

December 20, 2013: Auto Car India Awards 2013-14, Grand i10 has been awarded the
'Compact Car of the year'.

2012

January 5, 2012: The All New Sonata Launched at the New Delhi Auto Expo 2012

January 5, 2012: Eon has been awarded the prestigious 'Entry-Level Hatchback Of The
Year' by ET Zigwheels Awards 2011

January 5, 2012: Verna has been awarded the prestigious 'Best Midsize Car 2012' and
'Best Car Manufacturer 2012' by Motor Vikatan'.

January 6, 2012: Verna has been awarded the prestigious 'Sedan Of The Year' and HMIL
has been awarded the 'Automotive Company Of The Year 2011' by Auto Bild Carwale.

January 13, 2012: Verna has been awarded the prestigious 'Best Design and Styling' by
Bloomberg UTV Autocar Awards 2012.

January 24, 2012: Eon has been awarded the prestigious 'Micro Car Of The Year' and
'Reader's Choice Award' by Car India and Bike India Awards 2012.

March 28, 2012: Launch of i-Gen i20.

April 17, 2012: Hyundai Motor India Ltd wins the Auto India Best Brand Awards 2012'Best Customer Service' and 'Best Resale Value'.

August 13, 2012:Launch of the neo fluidic Elantra.

December 10, 2012:Elantra has been awarded the prestigious 'Saloon Car Of The Year
2012' by BBC Top Gear Magazine Awards 2012.

2011

December 4, 2011: New Fluidic Verna wins the 'Reader's Choice Mid-size Car of the
Year' at Top Gear Awards 2011.

October 13, 2011: Celebration at the Hyundai EON launch event.

May 11, 2011: New Fluidic Verna launched.

January 4, 2011: Saeinta Fe awarded 'Import SUV of the Year' by CNBC TV18
Overdrive Awards 2011.

January 10, 2011: Santa Fe awarded 'SUV of the Year' by Business Standard Motoring
Awards 2011.

January 13, 2011: Santa Fe awarded 'SUV of the Year' by Car India Awards 2011.

January 19, 2011: Santa Fe awarded 'Full size SUV of the Year' by NDTV Car & Bike
Awards 2011.

2010

January 5, 2010: Hyundai i20 wins the 'Viewer's Choice Award' at the Overdrive CNBC
TV 18 Awards 2010.

January 5, 2010: Hyundai Motor India Ltd wins the award for 'Customer Service' at the
Apollo Auto India Best Brand Awards 2010.

January 6, 2010: Hyundai Motor India unveils the i10 electric at the 10th Autoexpo.
Hyundai i10 brand ambassador Shahrukh Khan unveils the car.

January 6, 2010: Hyundai i20 wins the 'Design of the Year' award at the NDTV Profit
Car & Bike Awards 2010.

January 6, 2010: Hyundai i10 brand ambassador Shahrukh Khan wins the 'Brand
Ambassador of the Year' award at NDTV Profit Car & Bike Awards 2010.

February 22, 2010: HMIL touches the milestone of 10 lakh car exports.

June 23, 2010: Launch of Verna Transform.

July 13, 2010: Hyundai i10 wins 'Small Family Favourite Car Award' by CarWale.com.

July 21, 2010: HMIL gets CSR award from Tamil Nadu Deputy Chief Minister Mr. M.
K. Stalin.

August 4, 2010: HMIL touches milestone of 30 Lakh cars production and sales.

September 23, 2010: Launch of All New Next Gen i10.

October 13, 2010: Launch of SUV Santa Fe.

November 10, 2010: Hyundai i20 crosses landmark sales of 2.5 lakh units.

November 30, 2010: HMIL reaches 20 lakh domestic production & sales milestone;
achieves fastest 20 lakh car production in a span of 12 years.

2009

January 7, 2009: Hyundai awarded with the 'Manufacturer of the Year' award the 'Best
Variant' award for it's 'i-10 Kappa' engine at the UTVi Autocar Awards 2009.

January 15, 2009: Hyundai Motor India Ltd. launches the all new Sonata Transform.

January 21, 2009: Hyundai Motor India Ltd. awarded with the Silver Award for 'CSR
Activities' by Reader's Digest.

February, 2009: Hyundai i20 adjudged 'Family Hatch of the Year' by TopGear.

February 9, 2009: Hyundai Motor India Ltd. launches the new Verna. Introduces the first
Diesel Automatic in the segment.

February 11, 2009: Hyundai Motor India Ltd. conferred the Top Exporter of the Year for
2006-07 in the category of 'Large Enterprises' and presented the Gold Trophy at the

Southern Region Annual Award Presentation by the Engineering Export Promotion

Council (EEPC).

