Course Title:
Session Title:
Propaganda
(8)
The student applies ethical decision making and understands and complies with laws
regarding use of technology in graphic design and illustration. The student is expected to:
(E) analyze the impact of the advertising and visual communications design industry on
society, including concepts related to persuasiveness, marketing, and point of view.
(11) The student develops an increasing understanding of graphic design and illustration. The
student is expected to:
(C) interpret, evaluate, and justify design decisions;
(D) conduct oral or written critiques of designs by:
(i) applying a critical method of evaluation;
(ii) communicating an oral or written defense; and
(F) employ a creative design process to create original two or three-dimensional
projects by:
AAVTC: Graphic Design & Illustration: Propaganda
Copyright Texas Education Agency, 2011. All rights reserved.
1
Instructor/Trainer
References:
Lee, Alfred McLung, & Lee, Elizabeth Briant. 1939. The Fine Art of Propaganda. Harcourt,
Brace, and Co.
http://www.sourcewatch.org/index.php?title=Propaganda
http://www.calvin.edu/academic/cas/gpa/
Instructional Aids:
Propaganda Slide Presentation
Propaganda Vocabulary Terms Organizer
Propaganda Project Rubric
Materials Needed:
Magazines
Pre-selected ads
Movie advertisements
Pencils
Paper
Dictionary
Thesaurus
Equipment Needed:
Computer with software to project slide presentation
Projector
Learner
Experience with basic design concepts; completion of the Focal Point in Advertising lesson
would be beneficial (http://www.cte.unt.edu/arts/curriculum-graphic.html).
Introduction
MI
Outline
MI
Instructor Notes:
An example of a
glittering generality is
the phrase weapons of
mass destruction.
An example of Plain
Folks is the Republican
Partys reference to the
Average Joe or
Soccer Moms during
the McCain/Palin
campaign.
testimonials.
Ask: Have you ever
been influenced to
purchase a certain
product based on an
endorsement?
MI
1. Using a list of objects given to you, create ten slogans using Propaganda and
directing five of the slogans toward adults.
NOTE: Generate a list of items for the students to target for propaganda, or
divide the class into two groups and have each group develop the list for the
other group to target.
2. Take one slogan and address the following age categories using words directed
toward their specific place in life:
ages 20-35
ages 40-55
ages 60 and older
3. Develop the best slogan into a final advertisement.
Summary
MI
The teacher will monitor student progress and assess understanding during class
discussions and independent practice. Individual redirection should be provided
as needed.
MI
Extension
MI
Students interested in history may explore the United States Holocaust Memorial
Museum website and consider the role of propaganda in the events leading up to
WWII (http://www.ushmm.org/propaganda/).
2. Card Stacking
3. Glittering Generalities
4. Name Calling
6. Plain Folks
8. Simplification
9. Testimonials
10. Transfer
Criteria
Completeness
(30 pts)
Design elements
(10 pts)
Propaganda
(30 pts)
Creativity
(20 pts)
Technical skill
(10 pts)
Exceptional
Above Average
Below Average
Unacceptable
25-30 points
16-24 points
1-15 points
0 points
All elements
included (10
slogans, 3 design
concepts, final
advertisement).
Final
advertisement is
complete, but
slogans or design
concepts are
incomplete.
Slogans and
design concepts
are complete, but
final
advertisement is
incomplete.
None of the
parts of the
project is
complete.
9-10 points
5-8 points
1-4 points
0 points
All design
elements are
appropriately
applied.
3-4 design
elements are
appropriately
applied.
1-2 design
elements are
appropriately
applied.
No evidence of
application of
design
elements.
25-30 points
16-24 points
1-15 points
0 points
Message is clear
and appropriate
for target
audience.
Message is clear
but inappropriate
for target
audience.
Message is
appropriate for
target audience
but needs some
clarification.
Message is
unclear and
inappropriate for
target audience.
18-20 points
10-17
1-9
Limited evidence
of creativity and
originality in
thought.
9-10 points
5-8 points
1-4 points
Professional
project.
Drawing level is
appropriate and
all products are
neat and
professionally
presented.
Drawing level is
appropriate, but
there are
smudges or
rough edges on
the final products.
Drawing level is
inappropriate but
the products are
neat.
Points
0 points
No evidence of
attempted
creativity or
originality in
thought or
execution of
project.
0 points
Project is
unprofessional.
Drawing level is
inappropriate
and there are
smudges,
stains, creases,
torn edges, etc.
on the final
products.
Total_______________
(Based on 100 pt scale)