Principles Of

Marketing
Rupesh Sharma
Roll no.- 40

Idea Cellular
Idea Cellular Limited

Type

Public Limited Company

BSE: 532822
NSE: IDEA

Industry

Telecom Services

Founded

1995

Headquarters

Mumbai, India[1]

Key people

Kumar Mangalam Birla

(chairman)

Products

Mobile
telephony, wireless
broadband

Revenue

265
billion (US$4.0 billion)
(201314)[2]

Net income

19.68
billion(US$300 million)
(201314)

Total assets

US$5.334 billion (2010)

Members

159.20 million[3] (April

2015)

Number of
employees

6,481 (2010)

Parent

Aditya Birla
Group (49.05%)
Axiata Group
Berhad(19.96%)
Providence
Equity (10.6%)

Slogan

An idea can change your

life

Website

www.ideacellular.com

Idea Cellular, commonly referred to as Idea, is an

Indian mobile network operator based in Mumbai, India.
Idea is a pan-India integrated GSM operator offering 2G and
3G mobile services. Idea is Indias third largest mobile
operator by subscriber base. Idea has a market share of
16.36% with 159.20 million subscribers as of April 2015.

History
During its inception in 1995, Aditya Birla Group, Tata
Group and AT&T Wireless each held one-third equity in the
company. Following AT&T Wireless' merger with Cingular

Wireless in 2004, Cingular decided to sell its 32.9% stake in

Idea. This stake was bought by the remaining two
stakeholders equally.[4] Tata forayed into the cellular market
with its own subsidiary, Tata Indicom, a CDMA-based
mobile provider and in April 2006, Aditya Birla
Group announced the acquisition of the 48.18% stake held
by Tata Group at INR 40.51 a share amounting to INR
44.06 billion with 15% of the stake acquired by Aditya Birla
Nuvo and the remaining by Birla TMT holdings Private Ltd.
both AV Birla family owned companies. Malaysia
based Axiata bought a 19.96% stake in the company in 2009.
[5]

Operations
Idea competes with other major mobile operators
including Airtel, Vodafone, BSNL, Reliance
Communications, Aircel, Uninor andTata DoCoMo. On 19
May 2010, in the 3G spectrum auction Idea
paid 5,768.59 crore for spectrum in 11 circles.[6] On 28
March 2011, Idea launched 3G services in Gujarat, Himachal
Pradesh and Madhya Pradesh.[7] The launch cities
were Ahmedabad, ShimlaIndore.
Idea currently supports up to 21.1 Mbit/s over 2G speeds of
256 kbit/s.[8] It also offers GPRS services in urban areas. On
23 November 2011, Idea Cellular launched two 3G handsets

in India: Idea 3G smartphone blade and Idea 3G smartphone

based onAndroid 2.2 Froyo.

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