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MBA IV

SEMESTER

Entrepreneurship, Ethics and Corporate Governance


COURSE CODE MBA 412

CREDIT 4

Objectives of the course are to make the students understand the nature of entrepreneurship, to
motivate the students to start their own enterprises, and to enlighten them of Corporate Good
Governance and Business Ethics, so that they would become the best entrepreneurs / managers
of the corporate world.
MODULE I:
Nature of Entrepreneurship; Characteristics, Qualities and skills of an Entrepreneur, functions
of entrepreneur, Forms of Entrepreneurship: Small Business, Importance in Indian Economy,
Types of ownership, sole trading, partnership, Joint Stock Company and other forms.
Entrepreneurial strategy in generating and exploiting new entities. Women Entrepreneurship
Problems and Institutional Support. Generation of new entry opportunity, Assessing the
attractiveness of a new entry opportunity, Entry strategy for new entry exploitation, First-Mover
(dis)advantages, Risk Reduction strategies. Strategies for growth.
MODULE II:
Entrepreneur & Law and Aspects of Promotion: Promotion of a venture, the entrepreneur
and the law Project Planning and Feasibility Studies- Major steps in product development.
Financial new venture Investment decision, financing means and sources: venture capital,
Financing by Commercial Banks, Government Grants and Subsidies, Entrepreneurship
Promotion Schemes of Department of Industries (DIC), KVIC, SIDBI, NABARD, NSIC,
APSFC, IFCI and IDBI. New Financial Instruments.
MODULE III:
Introduction to Business Ethics: Necessity for Business Ethics-Need for Ethical guideline
Salient Issues in Ethics and Commerce- Justification for Ethics Basic Principles in Ethics
Corporate Climate and corporate climate audits Political Issues.
MODULEIV:
Corporate Governance: Corporate Governance Capitalism at crossroads Historical
perspective of Corporate Governance Issues of Corporate Governance Theoretical basis of
Corporate Governance Corporate Governance mechanisms Indian Model of Governance
Good Corporate Governance Corporate Governance committees OECD Principles Indian
Committee and guidelines. Corporate Social Responsibility: System Concept of Business

Society Social Responsibility Social Responsibility tools approaches to Ethics Corporate


Social Accountability Ethics and Social Responsibility professional ethics. Best CSR
practices in India and abroad.
Reference Books:

Robert D Hisrich, Michael P Peters, Dean A Shepherd: Entrepreneurship, TMH, 2009.

Nandan: Fundamentals of Entrepreneurship, PHI, 2009.

Ronald D Francis & Mukti Mishra: Business Ethics, TMH, 2009.

C. Frenando: Corporate Governance, Pearson, 2006.

PROJECT PLANNING AND EVALUATION


Course code MBA 413

Credits 4

Objectives:
The basic objective of this course is to familiarize the students with the various aspects of
Projects and key Guidelines relevant to project planning, analysis, financing, selection,
implementation and review.
Course Contents
MODULE I
Overview: Capital Investments: Importance and Difficulties, Types of Capital Investments,
Phases of Capital Budgeting, Levels of Decision Making, Facets of Project Analysis, feasibility
Study, Objectives of Capital Budgeting, Common Weaknesses in Capital Budgeting.
Capital Allocation Framework: Key Criteria, Elementary Investment Options, Portfolio
Planning Models, Strategic Position and Action Evaluation, Diversification Debate, Investment
in Capabilities, Strategic Planning and Capital Budgeting.
Financing of Projects: Capital Structure, Menu of Financing, Equity Capital , Preference
Capital, Internal Accruals, Term Loans, Debentures, Working Capital Advance, Miscellaneous
Sources, Raising Venture Capital, Raising Capital In International Markets.
Financial Estimates and Projections: Cost of Project, Mean of Finance, Estimates of Sales and
Production, Cost of Production, Working Capital Requirement and its Financing (Simple
Practical Problems), Profitability Projections, Projected Cash Flow Statement (Simple Practical
Problems), Projected Balance Sheet (Simple Practical
Problems), Multi Year Projections.
MODULE II
Market and Demand Analysis: Situational Analysis and Specification of Objectives, Collection
of Secondary Information, Conduct of Market Survey, Characterization of Market, Demand
Forecasting, Uncertainties in Demand Forecasting, Market Planning
Technical Analysis: Manufacturing Process/ Technology, Technical Arrangements, Material
Inputs and Utilities, Product Mix, Plant Capacity, Location and Site, Machineries and
Equipment, Structures and Civil Works, Environmental Aspects, Project Charts and Layouts,
Schedule of Project Implementation, Need for Considering
Alternatives.
MODULE III
Project Management: Forms of Project Organization, Project Planning, Project Control, Human
Aspects of Project Management, Pre- Requisites for Successful Implementation.
Network Techniques: Development of Project Network, Time Estimation (Simple Practical
Problem with EST, EFT, LST, LFT, Total Float), Determination of the Critical Path, Scheduling

