Pastillas or Pastillas de Leche is a milkbased confectionery which originated in the town of San

Miguel in Bulacan, Philippines. Pastillas-making later

spread to other regions such as in the provinces
of Cagayan and Masbate.
Initially, pastillas de leche were primarily home made by
carabao-rearing farmers then a small-scale industry on the
food product grew. Pastillas were made either
from carabao or cow milk; or both. Refined sugar and
lemon juice are also added during pastillas-making.
In San Miguel, Bulacan, the origin place of pastillas, the
Pastillas Festival has been celebrated every May since
2006. The paper-cut form of pabalat is also linked to
pastillas which involves making elaborate paper-cut
designs from wrappers used in pastillas.
(https://en.wikipedia.org/wiki/Pastillas)
Marzipan is a confection consisting primarily
of sugar or honey and almond meal (ground almonds),
sometimes augmented with almond oil or extract. It is
often made into sweets; common uses are chocolatecovered marzipan and small marzipan imitations of fruits
and vegetables. It is also rolled into thin sheets and glazed
for icing cakes, primarily birthday, wedding
cakes and Christmas cakes. This use is particularly

common in the UK, on large fruitcakes. Marzipan

(or almond paste) may also be used as a cake ingredient,
as in stollen. In some countries, it is shaped into small
figures of animals as a traditional treat for New Year's Day.
Marzipan is also used in Tortell, and in some versions
of king cake eaten during the Carnivalseason. Traditional
Swedish princess cake is typically covered with a layer of
marzipan that has been tinted pale green.
(https://en.wikipedia.org/wiki/Marzipan)
Tortell (Catalan pronunciation: [turte], Western
Catalan: [tote]), or Gteau des
Rois (Reiaume or Corona dels Reis in occitan) is
a Catalan and Occitan pastry typically O-shaped, usually
stuffed with marzipan or whipped cream, that on some
special occasions is topped with glazed fruit. It is
traditionally eaten on January 6 (Epiphany), at the
conclusion of the Twelve Days of Christmas. This is also
known as the day of the Three Wise Men according to
the Catholic liturgical calendar.
The tortell de Reis contains two hidden surprises: a
dried field bean, and a tiny figurine of one of the three
kings. The person who gets the figurine in their cut gets to
wear the paper crown. The person who gets the dried fava
bean in their cut has to pay for the tortell. Variants of this
pastry are also popular in other places in Spain where it is
known as roscn de Reyes.

In Provence the one who gets the dried field bean gets to
wear the paper crown and is the king for the day.
A similar tradition in and around New Orleans, Louisiana is
the king cake while in Mexico there is a very similar dish
called rosca de reyes, and in the Portuguese-speaking
world the bolo rei.
Product mix, also known as product assortment,
refers to the total number of product lines that a
company offers to its customers. For example, a
small company may sell multiple lines of products.
Sometimes, these product lines are fairly similar,
such as dish washing liquid and bar soap, which
are used for cleaning and use similar technologies.
Other times, the product lines are vastly different,
such as diapers and razors. The four dimensions to
a company's product mix include width, length,
depth and consistency.
Width
The width of a company's product mix pertains to
the number of product lines that a company sells.
For example, if a company has two product lines,
its product mix width is two. Small and upstart
businesses will usually not have a wide product
mix. It is more practical to start with some basic
products and build market share. Later on, a
company's technology may allow the company to
diversify into other industries and build the width of
the product mix.

Length
Product mix length pertains to the number of total
products or items in a company's product mix,
according to Philip Kotler's textbook "Marketing
Management: Analysis, Planning, Implementation
and Control." For example, ABC company may have
two product lines, and five brands within each
product line. Thus, ABC's product mix length would
be 10. Companies that have multiple product lines
will sometimes keep track of their average length
per product line. In the above case, the average
length of an ABC Company's product line is five.
Depth
Depth of a product mix pertains to the total
number of variations for each product. Variations
can include size, flavor and any other
distinguishing characteristic. For example, if a
company sells three sizes and two flavors of
toothpaste, that particular brand of toothpaste has
a depth of six. Just like length, companies
sometimes report the average depth of their
product lines; or the depth of a specific product
line.
Consistency
Product mix consistency pertains to how closely
related product lines are to one another--in terms
of use, production and distribution. A company's
product mix may be consistent in distribution but
vastly different in use. For example, a small

company may sell its health bars and health

magazine in retail stores. However, one product is
edible and the other is not. The production
consistency of these products would vary as well.
Product Market Mix Strategy
Small companies usually start out with a product
mix limited in width, depth and length; and have a
high level of consistency. However, over time, the
company may want to differentiate products or
acquire new ones to enter new markets. A
company can also sell the existing products to new
markets by coming up with new uses for their
product.