February 20, 2009: Hyundai Motor India Ltd. named 'Manufacturer of the Year' at the
NDTV Profit Car & Bike Awards 2009.

March 12, 2009: Hyundai i10 clocks the fastest 3 lakh i10 sales since its launch on 31st
October, 2007.

March 25, 2009: Hyundai Motor India Ltd. honored with 'EXIM Achieved Award' for the
year 2008 by Tamil Chamber of Commerce.

April 6, 2009: Hyundai enters Taxi segment in Mumbai. Hands over its first batch of it's
best selling model the Santro, to the Mumbai Taxi Union.

April 15, 2009: Hyundai wins the DHL-CNBC Tv18 International Trade Awards 200809.

May 27, 2009: Hyundai i20 awarded the highest 'Five Star Rating' for Safety by
European New Car Assessment Programme (NCAP). The i20 five-door model scored
exceptionally well on all four parameters of the NCAP safety test which assess newly
launched cars on four main criteria of safety - adult occupancy, child protection,
pedestrian protection and safety assist.

May 29, 2009: Hyundai Motor India Ltd. wins 'Reader's Digest Trusted Brands Gold
Award' for the 'Car' category, in India.

July 7, 2009: Hyundai Motor India Ltd. Ltd. launches the 1.4 Litre Diesel and the 1.4
Litre Petrol Automatic variant of its premium hatchback, the i20.

August 29, 2009: Hyundai Motor India Ltd. receives the EEPC 'National Award for
Export Excellence for 2007-08. Hyundai won the Gold Trophy in the 'Large Enterprise'
category.

September 2, 2009: Hyundai Motor India Ltd launched the New Santro with dual tone
beige interiors and sporty exteriors.

2008

January 9, 2008: i10 awarded 'Car of the Year 2008' by CNBC TV18 Autocar Auto
awards.

January 10, 2008: i10 awarded 'Car of the Year 2008' by NDTV Profit Car& Bike.

January 11, 2008: i10 awarded 'Car of the Year 2008' by Overdrive magazine.

February 2, 2008: Inauguration of 2nd plant in Chennai.

March 27, 2008: Export of 500,000th car.

April 4, 2008: i10 awarded 'Car of the Year 2008' by ICOTY.

June 11, 2008: Fastest Export - Over One lakh units of i10 exported since its launch in
Oct 31.

June 17, 2008: Hyundai Santro Adjudged Indias Most Dependable Compact Car by JD
Power Asia Pacific 2008.

July 1, 2008: Hyundai-Kia Automotive Group Joins Ranks of Global Top 5 Automakers
(Automotive News' 2008 Global Market Data Book).

July 15, 2008: i10 Kappa launched.

September 10, 2008: 10th Anniversary celebration and flag-off of 'i drive to Paris'.

September 30, 2008: Hyundai launches the dual fuel- 'Santro Eco'.

October 2, 2008: 20 launched in Paris Motor Show and display of 'i drive to Paris' cars.

November 5, 2008: Hyundai exports its first batch of 'i20' to European market. The first
export consignment comprised 2820 units of 'i20'.

November 13, 2008: Hyundai Motor India Ltd. reaches the milestone of manufacturing
the fastest 2 million cars in India.

December 16, 2008: Hyundai Motor India Ltd. awarded the 'Niryat Shree' Silver Trophy
for the year 2005-06 by the Federation of Indian Export Organisations (FIEO). The award
was conferred for Hyundai's outstanding performance in export in the Engineering and
Metallurgical products under the Non-SSI category.

December 29, 2008: Hyundai launches its premium hatch back i20, in India.

2007

January 3, 2007: Verna was awarded the 'Car of the Year 2007' by Overdrive magazine.

January 4, 2007: Verna was awarded the 'Best Value For Money Car 2007' by CNBC TV
18 Autocar Auto awards.

January 12, 2007: Launch of Sonata CRDi.

March 26, 2007: Hyundai Motor India Ltd. ships out the first Getz.

April 2, 2007: Launch of Getz Prime.

April 19, 2007: Launch of Verna CRDi SX.

June 1, 2007: Hyundai Motor India Ltd. Receives EEPC(Engineering Export Promotion
Council)'Top exporter of the year' Award for 2005-06.

June 27, 2007: Launch of Sonata CRDi Automatic.

July 4, 2007: Launch of Santro CNG.

August 6, 2007: Export of 400,000th car.

September, 2007: HMIL rolled out the fastest 1,500,000th car.