when Resources are limited, PERT Model, CPM Model (Simple Practical Problem of Crashing),
Network Cost System.
Project Review and Administrative Aspects: Control of In- Progress Projects, Post Completion
Audits, Abandonment Analysis, Administrative Aspects of Capital Budgeting, Agency Problem,
Evaluating the Capital Budgeting System of an Organization.
Generation and Screening of Project Ideas: Generation of Ideas, Monitoring the Environment,
Corporate Appraisal, Profit Potential of Industries, Scouting for Project Ideas, Preliminary
Screening, Project Rating Index, Sources of Positive NPV, On being an Entrepreneur.
MODULE IV
Risk Analysis- Firm Risk and Market Risk: Portfolio Related Risk Measures, Mean Variance
Portfolio Construction, Portfolio Theory and Capital Budgeting, Capital Asset Pricing Model,
Developing the Inputs Required for Applying CAPM, Empirical Evidence on Capital Asset
Pricing Model, Capital Asset Pricing Model and Capital Budgeting.
Reference Books: 1. Desai, Vasant; Project Management, Himalaya Publishing House, 2003.
2. Chandra, Prasanna; Projects: Planning, Analysis, Financing, Implementation and
Review, Tata McGraw Hill Publishing Company Limited, 2002 Fifth Edition.
3. Nagarajan, K.; Project Management , New Age International (P) limited,Publishers, 2001.

SPECIALIZATION
MARKETING
Retail Management
Course Code: MBA MK 3
Objectives: This course is aimed at providing students with a comprehensive
understanding of the theoretical and applied aspects of retail management.
Course Content
MODULE I:
Definition, importance and scope of Retailing; Evolution of Retail Competition,The Wheel of Retailing, the Accordion, the Retail Life Cycle; Emerging Trends in
Retailing; The Retail Scenario in India; Retail Formats.
MODULE II:
Information Gathering in Retailing; Retail Strategic Planning and Operation
Management; Retail Financial Strategy; Target Market Selection and Retail
Location; Store Design and Layout; Visual Merchandising and Displays.
MODULE III:
Merchandise Planning, Buying and Handling; Merchandise Pricing; Retail
Communication Mix; Promotional Strategy; Retail Human Resources
Management; Customer Service, Customer Relationship Management.
MODULE IV:

Retail Management Information Systems, Retail Audits, Legal and Ethical issues,
Online Retailing & Emerging Global Retailing trends.
Reference books:
* Levy IM. And Weitz B.A, Retailing Management, Tata McGraw Hill.
* Berman B. Evans J. R., Retail Management, Pearson Education.
Advertising and Brand Management
Course Code: MBA MK4
Credits: 4
Objectives: The objective of this course is to provide an understanding of the basic
principles of advertising management and to develop an understanding of the brand
concept and the operational aspects of managing a brand.
Course Contents:
MODULE I
Role of Integrated Marketing Communication in the Marketing Programme;
Process of Marketing Communication; Definition and Scope of Advertising
Management; Determination of Target Audience, Advertising and Consumer
Behavior; Setting Advertising Objectives, DAGMAR; Determining Advertising
Budgets; Advertising Planning and Strategy, Creative Strategy Development and
Implementation.
MODULE II
Media Planning: Setting Media Objectives; Developing Media Strategies,
Evaluation of Different Media and Media Selection; Media Buying; Measuring
Advertising Effectiveness; The Organization for Advertising; Social, Ethical and
Legal Aspect of Advertising.
MODULE III

