the "...broad formula for how a business is going to compete, what its goals sho
uld be, and what policies will be needed to carry out those goals" and the "...c
ombination of the ends (goals) for which the firm is striving and the means (pol
icies) by which it is seeking to get there."[12]
Henry Mintzberg described five definitions of strategy in 1998:
Strategy as plan
a directed course of action to achieve an intended set of goals
; similar to the strategic planning concept;
Strategy as pattern
a consistent pattern of past behavior, with a strategy reali
zed over time rather than planned or intended. Where the realized pattern was di
fferent from the intent, he referred to the strategy as emergent;
Strategy as position locating brands, products, or companies within the market,
based on the conceptual framework of consumers or other stakeholders; a strategy
determined primarily by factors outside the firm;
Strategy as ploy a specific maneuver intended to outwit a competitor; and
Strategy as perspective
executing strategy based on a "theory of the business" o
r natural extension of the mindset or ideological perspective of the organizatio
n.[16]
Strategies in game theory[edit]
Main article: Strategy (game theory)
In game theory, a strategy refers to the rules that a player uses to choose betw
een the available actionable options. Every player in a non-trivial game has a s
et of possible strategies to use when choosing what moves to make.
A strategy may recursively look ahead and consider what actions can happen in ea
ch contingent state of the game e.g. if the player takes action 1, then that prese
nts the opponent with a certain situation, which might be good or bad, whereas i
f the player takes action 2 then the opponents will be presented with a differen
t situation, and in each case the choices they make will determine their own fut
ure situation.
Strategies in game theory may be random (mixed) or deterministic (pure). Pure st
rategies can be thought of as a special case of mixed strategies, in which only
probabilities 0 or 1 are assigned to actions.
Strategy based games generally require a player to think through a sequence of s
olutions to determine the best way to defeat the opponent.
See also[edit]
Concept Driven Strategy
Odds algorithm (odds strategy)
Strategy game
Strategy pattern
Strategic planning
Strategic management
Strategist
Further reading[edit]
Burgleman, James. Strategy is Destiny (2002) http://www.amazon.com/Strategy-Is-D
estiny-Strategy-Making-Companys/dp/0684855542
Freedman, Lawrence. Strategy: A History (2013) excerpt
Heuser, Beatrice. The Evolution of Strategy (2010) [1]
Kvint, Vladimir. Strategy for the Global Market: Theory and Practical Applicatio
ns (2016) Excerpt from Google Books