September, 2007: Launch of Getz CRDi.

October 31, 2007: Launch of i10.

December 29, 2007: i10 awarded 'Car of the Year 2008' by Business Standard Motoring
Magazine.

2006

January 11, 2006: Tucson was awarded as "SUV of the Year 2006" by NDTV Profit-Car
India awards 2006.

February 9, 2006: Plant Capacity expansion announcement by Hyundai Motor

Chairman, production to be enhanced by 600,000 units by 2007.

March 13, 2006: HMIL rolled-out the fastest 10,00,000th car.

April 10, 2006: Founding of Hyundai Motor India Ltd. Foundation.

September 25, 2006: Launch of Hyundai Verna Petrol & Diesel.

October 31, 2006: Hyundai Motor India Ltd. rolls out the fastest 300,000th export car.

November, 2006: Santro crosses the million mark.

December 30, 2006: Verna CRDi was awarded the 'Performance Car of The Year 2007'
by Business Standard Motoring.

2005

January 1, 2005: Santro once again becomes the largest selling brand in its segment.

January 17, 2005: Getz awarded 'Car of the Year 2005" by CNBC TV 18, Auto Car
Auto Awards.

January, 2005: Accent Petrol was awarded the 'No 1 Entry Midsize Car' by TNS
Automotive, India.
Accent CRDi was awarded the 'No 1 Midsize Diesel Car' by TNS Automotive, India.

February, 2005: HMIL was declared the "Star Company" amongst the unlisted
companies by Business Standard.

April 6, 2005: Launch of SUV Tucson

HMIL launches the GDMS Global Dealer Management System , a software that will
help its dealers stay connected with the company in real time.

June 8, 2005: Hyundai Motor India Ltd. launched three new variants of the Santro Xing
with eRLX technology(XK-non AC,XK, XL).

August 17, 2005: Launch of Sonata Embera.

August 18, 2005: Hyundai Motor India Ltd. introduced the export variant of its premium
hatchback, Getz, in the Indian market,Getz-GLE.

September 26, 2005: Sania Mirza was signed as Brand Ambassador of Hyundai Getz.

October 18, 2005: HMI exported its 200,000th car to the overseas market.

November 1, 2005: All time high cumulative sales in October.

November 29, 2005: HMI exports its first shipment to UK.

2004

January 15, 2004: Launch of Accent Viva CRDi.

March, 2004: Santro crossed the figure of 1,00,000 sales in terms of annual sales. The
first Indian car to do so in its segment.

April 15, 2004: Launch of Elantra.

September 10, 2004: Launch of Getz.

October 31, 2004: HMIL crossed the figure of 1, 00,000 vehicles in export and emerged
as the largest exporter in the automobile industry.

November 17, 2004: HMIL introduced India's Best Warranty for the 1st time in the
history of Indian Automotive Industry 4 years/80,000 km warranty for Sonata &
Elantra.

December 1, 2004: Santro becomes India's largest selling single brand across segments
with 12,061 units.

December 25, 2004: Getz awarded "Car of the Year" 2005 by Standard Motoring
Magazine.

2003

January 14, 2003: Hyundai Motor India Ltd. awarded 'Manufacturer of the Year' at the
CNBC Autocar India Awards for the second year in a row.

February 5, 2003: Hyundai Motor India Ltd. declared 'Car Maker of the Year' at the
ICICI Overdrive Awards.

March 13, 2003: Hyundai Motor India Ltd. commences exports to Latin America.

March 18, 2003: Hyundai Motor India Ltd. awarded ISO 14001 for sustainable
Environment Management.

May 8, 2003: Hyundai Motor India Ltd. rolls out 400,000th car.

May 22, 2003: Hyundai Motor India Ltd. launches Santro Xing, the global small car.

June, 2003: Hyundai Motor India Ltd. wins the Business Standard Motoring Jury Award
for the Accent CRDi.

August 4, 2003: Hyundai Motor India Ltd. launches its premium SUV, Terracan.

August 12, 2003: Export shipment of 1500 Santro Xing cars leave for Europe, HMI
becomes small cars export hub for HMC.

December 11, 2003: Hyundai rolls out 500,000th vehicle in India.

2002

March 18, 2002: lobal launch of 1.1 Litre E-Epsilon engine on the new Santro Zip Plus.

June 26, 2002: Hyundai Motor India Ltd. rolls out 3,00,000th car.

August 16, 2002: Hyundai Motor India Ltd. launches Accent VIVA.

September 6, 2002: Hyundai Motor India Ltd. launches Santro Automatic Transmission.