Brand-concept: Nature and Importance of Brand; Brand vs. Generics, Brand Life
Cycle, Brand Name and Brand Management; Brand Identity: Conceiving, Planning
and Executing (Aaker Model), Brand Loyalty, Measures of Loyalty; Brand Equity:
Concepts and Measures of Brand Equity-Cost, Price and Consumer Based
Methods; Sustaining Brand Equity; Brand Personality: Definition of Brand
Personality, Measures of Personality, Formulation of Brand Personality; Brand
Image Vs Brand Personality.

MODULE IV
Brand Positioning: Concepts and Definitions, Repositioning, Celebrity
Endorsement, Brand Extension; Differential Advantage: Strategies for Competitive
Advantage, Brand Pyramid; Branding in different sectors; Role of Information in
Brand Management; Role of e-communities in Brand Management.
Reference Books:
1. Rajeev Batra, John G. Myers and David A. Aaker (1996). Advertising
Management, 5 th Edition, Pearson Education.
2. Wells W., Burnet J. and Moriarty S. (2003). Advertising: Principles & Practice,
Pearson Education.
3. Aaker, David (2002), Managing Brand Equity, Prentice Hall of India.

Insurance and Risk Management


Course Code: MBA FN3
CREDITS 4
Objectives: This course is intended to develop an understanding among students
about identifying analyzing and managing various types of risk. Besides the
students will be in a position to understand principles of insurance and its
usefulness in business.
Course Contents:
MODULE I.
Concept of Risk, Types of Risk, Managing Risk, Sources and Measurement of
Risk, Risk Evaluation and Prediction. Application of Statistical Techniques in Risk
Avoidance. Disaster Risk Management.
MODULE II.
Risk Retention and Transfer, Pooling, Loss Exposure, Legal Aspects of Insurance
Contract, Principle of Indemnity, Estoppels, Endowment, Insurance.
MODULE III.
Concept of Insurance, Need for Insurance, Insurance Industry in India,
Globalization of Insurance Sector, Role of IRDA, Regulation of Risk Reduction by
IRDA. Reinsurance, Coinsurance, Assignment.

MODULE IV.
Nature of Insurance Contract, Utmost Good Faith, Insurable Interest, Types of
Insurance, Fire and Motor Insurance, Health Insurance, Distinction between Life
Insurance and Marine Insurance. Control of Malpractices, Negligence, Loss
Assessment and Loss Control, Exclusion of Perils, Actuaries, Automobile
Insurance, Computation of Insurance Premium.
Reference Books:
1. Gupta P.K (2004). Insurance and Risk Management. Himalya Publishing House.
2. Mishra, M.N. (2004). Principles and Practices of Insurance. S. Chand and Co.
3. Panda, G.S. (2004). Principles and Practices of Insurance. Kalyani Publications.

DERAVATIVE MANAGEMENT
COURSE CODE:MBA FN4
CREDITS 4
Objectives: This course is intended to develop an understanding among students about
identifying analyzing and managing various types of derivatives.
MODULE I INTRODUCTION
Derivatives Definition Types Forward Contracts Futures Contracts Options Swaps
Differences between Cash and Future Markets Types of Traders OTC and Exchange Traded
Securities Types of Settlement Uses and Advantages of Derivatives Risks in Derivatives.
MODULE II FUTURES CONTRACT
Specifications of Futures Contract - Margin Requirements Marking to Market Hedging using
Futures Types of Futures Contracts Securities, Stock Index Futures, Currencies and
Commodities Delivery Options Relationship between Future Prices, Forward Prices and Spot
Prices.
MODULE III OPTIONS
Definition Exchange Traded Options, OTC Options Specifications of Options Call and Put
Options American and European Options Intrinsic Value and Time Value of Options Option
payoff, options on Securities, Stock Indices, Currencies and Futures Options pricing models
Differences between future and Option contracts.

