The Customers Revenge

Sofie Andries
Bettina Dicky Lob

Femke Coppens
Rene Van Geyt

ATIDA MOTOR COMPANY

CEO

Paul
Turm

VP of Customer
Service

Jim
McIntire

Head of Customer
Communications

Head of PR

Lisa
Ross
Marieke
Kuesters

Bettina = Host
Sofie = Jim McIntire
Femke = Jessica Long
Rene = Tom Zacharelli

SPECIAL WORDS
Catch 22 = An impossible situation, vicious circle.
Lemon law = It is a US law, that protects customers from
buying a bad car. Its mentioned that the dealer has to
repair it for free.
Red Carpet Program = A program which contains the
services and gifts a company does for its customers to
reward them for their loyalty.

To sic Michael Moore = Attack somebody with the help of

the moviemaker that shows what goes wrong in society.

TALKSHOW

JIM McINTIRE

HOME

DETROIT CHASER CLUBS SHOW

OFFICE

TALKSHOW

JIM McINTIRE

JESSICA LONG

TALKSHOW

JIM McINTIRE

TOM ZACHARELLI

CALLCENTRE

What should Atida Motors do when

unhappy customers threaten to take their
case to YouTube (or other social media)?

OUR SOLUTIONS

1. Dont ignore and hope theyll go away.

2. Deal with angry customers at the same

platform.
3. Answer them as rapidly and transparently
as possible.

1. Dont ignore and hope theyll go away.

2. Deal with angry customers at the same

platform.

3. Answer them as rapidly and transparently

as possible.

ANY QUESTIONS ?

THANK YOU FOR YOUR

ATTENTION !