October 10, 2002: Hyundai Motor India Ltd. launches Accent CRDi.

October 23, 2002: Hyundai Motor India Ltd. launches Sonata 2.7 V6.

November, 2002: Santro bags top honours in J D Power Asia Pacific 2002, tops both IQS
& APEAL for 3rd time in a row & Accent ranked No. 1 in APEAL for 2nd time in a row.

December, 2002: Hyundai Motor India Ltd. rolls out 350,000th car in a short period of
50 months.

2001

June 12, 2001: Hyundai Motor India Ltd. rolls out its 200,000th car in 32 months.

July 11, 2001: Hyundai Motor India Ltd. introduces new look Santro.

July 18, 2001: Hyundai Motor India Ltd. launches luxury sedan Sonata.

November 22, 2001: Santro ranked No 1 in JD Power Asia Pacific 2001 "Initial Quality"
study.

November 26, 2001: Both Santro & Accent ranked No. 1 in JD Power Asia Pacific 2001
"APEAL" study.

2000

April 27, 2000: 100,000th Car rolls out from the Chennai plant in just 19 months of since
commencement of operations.

May 8, 2000: Launch of Santro zipDrive.

June 12, 2000: Hyundai Santro crosses 100,000 car sales.

July 21, 2000: First major export-shipment of 760 Accent and Santro cars roll out of the
Chennai Port for Algeria.

November, 2000: Both Santro & Accent bag top honours in JD Power Asia Pacific 2001
"IQS" and "APEAL" studies.

November 29, 2000: Roll out of the 1,50,000th car from Chennai Plant in just 25
months.

1999

March 31, 1999: Hyundai Motor India Ltd. emerges as the second largest automanufacturer in the country.

October 14, 1999: Launch of Hyundai Accent.

1998

May 27, 1998: Pilot production of Santro at plant begins within a record 17 months of
ground breaking.

September 23, 1998: Hyundai Santro (Atos Prime) makes its world debut in India.

1996

May 6, 1996: Hyundai Motor India Ltd. incorporated.

December 10, 1996: Ground-breaking ceremony at the Irrungattukottai plant near

Chennai.

C. Objective of the company

Mission and vision of the company
Vision
We announced "Innovation for Customers" as our midto longterm vision with five core
strategies: global orientation, respect for human values, customer satisfaction, technology
innovation, and cultural creation. We desire to create an automobile culture of putting customer
first via developing humancentered and environmentfriendly technological innovation.

Management Policy
Based on a respect for human dignity, we make efforts to meet the expectations of all
stakeholders including customers and business partners by building a constructive relationship
amongst management, labor, executives and employees. Also, we focus on communicating our
corporate values both internally and externally, and gaining confidence from all stakeholders.

Mid-and Long-term Strategies

We developed five midand longterm strategies: global management, higher brand values,
business innovation, environmental management, and strengthening product competitiveness.
Especially, we selected environmental management as one of our strategies to meet the needs of
our stakeholders and the society we belong to. We also intend to promote sustainability
development and preservation of the environment.

2.2 PRODUCTS & SERVICES

HYUNDAI VERNA

HYUNDAI TUCSON

Hyundai CARS:
Hyundai Santro Xing
Hyundai Santro Xing launched in 2003 is the premium hatchback car ruling this segment. The all
new Santro Xing makes the riding experience quite exciting, as its interior boasts soft touch three
spoke steering wheel, sporty instrument cluster and adequate storage space providing true
comfort for its riders. The fuel-economic and responsive engine generating 63 bhp makes Santro
Xing

an

easy

to

handle

car

in

thick traffic.
The 'active intelligence' technology empowers the
engine to think and operate at its best under usage
condition, delivering maximum power and mileage.
Hyundai Santro Xing is a jack of all trades like power
efficiency, reliability and long life. The car is powered
by 1086 cc Epsilon engine fired by a Distributor less
Ignition System (DLI) that results in improved fuel
efficiency, reduced emission, and increased power. The everlasting e-Rlx technology makes
Santro Xing a true value for money.

SANTRO:
AE PETROL
GL PLUS
GLS F/L AUDIO
GLS F/L AUDIO
GL LPG
GLS LPG

Hyundai i10
Hyundai i10 is a premium hatchback segment model and it has gained much popularity in Indian
market since its launch in 2007. At the heart of the stylish and eye catching i10 there is a
powerful 1.1 liter iRDE(intelligent Responsive Drive Engine) petrol engine with five speed
manual transmission that generates superb output of 67 PS @ 5500 rpm. Besides this there is
also a 1.2 liter promises to deliver more mileage per liter without making a compromise on the
performance. Packed with the refreshing looks and stunning features of comfort, performance
and

safety,

Hyundai

i10

is

best

buy

and

treat

to

drive.

