De La Salle University Dasmarias

College of Business Administration and Accountancy

Greetings! We are marketing students conducting research on study entitled, College

Students Experience, Perceptions, and Expectations for Robinson Pala Pala (Non-Market). In
line with this, we would like to ask a few minutes of your time to complete the questions for this
study. Rest assured that all response will be confidential and will be used solely for academic
purposes.

Please complete the following details below:

Full Name:
Gender and Age:
Residence:
Average monthly income:
Course/Year:

A. Mall Experience
Please put a () check in the box that corresponds to your answer.
1. What mall do you often visit?
_______________________
1. How frequent do you visit the mall stated above?
Once a week
Twice a week

Once a month
Twice a month

Less frequent than once a month

2. What are the activities do you usually engaged in when going to Shopping Mall? (You can
choose more than one).
Movie theaters
Restaurant/ Cafe

Boutique
Supermarket

Other entertainment venues

Others (please specify):______________

3. Every time you come and visit your chosen mall

a. What do you usually do?
b. Who do you go with?
c. When do you usually come?
d. How many hours do you spent
your time inside?
e. How much money do you
spend in the mall?
B. Perceptions and Expectations
Please answer the following based from your own expectations toward shopping malls and
perceptions on Robinson Pala Pala.
1. Considering the merchandise of shopping malls
A. What is your ideal shopping mall in terms of Assortment? Pricing? and Quality?
Assortment:
Pricing:
Quality:

B. What are your reasons for patronizing youre chosen mall in terms of Assortment? Pricing?
and Quality?
Assortment:
Pricing:
Quality:
C. What are your reasons for not visiting Robinson Pala Pala in terms of Assortment? Pricing?
and Quality?

Assortment:
Pricing:
Quality:

2. Considering the entertainment venues of shopping malls

A. What is your ideal shopping mall in terms of Food Vendors? Specialty Entertainment? Special
Events or Exhibits?
Food Vendors:
Specialty Entertainment:
Special Events or Exhibits:

B. What are your reasons for not visiting Robinson Pala Pala in terms of Food Vendors?
Specialty Entertainment? Special Events or Exhibits?
Food Vendors:
Specialty Entertainment:
Special Events or Exhibits:

2. Considering the atmosphere of shopping malls

A. What is your ideal shopping mall in terms of Interior? And Layout?

Interior:
Layout:

B. What are your reasons for not visiting Robinson Pala Pala in terms of Layout? and Interior?
Interior:
Layout:

3. Other factors
A. What is your ideal shopping mall in terms of the following?
Location and Accessibility:
Clientele:
Security:
Personal Service:
Others:
B. What are your reasons for not visiting Robinson Pala Pala in terms of the following?

Location and Accessibility:

Clientele:
Security:
Personal Service:
Others: