PART- B
21. A. Elaborate on functions of merchandiser in a apparel industry.
OR
B. Explain in detail the costing of Mens long sleeve shirt.
22. A. Write notes on i) Department store ii) Off Price retailer
OR
B. Write notes on promotional pricing and deceptive pricing.
23. A. Explain in detail elements of visual merchandising.
OR
B. Elaborate on the environment of visual presentation.
24. A. How will you develop a new six month merchandising plan? Explain
OR
B. Elaborate on different types of buyers and their roll?
25. A. How will you determine advertising effect? Explain
OR
B. Elaborate on merchandising evaluation.
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VI SEMESTER
APPAREL MERCHANDISING & MARKETING
MODEL QUESTION PAPER - 2
PART- A
1. Define forecasting.
2. What is merchandise?
3. Define Discounters.
4. Define E- Tailing.
5. Define retail outlet.
6. Define inventory control.
7. Who is responsible for displaying of garments in showroom?
8. What is visual merchandising?
9. Give the uses of mannequins.
10. List the different display system.
11. Who is named as buyer?
12. List the type of buyer.
13. Define merchandising calendar.
14. Give the purpose of advertising.
15. List the type of advertising Methods
16. List the home advertising Medias.
17. Give the advantage of television advertising.
18. What is direct order?
19. List the type of sample.
20. List the type of approval.
PART- B
21. A. Elaborate the role of merchandiser.
OR
B. Elaborate on different types approvals in Export garment production
22. A. Elaborate on non store retailing.
OR
B. Discuss the various types of pricing policy followed in retail pricing.