Get on Hyundai i10, the first in i series from Hyundai Motor India Limited, very innovative
in design and very intelligent in drive. The all new i 10 boasts sporty and aerodynamic looks and
luxurious interiors. The flaunting body outline, wide angle washer wiper, sunroof with slide and
tilt option, easy gear shift, refined air conditioning ducts, cockpit style sitting, deep glove box,
power windows, height adjustable rear head rests all these attributes make the i 10 truly best in
its class.

i10:
D-Lite- imm
D-Lite- imm
Era-imm
Magna 1.1L
Magna (1.2)-imm
Sportz GLS (1.2)-imm
Sportz Option
Sportz AT
Asta GLS

(1.2)

Asta WS GLS (1.2)

Hyundai i20
Hyundai Motor India Limited has come up with another 05 door hatchback Hyundai i20 car to
catch the eyes of small car buyers in India. The all new hatchback Hyundai i20 features some
cool features that distinctive from its earlier model i10. Hyundai i20 has redesigned front facia
with low shinge grille, large headlamps and sporty fog lamps in outside and larger space from the
inside
In the phase of dipping sale figures, India's leading
automaker Hyundai Motor India Limited (HMIL), has
stepped-up its existing car model i10 with the refined
one i20. The all new Hyundai i20 car model is an
another addition in the company's hatchback cars
stable that has been launched with more room for the
luggage, higher-quality interiors with the flexibility of
seating that is near to its predecessor i10. Hyundai i20 car was first showcased in the Paris Motor

Show 2008 and in India it was launched in the end of December 2008 meeting all existing
emission norms including the Euro-V. The newly launched Hyundai i20 car is equipped with the
latest technology 1.2 liter Kappa petrol engine that pumps out maximum power of 80 ps @ 5200
rpms. Hyundai i20 is up for sale throughout India in three variants with seven colors and carries
the ex-showroom price range starting from 5.0 Lacs going up to 6.0 lacs for the top version.

I 20:
ERA 1.2
ERA DSL
MAGNA 1.2
MAGNA DSL
SPORTZ 1.2
SPORTZ (O)
SPORTZ DSL
SPORTZ (O) DSL
ASTA 1.2
ASTA WITH AVN
ASTA DSL
ASTA DSL WITH AVN
ASTA (O) SR
ASTA AT PETROL 1.4

ASTA AT WITH AVN

Hyundai Accent
Elegant styling, contemporary looking design, spacious and power packed performance are the
underlining features of all new Hyundai Accent Car. Offering umpteen eye-catching features,
Hyundai Motors India has equipped this luxury sedan car with host of state of the art comfort,
convenience and safety elements. Launched in both petrol and diesel variant Accent Car is
available at a very competitive price in

number

of

sizzling color options. Hyundai Accent

has come up

in new avatar called Executive. Find

out

here

more about Accent Executive...

Hyundai Accent Car is the perfect example of harmony between style, luxury, power and

performance. With the launch of Accent Hyundai Motors India, India has added another feather
in the sedan cars segment of India. Powered with an advanced engine technology and state of the
art design & safety features, the all new Hyundai Accent clearly races ahead from the others. The
1.5 SOHC in-line-4-cylinder engine delivers 94 ps of power and 12.5 kgm of torque for the
refined output. Hyundai Accent has a very powerful air-conditioning system with the harmonized
support of air-flow that keeps the interiors of the Car extremely peaceful. For better control and
the comfort while driving this sedan car has been equipped with tilt steering wheel. With host of
elegant and convenient features Hyundai Accent has fresh looking front grille, sparkling front &
rear lights and mounted stop lamps providing it a sporty catchy looks. Available in sizzling color
options, Hyundai Accent Car is available with a price starting from Rs. 5.0 lacs.
ACCENT:
GLE EXE.1.5 L With imm.
GLE EXE LPG With imm.

Hyundai Verna
The all new Verna from India's leading car maker Hyundai Motor has every feature which takes
it ahead in race of getting bigger share of luxury sedan car market among other players like
Honda. Hyundai Verna boasts an egg shell design which makes it aerodynamic from the outside
and generously spacious from inside. Available in Petrol & Diesel version, Verna makes you feel
the power of 100 horses at work to deliver the sheer
exhilaration.