MODULE IV SWAPS
Definition of SWAP Interest Rate SWAP Currency SWAP Role of Financial Intermediary
Warehousing Valuation of Interest rate SWAPs and Currency SWAPs Bonds and FRNs
Credit Risk.
DERIVATIVES IN INDIA: Evolution of Derivatives Market in India Regulations Framework Exchange Trading in Derivatives Commodity Futures Contract Terminology
and Specifications for Stock Options and Index Options in NSE Contract Terminology and
specifications for stock futures and Index futures in NSE Contract Terminology and
Specifications for Interest Rate Derivatives.
REFERENCE BOOKS:
1. John.C.Hull, Options, Futures and other Derivative Securities, PHI Learning, 7th Edition,
2008
2. Keith Redhead, Financial Derivatives An Introduction to Futures, Forwards, Options and
SWAPs, PHI Learning, 2008

STRATEGIC HUMAN RESOURCE MANAGEMENT


Course Code:MBA HR3
Credit-4
Objectives: The objective of this course is to appreciate how human resource
is emerging as a key resource for competitive advantage and understanding
the role of HRM in organizational performance.
Course Contents:
MODULE I:
The HRM Environment: Evolution of HRM, HRs New Role Orientation, HRM for
Competitive Advantage, HR and Organizational Performance.
MODULE II:
Investment perspective of HR: Investment in Training & Development, Investment
Practices for Improved Retention, Non-traditional Investment Approaches:
Investment in Disabled Employees, Employee Assistance Programmes etc.
MODULE III:
Strategy and HR Planning: Importance of Human Resources to Strategy,
Overview of Theoretical Foundations of Strategic Concepts, Strategy Driven Role
Behaviors and Practices, Integration of Strategy and HR planning, Determinants of
Integration and Problems with Integration.

MODULE IV:
Strategy Implementation and Workforce Utilization: Selection of Employees,
Strategically Oriented Performance Management and Compensation Systems. The
Role of Strategic HR Leader, Future Roles and Leadership Competencies,
Managing Workforce Diversity, Cultural Issues of Expatriates
Reference Books:
1. Kandula S. R. (2001). Strategic Human Resource Development. Eastern
Economy Edition Prentice Hall India.
2. Boxell & Purcell, J. (2003). Strategy And Human Resource Management.
Palgrave Mcmillan.
3. Mello, J. A. (2002). Strategic Human Resource Management. Thompson
Learning, Cincinnati, OH:SW.

Organizational Development
Course Code: MBA HR 4

Credits-4

Objectives: For the organization to survive and remain effective with the changing environment,
the management must continuously evaluate how the organization divides up the work and
controls its resources. The given cause appreciates the aspects of challenges of designing
organization structure and also the use of theory and practice of planned change.
Course Contents:
MODULE I:
Introduction to Organisational Development: Foundations of Organisational Development and
Managing the Organsational Development Process.
MODULE II:
Organisational Development Interventions: Sensitivity Training, Team Interventions, ThirdParty
Peacemaking Interventions, Inter Group Interventions, Comprehensive Interventions, MBO,
Role Playing, Future Challenges.
MODULE III:

Designing Organisational Structures: Functional, Divisional (Product, Geographic, Market),


Nature and Network Structure, the Learning organization, Virtual/ Boundary Less organization.
MODULE IV:
Key Issues in Organisational Development: Issues in Consultant-client Relationships, Action
Research, Ethical Issues in Organisational Development and Future of Organisational
Development.
Reference Books:
1. French, W., Cecil, H. Bell & Jr. (2004). Organizational Development. Prentice Hall of India
Pvt. Ltd.
2. Jones, G. R. (2nd edition, 2004). Organizational Theory. Addison-Wesley Publishing
Company.