Barracuda Networks Sales Guide

Barracuda Backup
Value Proposition
Barracuda Backup is a unified, cost-effective data protection solution for protecting physical, virtual, and
SaaS environments. Simple to deploy and easy to manage, Barracuda Backup supports scalable retention
and offsite disaster recovery to the Barracuda Cloud with Unlimited Cloud Storage, or between sites for
private replication.

Initial Questions
What is your current backup solution? Are you happy with it?
Do you have an offsite data disaster recovery plan?
Do you know if you have a valid backup?
How long is your backup window?
How long does it take you to recover a file? Recover a virtual machine?
Do you use the same solution for your physical and virtual backups?
Do you need to manage backups at multiple locations?
How much time does it take to manage your current backup strategy?

Customer Benefits
Simple pricing with no per-application or per-server licensing fees.
Backup software, local storage, and remote storage that can be rapidly deployed in under an hour.
Cloud-based central management for seamless multisite administration.
Rapid local or remote recovery, preventing data loss and minimizing down time.
Backed by our live 24x7 customer support experts.

Objection Handling
I already use a tape system for backup.

Tape backup systems may have a low up-front cost, but total cost of ownership is actually much higher.
You have to pay separately for software licenses, tape media, drives, transport, and offsite storage. Then
theres the long backup window and the complex restore process. Plus the danger of media being lost,
stolen, or degraded over time. With Barracuda Backup you get everything you need in one comprehensive
solution for a flat, predictable price. Backing up is fast and hassle-free, and restoring is just as easy.

Why doesnt Barracuda offer the ability to seed data to the cloud?

Seeding can cause potential data loss and can take longer to get data loaded into the cloud compared to
our box-to-cloud replication. Barracudas advanced deduplication and compression reduce the amount of
data sent to the cloud by 50 percent.

Im unsure/uneasy about replicating data to Barracuda Cloud Storage.

Barracuda Cloud Storage allows replication to Barracudas seven geographically separated enterprise-grade
data centers with redundant hardware. In cases where cloud replication is not an option, Barracuda offers
site-to-site replication between two or more Barracuda Backup appliances. Data is replicated and stored
encrypted at the DR site.

How can I be sure Ill be able to retrieve my data quickly when I need it?

Backed-up data can be downloaded from cloud storage at any time. It can be quickly restored to a
replacement Barracuda Backup. With IR, if theres a disaster, we can pre-load your data onto a replacement
Barracuda Backup then ship it to you, getting your business up and running quickly. Furthermore, Local
and Cloud LiveBoot for VMware allow rapid recovery of virtual machines.

Market Drivers
Transition from Physical to Virtual Environments

Integrated Backup Appliances for a Complete, Turnkey Solution

Transition from Tape to Disk Backup

Barracuda Backup Helps Customers Address Growth Pressure

Customers are looking for consolidation in server and data management

Backup solutions are needed to handle mixed virtual/physical environments
Barracuda offers LiveBoot for instant VM guest recovery and business continuity
Barracuda Backup can be deployed as a virtual appliance for organizations that prefer to use existing hardware
Backup Vx is licensed by CPU socket for virtual hosts and per-server for physical servers and devices

Labor associated with handling/managing media, and with recovering data

Degradation of media and long-term storage costs
Shorter backup windows and more efficient total storage footprint
Central cloud management and single-pane-of-glass management

Backup solutions used to require multiple products from multiple vendors

Barracuda Backup is an all-in-one backup solution fully supported by one vendor
Approach saves money with no per-server or application licensing fees
Barracuda is ranked #1 by IDC in unit volume for integrate purpose-built backup appliances

Advanced inline deduplication reduces backup storage footprint

Hardware and business model (upgrade program, unlimited cloud storage)
Store files in the cloud or another Barracuda Backup
Offsite vaulting for 12 monthly and 7 yearly revisions
Barracuda Backup Version 7.1 - July 2016

Barracuda Networks Barracuda Backup Sales Guide

Feature Details

Competition

Inline, Target-based
Deduplication

Smaller backup footprint and faster DR readiness.

Backup Verification

Contains built-in inline data verification that performs checks multiple

times throughout the backup and replication process to ensure that data
is never corrupted or missing.

Open File Support

Barracuda Backup Agent protects Windows and Linux files in use during a
backup job.