India's leading car maker Hyundai Motors has rolled

out a new entrant, Verna, in the field of luxury sedan
cars which has been refined for perfection in
performance, comfort and safety. Just sit behind the
wheels of Hyundai Verna and feel the sheer
exhilaration from 1.6 L DOHC petrol & 1.5 CRDi diesel engine which generates 103.2 ps and
110 ps of thrilling power. The interiors of Hyundai Verna are generous in space, luxuriant in

comfort and convenient to handle, so you can feel the refreshing riding experience. The body line
of Verna boasts an egg shell type design which gives it an aerodynamic shape through which you
can

feel

the

zooming

power

behind

the

wheels.

A 2-DIN music system, large alloy wheels, automatic climate control and leather wrapped
steering wheel and gear knob, rear wheel disc brakes, ABS and power-assisted steering are few
of the striking features of Hyundai Verna that you cannot ignore. The all new Hyundai Verna is
available in sizzling color options bearing a competitive price tag starting from Rs 6.50 lakh for
the base petrol Verna to Rs 8.00 lakh (approx.) for the CRDi VGT model.

VERNA:VTVT

EON:The Hyundai Eon is a 5-door hatchback subcompact produced by the Hyundai Motor
Company. It was launched in 1 October 2011 in India and in March 2012 in the Philippines.

Design:The Eon was designed jointly between the Hyundai R&D centers in Namyang, South
Korea and Hyderabad, India. It is offered with a 814cc 3-cylinder gasoline engine that generates
55 bhp and 75 Nm torque. Accor ding to Hyundai's Philippine distributor, the Eon has a fuel
economy rating of 26.3 kilometers per liter.
In January 2012, Hyundai India announced LPG models of Eon as well, with an additional cost
of approximately INR 27000 to the available models.

Variants of EON:D-Lite: - This has the same features as D-Lite but has an air conditioner and full wheel
cover with Hub cap.

Era Plus - Tinted glass, body colored bumpers, metallic finish centre console, front

power window, driver side central locking and electric power steering.

Magna Plus - Front and rear speaker grille, utility options like rear parcel tray, 2 DIN

Radio+CD+MP3 Audio with two speakers in front, USB port, auxiliary-in port and a digital
clock.
Sportz - Keyless entry, front fog lamps, driver side airbag, keyless entry, body color

outside mirror and door handles, metallic finish three-spoke steering wheel unlike other
variants which have a two-spoke version.
Hyundai Sonata
Hyundai Sonata Embera has added a new dimension in the luxury sedan car segment of India.
This new offering from Hyundai is "undoubtedly distinguished" in terms of design, comfort and
safety. Sonata Embera is contemporary and sharp from the outside with charismatic features
from inside, i.e. more spacious, elegant and cool. The 2.4 L VTVT engine, with the awesome
power

of

165

ps,

would

make

your

ride

smoother

and

controlled.

The Sonata Embera has much higher fuel efficiency, courtesy its light-weight and newlydesigned engine block. The body of the vehicle looks distinctly different from its predecessor
Sonata. It is 53mm longer, 12 mm wider and 53mm higher than Hyundai Sonata. The interiors
come with plush, two-tone styling - done in beige and
black.
Hyundai Tucson
Tucson's large, versatile interior and five-year/60,000mile basic warranty make it worth a serious look. It is
a compact crossover SUV which shares its Elantrabased platform with the redesigned 2005 Kia Sportage.

It is a five door vehicle and the driver can switch between two-wheeled and four-wheeled drive.
It is well priced, well mannered, and sure to generate interest with a refined exterior and welldone interior.

Hyundai Tucson for 2009 has been retouched with new rear and frontal garnishes. There has also
been a new wheel design incorporated as well as newly-patterned cloth seating. Cabin materials
are fine and well-assembled. Enough adult leg-room is available with split-folding rear seats. All
controls are grouped in the easy-to-reach center dashboard stack. The 65-cubic-foot cargo space
has under floor storage and a washable mat.

Roof has been fitted with railing to allow extra luggage for the passengers. The easy to grip sleek
body-colored outside door handle of Tucson lends an impressive look to its exteriors. The roundtype lamps and flame-shaped reflectors add to the elegance of its exteriors.

