FINAL EXAM
CHAPTER 6 : FORMULATING STRATEGY
Trade barriers
Barries such as tariffs, quotas, buy local policies, and other
restrictive trade pratices can make exports to foreign markets too
expensive and too impractical to be competitive. Trade barriers
have been lessened in recent years as a result of trade
agreements, wich have led to increased exports, some countries
restrictive trade barriers do provide another reactive reason that
companies often switch from exporting to overseas manufacturing.
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FINAL EXAM
iii.
iv.
Customer demands
Operations in foreign frequently start as a response to customer
demands or as a solution to logistical problems. For example,
certain foreign costumers, demand that their supplying company
operate in their local region so that they habe better control over
their supplies, forcing supplier to comply or lose the business.
Economics of scale
The reason for many large firms to expand overseas is to achive
world-scale volume to make the fullest use of modern capitalintensive manufacturing equipment and to amortize staggering
research and development cost when facing brief product life
cycles.With the cost of keeping up with new technologies, can often
be recouped only through global sales.
ii.
Growth opportunities
companies in mature markets in developed countries experience a
growth imperative to look for new opportunities in emerging
markets. When expansion opportunities become limited at home,
firms are often driven to seek expansion through new international
markets. A mature product or service with restricted growth in its
domestic market often has new life in another country, where it will
be at an earlier stage of its life cycle. In addition, new markets
abroad provide a place to invest surplus profits as well as employ
underutilized resources in management, technology, and
machinery.
iii.
iv.
Incentives
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Governments in countries seeking new infusions of capital,
technology, and know how willingly provide incentives tax
exemptions, tax holidays, subsidies, loans, and the use of property.
Because they both decrease risk and increase profits, these
incentives are attractive to foreign companies.
Implement
Process
1.
Define / clarify
Mission and objective
2.
3.
4.
5.
Choose strategy
6.
7.
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Computer databases
- Having business information services that are tailored to specific
industries and regions.
Corporate Clipping services
Information packages
Alert field personnel
- with firsthand observations, can provide up to date and relevant
information for the firm
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ii.
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4. Describe the strategies of globalization and regionalization. When can each
strategy be used most effectively?
A globalization strategy is based on the premise that the world can be treated as
an undifferentiated marketplace and the firm can develop and market
standardized products. The rationale is to compete by establishing worldwide
economies of scale, offshore manufacturing, and international cash flows.
A regionalization strategy is more effective for those firms that are in
multidomestic industries. In such cases, local markets are linked together within a
region, allowing more local responsiveness and specialization. Top managers
within each region decide on their own investment locations, product mixes, and
competitive positioning, thus running their subsidiaries as quasi-independent
organizations. Such a strategy often reduces environmental risk and allows for
more adaptation to the local market. Samsung Tesco is an example of a firm that
has successfully used the regionalization strategy
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