Application Support
VMware

Microsoft Hyper-V

Automatic Updates

File Transfer Protocols

COMPANY

BARRACUDA BACKUP ADVANTAGE

Dell AppAssure

All-in-one solution combining physical and virtual backups. Wider Linux

support, excellent customer service and support. Agentless VMware
backups and more granular cloud recovery features as not outsourced.

CommVault

More cost-effective solution, simpler more intuitive web interface, quicker set
up and more granular cloud storage and restore functionality.

Microsoft Exchange, SQL, and SharePoint.

Arcserve

Backup and restore VMware host configurations and VMware guests with
vSphere Data Recovery API. Incremental backups through Changed Block
Tracking (CBT).

Barracuda Backup is a market leader in the purpose-built backup appliance

market (PBBA). Arcserve UDP is a completely new backup solution merged
together with their legacy solution, Arcserve Backup.

Veritas BackupExec

Agent provides application-aware backups for Hyper-V, support for

open file backups, file attributes, permissions, and automatic data
source detection. Single-pass backups and VHD browsing. Source-based
deduplication never has to send entire VHD over network.

All-in-one solution (software, storage, and replication), unlimited

software licensing, intuitive interface, superior deduplication, superior
replication options, superior technical support, and more granular cloud
recovery features.

Datto

Barracuda Backup is a completely integrated backup solution, built and

developed in-house. The Datto backup solution is comprised of many
different parts borrowed from many different vendors, including their
backup agent which is a redesigned version of StorageCrafts agent.

Unitrends

Superior inline deduplication demands less local storage. Supports longer

out-of-box retention policies without the need to archive to tape, making
data restores simple. International support and shipping facilities and
Hardware Refresh.

Veeam

All-in-one solution, physical and virtual backups, superior deduplication,

superior offsite replication. Backup Vx can be deployed for customers that
prefer to use their own hardware and prefer socket-based licensing.

Backup software agents automatically update from Barracuda Backup

firmware upgrades.
File Share backup of Mac OS X, Linux/Unix, and Network Attached Storage
(NAS) using standard network protocols, such as CIFS/SMB Samba, SSHFS.
Able to retrieve backup permissions on files using CIFS/SMB.

Offsite Vaulting

Vault aged data offsite to Barracuda Cloud Storage. Extend offsite-only

retention up to 12 monthly and 7 yearly revisions.

Bare Metal Restore

Windows Server 2008+ and above.

Physical-to-Virtual Recovery

Restore physical Windows Servers to VMware and Hyper-V virtual

machines.

Cloud Replication

Data securely replicated to Barracuda Cloud Storage in offsite enterprisegrade data centers worldwide with redundant hardware.

Site-to-Site Replication

Replicate data between multiple Barracuda Backup devices.

AES 256-bit encryption approved for U.S. Government Top Secret.

490

Encryption
Replication Rate Control

Rate control offsite replication using speed limits and smart mode
bandwidth sensing.

Model Comparison
CAPACITY

SUGGESTED
VOLUME

NIC
THROUGHPUT

RAID

REDUNDANT
POWER

FORM
FACTOR

500 GB

250 GB

1x1 Gbps

No

No

Desktop

290

1 TB

500 GB

1x1 Gbps

No

No

1U Mini

390

2 TB

1 TB

1x1 Gbps

Yes

No

1U Mini

4 TB

2 TB

1x1 Gbps

Yes

No

1U

MODEL

190

690

8 TB

4 TB

2x1 Gbps

Yes

No

1U

790

12 TB

6 TB

2x1 Gbps

Yes

Yes

2U

16 TB

8 TB

2x1 Gbps

Yes

Yes

2U

Local and Cloud LiveBoot for

VMware

Rapid recovery for virtual machines from local Barracuda Backup or

Barracuda Cloud Storage.

890

Cloud Control

Seamless cloud-based multi-site administration from a single pane of

glass for all your Barracuda products.

895

24 TB

12 TB

10 Gbps*

Yes

Yes

3U

990

48 TB

24 TB

10 Gbps*

Yes

Yes

3U

995

72 TB

32 TB

10 Gbps*

Yes

Yes

4U

1090

112 TB

50 TB

10 Gbps*

Yes

Yes

4U

* 2x1 Gbps network interface included by default.

US 7.2 Copyright 2014-2016 Barracuda Networks, Inc. 3175 S. Winchester Blvd., Campbell, CA 95008 408-342-5400/888-268-4772 (US & Canada) www.barracuda.com
Barracuda Networks and the Barracuda Networks logo are registered trademarks of Barracuda Networks, Inc. in the United States. All other names are the property of their respective owners.