Hyundai Motors

Parent Company

Hyundai Motor Company

Category

Sedans, Hatchbacks, SUVs

Sector

Automobiles

Tagline/ Slogan

New thinking new possibilities; Drive your way

Hyundai operates the world's largest integrated automobile

manufacturing facility in S Korea, which is capable of producing
USP

1.6 million units annually

STP

Complete automobile segment including hatchbacks, sedans &

Segment

SUVs

Target Group

Young executives from the upper-middle income bracket

Hyundai gives luxury cars at affordable prices which is a globally

Positioning

recognized and accepted brand

SWOT Analysis

1. The company employs about 75,000 persons around the world.

2. Hyundai vehicles are sold in 193 countries through some 6,000
dealerships and showrooms worldwide
3. Hyundai sells over 1.5 million vehicles per year
4. Hyundai has excellent branding and advertising by having
celebrity brand ambassadors
Strengths

5. Hyundai motor company has over 75,000 employees globally

Weaknesses

1.Hyundai lacks cars for the ultra-premium segment

1. Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a
global brand
Opportunities

3.Fast growing automobile market

1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices
3. Intense competition from global automobile brands
Threats

4. Substitute modes of public transport like buses, metro trains etc

CHPATER 3
ADVERTISEMENT AND SALES PROMOTION
3.1 INTRODUCTION
Advertising is a paid form of communication, although some forms of adveritsing, such
as public service announcements (PSAs).

Second, not only is the message paid for, but also the sponsor is identified.

Third, most advertising tries to persuade or influence the consumer to do something.

Although in some cases the point of the message is simply to make consumers aware of
the product or company.

Salient Features / Phrases of Advertising

# Paid form
# Non-Personal
# Goods, Services, Ideas
# Identified Sponsor
# Information
# Persuasion
# Target Audience
CHARACTERISTICS OF ADVERTISING
1. Advertising is one of the methods of promotion mix.
2. It is a paid mass communication, not aiming at a specific individual.
3. It is a form of publicity, i.e., dissemination of information regarding a product, service or
idea.
4. It is salesmanship in writing or printed salesmanship.
5. It is a mass non-personal communication. That is, communication is only through
written, spoken or visual means, and not through persons.
6. It is a sponsored publicity or communication i.e., the publicity has been deliberately
sponsored, initiated or undertaken by a sponsor. It is paid for by the sponsor.

7. The sponsor of advertisement (i.e., one responsible for it) is usually identified in the
advertisement itself.
8. It is undertaken to influence the buying behaviour of the customers.
9. It guides the buyers towards a more satisfactory expenditure of their hard earned money.

CLASSIFICATION AND TYPES OF ADVERTISING

1. Product Related Advertising
A. Pioneering Advertising
B. Competitive Advertising
C. Retentive Advertising
2. Public Service Advertising
3. Functional Classification
A. Advertising Based on Demand Influence
Level.
i. Primary Demand (Stimulation)
ii. Selective Demand (Stimulation)
B. Institutional Advertising
C. Product Advertising
i. Informative Product Advertising
ii. Persuasive Product Advertising
iii. Reminder-Oriented Product Advertising
4. Advertising based on Product Life Cycle

A. Consumer Advertising
B. Industrial Advertising
5. Trade Advertising
A. Retail Advertising
B. Wholesale Advertising
6. Advertising Based on Area of operation
A. National advertising
B. Local advertising
C. Regional advertising
7. Advertising According to Medium Utilized
STRUCTURE OF THE ADVERTISING INDUSTRY

Sales Promotion

Sales promotion refers to the short-term incentives to encourage sales of a product or service. It
consists of a diverse collection of incentive tools, mostly short-term, designed to stimulate
quicker and greater purchase of products or services by consumers.

Purpose of Sales Promotion

Sales promotion tools vary in their specific objectives. They may be used to attract new
customers, to reward loyal customers and to increase the repurchase rates of occasional users.
Sales promotion usually targets brand switchers because non-users and users of other brands do
not always notice a promotion. Sales promotions are thus also seen as a tool for breaking down
loyalty to other products.
Sales promotions also let manufacturers adjust to short term changes in supply and demand and
differences in customer segments. They also let manufacturers to experiment by varying prices.
Sales promotions also lead to greater consumer awareness of prices.
To use sales promotion, a company must set objectives, select the right tools, develop the best
program and implement it and evaluate the results.

Objectives of Sales Promotion

The specific objectives set for sales promotions will vary with the type of the target market.
For consumer promotions, objectives include encouraging purchasing of larger sized units,
building trial among non-users and attracting switchers away from the competitors brands. For
trade promotions, objectives may include; including retailers to carry new items and higher level
of inventory, encouraging off-seasonal buying, of-setting competitive promotions, building brand
loyalty of retailers and gaining entry into new retail outlets. The sales force promotions help in
encouraging support of a new product or model, encouraging more prospecting and stimulating
off-seasonal sales. But most importantly, sales promotion should be focused on consumer
relationship building.

