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MAESTRA EN INFORMTICA Y CIENCIAS DE LA COMPUTACIN

CENTRO DE CIENCIAS BSICAS


DEPARTAMENTO DE SISTEMAS DE INFORMACIN

SISTEMAS DE INFORMACIN AVANZADOS (DMSS)


2DO SEMESTRE

Classic Business Intelligence


Tools/Visualizations
EQUIPO CONFORMADO POR:
MARA LIBERTAD AGUILAR CARLOS
liberi.aguck@gmail.com
BLANCA G. ESTRADA RENTERA
blanca_g_e@hotmail.com
ANA ISABEL MEDINA CAMPOS
anaimc81@hotmail.com
CLAUDIA HERNNDEZ MORALES
clophm@gmail.com

Dr. Manuel Mora

AGUASCALIENTES, AGS. A
Sbado, 4 de noviembre de 2016

Section A: Description of the technology


Origin and fundamental concepts of the DMSS technology.
-

Hay algunos artculos en que tienen buenas cosas en


https://drive.google.com/drive/folders/0B1pOqfXCqfuNUwwaWttTjdubVU?usp=sharing

Characteristics associated to the Decision-Making Process.


Relation with classic DSS, EIS and ES//KBS.

Section B: Demos of commercial products


Technical and Organizational implementation requirements.
List of the 3 main products.
We decided to run a comparison between three software. To do the
comparison we use trustradius, a review site for business and technology,
serving both buyers and vendors. In this website buyers make better
product decisions based on unbiased and insightful reviews. Every reviewer
is authenticated and product scores represent true customer sentiment by
correcting for selection bias.

MicroStrategy
Likelihood to
Recommend
Likelihood to Renew
Usability Rating
Availability Rating
Performance Rating
Overall Support
Rating
Online Training
Implementation
Rating
Product Scalability
Rating
Free Trial
Free or Freemium
Version
Premium Consulting/
Integration Services
Total Score

QlikVie
w

Pentah
o

8.2

8.0

7.7

9.8
7.0
10.0
10.0

8.8
9.7
9.60
6.6

8.8
5.0
-

9.5

2.1

9.8

7.6

8.0

9.5

8.1

7.0

5.0

10.0

8.5

Si

No

No

Si

No

No

Si

No

7.3

7.4

7.1

Pricing Details
Si

As we can see, QlikView has a higher score, but MicroStrategy has higher scores in most
categories. For this reason, it was decided to use the MicroStrategy tool.
MicroStrategy can help enterprises to take control of their finances by tracking costs, setting
budgets, monitoring compliance, and quantifying performance with powerful analytical tools.
The software has different solutions for the finance aspects they can be analytics or mobile. For
analytics: planning and forecasting, profitability analysis, risk management, and automated
reported. For mobile: expense analysis, remote audit, performance reporting and CFO
workbench. We will demonstrate the use of the software with the Analytics solutions.

Demo of real product.


The demo will be based in a Small and Middle Enterprises (SMEs), called Future Tech. The
company has some troubles with their finances and are needed of some help to do a profitability
analysis. The data from the company are in an excel document, it has one table of data of sales
and profit data by market segment and country/region.
Profitability analysis can anticipate sales and profit potential specific to aspects of the market
such as customer age groups, geographic regions, or product types.

Figure 1. Profit by month and year.

Figure 2. Profit by product.