Excalibur Royale and Pantera Priv Announce Formation of a Strategic Alliance

in Natural Color Diamond Industry

The ultimate goal is for each entity to take advantage of the globalization and consolidation of the
natural color diamond market with the underlying recognition that the acquisition of natural color
diamonds by investors/collectors or aesthetic buyers is not a regional phenomenon but an
international one.
Toronto, Canada, November 30, 2016 --(PR.com)-- e-Magine Color Diamonds and Pantera Priv B.V.
carrying on business as Excalibur Royale and Pantera Priv respectively are pleased to announce the
formation of a strategic alliance whereby the operations of each entity shall be consolidated to create
economies of scale for the following purposes:
- to integrate and fuse the collective industry experience and expertise of management of each entity to
better serve the interests of the group as a whole;
- to consolidate the efforts of each entity towards the acquisition of natural color diamonds to establish
greater buying power which translates to reduced pricing to the end user and ultimate purchaser being the
clients of each entity;
- to significantly reduce overhead costs and to consolidate and centralize the operations of each entity;
- to avail each entity with parallel administrative and marketing support going forward.
The aforesaid strategic alliance has been formulated by management of each entity in a constructive and
thought-driven process over the last many months. The ultimate goal is for each entity to take advantage
of the globalization and consolidation of the natural color diamond market with the underlying
recognition that the acquisition of natural color diamonds by investors/collectors or aesthetic buyers is not
a regional phenomenon but an international one.
In an effort to capture a greater market share in the global natural color diamond industry, Excalibur
Royale and Pantera Priv have initiated this strategic alliance initiative and as both Michael Shumacher
president of Excalibur Royale and Howard Edberg, managing director of Pantera Priv reiterate and echo,
We have pursued this strategic alliance to better serve our international clientele with both the
immediate and longer-term plan of creating economies of scale which translate to lower and more
competitive diamond pricing to the ultimate benefit of all of our respective clients.
As Mr. Edberg opines, We have taken a closer look at the Price Match Guarantee and Remarketing
strategies of Excalibur Royale and we believe that these initiatives have tremendous merit and should be
adopted by our group.
Reciprocally Mr. Shumacher, president of Excalibur Royale, opines, The Client Incentive Program
offered by Pantera Priv is an excellent marketing initiative which we should consider given the success
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of the program in the short-term.

Both Mr. Shumacher and Mr. Edberg have taken the position and as the former articulates, With the
excitement and vigour, surrounding our strategic alliance it would be foolhardy not to incorporate these
programs for each entity. Henceforth, both Excalibur Royale and Pantera Priv shall with immediate
effect include the following programs which are:
- The Price Match Guarantee
- The Remarketing and Auction strategies
- The Client Incentive Program (Europe and Asia only)
The distribution of Excalbur Royale's 45-page color brochure to the clients and prospective clients of
Pantera Priv to educate and inform them on the merits of acquiring investment quality natural color
diamonds
e-Magine Color Diamonds Ltd. is an Ontario corporation carrying on business as Excalibur Royale with
business operations located at:
Head Office:
Technicolor Building
49 Ontario Staret
Suite 705
Toronto, ON
M5A 2V1
see website: www.ex-royale.com
Pantera Priv B.V. is a Dutch Corporation incorporated in the Netherlands carrying on business as
Pantera Priv with business operations located at:
Head Office:
Singel 540,
Suite 517
Amsterdam, Netherlands
1017 AZ
Representative Office:
One World Trade Centre,
Suite 8500
New York, NY
10007
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USA
see website: www.panteraprive.com
Disclaimer: e-Magine Color Diamonds Ltd. carrying on business as Excalibur Royale and Pantera Priv
B.V. carrying on business as Pantera Priv are not investment advisors nor are they licensed to provide
investment advice. We strongly recommend that our clients obtain independent advice if they are seeking
to invest in diamonds as part of an investment strategy. Natural color diamonds have been subject to
upward price movements historically. Excalibur Royale and Pantera Priv cannot guarantee nor do they
expressly warrant or represent that upward price movements of natural color diamonds which have
occurred historically will continue in the future.

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Contact Information:
Excalibur Royale
Michael Shumacher
416 927 8949
Contact via Email
www.ex-royale.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/696816

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