Sales Promotion Tools

Many tools can be used to accomplish sales promotion objectives. Descriptions of the main
promotional tools are as follows;

Consumer Promotion Tools

The main consumer promotion tools are as follows;

Samples:

They are offers of a trial amount of a product. It consists of inviting prospective

purchasers to try the product without cost or at a lower cost in the hope that they will buy
the product. Samples may be free or discounted.

Coupons:
Coupons are certificates that give buyers a saving when they purchase a specified
product. Coupons can be mailed, placed in advertisements or included with other
products.

Rebates:
Rebate is also known as cash refund offers. Rebates are offers to refund part of the
purchase price of a product to its customers who send a proof of purchase to the
manufacturer. These are like coupons except that the price reduction occurs after the
purchase and not at the point of sale.

Price Packs:
Cents-off deals or price packs offer consumers savings by way of reducing prices
that are marked by the producer directly on the package.

Premiums:

These are the goods offered either free or at a low cost as an incentive to buy a
product. Premiums may be in-pack or on-pack (outside the pack).

Prizes:
They are offers of chance to win something such as cash, trips or goods by luck or through
extra efforts. Contests of talent and sweepstakes or draws the most popular prize offering
promotions.

Tie-in Promotions:
Tie-in promotions involve two or more brands or companies that team up on coupons,
refunds or contests to increase their pulling powers.

Cross Promotions:
Cross promotions involve using one brand to advertise non-competing brand.

Advertising Specialties:
These are useful articles imprinted with an advertisers name, given as gifts to consumers.

Patronage Rewards:
They are cash or other awards for the regular use of companys products or services. They are
values (in cash otherwise) that are proportional to ones patronage of a certain vendor or a
group of vendors. They aim at building brand loyalty.

PoP Promotions:
Point of purchase (PoP) includes displays and demonstrations that take place at the point of
purchase or sale.
Business Promotion Tools

Companies spend huge amount on promotions focused on industrial consumers. The major
business promotion tools are as follows;

Trade Shows and Conventions.

Sales Contests.

Clearly, sales promotions play an important role in the total promotion mix. To use it well, the
marketer must define the sales promotion objectives, select the best tools, design the sales
promotion program, pretest and implement the program and evaluate its results.

3.2. ANALYSIS AND DISCUSSION

1) As a consumer, do you like to watch/read advertisement?

Sales
2%

yes 44
No 1

98%

2) Which type of adv. sources does you like the most?

sources

23%

11%

5%

2%

News paper 5
T.V. 26
Radio 1
Magizine 2
Internet 10

59%

3)During a week,how many times do you read magazine or news paper?

Times
9%

1-2
3-4
5-6
7-8

25%

30%

11
16
13
4

36%

4)What is your opinion to make a news paper as a print advertisement more

memorable to viewers?

Opinion
20% 11%
25%

Bold striking 5
Simple text 11
Use of images 19
Elaborate comlex
design 9

43%

5) Do you like feature of news paper i.e. slogans ,images etc.?

Yes/No
2%

yes 43
no 1

98%

6) How much time do you spend on watching t.v. in a day?

Time

34%
52%
14%

Less than 1 hour 23

2 hour 6
More than 2 hour 15

7) At which time of the day you use to watch t.v.?

Time of watching tv

9%
18%
48%

Morning 4
Afternoon 8
Evening 11
Night 21

25%

8) Do you have a subscription to cable television?

Yes/No

20%

Yes 35
No 9

80%

9) Do you like the promotional events?

Yes/No
7%

Yes 41
No 3

93%

10) Which type of events do you like the most?

Events

16%
47%
28%
10%

Seminar 15
Road show 15
Corporate Meeting 9
Themes Parties 5

11)What do you like most in an event?

Activites
5%
39%
41%
16%

12) What are the additional facilities you get in an event?

Information about the

product 17
Lunch/Dinner 7
Celebrites and famous
personality 18
Other 2

Facilities
7%
39%

20%

Old car valuation 3

Service check up 9
Test drive 15
Finance facilities 17

34%

13)Do you like electronic advertisement?

Yes/No
16%

Yes 37
No 7

84%

14)Which way of electronic adv. Do you like ?

Way of E-adv.

43%

45%

SMS 19
Pop-up menus 5
E-mail 20

11%

16)What do look for in an adv.?

Information

27%
45%
16%
2%
9%

Product information 12
Discount 7
Price information 1
Celebrities 4
All of the above 20

17) Do you think endorsing a product through a famous celebrity is more

effective?

Yes/No
7%

Yes 41
No 3

93%

18) Do you think consumer behavior is adversely affected by adv.?

Yes/No
14%

Yes 32
No 06
Not soure 06

14%
73%